Share Pregnancy & Infant Loss Support, Inc.

What Share Pregnancy & Infant Loss Support, Inc. does

Share Pregnancy & Infant Loss Support, Inc. is a U.S. 501(c)(3) nonprofit founded in 1977 and headquartered in St. Peters, Missouri, that provides grief support, bereavement resources, and memorial services to families affected by pregnancy loss, stillbirth, and infant death. Its mission spans emotional, physical, spiritual, and social healing for bereaved parents, grandparents, siblings, extended family, and the professionals who care for them. Service delivery combines peer support (trained volunteer Companions, phone/email/in-person), support groups (in-person at the National Office on the 2nd Tuesday, plus monthly Zoom meetings and weekly RumbleTalk chats), private online communities (Share Bereaved Families Peer Support, Share Pregnancy After Loss, Share Español: Esperanza on Facebook), and free resource packets (capped at 200 brochures per organization per year).

The organization's product and content portfolio is extensive and clinically specific: Sharing Magazine (continuous publication since 1987, originally print, now online), the Bittersweet... hellogoodbye perinatal-loss guide, age-segmented children's books (Thumpy's Story and workbook), the "We Hold You in Our Hearts" and "Hugged With Our Hearts" memory books, Recognition of Life Certificates in four colors and English/Spanish, and 17+ topic-segmented brochures covering early pregnancy loss, ectopic loss, stillbirth, newborn loss, lactation after loss, father's grief, children's grief, grandparent's grief, difficult decisions, and subsequent pregnancy. Distribution is multi-channel: an e-commerce online store (secure.nationalshare.org powered by NeonCRM), a hub-and-spoke national network of 75+ chapters in 29 states, in-person and online support groups, and an Angel of Hope memorial brick program with twice-yearly dedication ceremonies at Blanchette Park, St. Charles, Missouri. Recent additions include a Pregnancy After Loss support group (2026) and Share Español: Esperanza, a Spanish-language program.

The business model is a non-profit donation-and-merchandise model with four primary revenue streams: individual donations (one-time and monthly recurring via website donation forms), product sales (small-ticket bereavement resources priced $1.50–$125), event fundraising (annual Share Walk, Run for Share 5k & 10k, A Share Speakeasy gala, Share Your Knowledge Trivia Night), and corporate partnerships (SSM Health, Baue, Greater Giving, Justine Froelker, BJC). Chapters receive a 20% discount on Share-produced materials, free brochures are limited to 200 per organization per calendar year, and international shipping charges apply for non-U.S. orders. Technology stack is non-proprietary — Zoom for video meetings, RumbleTalk for chat-based support groups, NeonCRM for e-commerce, and Facebook for private communities. Share is a founding member of PLIDA (Pregnancy Loss and Infant Death Alliance) and operates with ~15 employees.

Name

Share Pregnancy & Infant Loss Support, Inc.

Legal name

Share Pregnancy & Infant Loss Support, Inc.

Website

https://nationalshare.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Share Pregnancy & Infant Loss Support is a 501(c)(3) nonprofit founded in 1977 that delivers peer-based grief support, bereavement publications, and memorial programs to families affected by pregnancy loss, stillbirth, or infant death through 75+ chapters across 29 states, online communities, and an e-commerce catalog of bereavement resources.

Ownership category

akta.pro rank

Product category

Perinatal Bereavement Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Perinatal bereavement support
• Grief counseling services
• Nonprofit support services
• Pregnancy loss resources
• Bereavement memorial products

Headquarters

HQ city

St. Charles, MO

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donors contribute to support Share's mission through one-time and recurring donations via the organization's website donation forms.
2. Product Sales: Share operates an online store selling bereavement resources including books, brochures, memory books, memorial bricks, and specialty items. Pricing ranges from $1.50 for certificates to $125 for memorial bricks.
3. Event Fundraising: Annual events including the Run for Share 5k & 10k, A Share Speakeasy gala, and Share Your Knowledge Trivia Night generate essential fundraising support for the National Office.
4. Corporate Partnerships: Corporate partners provide financial and sponsorship support through event sponsorships and recurring donations, helping ensure Share can provide support to grieving families.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Share Pregnancy & Infant Loss Support delivers peer-based grief support, educational resources, and remembrance products for families affected by pregnancy loss, stillbirth, or infant death. Services include trained Companion support, online and in-person support groups, private Facebook communities, free resource packets, the Sharing Magazine online publication, and an extensive catalog of bereavement books, brochures, and Angel of Hope Memorial Bricks. Distribution spans 75+ chapters in 29 states plus online channels, with bilingual support through Share Español: Esperanza.

Product overview

Share Pregnancy & Infant Loss Support, Inc. is a national non-profit organization (since 1977) providing a comprehensive suite of grief support services and bereavement resources for families affected by pregnancy loss, stillbirth, or infant death. The organization operates a hub-and-spoke model with over 75 chapters across 29 states. Core services include peer-based support (Companions, phone, email, in-person), support group meetings (both in-person and online via Zoom and RumbleTalk), and private online communities including Facebook groups. The product portfolio includes informational publications (Sharing Magazine, resource packets), memorial products (Angel of Hope Memorial Bricks, Recognition of Life Certificates), and an extensive catalog of grief support books and brochures covering topics such as early pregnancy loss, stillbirth, infant death, subsequent pregnancy, father's grief, children's grief, and professional caregiver training. Spanish-language resources are available through Share Español: Esperanza.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Support Services Peer-based grief support services including trained Companion support, phone, email, and in-person support for families experiencing pregnancy loss, stillbirth, or infant death.
• Online Support Groups Virtual support meetings including monthly Zoom sessions (third Monday at 11 AM CST) and weekly RumbleTalk chat sessions (Tuesdays 7-9 PM CST) for pregnancy after loss, difficult decision support, and general bereavement.
• Private Online Communities Private Facebook support groups providing safe spaces for bereaved families, including English general support, pregnancy after loss, and Spanish-language communities.
• Resource Packets Free informational packets containing grief support materials, brochures, and guidance sent to bereaved families upon request.
• Sharing Magazine Online collection of stories, articles, poetry, and reflections written by members of the Share community, originally published in print starting in 1987 and now available online.
• Memorial Events Memorial events including the Angel of Hope candlelight vigil, biannual brick dedication ceremonies at the Angel of Hope statue in Blanchette Park, the Share Walk, and the annual fundraising gala.
• Angel of Hope Memorial Bricks Personalized 4x8 inch engraved memorial bricks ($125) with up to 3 lines of text, installed at the Angel of Hope monument in Blanchette Park, St. Charles, Missouri. Includes a miniature memorial brick; additional mini bricks available for $25 each.
• We Hold You in Our Hearts Memory Book Memory book priced at $8.00 for families experiencing late-pregnancy loss, stillbirth, or early infant death, with sections for mementos, photos, handprints, footprints, and certificates. Available in English and Spanish.
• Hugged With Our Hearts Memory Booklet Memory booklet priced at $3.00 for parents who have experienced miscarriage, allowing journaling of thoughts, dates, and special remembrances. Available in English and Spanish.
• Grief Journal for Parents Journal priced at $8.50 with guided prompts for bereaved parents to process thoughts and feelings about the loss of their baby.
• Bittersweet... hellogoodbye Resource Guide Third edition resource guide priced at $30.00 covering perinatal loss planning, including religious and secular memorial or funeral services, prayers, scripture, readings, and stories from bereaved parents.
• Recognition of Life Certificates Recognition of life certificates priced at $1.50 each, available in Pink, Green, Blue, and Purple, and in both English and Spanish.
• Share Brochures by Topic Series of informational brochures covering early pregnancy loss, stillbirth, infant death, grief for fathers, grandparents, children, teenagers, couples, lactation after loss, healing after difficult decisions, and creating keepsakes; priced at $20 for 25, $40 for 50, $60 for 100.
• Children's Grief Books (Thumpy's Story and related titles) Children's books including Thumpy's Story ($10.00) by Nancy C. Dodge, Sharing with Thumpy workbook, and related titles such as Something Happened, Heaven's Brightest Star, and No Smile Cookies Today, helping children understand sibling loss.
• A Caregiver's Handbook to Perinatal Loss Professional handbook priced at $9.00 by Gary Vogel, M.A., N.C.C., providing constructive guidance for healthcare professionals on perinatal bereavement care, including setting limits and recognizing one's own grief.
• Professional Training Programs Training programs and workshops for healthcare providers, nurses, doctors, and social workers on perinatal bereavement support, including creating keepsakes for grieving families.
• Share Español: Esperanza Bilingual Spanish-language support program offering translated brochures, memory books, and a private Facebook community for Spanish-speaking bereaved families.
• Share Walk Merchandise Annual commemorative merchandise for the Share Walk, including Share Bears ($12), Share Giraffes, Walk Sweatshirts ($40), and Baseball Caps ($25).

Quantifiable outcome

• Thousands of families supported annually

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SSM HealthcoreStrategic or Co-development PartnerSSM Health is listed as a corporate partner on Share's Partners page. As a healthcare partner, SSM Health supports Share's mission to provide care, compassion, and resources for bereaved families.
• BauecoreStrategic or Co-development PartnerBaue is listed as a partner on Share's website. Baue has been a long-standing community partner supporting Share's mission and work with bereaved families.
• Greater GivingminorGTM or Marketing PartnerGreater Giving is listed as a partner. They provide event and fundraising support services that help Share execute successful fundraising events.
• Justine FroelkerminorStrategic or Co-development PartnerJustin Froelker is listed as a partner on Share's Partners page. As a partner, they contribute to supporting Share's mission and the bereaved families the organization serves.
• PLIDA (Pregnancy Loss and Infant Death Alliance)coreStrategic or Co-development PartnerShare was a founding member of PLIDA, the Pregnancy Loss and Infant Death Alliance. Share continues to sponsor, present, and attend PLIDA's annual International Perinatal Bereavement Conference. This partnership is central to Share's role in the perinatal bereavement and research communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Candle: Nonprofit dedicated to safe sleep and SIDS/sudden unexpected infant death, providing bereavement support and education to families. Directly comparable as a perinatal/infant loss bereavement peer with both family support and professional training components.
• Now I Lay Me Down to Sleep: Nonprofit providing remembrance photography to families experiencing pregnancy or infant loss. Comparable as a directly adjacent perinatal loss bereavement nonprofit serving overlapping families, though focused on photographic keepsakes rather than ongoing peer support.
• Star Legacy Foundation: Nonprofit focused on stillbirth prevention and pregnancy/infant loss support, providing online communities, peer support, and professional education. Comparable to Share in perinatal bereavement support model and digital-first community channels.
• The Compassionate Friends: National nonprofit supporting families after the death of a child of any age, including miscarriage and stillbirth, through a chapter-based peer support model. Highly comparable to Share in mission, chapter network, and bereavement resource publishing.
• MISS Foundation: A national nonprofit providing peer support, crisis intervention, and professional training to families experiencing the death of a child of any age, including miscarriage, stillbirth, and infant loss. Directly comparable as a sibling mission to Share with overlapping peer-Companion and chapter-based service model.

Broad incumbents

• Postpartum Support International: Large nonprofit addressing perinatal mental health, including postpartum depression and pregnancy/infant loss. Comparable to Share as a broader perinatal support organization with overlapping audiences and professional training programs.
• March of Dimes: Large national nonprofit focused on maternal and infant health, including support for families experiencing pregnancy or infant loss. Comparable as a broader incumbent operating in perinatal health with adjacent bereavement programs and healthcare partnerships.

Emerging players

• Return to Zero: HOPE: Nonprofit offering peer support, community, and education for families after pregnancy or infant loss, with a strong digital community presence. Emerging player with partial overlap to Share's perinatal bereavement mission and online support model.
• Centering Corporation: Publishing nonprofit producing bereavement books and resources for pregnancy loss, infant death, and broader child loss. Directly comparable as a peer resource publisher and reseller to Share's brochure/book catalog.

Others

• PLIDA (Pregnancy Loss and Infant Death Alliance): Professional alliance of which Share is a founding member, advancing perinatal bereavement research, education, and standards. Comparable as a peer organization convening the same professional community Share serves through its annual International Perinatal Bereavement Conference.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/175124182580274
• LinkedInlinkedin.com/company/share-pregnancy-&-infant-loss-support-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Share Pregnancy & Infant Loss Support, Inc.