National Conference Centre based at The National Motorcycle Museum

What National Conference Centre based at The National Motorcycle Museum does

The National Conference Centre is a privately held physical event venue and hospitality services provider located in Solihull, Birmingham, United Kingdom, operating within the National Motorcycle Museum since 1984. The company offers more than 250,000 square feet of flexible indoor and outdoor space across 15 event suites, ranging from intimate 37m2 boardrooms (Wardroom) to flagship spaces such as the 1,300-seat Imperial Suite and the 1,400-seat Britannia Suite, with a maximum event capacity of 1,800 guests.

Core technical infrastructure includes 200Mbps dedicated leased-line Wi-Fi with Ruckus access points and Cisco-managed networks, two Rolls-Royce backup generators for uninterrupted power, built-in AV systems and LED lighting in flagship suites, 3-phase power, and a dedicated jumbo lift capable of handling midi-sized production vehicles. The venue partners with Protec for exclusive AV and rigging services and operates an in-house technical production team with over 40 years of experience.

Revenue is generated primarily through one-time event space rental, in-house catering, and bundled day-delegate packages. Pricing is tiered by suite and package: day-delegate packages start at £38 per person (Bronze/Silver/Gold tiers), Asian wedding packages start at £35 per person, and prom/graduation packages start at £45 per person. The go-to-market is sales-led, with a dedicated events team handling all bookings directly via phone, email, and website enquiry forms. Customer segments include corporate organisations (conferences, exhibitions, AGMs, awards dinners), wedding celebrations with a strong Asian-wedding specialty (Sikh, Hindu, Muslim, Greek), school and university proms/graduation balls, and charity and non-profit events. Two sister hotels (Manor Hotel Solihull with 112 rooms and Windmill Village Hotel with 105 rooms) provide on-site accommodation partnerships under preferential-rate arrangements.

Name

National Conference Centre based at The National Motorcycle Museum

Legal name

National Conference Centre

Website

https://nationalconferencecentre.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Conference Centre is a privately held Birmingham/Solihull event venue offering 250,000+ sq ft across 15 flexible suites for up to 1,800 guests. It serves corporate conferences, Asian and traditional weddings, school proms, and charity events via direct sales with in-house catering and AV.

Ownership category

akta.pro rank

Product category

Conference and Event Venue Services

NAICS

Traveler Accommodation (7211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAHAAAB

Conference Centers & Dedicated Meeting Venues

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAHAAAA

Convention & Exhibition Centers (Public Convention Centers, Civic Centers)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAHAKAB

Conference & Convention Center Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

Keywords

• Conference venue hire
• Corporate event hosting
• Wedding reception venue
• Event catering services
• AV production services

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Space Rental: Hire of flexible conference suites, meeting rooms, and event spaces with various configurations including theatre, classroom, banquet, and reception layouts. Pricing varies by suite size and package inclusions.
2. In-house Catering Services: Full catering services including conference buffets, banqueting menus, street food stations, and bespoke dining experiences prepared by in-house chefs
3. Day Delegate Packages: Bundled packages including room hire, catering (tea/coffee breaks, lunch), and essentials at Bronze, Silver, and Gold tiers starting from £38 per person
4. Wedding Packages: Complete wedding celebrations including room hire, catering, bar service, and accommodation. Asian wedding packages start at £35 per person, traditional packages include three-course dining
5. Prom and Graduation Packages: All-inclusive packages for school proms and graduation balls from £45 per person including function room, welcome mocktail, DJ, dance floor, and VIP red carpet entrance

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The National Conference Centre rents out 15 flexible event suites (totalling 250,000+ square feet of indoor and outdoor space) for corporate conferences, exhibitions, awards dinners, weddings, proms, and charity events. Bookings are bundled with in-house catering, AV and production services, free parking, and access to nearby sister-hotel accommodation.

Product overview

The National Conference Centre is a physical event venue and hospitality service provider offering over 250,000 square feet of flexible indoor and outdoor space across 15 event suites. The core offering consists of versatile venue spaces (Imperial Suite, Britannia Suite, Premier Suite, and various smaller meeting/banqueting rooms) complemented by integrated services including in-house catering, AV and technical support, and nearby hotel accommodation through sister properties. The venue specializes in large-scale corporate events (conferences, exhibitions, awards dinners), social celebrations (weddings, proms, graduation balls), and charity events. Event packages range from day delegate packages starting at £38 per person to comprehensive wedding packages accommodating up to 700 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Imperial Suite

Quantifiable outcome

• Hosts hundreds of national and international events every year
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ProteccoreTechnology or IntegrationExclusive AV and rigging partner providing comprehensive audio, video, lighting, staging, and production services. Protec offers services from cost-effective technical setups to large-scale high-impact productions, with a dedicated project manager who knows the venue inside out.
• Approved Asian CatererscoreStrategic or Co-development PartnerCarefully selected group of approved Asian caterers who are specialists in authentic traditional cuisine, providing fully halal options, traditional vegetarian dishes, and vegan choices for Asian wedding celebrations.
• Asian Business Chamber of CommerceminorStrategic or Co-development PartnerThe venue is a proud patron of the Birmingham Chamber Asian Business community, supporting and celebrating Asian culture while hosting business events.
• Manor Hotel SolihullcoreOthersSister hotel property located 5 minutes from NCC with 112 bedrooms. Features Marco Pierre White Steakhouse Bar & Grill and Triumph Bar. Offers preferential rates for event organizers and attendees.
• Windmill Village Hotel, Golf & SpacoreOthersSister hotel property located 15 minutes from NCC with 105 bedrooms, 18-hole golf course, gym, and spa facilities. Offers preferential rates for event organizers and attendees.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Manchester Central Convention Complex: Large-scale conference and exhibition venue in Manchester serving the North of England market with similar large event capacity and integrated facilities, competing for UK-wide corporate conference bookings.
• Barbican Centre: London-based arts and conference centre with extensive event spaces for conferences, banquets, and corporate hire, competing for high-end UK corporate event business.
• Celtic Manor Resort: Welsh resort hotel with integrated conference facilities comparable to NCC's wedding and conference offering, including multiple event spaces, in-house catering, and on-site accommodation.
• SEC (Scottish Event Campus) Glasgow: Scotland's largest events venue hosting conferences, exhibitions, and banquets, comparable in scale and offering to NCC but serving the Scottish market rather than Midlands.
• Wyboston Lakes Resort: Large UK conference and events resort offering meeting spaces, banqueting, weddings, and on-site accommodation - comparable scale and use cases to NCC.
• NEC (National Exhibition Centre): UK's largest exhibition and conference venue located minutes from NCC in Birmingham. Both compete for large-scale corporate events, conferences, and exhibitions in the West Midlands market with overlapping capacity profiles.
• ACC Liverpool: Convention and events venue in Liverpool offering conference, exhibition, and banqueting facilities comparable to NCC, competing for regional and national corporate event spend.
• Whittlebury Park Hotel and Spa: Country house hotel near Silverstone offering conference, wedding, and event facilities with comparable all-in-one offering to NCC including accommodation, catering, and event coordination.
• QEII Centre London: Central London conference centre with multiple event spaces serving corporate clients, competing with NCC for UK-wide conferences that might otherwise default to London.
• ICC Birmingham (International Convention Centre): Major Birmingham-based conference and convention venue in the city centre, directly competing with NCC for Midlands corporate conference business with comparable capacity for 1,000+ delegate events.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nationalconferencecentre
• LinkedInlinkedin.com/company/national-conference-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Conference Centre based at The National Motorcycle Museum