Strauss Brands
Strauss Brands is a third-generation, family-owned producer of premium 100% grass-fed beef under its Grass Rooted sub-brand, selling antibiotic-free, humanely raised cuts and ground beef through 255+ U.S. retail locations and direct-to-consumer marketing channels.
- Company typePrivate
- Founded1937
- HeadquartersFranklin, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Strauss Brands does
Strauss Brands LLC is a third-generation, family-owned American meat company founded in 1937 as Strauss Brothers Packing in Milwaukee, Wisconsin, and currently headquartered in Franklin, Wisconsin. The company produces and markets 100% grass-fed, grass-finished beef under its Grass Rooted sub-brand, with a product portfolio spanning ground beef (80%, 85%, 90% lean), pre-formed burger patties, and premium cuts including filet mignon, ribeye, sirloin, strip, skirt, chuck roast, top round, cube cutlet, and stew meat. All products are positioned as antibiotic-free, hormone-free, humanely raised (following AMI/Temple Grandin guidelines), and sourced from family farmers using regenerative agriculture practices. Straus previously operated veal and lamb lines but divested those in 2023 to refocus on grass-fed beef.
The company operates an asset-light model following the 2024 relocation of production to Ruprecht (a division of Kilcoy Global Foods) in Mundelein, Illinois, and a partnership with Eddy Foods for value-added, ready-to-eat products. Distribution is sales-led, moving through 255+ U.S. retail grocery locations supported by a Where-to-Buy locator, with brand-building via a recipe library (60+ recipes), Facebook, Instagram, and LinkedIn. Customer segments span retail grocery partners, health-conscious consumers, and a supplier network of family farmers and ranchers practicing biological soil-balancing methods. Pricing is not publicly disclosed; the company is privately held as an LLC, employs 101–250 people, and has no disclosed institutional ownership or parent company.
Strauss Brands firmographics
Firmographics- Name
- Strauss Brands
- Legal name
- Strauss Brands LLC
- Website
- https://straussbrands.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Strauss Brands is a third-generation, family-owned producer of premium 100% grass-fed beef under its Grass Rooted sub-brand, selling antibiotic-free, humanely raised cuts and ground beef through 255+ U.S. retail locations and direct-to-consumer marketing channels.
- Ownership category
- akta.pro rank
Strauss Brands industry classification
Industry- Product category
- Premium Grass-Fed Beef
- NAICS
- Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
Keywords
Where Strauss Brands is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Strauss Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Grass-Fed Beef Product Sales: Strauss Brands generates revenue through the sale of its Grass Rooted grass-fed beef products to retailers and consumers. The company sells a variety of beef products including ground beef, burgers, steaks, roasts, and specialty cuts through retail distribution channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Strauss Brands product offering
Product offeringCore offering
Strauss Brands processes and sells 100% grass-fed, grass-finished beef under its Grass Rooted sub-brand. The portfolio includes ground beef at 80%, 85%, and 90% lean (16 oz), pre-formed 1/3 lb and 1/4 lb burger patties, and premium cuts such as filet mignon, ribeye, sirloin, strip, skirt, cube cutlet, chuck roast, stew meat, and top round. Cattle are sourced from American pasture-raised family farmers using regenerative agriculture, with no antibiotics or growth hormones and humane handling per AMI/Temple Grandin guidelines.
Product overview
Strauss Brands is a food company offering a unified product portfolio centered on its Grass Rooted grass-fed beef sub-brand. The company sells 100% grass-fed, grass-finished beef products sourced from American pasture-raised cattle. The product line includes ground beef in multiple lean percentages (80%, 85%, 90%), pre-formed burger patties (1/3 lb and 1/4 lb sizes), and various premium cuts including chuck roast, cube cutlet, filet mignon, ribeye steak, sirloin steak, skirt steak, stew meat, strip steak, and top round. The company operates with a focus on ethical agriculture, sustainable practices, and humane animal treatment without antibiotics or hormones.
Differentiator
Problem solved
Functional benefit
Brands
- Grass Rooted: Strauss Brands' premium 100% grass-fed, grass-finished beef brand featuring sustainably raised beef products marketed as 'humanely raised using ethical agricultural practices with nothing artificial added.'
- Grass Rooted®
Products and services
- Grass Rooted Grass-Fed Beef (brand line) Strauss Brands' primary sub-brand of 100% grass-fed, grass-finished beef products marketed as humanely raised using ethical agricultural practices with nothing artificial added, sourced from American pasture-raised cattle never administered antibiotics or growth hormones.
- 80% Lean Grass-Fed Ground Beef 80% lean grass-fed ground beef sold in 16 oz packages for retail grocery shoppers.
- 85% Lean Grass-Fed Ground Beef 85% lean grass-fed ground beef sold in 16 oz packages for retail grocery shoppers.
- 90% Lean Grass-Fed Ground Beef 90% lean grass-fed ground beef sold in 16 oz packages for retail grocery shoppers.
- 80% Lean 1/3 Pound Grass-Fed Beef Burgers Pre-formed grass-fed beef burger patties weighing 1/3 pound each, 80% lean, sold in retail packages.
- 80% Lean 1/4 Pound Grass-Fed Beef Burgers Pre-formed grass-fed beef burger patties weighing 1/4 pound each, 80% lean, sold in retail packages.
- Grass-Fed Beef Chuck Roast Grass-fed beef chuck roast available in 22 oz and 32 oz retail packages for slow-cook and braising applications.
- Grass-Fed Beef Cube Cutlet Grass-fed beef cube cutlet sold in 16 oz retail packages for quick-cook entrées.
- Grass-Fed Beef Filet Mignon Premium grass-fed beef filet mignon (tenderloin steak) sold in 5 oz portions for retail consumers.
- Grass-Fed Beef Ribeye Steak Premium grass-fed beef ribeye steak available in 10 oz and 14 oz retail portions.
- Grass-Fed Beef Sirloin Steak Grass-fed beef sirloin steak sold in 6 oz retail portions.
- Grass-Fed Beef Skirt Steak Grass-fed beef skirt steak sold in 12 oz retail portions for grilling and searing applications.
- Grass-Fed Beef Stew Meat Cubed grass-fed beef stew meat sold in 16 oz retail packages for stews, braises, and slow-cooked dishes.
Companies that use Strauss Brands
Customer profileSegments3 records
Ideal customer profiles2 records
Strauss Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strauss Brands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Ruprecht (Division of Kilcoy Global Foods)coreProduction partnership relocated Strauss's grass-fed beef production to Ruprecht's state-of-the-art processing facility in Mundelein, Illinois. This partnership allows Strauss to leverage Ruprecht's advanced technology and food safety capabilities while focusing on brand development and market expansion. The move follows Strauss's strategic decision to divest its veal and lamb lines.
- Eddy FoodscoreTexas-based partnership established to expand Strauss's grass-fed product line to include value-added, ready-to-eat products. This partnership represents Strauss's strategy to diversify into new product categories beyond raw beef products.
- Catelli Brothers Family of FoodsminorAcquisition of Strauss's veal and lamb product lines by Catelli Brothers Family of Foods, a U.S. subsidiary of Canadian-based Preval AG. This divestiture allowed Strauss to focus exclusively on its core grass-fed beef business.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Strauss Brands competitors and assessment
Company assessmentDirect peers
- Applegate Farms: Natural and organic meat brand (owned by Hormel Foods) producing grass-fed beef, organic chicken, and natural deli meats. Closely comparable to Strauss on the grass-fed beef side — same regulatory-compliant pasture-raised sourcing story, same retail-grocery distribution model, and similar premium pricing positioning.
- Niman Ranch: Premium natural and pasture-raised meat brand (pork, beef, lamb) now owned by Perdue Farms (with prior Cargill ownership). Directly comparable to Strauss as a heritage natural-meat brand selling pasture-raised, antibiotic-free, humanely raised proteins through retail channels with a similar farmer-network sourcing model.
- Thousand Hills Cattle Company: 100% grass-fed beef brand lifetime-grazing cattle on American pastures, sold direct-to-consumer and through select retailers. Directly comparable to Strauss Grass Rooted on grass-fed beef sourcing, no-antibiotic/no-hormone positioning, and regenerative-agriculture claims.
- Country Natural Beef: Rancher-owned cooperative producing natural, no-hormone, no-antibiotic beef marketed through retail and food-service channels. Comparable to Strauss on the family-rancher supplier network structure and natural-beef positioning, though anchored in the Pacific Northwest and cooperative model.
- US Wellness Meats (Grassland Beef): Specialty producer of 100% grass-fed beef and pasture-raised meats via direct-to-consumer and select retail channels. Comparable to Strauss as a grass-fed beef specialist with a comparable product mix (ground beef, steaks, roasts) and similar ethical-sourcing positioning.
Broad incumbents
- Tyson Foods: Largest U.S. meat processor with growing presence in premium, grass-fed, and organic beef lines sold through grocery retail. Broad incumbent whose movement into grass-fed category offerings could compete with Strauss on both shelf space and consumer mindshare.
- Perdue Farms: Large-scale poultry and protein company that owns Niman Ranch and other premium natural brands. A broad incumbent that participates in the same premium/natural meat category Strauss operates in, but with significantly broader portfolio, scale, and channel leverage than Strauss.
- Hormel Foods: Major conventional meat processor that owns Applegate Farms and offers grass-fed beef and natural deli meats. A broad incumbent competitor using Applegate as its premium/natural brand vehicle in the same grocery aisles where Strauss Grass Rooted competes.
Emerging players
- Pre Brands: 100% grass-fed, grass-finished beef brand focused on clean-label, transparent-sourcing retail products. Emergent specialty beef brand with overlapping consumer target (health-conscious, transparency-seeking shoppers) and grocery channel presence similar to Strauss Grass Rooted.
- Force of Nature: Regenerative-agriculture-focused meat brand offering grass-fed beef, bison, and wild venison sourced from verified regenerative ranches. Emerging player with strongly overlapping positioning to Strauss Grass Rooted — same regenerative narrative — though smaller and more direct-to-consumer weighted.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Strauss Brands social profiles
Digital presenceStrauss Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strauss Brands leadership team
Management profileNumber of profiles
Profiles1 record
Strauss Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strauss Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strauss Brands
What does Strauss Brands do?
Strauss Brands processes and sells 100% grass-fed, grass-finished beef under its Grass Rooted sub-brand. The portfolio includes ground beef at 80%, 85%, and 90% lean (16 oz), pre-formed 1/3 lb and 1/4 lb burger patties, and premium cuts such as filet mignon, ribeye, sirloin, strip, skirt, cube cutlet, chuck roast, stew meat, and top round. Cattle are sourced from American pasture-raised family farmers using regenerative agriculture, with no antibiotics or growth hormones and humane handling per AMI/Temple Grandin guidelines.
Is Strauss Brands a public or private company?
Strauss Brands is a private company. It is classified as family owned and is currently operating.
When was Strauss Brands founded?
Strauss Brands was founded in 1937. It employs 101 to 250 people.
Where is Strauss Brands based?
Strauss Brands is headquartered in Franklin, United States, in the North America region.
How does Strauss Brands make money?
One revenue line is on record: grass-Fed Beef Product Sales.
Who are Strauss Brands's main competitors?
Direct peers on record are Applegate Farms, Niman Ranch, Thousand Hills Cattle Company, Country Natural Beef and US Wellness Meats (Grassland Beef). Broad incumbents are Tyson Foods, Perdue Farms and Hormel Foods. Emerging players are Pre Brands and Force of Nature.
Does Strauss Brands have an API?
No public API is recorded for Strauss Brands.
What industry is Strauss Brands in?
Strauss Brands's product category is Premium Grass-Fed Beef. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations. Its NAICS code is 112111 and its SIC code is 200.