National Christian Choir

What National Christian Choir does

The National Christian Choir (NCC) is a 501(c)(3) nonprofit religious organization founded in 1984 by Dr. C. Harry Causey and headquartered in Germantown, Maryland. It operates as a volunteer choral music ministry with approximately 5 paid staff (Director of Music and Ministries, Business Administrator, Administrative Assistant, and contracted musicians) supplemented by a volunteer choir originally recruited with 250 singers through Christian radio. The organization serves churches, Christian communities, and individual listeners through three integrated programs: live choral concerts (10–14 annually in the Washington DC metro area plus an annual domestic tour), a catalog of more than 50 physical and digital recordings, and the weekly Psalm 95 radio program broadcast on over 400 radio stations nationwide.

The NCC's core products are its choral performances, its recording catalog (CDs priced $12–$15 and digital downloads), and the Psalm 95 radio ministry — a 55-minute weekly program of NCC recordings, scripture, and commentary hosted by Director Kathy Bowman. Sub-brands include the NCC Children's Choir (youth ensemble directed by Donna Isaacs), 2nd Edition (a 30-voice ensemble for smaller 250–500 seat venues), and Music for Our Military (MOM). The technology footprint is minimal: no proprietary platform, no disclosed AI capabilities, no app, and only a PayPal payment integration for the e-commerce storefront at nationalchristianchoir.org. Recording quality is supported by professional engineering (RB Hooks III since 1984 as CTO Public Sector at Sun Microsystems; Dennis Bowman also since 1984) and touring-level session musicians.

The NCC is funded primarily through individual donations, organizational gifts, concert love offerings, recording sales, recording sponsorships, and an annual golf tournament that generated over $73,000 in 2026 proceeds. As a 501(c)(3), the NCC is governed by a volunteer Board of Directors (Chairman Terry Tierney, Vice Chairman David Menendez, Treasurer John Dallavalle, etc.) and operates without any venture capital, private equity, or parent-company ownership. Its go-to-market is hybrid: top-of-funnel awareness comes from the Psalm 95 broadcast, the website and Facebook page, and church network referrals; bottom-of-funnel conversion happens at free-admission concerts where love offerings are collected and in the online storefront. Distribution is regional for concerts, national for radio, and global for digital downloads and streaming.

Name

National Christian Choir

Legal name

The National Christian Choir

Website

https://nationalchristianchoir.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Christian Choir is a 501(c)(3) volunteer Christian choral music ministry founded in 1984 and based in Maryland. It produces 10–14 concerts annually, a catalog of 50+ recordings, and the weekly Psalm 95 radio program broadcast on 400+ stations, funded primarily by donations.

Ownership category

akta.pro rank

Product category

Choral Music Ministry

NAICS

Religious Organizations (8131), Musical Groups and Artists (711130), Record Production and Distribution (512250)

SIC

Radio Broadcasting Stations (4832), Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Christian Broadcasting (TV & Radio) (MPABALAA)

akta.pro secondary industries

Religious Radio Broadcasting (MPAIAEAF), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

Keywords

• Choral music ministry
• Religious recordings
• Christian radio broadcasting
• Live concert performances
• Nonprofit arts organization

Headquarters

HQ city

Gaithersburg, Maryland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Offerings: The primary revenue source is tax-deductible financial donations from individuals, organizations, and corporations. Concert performances often include a love offering. The NCC is a 501(c)(3) tax-exempt organization.
2. Golf Tournament Fundraiser: Annual golf tournament generates significant fundraising revenue. The 18th Annual Golf Tournament held June 18, 2026 generated proceeds exceeding $73,000.
3. Recording Sales: Sale of physical CDs and digital downloads of choral recordings. Products range from $12-$15 per CD. The choir produces at least one new recording annually with over 50 recordings catalogued.
4. Recording Sponsorship: Individuals and organizations can sponsor recordings with various benefit levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The National Christian Choir is a 501(c)(3) nonprofit religious choral organization that produces and delivers Christian choral music through live concert performances (10–14 annually in the Washington DC metro area), a catalogue of more than 50 physical and digital recordings (CDs and digital albums), and the weekly "Psalm 95" radio program broadcast on over 400 radio stations. It is supported primarily through individual donations, corporate sponsorships, recording sales, and an annual golf tournament fundraiser.

Product overview

The National Christian Choir operates as a non-profit choral music ministry offering a portfolio of products and services centered around Christian music recordings, radio programming, and live performances. The core offering is The NCC's choral music ministry, which includes: (1) Psalm 95, a weekly radio program broadcast on over 400 stations featuring NCC recordings and inspirational commentary; (2) Physical and digital recordings including CDs and digital downloads across categories (General, Christmas, Piano, Bundles, Newest); (3) The NCC Children's Choir for youth participants; (4) 2nd Edition, a 30-voice ensemble for smaller venue performances; (5) Concert appearances offering 10-12 concerts annually plus annual tours; and (6) Supplementary products including teaching materials, cookbooks with companion CDs, and merchandise available through the online store. The product portfolio spans multiple price points and formats including physical CDs, digital downloads, DVDs, books, and bundles.

Differentiator

Problem solved

Functional benefit

Brands

• NCC Children's Choir: Children's choir program with members gathered annually from churches in the Washington, DC metropolitan area, directed by Donna Isaacs.
• 2nd Edition
• Psalm 95
• Music for Our Military (MOM)

Products and services

• Psalm 95 Radio Program A 55-minute weekly radio program hosted by Director Kathy Bowman featuring recordings of The National Christian Choir, the Word of God, and inspirational commentary; broadcast weekly across 400+ radio stations worldwide for listeners worldwide.
• NCC Recordings Physical CDs and digital downloads of choral music recordings produced by The National Christian Choir across categories including General, Christmas, Piano, and Digital Downloads; priced at $12-$15 per CD plus shipping.
• Concert Appearances 10-14 live choral concerts performed annually at churches and venues in the Washington DC metropolitan area, plus an annual domestic tour; admission is typically free with a love offering collected.
• Music for Our Military (MOM) Outreach ministry providing Christian music to U.S. military service members.
• NCC Children's Choir Children's choir program whose members are gathered annually from churches in the Washington, DC metropolitan area; participates in every NCC Christmas Concert, directed by Donna Isaacs.
• 2nd Edition Ensemble A 30-voice ensemble that takes the NCC experience into smaller churches (seating 250-500), performing songs with close harmonies or intricate rhythms suited to a smaller vocal group.
• BELIEVE Album Fall 2026 NCC album featuring Christian choral songs including 'We Believe', 'Draw Me Close to You w/Power of Your Love', 'Defender', 'Believe for It', 'E'en So Lord Jesus Quickly Come', 'My Redeemer Lives', 'Shout to the Lord'; available as physical CD.
• Thankful Album NCC choral recording released in the 2024-25 season; highlighted in the Fall 2025 NCC Newsletter.
• Blessed is the Nation (Digital Album) Digital album recording of patriotic Christian choral music available for download through the NCC online store.
• What Is Worship Teaching Series A teaching by Dr. C. Harry Causey on four CDs containing 32 lessons with excerpts of NCC music, suitable for personal devotions, small group Bible studies, and Sunday School classes.
• The Heart of a Child (Book and CD) Companion book by Elizabeth Causey paired with one of NCC's recordings, designed to be read to young children to enhance their understanding of the messages contained on the recording.
• A Taste of the NCC (Cookbook and CD) Cookbook bundled with a companion CD combining recipes with musical recordings from The National Christian Choir.

Quantifiable outcome

• Psalm 95 reaches listeners on 400+ radio stations worldwide
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maranatha! Music: Pioneering worship music publisher and record label producing choral and congregational worship recordings since the 1970s. Comparable as a producer and distributor of recorded Christian choral music for sale and broadcast use.
• Focus on the Family: Christian media ministry producing daily radio broadcasts on affiliates nationwide. The NCC has previously toured to Focus on the Family's Colorado headquarters; comparable as a faith-based organization using radio as primary outreach channel.
• Hillsong Music: Globally recognized worship music publisher associated with Hillsong Church. Comparable as a producer of contemporary Christian music recordings with worldwide distribution, though stylistically more contemporary than NCC's traditional choral repertoire.
• K-LOVE: Largest contemporary Christian music radio network in the U.S., reaching more than 1,000 stations. Comparable as a Christian radio brand with wide affiliate reach; differs by owning stations rather than producing a single program for affiliated distribution.
• Integrity Music: Major worship music publisher (now part of David C Cook) producing choral collections and congregational music used in churches worldwide. Comparable as a publisher of recorded Christian music, though at significantly larger commercial scale.
• American Family Radio: Christian radio network operated by the American Family Association, broadcasting conservative Christian content on more than 180 stations. Comparable as a faith-based organization distributing religious content via radio affiliate networks to a national audience.
• The Tabernacle Choir at Temple Square: Historic religious choral ensemble with the long-running 'Music & the Spoken Word' weekly broadcast, multiple Grammy awards, and large-scale national performances. Comparable model of religious choir + recurring broadcast, though at significantly larger scale.
• Bott Radio Network: One of the largest independent Christian radio networks, broadcasting on 100+ affiliates across the U.S. Comparable as a Christian radio outlet that distributes faith-based content via broad affiliate networks.
• Moody Radio: One of the largest Christian radio networks in the U.S., broadcasting on more than 600 affiliates. Comparable as a faith-based organization using radio to distribute Christian content, though Moody is much larger and a network owner rather than a content producer.

Direct peers

• Brooklyn Tabernacle Choir: A Grammy-winning Christian choir associated with Brooklyn Tabernacle, producing multiple recordings and leading weekly worship services. Most directly comparable to NCC as a Christian choral ministry with a recording catalog and grassroots donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationalchristianchoir
• LinkedInlinkedin.com/company/national-christian-choir

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Christian Choir