THE CHRISTIAN TRUST

What THE CHRISTIAN TRUST does

The Christian Trust (legally Mulberry House Ministry Trust, trading as Nationwide Christian Trust) is a UK-registered charity (No. 282667) founded in 2002 by Ray and Ann George and operated from Mulberry House in High Ongar, Essex, with a staff of 7. Its functional focus is producing and distributing Christian devotional content, supporting prison ministry, running faith-based events, subsidising counselling for recipients, and operating hireable venues.

The core product is Living Light Bible Insights, a daily devotional delivered across multiple formats - print, ebook, Kindle, audio, and email - on a subscription basis priced at GBP 6-GBP 20 per year. The charity also publishes authored booklets (e.g., by Michael Cole), operates a prison ministry that distributes materials into correctional facilities via chaplaincy channels, and runs events such as Ladies' Days, Men's Breakfasts, Bible seminars, and a Christmas Carol Service. A Living Hope Bursary programme subsidises up to 75% of counselling fees, and two venues (Pastoral Room and Woodhatch Farm Barn) are available for hire. The Prayerline (Listening Line) telephone prayer service was discontinued in June 2024.

Revenue is generated through a portfolio of small, diversified streams: Living Light subscriptions, voluntary donations, event fees (GBP 18-GBP 39.50 per person), venue hire (GBP 14-GBP 32 per person), shop sales (cards, books, gifts), and publication sales. The charity does not disclose income figures. Co-founder Ray George died in August 2024. Following the Prayerline closure, the charity has established referral partnerships with four external prayer helplines to provide continuity for former users.

Name

THE CHRISTIAN TRUST

Legal name

Mulberry House Ministry Trust

Website

https://nationwidechristiantrust.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Christian Trust (Nationwide Christian Trust) is a UK-registered charity that publishes the Living Light daily devotional across print and digital formats, distributes materials into prisons, runs faith-based events, subsidises counselling via bursaries, and hires out event venues.

Ownership category

akta.pro rank

Product category

Religious Charitable Services

NAICS

Religious Organizations (81311), Religious Organizations (8131), Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Christian devotional resources
• Bible study materials
• Faith-based retreats
• Christian charity services
• Spiritual formation programs

Headquarters

HQ city

High Ongar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Living Light Subscriptions: Subscription revenue from Living Light Bible devotional in multiple formats - quarterly printed booklet at £20/year and ebook/daily email at £6/year. Also available on Kindle through Amazon.
2. Donations and Charitable Giving: The organization relies heavily on donations from supporters. Accepts donations via Stewardship, online banking (Mulberry House Ministry Trust), telephone card payments, and cheques. Gift Aid scheme available for UK taxpayers.
3. Event Fees: Revenue from ticketed events including Time Out with God days (£26 per person), Ladies' Days (£26 per person), Delving Deeper days (£26 per person), Bible seminars with Peter Cockrell (£26 per person), Girls Night Out (£18 per person including buffet), Men's Breakfasts, and Christmas Carol Service lunch (£39.50 per person). All events include 2-course lunch.
4. Pastoral Room and Facility Hire: Revenue from hiring the Pastoral Meeting Room at £22-32 per person (includes room hire, tea/coffee, lunch), and Woodhatch Farm Barn at £14 per person. Special overnight accommodation packages available at Mulberry House Hotel.
5. Shop Sales: Sale of Christian cards with Bible verses, notelets, Christian books, and gifts at discounted prices. Located at the Pastoral Cottage at Mulberry House.
6. Publication Sales: Sale of Michael Cole booklets at £2.50 each including The Easter Story, Praying for the Nation, Rebuilding Christian Britain, and Reaching the next Generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

THE CHRISTIAN TRUST (legally Mulberry House Ministry Trust, operating as Nationwide Christian Trust) is a UK-registered Christian charity that produces and distributes the "Living Light" daily Bible devotional booklet, hosts Christian events and retreats at its Essex centre, supports prison ministry outreach, and provides counselling bursaries through its Living Hope programme. The organisation also operates an online shop selling Christian books, cards, and gifts, and offers venue hire for faith-based gatherings at Mulberry House in High Ongar.

Product overview

Nationwide Christian Trust (NCT) operates as a Christian charitable organization offering a portfolio of faith-based products and services. The core offering centres on Living Light Bible Insights, a daily devotional available in multiple formats (ebook, email, printed booklet, Kindle). Additional products include Prison Ministry (distributing Living Light to prisons), Living Hope Bursaries (counselling financial support), Michael Cole Booklets (Christian publications), and a retail shop. Service delivery is facilitated through events including Ladies' Days, Time Out with God retreats, Delving Deeper Bible teaching days, and monthly Bible seminars with Peter Cockrell. Facilities include Pastoral Meeting Room hire and Barn hire for church groups. The organization also previously operated a Prayerline Listening Line which closed in June 2024. NCT is based at Mulberry House Hotel in High Ongar, Essex.

Differentiator

Problem solved

Functional benefit

Brands

• Living Light: Daily Bible Insights devotional publication available as ebook, daily email, printed booklet, or Kindle edition.
• Living Hope

Products and services

• Living Light Daily Devotional A daily Bible devotional booklet produced and distributed to individual Christians and subscribers seeking structured daily scripture reading and reflection.

Quantifiable outcome

• Bursaries cover up to 75% of counselling fees through Living Hope programme
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• NTCG PrayerlineminorOthersFollowing closure of NCT's Listening Line in June 2024, they refer callers to NCTCG Prayerline as an alternative prayer support service. NCTCG is typically open Mon, Thurs, Sat: 10am-1pm, Tues/Weds: 5pm-8pm, Fri: 11pm-3am at 020 3813 1569.
• UCB PrayerlineminorOthersAlternative prayer support referral recommended to callers after NCT's Listening Line closure. Available at 01782 36 3000.
• Premier LifelineminorOthersChristian helpline referral for callers seeking prayer support after NCT's Listening Line ceased operations. Available at 0300 111 0101.
• Christian Helpline UK (NEW KAPPORE)minorOthersReferral partner for prayer support services, operated by NEW KAPPORE. Available Freephone 0808 801 0585 or email [email protected].
• UK Prison Service / Prison ChaplainscoreStrategic or Co-development PartnerNCT provides Living Light booklets to prisons and maintains correspondence ministry with prisoners. Chaplains play a pivotal role in the spiritual growth of prisoners and the partnership supports their ministry through materials and encouragement.
• Qualified CounsellorscoreStrategic or Co-development PartnerLiving Hope bursary programme partners with qualified Counsellors who provide therapy to individuals who cannot afford full fees. Counsellors can apply for up to 75% bursary funding and contract directly with clients for the balance.
• StewardshipminorChannel Partner/ Reseller/ DistributorChristian donation platform partner allowing supporters to give to NCT through Stewardship at stewardship.org.uk/partners/20025840.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Keswick Ministries: UK Christian charity running Bible teaching conventions, events and conferences. Comparable to NCT's Time Out with God retreats, Delving Deeper days, and Bible seminars with Peter Cockrell in event-based Christian teaching format.
• CWR (Crusade for World Revival): UK Christian charity producing daily devotionals (Day by Day with God), Bible teaching resources, and women's/men's ministry resources. Highly comparable to NCT in devotional content publishing and church-resource distribution.
• New Wine: UK Christian network running conferences, training events and church leader development. Comparable to NCT in event-driven Christian ministry, clergy training, and church group engagement model.
• Prison Fellowship UK: UK charity focused on prison ministry, prisoner support and chaplaincy engagement. Directly comparable to NCT's prison ministry strand (Living Light distribution to prisons and prisoner correspondence), operating in the same niche with similar donor base.
• Scripture Union: UK and Ireland Christian charity producing Bible engagement resources, daily devotionals, holiday missions, and school/church programmes. Closely comparable to NCT in mission (Bible literacy, discipleship), daily devotional format, and UK faith-charity audience.

Broad incumbents

• Alpha UK: Run by HTB, Alpha is a major UK Christian evangelism course run through churches. Comparable in faith-based evangelism focus and event-based delivery model, but operates at much larger scale through thousands of church partners.
• Christian Aid: Major UK Christian charity focused on poverty, humanitarian aid and advocacy. Comparable as a UK faith-based charity with donation-driven revenue and broad mission portfolio, though at substantially greater scale than NCT.
• United Christian Broadcasters (UCB): UK Christian media charity operating UCB radio, prayerlines and digital devotional content. Comparable to NCT in faith content distribution and prayerline support service (UCB is one of NCT's referral partners post-Listening Line closure).
• Bible Society: The UK's leading Bible translation and engagement charity. Directly comparable as a UK faith-based nonprofit producing Bible-related content, resources, and outreach programmes, but at significantly greater scale and institutional reach than NCT.

Emerging players

• Mind & Soul Foundation: UK Christian organisation exploring the intersection of mental health and faith. Directly comparable to NCT's Living Hope counselling bursary programme addressing affordable Christian counselling and emotional/spiritual wellbeing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61571480610196
• Instagraminstagram.com/nationwidechristiantrust
• LinkedInlinkedin.com/company/the-christian-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE CHRISTIAN TRUST