What Juneteenth does

National Juneteenth (NJOF), founded in 1994 and headquartered in Washington, D.C., is a U.S. non-profit foundation that serves as what it self-identifies as "America's Official Juneteenth Foundation." The organization advances awareness of Juneteenth Independence Day through advocacy, education, community organizing, and cultural programming spanning education, health, music, art, and technology initiatives. With 63 employees and a national umbrella of hundreds of affiliated local organizations, NJOF led the advocacy effort that resulted in Juneteenth National Independence Day becoming a U.S. federal holiday in 2021, a milestone the foundation prominently cites as its defining strategic accomplishment.

The foundation's product surface is non-commercial and centered on civic engagement rather than technology products. It operates an informational hub via a Google Sites-hosted website, a "Juneteenth 101 Online" course on Google Classroom, a collaborative Juneteenth Wiki hosted on Miraheze, and virtual community meetings through UberConference. Its technology stack is composed entirely of off-the-shelf consumer and SMB-grade platforms — no proprietary technology, software products, or AI/ML systems are present.

NJOF's revenue model is a classic non-profit mix: donations and membership contributions collected through the Zeffy fundraising platform, supplemented by branded merchandise sales routed through its partner entity Juneteenth Nation (juneteenthnation.com). It does not sell B2B services, license software, or charge for educational content. Additional partnerships with Juneteenth Economics, Google, and Miraheze extend its reach into economic education, content delivery, and community documentation respectively. No financial filings, grant disclosures, or revenue figures are provided in the source data.

Name

Juneteenth

Legal name

National Juneteenth

Website

https://national-juneteenth.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

National Juneteenth (NJOF) is a U.S. non-profit foundation and self-described Official Juneteenth Foundation that advocates for Juneteenth awareness through education, community organizing, and cultural programming. Founded in 1994 and led the 2021 effort making Juneteenth a federal holiday.

Ownership category

akta.pro rank

Product category

Cultural Advocacy and Education

NAICS

Grantmaking Foundations (813211), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Private Foundations (BPAGAKAA)

Keywords

• Cultural advocacy foundation
• Community education programs
• Nonprofit advocacy organization
• Historical education initiatives
• Freedom celebration movement

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels6 records

Core offering

National Juneteenth is America's Official Juneteenth Foundation and a national non-profit advocacy organization that advances the right of Freedom through initiatives spanning education, health, music, art, and technology. The foundation includes hundreds of local organizations and was instrumental in making Juneteenth National Independence Day a U.S. federal holiday. It offers educational programs (notably Juneteenth 101 Online), cultural programming (Juneteenth Jazz), a community organizing structure via committees, government relations advocacy, a library of historical resources, and member-based participation.

Product overview

National Juneteenth (NJOF) is America's Official Juneteenth Foundation — a national advocacy organization, not a technology product company. The organization advances the right of Freedom through initiatives including education, health, music, art, and technology, creating opportunities for a better life for all. The site serves as an informational and organizational hub for Juneteenth Independence Day activities, legislation efforts, and community programs including Juneteenth Jazz, Education, Library, Calendar, Government relations, and Member services.

Differentiator

Problem solved

Functional benefit

Products and services

• Juneteenth 101 Online

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ZeffycoreOthersZeffy is the donation platform used by NJOF for collecting memberships and donations, enabling financial support for the foundation's initiatives and programs
• Google (Sites, Classroom, Drive)coreTechnology or IntegrationGoogle platforms are used for website hosting (Google Sites), educational content delivery (Google Classroom), and file sharing/storage (Google Drive) for resources like National Anthems Medley and the 13th Amendment documentation
• Juneteenth NationcoreStrategic or Co-development PartnerJuneteenth Nation is a related organization operating the Juneteenth Store and related commerce; both organizations work toward shared Juneteenth advocacy goals
• Juneteenth EconomicsminorStrategic or Co-development PartnerPartner organization focused on economic aspects of Juneteenth, providing economic education and resources related to the holiday

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The King Center: Founded by Coretta Scott King, the King Center is a nonprofit dedicated to preserving the legacy of Dr. Martin Luther King Jr. through education, advocacy, and community programs — highly comparable model of a single-issue national heritage/advocacy foundation.
• Equal Justice Initiative: Nonprofit focused on racial justice, history education, and advocacy including a major national memorial (the Legacy Museum / National Memorial for Peace and Justice). Closely comparable as a high-profile African American history and justice education foundation.
• National Council of Negro Women: Civic and advocacy organization for African American women, with a comparable federation-of-local-organizations structure and a mission spanning education, health, and economic empowerment — directly analogous operating model to NJOF.

Broad incumbents

• United Negro College Fund (UNCF): Largest African American education-focused nonprofit, providing scholarships and operating member institutions. Comparable to NJOF on the education pillar and as a long-standing national grantmaking-style foundation serving African American communities.
• National Urban League: Historic African American civic and advocacy organization delivering education, economic empowerment, and community programs nationwide — directly comparable mission to NJOF's education, health, and community initiatives, with deeper institutional infrastructure.
• Anti-Defamation League (ADL): Long-established nonprofit running education, advocacy, and community programming on civil rights. Comparable organizational structure and education/advocacy mix, though focused on antisemitism rather than African American heritage.
• National Museum of African American History and Culture (Smithsonian): Federal institution dedicated to African American history, culture, and community. Comparable as a primary national destination for heritage education and content; NJOF's education and library initiatives compete for mindshare and donor dollars.
• NAACP: Largest and most established U.S. civil rights organization, comparable to NJOF in advocacy, education, and community organizing on African American issues, but with vastly larger scale, infrastructure, and brand recognition.

Emerging players

• African American Heritage Preservation Foundation: Smaller nonprofit focused on preserving and promoting African American historic sites and heritage. Comparable niche focus on African American cultural heritage with significantly smaller scale than NJOF.

Regional players

• Charles H. Wright Museum of African American History: Detroit-based museum and cultural institution dedicated to African American history and education. Comparable mission of heritage education and community programming, but with a regional rather than national operating footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/juneteenth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Juneteenth