Painted Hills Natural Beef

Name

Painted Hills Natural Beef

Legal name

Painted Hills Natural Beef Inc.

Website

https://natural-beef.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Beef

NAICS

Beef Cattle Ranching and Farming, including Feedlots (11211), Meat Retailers (44524), Animal Slaughtering and Processing (3116)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA)

Keywords

• Natural beef products
• USDA Prime beef
• Grass-fed beef
• Beef wholesale distribution
• Direct-to-consumer beef

Headquarters

HQ city

Wheeler County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of beef products directly to consumers through company website. Products shipped on Wednesdays with $75 minimum purchase on beef items. Free shipping on orders over $300. Geographic limitations apply for perishable items during summer months.
2. Wholesale to Retailers and Restaurants: B2B sales through wholesale program targeting restaurants and retail grocery stores nationwide. Store locator helps customers find local retail locations. Separate wholesale website for partner management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Painted Hills Natural Beef is a rancher-owned cooperative that raises and sells premium natural beef products, including USDA Prime and USDA Choice grade steaks, ground beef, roasts, beef bacon, hotdogs, stew meat, jerky, and a Grass-Fed beef line, sourced from seven member ranches in the Pacific Northwest. The company sells directly to consumers through its online store and ships nationwide, while also supplying wholesale quantities to retail grocery stores and restaurants through a dedicated wholesale program.

Product overview

Painted Hills Natural Beef is a rancher-owned company offering premium natural beef products through direct-to-consumer online sales and wholesale channels. The core product portfolio spans over 20 distinct beef cuts including steaks (Ribeye, New York, T-Bone, Porterhouse, Top Sirloin, Tenderloin, Tri-Tip, Brisket, Flanken Short Ribs), ground beef (1lb and 20lb bulk), beef bacon variants (Classic and Brisket), hotdogs, stew meat, and specialty cuts (Hanging Tender, Shoulder Roast). The company operates three product programs: USDA Prime (top tier marbling and tenderness), USDA Choice (consistent quality grade), and Grass-Fed (corn-free diet with nutritional benefits). All products are raised without added hormones or antibiotics on Northwest family ranches. Supporting products include jerky snacks and branded merchandise (apparel, hats).

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Ribeye Steak USDA Choice ribeye steak, 16oz each, sold individually through the company's online store for home cooking and grilling.
• Natural New York Steak New York strip steak with rich marbling and beefy flavor, sold individually through the online store.
• Natural Porterhouse Steak USDA Choice Porterhouse steak, 28oz each, combining tenderloin and top loin, sold individually through the online store.
• Natural T-Bone Steak Classic T-bone steak combining tenderloin and strip loin in one cut, sold individually through the online store.
• Natural Top Sirloin Steak USDA Choice top sirloin steak, 8oz each, leaner cut with bold beefy flavor, sold individually through the online store.
• USDA Prime Tenderloin Steak Premium USDA Prime grade tenderloin steak with exceptional tenderness, sold individually through the online store.
• Butt Tenderloin (USDA Prime) Premium USDA Prime butt tenderloin, positioned as the most tender cut of beef, sold individually through the online store.
• Natural Tri-Tip Roast USDA Choice tri-tip roast from the bottom sirloin, 1.75-3 lbs each, sold individually through the online store.
• Natural Brisket USDA Choice brisket flat, approximately 7 lbs each, from the breast or lower chest of the steer, sold individually through the online store.
• Flanken Short Ribs Korean-style (kalbi) or Miami ribs cut across the bone, 1/2 inch thick, suited for grilling or pan-searing, sold through the online store.
• Hanging Tender Specialty cut sold individually through the online store; availability confirmed by contacting the store.
• Shoulder Roast Chuck shoulder roast from the center portion of the Chuck Roll, sold individually through the online store.
• Natural Ground Beef (1lb) Versatile natural ground beef raised without added hormones or antibiotics, sold in 1lb packages through the online store.
• Natural Ground Beef (20lb bulk) Bulk natural ground beef for families and gatherings, raised without added hormones or antibiotics, sold as a 20lb pack through the online store.
• Beef Brisket Bacon Bacon crafted from the brisket cut with steak-like flavor, sold in sliced form through the online store.
• Classic Beef Bacon Classic beef bacon from the belly with rich beefy flavor, crispy edges, and juicy protein, sold through the online store.
• Classic Beef Bacon Bits Classic beef bacon pieces in 1lb packages, versatile for breakfast, soups, stews, and toppings, sold through the online store.
• Brisket Beef Bacon Bits Flavorful brisket bacon pieces (remnants from premium brisket bacon production), versatile for cooking, sold through the online store.
• Natural Beef Hotdogs Natural beef hotdogs, 6 per package (14 oz), sold through the online store.
• Natural Stew Meat Pre-cut 1-inch square stew pieces from USDA Choice Pectoral meat, sold through the online store for weeknight dinners.
• Natural Beef Jerky Natural beef jerky available in case or 4-pack, ships year-round nationwide as a non-perishable snack item.
• PHNB Branded Merchandise and Apparel Branded merchandise including Baby Onesies, Adult Crewneck Sweatshirts, Hats, and Support Your Local Ranchers Hoodie, sold through the company's online store.
• USDA Prime Natural Beef Program Top-tier USDA Prime grade natural beef with abundant marbling, exceptional tenderness, juiciness, and flavor, marketed as steakhouse-quality beef for home cooking.
• USDA Choice Natural Beef Program USDA Choice grade natural beef, the second highest quality grade, marketed as tender and flavorful with consistent quality across all cuts.
• Grass-Fed Natural Beef Program Grass-fed natural beef raised on a corn-free diet, marketed for nutritional benefits including less fat, fewer calories, extra omega-3s, more CLAs, and higher vitamin E content.
• B2B Wholesale Beef Program Wholesale supply program for new and existing retailers and restaurants, with a separate wholesale website and partner login portal for account management.

Quantifiable outcome

• 100% satisfaction guarantee - refund offered if not completely satisfied with any beef product

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Y1 FarmscoreStrategic or Co-development PartnerLong-term supplier relationship for natural beef production. Producers have been selling natural beef through Y1 Farms for several years. Partnership involves direct communication about cattle performance and superior beef yield.
• Earnie's Quality MeatsminorChannel Partner/ Reseller/ DistributorLocal restaurant/lodging establishment that serves Painted Hills Natural Beef exclusively. Represents the product in their lodging and dining operations, serving beef to guests while personally consuming the product themselves.

Scale indicators3 records

Recent moves7 records

Direct peers

• Meyer Natural Foods: Producer of natural and organic beef, pork, and lamb under multiple heritage brands, with nationwide retail and foodservice distribution. Comparable in natural-beef grade tiers and broad cut portfolio to Painted Hills.
• Thousand Hills Cattle Company: Lifetime grass-fed beef brand sourced from family ranchers, sold via DTC e-commerce and select retailers. Comparable in scale, natural/grass-fed positioning, and rancher-network model.
• True Story Foods: Producer of natural and organic meats including beef, pork, and poultry raised without antibiotics or added hormones. Comparable in clean-label natural meat positioning across retail and foodservice channels.
• Niman Ranch: Network of independent family ranchers raising Certified Humane natural pork, beef, and lamb with no antibiotics or added hormones. Closest direct peer to Painted Hills' rancher-owned, natural, source-verified beef model across DTC and wholesale.
• Strauss Brands: Family-owned producer of natural and grass-fed veal, beef, and lamb with no antibiotics or added hormones. Comparable in family-rancher sourcing, premium positioning, and retail/foodservice distribution.
• Laura's Lean Beef: Lean, natural beef brand with no antibiotics or added hormones, sold through grocery retail nationwide. Comparable in natural beef positioning, retail channel mix, and USDA-inspected processing.
• Tallgrass Beef Company: Premium grass-fed beef brand emphasizing regenerative ranching and no antibiotics or added hormones. Comparable in premium natural beef positioning and DTC/retail distribution.
• Country Natural Beef: Rancher-owned cooperative of more than 100 family ranches in the Western US producing natural beef without antibiotics or added hormones. Highly comparable cooperative structure, geographic base, and natural-beef positioning to Painted Hills.

Emerging players

• Organic Prairie: Organic meat cooperative owned by Organic Valley farmers. Adjacent overlap with Painted Hills' cooperative, rancher-owned, premium natural meat positioning, though broader across proteins and organic-specific.
• ButcherBox: Subscription-based DTC meat company offering grass-fed beef, organic chicken, and heritage pork with nationwide shipping. Not a producer itself, but a direct competitor in the online natural-beef consumer relationship that Painted Hills cultivates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PHNBeef
• YouTubeyoutube.com/@paintedhillsnaturalbeef771
• Facebookfacebook.com/PHNBeef
• LinkedInlinkedin.com/company/painted-hills-natural-beef-inc
• Instagraminstagram.com/paintedhillsnaturalbeef
• Pinterestpin.it/7MusWPo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Painted Hills Natural Beef