NATIVA™

What NATIVA™ does

NATIVA™ is a B2B supplier of 100% traceable natural fibers — wool, cashmere, cotton, and alpaca — to global fashion and luxury brands, operated as a brand within Chargeurs Luxury Materials (the luxury wool division of the 1872-founded Chargeurs Group). The company sources from certified farms across six or more countries including Australia, New Zealand, South Africa, Uruguay, Argentina, and the United States, and vertically integrates processing through Chargeurs Wool USA (the only wool combing mill in the U.S.) and Lanas Trinidad in Uruguay. The offering is structured around two pillars: (1) certified natural fibers with end-to-end blockchain traceability from farm to consumer via unique product QR codes, and (2) the NATIVARegen™ regenerative agriculture program, which delivers a triple-impact framework covering soil health, animal welfare, and community livelihoods, backed by scientific research and validated through the Responsible Wool Standard (RWS) plus NATIVA™ dual certification.

The core technology is a proprietary private blockchain platform that records transactions in a tamper-proof, decentralized database across the supply chain — from farm through combing mills, spinning mills, weaving/knitting, manufacturing, and final brand products. Each product receives a unique QR code connecting consumers to the full traceability journey. The platform is configurable for different supply chain models and supports a collaborative stakeholder network with protected profiles. Sub-brands include NATIVARegen™ (regenerative program) and the partner showcase 'The Good Directory.' Ancillary programs include social initiatives with artisan women through partnerships with Red IBX and Manos del Uruguay in rural Uruguay.

NATIVA™ operates an enterprise field sales model with quote-based, multi-year contracts, complemented by event-driven marketing (fashion school visits, brand launch events) and community-led engagement through the 'Land of NATIVA' platform and 'Stories from the Farm' film series. Revenue is generated from physical fiber sales with embedded certification and traceability services, NATIVARegen™ program certification fees, and blockchain platform services. The customer base is concentrated in sustainability-focused fashion and luxury brands including Gucci, Reformation, Pangaia, Arket, Madewell, BA&SH, Asket, Banana Republic, and Coyuchi. The company is headquartered in Paris, France, with core operations in Uruguay and a 14-person direct team.

Name

NATIVA™

Website

https://nativapreciousfiber.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NATIVA™ is a B2B supplier of 100% traceable natural fibers (wool, cashmere, cotton, alpaca) to global fashion and luxury brands, operated by Chargeurs Luxury Materials. It uses a proprietary blockchain platform for end-to-end farm-to-consumer traceability and runs the NATIVARegen™ regenerative agriculture program.

Ownership category

akta.pro rank

Product category

Traceable Natural Fibers

NAICS

Fiber, Yarn, and Thread Mills (31311)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

akta.pro secondary industries

Wool & Fiber Production (Shearing, Sorting, On-Farm Grading) (AFAEAFAD), Fiber Crop Contract & Identity-Preserved Farming (Traceable/Certified Programs) (AFAGAFAG), Fiber & Yarn (Natural, Synthetic, Blends) (CRAAAMAA), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Traceable natural fibers
• Regenerative wool program
• Blockchain textile traceability
• Sustainable cashmere sourcing
• Ethical alpaca fiber

Headquarters

HQ city

Uruguay (Headquarters Operations)

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Natural Fiber Sales: NATIVA™ sells traceable, certified natural fibers (wool, cotton, cashmere, alpaca) to fashion and luxury brands. The company sources from certified farms globally and provides end-to-end certification and traceability. Revenue comes from the sale of physical fiber materials with embedded certification and blockchain traceability services.
2. NATIVARegen™ Program Certification: The regenerative agriculture certification program allows brands to participate in social activations and programs aligned with their sustainability goals. Brands can choose existing programs or create custom programs, generating revenue through program participation and certification fees.
3. Blockchain Platform Services: The NATIVA™ Blockchain Platform provides configurable blockchain technology for brands to guarantee traceability and transparency. This serves as both a marketing tool and operational transparency solution for partner brands, with platform configuration services to fit different business models.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

NATIVA™ sources and sells 100% traceable, certified natural fibers (wool, cashmere, cotton, alpaca) to global fashion and luxury brands. Each fiber is delivered with end-to-end blockchain traceability (farm to brand), a proprietary certification protocol (double-certified NATIVA™ + RWS for wool), and access to the NATIVARegen™ regenerative agriculture program. The offering combines physical fiber materials with embedded traceability and certification services.

Product overview

NATIVA™ is a portfolio of 100% traceable natural fibers including wool, cashmere, cotton, and alpaca, with a focus on regenerative agriculture. The offering is built around two pillars: (1) certified natural fibers (NATIVA™ Wool, Cashmere, Cotton, Alpaca) with full supply chain traceability, and (2) the NATIVARegen™ regenerative program. All products are supported by a proprietary blockchain traceability platform that provides end-to-end transparency from farm to consumer. The portfolio integrates storytelling, co-branding opportunities, and a collaborative blockchain platform for supply chain stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• NATIVARegen™: Regenerative agriculture program focused on soil health, animal welfare, and supporting farmers and local communities through sustainable farming practices.

Products and services

• NATIVA™ Wool

Quantifiable outcome

• 100% traceability from farm to consumer for all fiber types (wool, cotton, cashmere, alpaca)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Institut Français de la Mode (IFM)coreStrategic or Co-development Partner · 1 January 2026Early in 2026, NATIVA™ welcomed a delegation from IFM to their Uruguay headquarters. Four students enrolled in IFM's Sustainability Certificate Program chose NATIVA™ as a case study. Led by Director of Sustainability Andrée-Anne Lemieux, the team visited NATIVARegen™ farms (Los Manantiales, La Corona) and Lanas Trinidad combing mill, experiencing firsthand generational farming knowledge and commitment to animal welfare.
• Shaniko Wool CompanyflagshipStrategic or Co-development Partner · 1 January 2018Shaniko Wool Company, NATIVA™'s new partner consisting of ten farms across five U.S. states, was certified to Textile Exchange's Responsible Wool Standard (RWS) in 2018. Led by Jeanne Carver, the NATIVARegen™-Shaniko Program is the first third-party certified regenerative wool program in the U.S. The program features Chargeurs Wool USA combing mill (the only wool combing mill in the United States) for local low-carbon production. Jeannie Carver has championed regenerative practices since the 1990s when her late husband developed the 'Conservation Management Plan' for their Oregon family farm.
• Chargeurs Wool USAcoreStrategic or Co-development PartnerChargeurs Wool USA is the only wool combing mill in the United States, enabling U.S. partners in the Shaniko program to embody low-carbon benefits associated with local production. This vertical integration supports the NATIVARegen™-Shaniko program's sustainability goals.
• Inca TopscoreStrategic or Co-development PartnerNATIVA™ Alpaca is available in partnership with Inca Tops, producing alpaca fiber in two natural colours: ecru and black. The partnership combines century-old heritage with innovation in sustainable practices, offering full traceability back to the origin.
• Maje / Le Cercle de MajecoreGTM or Marketing PartnerNATIVA™ partnered with French brand Maje to launch 'Le Cercle de Maje', a community event in Paris hosted by Studio Semaine. The event introduced 'La Rosada' short film about a multigenerational Uruguay farm and featured immersive talks on repairability, emotional durability, traceability, and connecting consumers with maker stories. Featured speakers including Orsola de Castro (Fashion Revolution Co-Founder) and Andrée-Anne Lemieux (IFM).
• Red IBXcoreImplementation/ SI/ Consulting PartnerNATIVA™ partners with local NGO Red IBX in Uruguay, which works locally to understand the needs of each region and design relevant, applicable, and impactful action plans. Red IBX supports NATIVA™'s social programs for women surrounding NATIVARegen™ farms.
• Manos del UruguaycoreStrategic or Co-development PartnerManos del Uruguay is a nationwide network dedicated to improving quality of life of women in rural Uruguay through artisanal wool craftsmanship. In early 2026, Manos del Uruguay hosted a workshop in Trinidad, Flores where four full-time artisans welcomed women from NATIVA™ social programs to learn hand knitting looms and craft baby blankets.
• QuantisminorStrategic or Co-development PartnerQuantis, a sustainability research firm, collaborates with NATIVA™ and Shaniko as sustainability pioneers to offer integral wool sourcing solutions. The partnership aims to preserve local resources by restoring balance among garment production, the environment, and people.
• Chargeurs Luxury MaterialsflagshipStrategic or Co-development PartnerNATIVA™ was launched by Chargeurs Luxury Materials, the world's leader in luxury combed wool. The parent company provides 50-year heritage in developing high-end technology combined with passion for wool, enabling NATIVA™ to deliver unprecedented methods in social, animal, and environmental responsibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Evegreen (formerly Sheer Edge): Sustainable wool sourcing and brand built around regenerative and traceable wool. Comparable as a vertically integrated traceable wool business targeting premium fashion brands with similar regenerative-agriculture messaging.
• Fibershed: Nonprofit developing regional, regenerative fiber systems and supply chain traceability. Comparable mission — building traceable, regenerative natural fiber networks connecting farmers to fashion brands.
• Shaniko Wool Company: U.S. regenerative wool producer and NATIVA partner operating across five states. Comparable as a regenerative wool operation though tightly coupled with NATIVA rather than a true competitor — included for its role in the same supply chain.
• Circ: Textile recycling platform focused on circular fashion supply chains. Comparable as an adjacent supply-chain technology company targeting fashion brands' sustainability and traceability needs, though focused on recycling rather than virgin fiber sourcing.

Broad incumbents

• Applied DNA Sciences: Molecular tagging and authentication technology used across textiles, cannabis, and industrial supply chains. Comparable as an established traceability technology provider pursuing fashion and fiber authentication applications.
• Textile Exchange: Industry-wide standards body administering the Responsible Wool Standard (RWS) and other fiber certifications. Highly comparable as the underlying certification framework against which NATIVA's wool is double-certified; competes for influence over sustainability standards in natural fibers.

Direct peers

• FibreTrace: Blockchain-based fiber traceability platform used by wool and cotton producers to verify origin. Directly comparable technology stack and target customer base — fashion brands seeking end-to-end fiber traceability.
• Oritain: Provides forensic origin verification for natural fibers using isotope and trace-element testing. Directly comparable as a competing technology-based fiber traceability solution targeting fashion brands and luxury supply chains.
• Provenance: Supply chain transparency and storytelling platform for consumer brands. Comparable as a technology-enabled traceability and consumer-engagement solution for fashion and lifestyle brands seeking verified claims.
• The Good Cashmere Standard: Independent standard for sustainable cashmere run by Aid by Trade Foundation. Comparable as a competing fiber certification program targeting luxury cashmere brands — directly overlaps with NATIVA's cashmere offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa65zTimCrhlXIwIFW71LMQ
• LinkedInlinkedin.com/company/discover-nativa
• Instagraminstagram.com/discover.nativa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIVA™