National Coatings, Inc.
National Coatings, Inc. is a privately held commercial and industrial painting contractor serving enterprise customers nationwide from eight regional offices with certified crews in painting, industrial coatings, sandblasting, flooring, wallcovering, and tank linings.
- Company typePrivate
- Founded1999
- HeadquartersTraverse City, Michigan, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What National Coatings, Inc. does
National Coatings, Inc. is a privately held commercial and industrial painting contractor founded in approximately 1999 and headquartered in Raleigh, North Carolina. The company delivers a portfolio of trade services — interior and exterior commercial painting, industrial coatings (epoxy, concrete stain, elastomerics, waterproofing), portable sandblasting and abrasive blasting, high-performance resinous and seamless commercial flooring, wallcovering installation/repair/removal, and tank linings — through certified field crews operating from eight offices across the Southeast (Raleigh HQ, Raleigh Operations, Wilmington) and the Mountain West (Boise, Bozeman, Denver, Salt Lake City, Jackson Hole). It serves enterprise customers across nine primary verticals: retail, government, multi-family, hospitality, casinos, healthcare, office complexes, industrial, and historical/landmark renovations, with website navigation also listing resorts and universities/schools. Named enterprise customers are concentrated among top national general contractors including JE Dunn, Mortenson Construction, Brasfield & Gorrie, and Layton Construction.
The business model is entirely project-based and quote-driven. Revenue is generated one-time per project through direct enterprise sales — phone contact (855-227-2468) and a website quote-request form — with pricing determined by scope, surface conditions, and specifications. The go-to-market motion is enterprise field sales supported by top-of-funnel trust signals from industry association memberships (AGC, ABC, PDCA), EPA Lead-Safe certification, and AAMP credentials, which serve as pre-qualifications for regulated and public-sector work. Revenue streams span commercial painting, industrial coatings, sandblasting, commercial flooring, and repaint/maintenance coatings, all classified as one-time project revenue. The company has no disclosed institutional investors, no funding rounds, and no M&A activity beyond the 2016 Color Masters Painting merger; ownership appears to be founder/family-held. Recognized as a Best Companies Group 'Best Employer' for five consecutive years (2020–2024), the firm operates with 11–50 employees and serves customers throughout the United States.
National Coatings, Inc. firmographics
Firmographics- Name
- National Coatings, Inc.
- Legal name
- National Coatings, Inc.
- Website
- https://nationalcoatings.biz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Coatings, Inc. is a privately held commercial and industrial painting contractor serving enterprise customers nationwide from eight regional offices with certified crews in painting, industrial coatings, sandblasting, flooring, wallcovering, and tank linings.
- Ownership category
- akta.pro rank
National Coatings, Inc. industry classification
Industry- Product category
- Commercial Painting Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)
- akta.pro secondary industry
- Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)
Keywords
Where National Coatings, Inc. is headquartered
LocationHeadquarters
- HQ city
- Traverse City, Michigan
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
National Coatings, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Commercial Painting Services: Revenue generated from interior and exterior commercial painting services for buildings of all types and sizes. This is a project-based, one-time service model with pricing based on scope, size, and specifications of each job.
- Industrial Coatings: Application of industrial coatings including epoxy, concrete stain, elastomerics, and waterproofing. Project-based revenue from specialized coating applications for industrial facilities.
- Sandblasting Services: Portable sandblasting and abrasive blasting services for a broad range of surfaces and applications. One-time project-based revenue.
- Commercial Flooring: High-performance resinous and seamless flooring installation for durability, safety, and demanding environments. Project-based revenue from flooring solutions.
- Repaint & Maintenance Coatings: High-quality, low-disruption repaint and maintenance solutions with long-lasting results for existing facilities seeking refurbishment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based project pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
National Coatings, Inc. product offering
Product offeringCore offering
National Coatings, Inc. is a commercial and industrial painting contractor that delivers interior and exterior commercial painting, industrial coatings (epoxy, concrete stain, elastomerics, waterproofing), portable sandblasting and abrasive blasting, high-performance resinous and seamless flooring, wallcovering installation/repair/removal, and tank lining services to enterprise customers across the United States.
Product overview
National Coatings, Inc. is a commercial and industrial painting services company offering a unified portfolio of specialized trade services rather than a software platform. The core offerings include Commercial Painting (interior/exterior for all building types), Repaint & Maintenance Coatings, Industrial Coatings (epoxy, concrete stain, elastomerics, waterproofing), Sandblasting Services, Commercial Flooring (resinous and seamless systems), Wallcovering Installation/Repair/Removal, and Tank Linings. These services are delivered through a network of certified crews and experienced estimators across multiple regional offices. The company operates as a single-service business model where all offerings are integrated under one organization rather than separate modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Painting Interior and exterior painting services for commercial and industrial buildings of all types and sizes, delivered by certified professional painters.
- Repaint & Maintenance Coatings
- Industrial Coatings
- Sandblasting Services
- Commercial Flooring
- Wallcovering Installation, Repair & Removal
- Tank Linings
Companies that use National Coatings, Inc.
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles1 record
National Coatings, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Coatings, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Color Masters PaintingmajorColor Masters Painting merged with National Coatings in 2016, expanding the company's capabilities and geographic reach in commercial painting services.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
National Coatings, Inc. competitors and assessment
Company assessmentOthers
- PPG Industries: Global coatings manufacturer supplying industrial, architectural, and protective coatings used by National Coatings on tank linings, epoxy, and elastomeric projects. Functions as a supplier rather than competitor, but influences material costs and approved-system specifications.
- Tnemec Company: U.S. industrial coatings manufacturer focused on protective and architectural coatings for water/wastewater, industrial, and architectural end markets. Key supplier to specialty contractors like National Coatings, particularly for tank lining and high-performance architectural work.
- Rust-Oleum: Diversified coatings manufacturer supplying industrial, commercial, and consumer channels. An upstream supplier of coatings to painting contractors; not a direct competitor to National Coatings' application services but relevant to material selection and pricing.
- Carboline: Specialty industrial coatings manufacturer focused on corrosion protection, fireproofing, and tank linings — directly relevant to National Coatings' industrial coatings and tank linings service lines as a key upstream supplier of approved coating systems.
- Sherwin-Williams: Largest North American coatings manufacturer and a primary supplier to commercial painting contractors. Not a direct competitor, but its vertical integration into applicator services and contractor financing makes it an adjacent ecosystem participant and a key upstream supplier to National Coatings.
Broad incumbents
- APi Group: Public safety, specialty, and industrial services holding company with a dedicated industrial services segment performing coatings, insulation, and surface protection. Comparable specialty trade capabilities but serves customers as part of a much larger portfolio.
- ABM Industries: Integrated facility services provider whose painting and maintenance offerings serve airports, healthcare, commercial real estate, and government — overlapping customer segments with National Coatings. Larger scale and recurring janitorial/MEP contracts differentiate its go-to-market.
- IES Holdings: Public electrical and industrial services contractor with commercial and industrial coating work in its portfolio. Comparable project-based execution model in industrial settings, though its primary franchise is electrical construction.
- BrandSafway: Large industrial services platform providing coatings, insulation, scaffolding, and surface treatment across multiple end markets. Comparable to National Coatings on the industrial coatings and sandblasting side, but at vastly greater scale and as part of a diversified portfolio.
- EMCOR Group: Public facility services and electrical/mechanical contractor with a dedicated commercial painting and specialty services segment. Directly overlaps with National Coatings on interior and exterior commercial painting for office, healthcare, and industrial customers, but operates at much broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
National Coatings, Inc. social profiles
Digital presenceNational Coatings, Inc. compliance and trust
Trust signalCompliance5 records
National Coatings, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Coatings, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
National Coatings, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Coatings, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Coatings, Inc.
What does National Coatings, Inc. do?
National Coatings, Inc. is a commercial and industrial painting contractor that delivers interior and exterior commercial painting, industrial coatings (epoxy, concrete stain, elastomerics, waterproofing), portable sandblasting and abrasive blasting, high-performance resinous and seamless flooring, wallcovering installation/repair/removal, and tank lining services to enterprise customers across the United States.
Is National Coatings, Inc. a public or private company?
National Coatings, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Coatings, Inc. founded?
National Coatings, Inc. was founded in 1999. It employs 11 to 50 people.
Where is National Coatings, Inc. based?
National Coatings, Inc. is headquartered in Traverse City, Michigan, United States, in the North America region.
How does National Coatings, Inc. make money?
Five revenue lines are on record. Commercial Painting Services are the primary driver. The others are industrial Coatings, sandblasting Services, commercial Flooring and repaint & Maintenance Coatings.
Who are National Coatings, Inc.'s main competitors?
Others on record are PPG Industries, Tnemec Company, Rust-Oleum, Carboline and Sherwin-Williams. Broad incumbents are APi Group, ABM Industries, IES Holdings, BrandSafway and EMCOR Group.
Does National Coatings, Inc. have an API?
No public API is recorded for National Coatings, Inc..
What industry is National Coatings, Inc. in?
National Coatings, Inc.'s product category is Commercial Painting Services. Its primary akta.pro industry code is IMAIAAAK, Industrial & Commercial Painting/Coatings/Surface Treatment, with a secondary code of IMAIAKAB, Industrial Protective Coatings (Steel/Concrete/Equipment). Its NAICS code is 23832 and its SIC code is 3470.