Naturen

What Naturen does

Naturen is a French private limited company (SARL) founded in 2007 and headquartered in Meylan, Auvergne-Rhône-Alpes. The company designs and manufactures selective waste sorting bins made from recycled aluminum, sold to businesses, municipalities, and event organizers. Its core product lines are the Tri Uno modular indoor sorting bin (20, 60, and 110 liter capacities), the Tri Multi multi-compartment indoor bin with multiple opening types, and the Trinomad, a patented foldable event sorting bin deployable in two seconds with four compartments. Supporting products include the Tri Uno Confidentiel with a steel lock for confidential document recycling and a pedal-activated hydroalcoholic gel dispenser. All bins are fully customizable in color, pattern, logo, and opening configuration through a four-tier formula (Standard, Standard+, Premium, Premium+).

The company operates a B2B field-sales motion targeting enterprises and public-sector collectivities through its website, quote requests, and trade shows such as Workspace and Vivre l'Entreprise. Pricing is quote-based, with payment terms of 30% deposit / 70% on delivery for products and 50% / 50% for services, and customization is delivered through tiered formulas. Naturen manufactures and assembles in France in collaboration with local partners, including a social work establishment, and the multilingual website (FR/EN/DE) indicates European scope intent. The firm is founder-managed under CEO Benjamin Martin, holds registered patents on its proprietary folding technology, and operates with a small team of approximately 8 employees.

Name

Naturen

Legal name

NATUREN

Website

https://naturen.pro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturen is a French manufacturer of design-led, fully customizable selective waste sorting bins made from recycled aluminum, serving B2B customers in enterprises, municipalities, and event management across Europe.

Ownership category

akta.pro rank

Product category

Waste Sorting Equipment

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Recycling, Trash & Waste-Sorting Station Organization (HSAFAJAH)

akta.pro secondary industry

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

Keywords

• Selective waste sorting bins
• Recycled aluminum bins
• Office recycling furniture
• Event waste management
• Customizable sorting solutions

Headquarters

HQ city

Meylan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of waste sorting bins (Tri Uno, Tri Multi, Trinomad) and cigarette butt collectors. Products are sold as one-time purchases with customization services available.
2. Customization Services: Personalization of products including logo addition, images, and custom messaging. The customization process follows 4 formulas: Standard, Standard +, Premium, Premium +.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Naturen designs, manufactures, and sells customizable selective waste sorting bins made primarily from recycled aluminum for French enterprises, municipalities, and event organizers. The portfolio includes the Tri Uno modular indoor bin (20/60/110 liter), Tri Multi multi-compartment indoor bin, and Trinomad foldable event bin with patented 2-second setup technology. The company also offers pedal-activated hydroalcoholic gel dispensers, secure document recycling bins (Tri Uno Confidentiel), and pocket/beach ashtrays, all customizable in color, pattern, logo, and opening type.

Product overview

Naturen offers a comprehensive portfolio of design-oriented selective waste sorting solutions for businesses, communities, and events. The core product lines include: Tri Uno (modular indoor sorting bins in 20/60/110L), Tri Multi (multi-compartment indoor bins), and Trinomad (foldable event bins with 4 compartments). Supporting products include a hydroalcoholic gel dispenser and specialized secure document recycling bins (Tri Uno Confidentiel). The company also manufactures pocket and beach ashtrays as part of its environmental mission. All products are customizable in design and colors, manufactured in France using recyclable aluminum, and emphasize durability, aesthetics, and environmental responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Tri Uno: Modular selective sorting bin for interior use, designed for businesses with 100% customizable colors and patterns. Available in three capacities: 20, 60, and 110 liters. Features include stainless steel compartments and multiple opening types (drop, slit, square, and closed).
• Tri Multi
• Trinomad
• Tri Uno Confidentiel

Products and services

• Tri Uno Modular indoor selective waste sorting bin designed for offices and professional interiors. Available in 20, 60, and 110-liter capacities with 100% customizable colors and designs. Features stainless steel compartments with four opening types (drop, slot, square, and closed). Used by businesses for interior waste sorting in offices, meeting rooms, and break rooms.
• Tri Multi Indoor selective waste sorting bin with multiple compartments, featuring optimized openings for targeted waste recycling. Made of lightweight and solid recycled aluminum with customizable colors and motifs. Designed for office environments requiring professional multi-stream waste sorting.
• Trinomad Foldable event waste sorting bin that installs in 2 seconds. Features 4 distinct compartments, made of stainless aluminum for high robustness and reusability. Designed for both outdoor and indoor ephemeral events. Patented folding technology enables compact storage and easy transport.
• Distributeur de gel hydroalcoolique (Hydroalcoholic Gel Dispenser) Pedal-activated contactless hydroalcoholic gel dispenser made of 100% brushed aluminum. Lightweight, compact, height-adjustable, and delivered pre-assembled with a rechargeable gel cartridge. Enables hands-free sanitization for offices and public spaces.
• Tri Uno Confidentiel Secure version of Tri Uno for confidential document recycling in professional offices. Features a solid steel lock on the design cover with access restricted to authorized personnel only. Available in brushed or shiny stainless steel or high-quality wood imitation finishes.
• Cendrier conique (Conical Beach Ashtray) Beach ashtray made from 85% recycled plastic and 15% oyster powder, designed in a playful ice cream cone shape that stands in sand. Made in France. Used to collect cigarette butts on beaches and protect natural spaces from pollution.

Quantifiable outcome

• Products made from recycled aluminum, recyclable at end of life
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Social Work EstablishmentminorImplementation/ SI/ Consulting PartnerPartnership with a social work establishment for assembly and distribution in France, contributing to local employment and social integration.
• Local French ManufacturerscoreStrategic or Co-development PartnerCollaboration with local actors for assembly and distribution in France, creating a virtuous circle supporting the French recycling industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hailo: German manufacturer of step cans and waste sorting bins for residential and commercial use. Directly comparable to Naturen as a design-led bin maker with multi-compartment sorting solutions, though with a broader household and B2B catalog.
• Joseph Joseph: UK-based design brand with a strong waste and recycling bin portfolio (e.g., Intelligent Waste Totem). Comparable to Naturen on aesthetic, design-led sorting solutions for office and home use.
• Brabantia: Dutch designer and manufacturer of household products including a well-known waste sorting bin range (Bo Touch, Sort & Go). Comparable to Naturen for design-led, multi-compartment waste sortation with customization options.
• Curver: European plastic household products brand (part of Keter) including waste bins and recycling containers. Comparable to Naturen on waste sortation offerings, but competing more on price than design.
• Simplehuman: US-based premium design brand for trash, recycling, and sensor bins. Closely comparable to Naturen on premium positioning, design-led differentiation, and stainless/aluminum material choices.
• Sulo (SULO Group): European manufacturer of wheelie bins and waste sorting containers for municipalities and commercial customers. Comparable to Naturen on waste sortation infrastructure but at much larger scale and more municipal-oriented.
• Orwak: Swedish manufacturer of waste compactors, balers, and sorting equipment for commercial and event waste handling. Comparable to Naturen on the event/venue waste sortation use case, but with a heavier industrial equipment focus.

Broad incumbents

• Rubbermaid Commercial Products: Large US-based commercial cleaning and waste management products manufacturer. Overlaps with Naturen in office and event waste sortation, but operates at far greater scale and with a much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naturen.france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturen