FibreTrace
FibreTrace provides physical and digital traceability for textile supply chains by embedding luminescent pigments into raw fibers and combining them with blockchain-backed records. It serves fashion brands, suppliers, and producers including Target, Reformation, and Cargill.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FibreTrace does
FibreTrace is a textile supply chain traceability and verification company that provides brands, suppliers, and producers with proof of fiber origin and chain of custody. Founded in 2018, the company combines physical luminescent pigment embedding (applied at the ginning stage for cotton and adapted for man-made fibers) with blockchain-backed digital records to create a verification layer that cannot be falsified or removed, including through reuse and recycling cycles.
The product architecture spans two tiers: FibreTrace VERIFIED (physical pigment embedding plus digital blockchain traceability) and FibreTrace MAPPED (digital-only traceability). These are supported by a Bluetooth scanner hardware device (leased on 36-month terms or sold upfront), a public developer API for third-party integrations, and the Fibre Hub supplier network marketplace. The technology is positioned as universal across natural, man-made, and synthetic fibers and is actively marketed as an enabler of EU Digital Product Passport, Ecodesign, and Deforestation Regulation compliance.
The business model combines monthly SaaS subscriptions (billed in 28-30 day intervals), volume-based transaction fees, hardware scanner sales and leases, and partner referral revenue shares. The company serves five primary customer segments: fashion brands and retailers, suppliers and manufacturers, producers (cotton farmers and fiber producers), certifiers and auditors, and digital traceability platforms. Named enterprise customers include Reformation, Rodd & Gunn, Napapijri, Country Road, Everlane, Target, Cargill, Good Earth Cotton, and Kara Fiber, with a flagship 50,000-metric-ton cotton traceability partnership with Target and Cargill announced in 2024. The company is headquartered in Singapore with a UK legal entity (FibreTrace Technologies Limited, incorporated in England and Wales) and operates with 11-50 employees.
FibreTrace firmographics
Firmographics- Name
- FibreTrace
- Legal name
- FibreTrace Technologies Limited
- Website
- https://fibretrace.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FibreTrace provides physical and digital traceability for textile supply chains by embedding luminescent pigments into raw fibers and combining them with blockchain-backed records. It serves fashion brands, suppliers, and producers including Target, Reformation, and Cargill.
- Ownership category
- akta.pro rank
FibreTrace industry classification
Industry- Product category
- Textile Supply Chain Traceability Software
- NAICS
- Artificial and Synthetic Fibers and Filaments Manufacturing (32522), Knit Fabric Mills (313240)
- SIC
- Textile Mill Products (2200), Knitting Mills (2250)
- akta.pro primary industry
- Natural Fiber Processing (Cotton/Wool/Flax/Hemp) (IMAOAAAA)
- akta.pro secondary industries
- Fiber Crop Contract & Identity-Preserved Farming (Traceable/Certified Programs) (AFAGAFAG), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)
Keywords
Where FibreTrace is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
FibreTrace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Recurring subscription fees for access to the FibreTrace VERIFIED platform. Subscriptions are paid in advance and billed in 28-30 day intervals. The platform includes various subscription plans with different functionalities.
- Transaction Fees: Volume-based transaction fees charged based on usage of the platform. Additional fees may apply for various services.
- Hardware Scanner Sales and Leasing: FibreTrace Bluetooth Scanner available for purchase with upfront fee or rental model for 36-month periods. After rental period, items must be returned, destroyed, or rendered inoperable. Items remain property of FibreTrace.
- Partner Referral Revenue: Revenue sharing with partners who refer new merchants to the platform. Partners receive percentage of revenue from referred merchants or one-time bounty payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS Platform Subscription with Hardware Lease |
| Subscription | Multi-year contract | FibreTrace Bluetooth Scanner Rental |
| Transaction based/ take rate | Monthly | Partner Revenue Share |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
FibreTrace product offering
Product offeringCore offering
FibreTrace embeds proprietary luminescent pigments into raw textile fibers at the ginning stage to create permanent, unique signatures that enable physical verification of fiber identity throughout the global supply chain. The platform combines this physical fiber-level verification with blockchain-backed digital records, providing SaaS dashboards, APIs, and Bluetooth scanners for real-time supply chain tracking and sustainability claim verification.
Product overview
FibreTrace offers a two-tier product architecture: FibreTrace VERIFIED (physical and digital traceability combining luminescent pigment embedding at ginning with blockchain-backed digital records) and FibreTrace MAPPED (digital-only traceability). The platform is supported by a Bluetooth Scanner (hardware device), a Developer API for third-party integrations, and the Fibre Hub supplier network. The VERIFIED product embeds patent luminescent pigments into raw cotton at ginning, creating unique signatures tracked through the supply chain via scanning, with real-time verification and blockchain-secured data sharing.
Differentiator
Problem solved
Functional benefit
Brands
- FibreTrace MAPPED: Digital traceability solution for supply chain tracking.
- FibreTrace VERIFIED
Products and services
- FibreTrace VERIFIED A SaaS platform combining physical fibre verification through luminescent pigment embedding at the ginning stage with digital traceability. Pigments create unique signatures on raw fibre that are scanned and tracked at each supply chain point, with real-time verification and data securely uploaded to blockchain. Designed for fashion brands, retailers, suppliers, and producers seeking to substantiate sustainability and origin claims.
- FibreTrace MAPPED Digital-only traceability product providing the digital layer of supply chain visibility. Enables brands to track fibre movements through the supply chain without the physical pigment embedding component. Reinforces Digital Product Passport credibility by demonstrating the path a product has taken through the supply chain.
- FibreTrace Bluetooth Scanner Hardware scanner device leased to customers for a 36-month period, used to scan and verify FibreTrace-activated materials at supply chain points. The device remains property of FibreTrace during the rental period and must be returned, destroyed, or rendered inoperable after the lease ends.
- FibreTrace API Developer-facing API enabling third-party Applications (Public, Private, or Custom) to integrate with the FibreTrace platform for traceability data access, verification records, and supply chain workflow management. Requires Partner Account registration and is subject to rate limits.
- Fibre Hub Network platform providing access to suppliers already using FibreTrace-activated fibres, enabling brands to find and connect with verified supply chain partners.
Quantifiable outcome
- 50,000 metric tons of U.S. and Brazilian cotton traced in first year partnership with Target and Cargill
- +2 more outcomes
Companies that use FibreTrace
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
FibreTrace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FibreTrace partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Target Corp.flagshipThree-way partnership with Target and Cargill for traceable cotton. Target uses FibreTrace technology to trace and verify origin of cotton fiber in real-time, promoting accountability throughout the global textile supply chain. The partnership marked 50,000 metric tons of U.S. and Brazilian raw cotton in the first year.
- CargillflagshipCargill serves as the supply chain partner, ensuring FibreTrace is implemented in their process at the gin and delivering that specific cotton to Target. Partnership enables real-time verification of U.S. and Brazilian cotton through Cargill's supply chain infrastructure.
- ReformationcoreReformation uses FibreTrace to extend visibility to customers for denim that can be traced back to climate positive cotton farm. Represents significant brand partnership demonstrating enterprise adoption.
- Good Earth CottoncoreGood Earth Cotton partners with FibreTrace to provide physical and digital traceability for their cotton products. Napapijri and Country Road use the combined Good Earth Cotton and FibreTrace solution for consumer-facing product traceability via QR code hangtags.
- Kara FibercoreKara Fiber collaborated with FibreTrace on Ecocell™ lyocell fibers to provide physical and digital traceability solutions. FibreTrace enables Kara Fiber to trace Ecocell™ fibers to end products with real-time verification throughout the supply chain.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
FibreTrace competitors and assessment
Company assessmentOthers
- Textile Exchange: Textile Exchange is the industry standards body for preferred fibres and materials (e.g., GRS, OCS) used by brands FibreTrace serves. Adjacent as an enabling ecosystem participant and potential integration partner.
- Cirpass / CIRPASS-2: Cirpass is a European initiative developing reference standards and pilots for Digital Product Passports across industries including textiles. Relevant as a regulatory/standards-defining peer shaping the ecosystem FibreTrace sells into.
Emerging players
- Fairly Made: Fairly Made provides fashion brands with supply chain transparency and product traceability solutions for sustainability claims. Comparable as an emerging SaaS player in the fashion transparency category.
- Retraced: Retraced offers a supply chain traceability and transparency platform for fashion brands. Comparable as an emerging competitor providing digital supply-chain mapping for apparel and footwear.
Direct peers
- Oritain: Oritain uses forensic science to verify the origin of natural materials including cotton, wool, and leather. Directly comparable as an alternative physical verification method competing for the same brand and supplier budget.
- EON (CircularID / EON Group): EON operates a Digital Product Passport and traceability infrastructure platform for fashion and apparel. Comparable as an alternative DPP/traceability layer targeting the same EU regulation-driven demand.
- Textile Genesis: Textile Genesis offers blockchain-based fibre traceability from raw material to finished garment. Comparable as a competing technology stack for fibre-level chain-of-custody in fashion supply chains.
- Applied DNA Sciences: Applied DNA Sciences uses molecular (DNA-based) tagging to authenticate textiles and other materials through supply chains. Directly comparable to FibreTrace as both provide physical, fibre-level verification rather than paper-based traceability.
- TrusTrace: TrusTrace is a SaaS platform for textile and apparel traceability, supply chain transparency, and sustainability compliance. Closest digital-native comparator serving fashion brands with chain-of-custody and DPP support.
Broad incumbents
- Avery Dennison (atma.io): Avery Dennison's atma.io is a connected-product cloud platform for apparel supply chain traceability, backed by a major labelling incumbent. Comparable as a scaled, broad-line traceability solution serving the same enterprise fashion/retail customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FibreTrace social profiles
Digital presenceFibreTrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
FibreTrace leadership team
Management profileNumber of profiles
Profiles2 records
FibreTrace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FibreTrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FibreTrace
What does FibreTrace do?
FibreTrace embeds proprietary luminescent pigments into raw textile fibers at the ginning stage to create permanent, unique signatures that enable physical verification of fiber identity throughout the global supply chain. The platform combines this physical fiber-level verification with blockchain-backed digital records, providing SaaS dashboards, APIs, and Bluetooth scanners for real-time supply chain tracking and sustainability claim verification.
Is FibreTrace a public or private company?
FibreTrace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FibreTrace founded?
FibreTrace was founded in 2018. It employs 11 to 50 people.
Where is FibreTrace based?
FibreTrace is headquartered in Singapore, Singapore, in the Asia region.
How does FibreTrace make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction Fees, hardware Scanner Sales and Leasing and partner Referral Revenue.
Who are FibreTrace's main competitors?
Others on record are Textile Exchange and Cirpass / CIRPASS-2. Emerging players are Fairly Made and Retraced. Direct peers are Oritain, EON (CircularID / EON Group), Textile Genesis, Applied DNA Sciences and TrusTrace. Avery Dennison (atma.io) is listed as a broad incumbent.
Does FibreTrace have an API?
Yes. FibreTrace offers a public API that allows developers to build Applications (Public, Private, or Custom) that integrate with the FibreTrace platform. Developers must register for a Partner Account and agree to the API Terms to obtain API Credentials. The API is subject to rate limits (documented as no more than one request per second without express written consent). Access requires API Credentials which are the exclusive property of FibreTrace. The API can be used to develop Applications that interoperate or integrate with the Service, including themes, public applications, channel applications, and payment gateway applications. Beta Services may be offered on a trial basis. Developer documentation is at www.fibretrace.io/pages/webapp-api-policy.
What industry is FibreTrace in?
FibreTrace's product category is Textile Supply Chain Traceability Software. Its primary akta.pro industry code is IMAOAAAA, Natural Fiber Processing (Cotton/Wool/Flax/Hemp), with a secondary code of AFAGAFAG, Fiber Crop Contract & Identity-Preserved Farming (Traceable/Certified Programs). Its NAICS code is 32522 and its SIC code is 2200.