Natura Living

What Natura Living does

Natura Living, operating under the legal entity Natura Projects, is a Bangalore-based real estate developer founded in 2015 that builds eco-friendly villa communities targeting luxury home buyers in Karnataka, India. The company's core technology proposition centres on sustainable villa design featuring natural ventilation, natural lighting optimisation, micro-forest landscaping, and smart home automation for automatic water and power savings. The firm positions its developments as delivering three times more oxygen, two times more natural light, and natural temperature regulation relative to conventional homes.

The company's product portfolio comprises five villa developments: Natura (47 split-level villas on 3.6 acres, completed), Atavi (over 200 villas in two phases across 17 green acres on Sarjapur Road, completed), Vanaa (completed), Anya Villas (completed), and Daintree (3-bedroom villas across 8.7 acres, completed). All projects are clustered in and around the Bangalore metropolitan area, particularly along Sarjapur Road and in HSR Layout, where the company maintains its sales office. The business model is direct-to-consumer villa sales through a single sales office, with quote-based pricing that is not publicly disclosed.

Natura Living operates with a lean team of seven employees, led by CEO Shiva K and Managing Partners Chiranjeevi B and Shashank L. The company has received regional awards from Silicon India and ALREN for smart home and luxury villa categories in 2015–2016. There is no evidence of external venture capital or institutional funding, and the company's website (copyright 2021) shows limited recent digital activity. Operations are confined to a single Indian state (Karnataka), and revenue, funding, and growth metrics are not publicly disclosed.

Name

Natura Living

Legal name

Natura Projects

Website

https://naturaliving.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Natura Living is a Bangalore-based real estate developer founded in 2015 that builds eco-friendly luxury villa communities for premium home buyers in Karnataka, India, with a portfolio of five completed villa projects clustered around Sarjapur Road and HSR Layout.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Eco-friendly villas
• Sustainable housing
• Villa development
• Smart home design
• Luxury real estate

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Natura Living develops and sells eco-friendly, sustainable villa communities in Bangalore, India. Its portfolio comprises five villa projects (Natura, Atavi, Vanaa, Anya Villas, Daintree) that integrate natural ventilation, enhanced natural lighting, micro-forest surroundings, and smart home automation. The company sells completed and ongoing villa developments directly to luxury home buyers through its HSR Layout sales office and project websites.

Product overview

Natura Living is a real estate development company offering eco-friendly villa communities in Bangalore, India. The portfolio includes five distinct villa projects: Natura (47 split-level villas on 3.6 acres, completed), Atavi (200+ villas on 17 acres in two phases), Vanaa, Anya Villas, and Daintree (3-bedroom villas on 8.7 acres). All properties feature sustainable design elements including temperature regulation, enhanced oxygen levels, increased natural light, water and power conservation, and smart home automation. The company has received awards for its smart home technology integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Natura Completed eco-friendly villa project consisting of 47 split-level villas built on 3.6 acres in Bangalore, featuring nature-meets-modern design with temperature regulation, enhanced oxygen and natural light, automatic water and power savings, and Vitamin D optimization. Targeted at luxury home buyers seeking sustainable residential living.
• Atavi Completed eco-friendly villa development on Sarjapur Road, Bangalore, spread over 17 green acres with over 200 villas built in two phases, surrounded by micro-forests. Targeted at luxury home buyers in the Bangalore metropolitan area.
• Vanaa Villa development project in Natura Living's portfolio, marketed to luxury home buyers in Bangalore through the dedicated project website.
• Anya Villas Villa development project in Natura Living's portfolio, marketed to luxury home buyers in Bangalore through the dedicated project website.
• Daintree Completed eco-friendly villa development of 3-bedroom villas spread over 8.7 acres, offering expansive living in communion with nature. Targeted at luxury home buyers in Bangalore.

Quantifiable outcome

• 3x more oxygen compared to conventional homes
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Adarsh Developers: Bangalore-focused developer with premium villa and apartment projects, comparable in regional concentration and product positioning, though at a larger portfolio scale than Natura.
• Bhartiya City: Bengaluru-based integrated township developer with luxury villa components under the Nikoo Homes brand, comparable in large-format villa community delivery within the Bangalore market.
• Century Real Estate: Bangalore-based developer with a portfolio spanning premium apartments, villas, and plotted developments; operates in overlapping product categories and customer segments as Natura within Karnataka.
• Casagrand: Chennai-headquartered developer with a growing Bangalore presence in premium and mid-premium housing; comparable in product type but primarily operates in a different metro market.

Direct peers

• Mana Projects: Boutique Bangalore developer focused on luxury villas and plotted communities, with a comparable scale and product mix to Natura's villa projects in the Sarjapur Road / peripheral Bangalore corridors.
• Total Environment Learning Spaces: Bangalore-based developer specializing in eco-sensitive, nature-integrated luxury homes and villas — the closest direct comparison to Natura's eco-luxury villa positioning in the same geography.

Broad incumbents

• Brigade Group: Established South India real estate developer with significant Bangalore operations spanning luxury apartments and villas; broad incumbent with overlapping customer base and product category.
• Puravankara Limited: Pan-India listed developer with luxury villa and premium apartment offerings (Provident, Purva brands) in Bangalore and other metros — broad incumbent overlapping with Natura's premium end.
• Prestige Group: Major Bangalore-headquartered developer with premium residential projects including villas and large communities; competes for the same HNI buyer pool as Natura across Bangalore's growth corridors.
• Sobha Limited: Large listed Indian real estate developer with a strong Bangalore presence and premium/villa offerings under the Sobha brand — overlaps with Natura in the luxury segment but at vastly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/natura-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura Living