Naturioù
Naturioù is a French family-owned e-commerce retailer founded in 2010, specializing in physiological baby carriers, wraps, and related babywearing products, serving individual parents and B2B early-childhood professionals from its own brand and authorized third-party brands.
- Company typePrivate
- Founded2010
- HeadquartersCrac'h, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
Naturioù firmographics
Firmographics- Name
- Naturioù
- Legal name
- SARL frewan
- Website
- https://naturiou.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Naturioù is a French family-owned e-commerce retailer founded in 2010, specializing in physiological baby carriers, wraps, and related babywearing products, serving individual parents and B2B early-childhood professionals from its own brand and authorized third-party brands.
- Ownership category
- akta.pro rank
Naturioù industry classification
Industry- Product category
- Baby Carriers & Babywearing Retail
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)
Keywords
Where Naturioù is headquartered
LocationHeadquarters
- HQ city
- Crac'h
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Naturioù business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales - Baby Carriers: Core revenue from selling physiological baby carriers, preformed carriers, wraps, ring slings, and accessories from multiple brands including Ergobaby, LennyLamb, Love & Carry, Isara, and the company's own Naturioù brand.
- Product Sales - Complementary Categories: Revenue from adjacent product categories including babywearing clothing, natural care products, barefoot shoes for babies and women, strollers, children's furniture, toys, and ecological diapers.
- Professional/B2B Sales: Sales to professionals in early childhood (PMI professionals, crèches, maternités) with quote requests and administrative mandate capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Naturioù own-brand ring slings and storage bags at accessible price points |
| Unit Pricing | Pay-as-you-go | Third-party brand products across various price tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Naturioù product offering
Product offeringCore offering
Naturioù is a French online retailer that sells physiological/ergonomic baby carriers, woven wraps, ring slings, and a wide range of complementary baby and childcare products through its e-commerce site naturiou.fr. The catalog combines the company's own Naturioù brand with authorized third-party brands (Ergobaby, LennyLamb, Love & Carry, Isara, Love Radius, Little Frog, Neko, Stokke, Manymonths, Mamalila, Love and Green, Holztiger, Cybex, KinderKraft). It also serves early childhood professionals (PMI, crèches, maternités) with a dedicated B2B quote-based service for babywearing equipment and educational training dolls.
Product overview
Naturioù is a French e-commerce retailer specializing in ergonomic baby carriers and babywearing products, founded in 2010 and based in Morbihan, Brittany. The company operates as a multi-brand online store offering its own Naturioù brand products alongside third-party brands. The core product offering centers on porte-bébé physiologiques (ergonomic baby carriers) available in various types including pre-formed carriers, ring slings, woven wraps, and extensible wraps. Beyond baby carriers, Naturioù sells a comprehensive range of products for babies and mothers including carrying clothing (jackets, coats, combinations), wool apparel, carrying accessories (teething pads, storage bags), strollers, car seats, toys, eco-friendly diapers, barefoot shoes, and educational dolls. The company positions itself as making ergonomic babywearing accessible to all families at reasonable prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Ergonomic / physiological baby carriers (porte-bébés physiologiques)
Quantifiable outcome
- Customer satisfaction rating of 4.8/5 from 6017 verified reviews
Companies that use Naturioù
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Naturioù technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Naturioù partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ErgobabycoreNaturioù is an authorized reseller of Ergobaby products, offering their range of physiological baby carriers and accessories on their e-commerce platform.
- LennyLambcoreNaturioù distributes LennyLamb baby carriers, wraps, and accessories including their popular tote bags and combination carrying clothing.
- Love & CarrycoreAuthorized reseller of Love & Carry products including One Evo and other physiological baby carrier models.
- IsaracoreNaturioù offers Isara physiological baby carriers and accessories including The One model and teething pads.
- Love RadiuscoreAuthorized reseller of Love Radius products including Physiocarrier 2 and other physiological baby carriers.
- StokkeminorReseller of Stokke products including Tripp Trapp high chairs and related children's furniture.
- ManymonthscoreDistributor of Manymonths wool clothing products including merino wool baby clothing, hoods, and carrying accessories.
- Love and GreenminorReseller of Love and Green ecological disposable diapers and training pants, offering various sizes and pack configurations.
- MamalilaminorReseller of Mamalila maternity and babywearing clothing including wool coats and carrying jackets.
- Little FrogcoreAuthorized reseller of Little Frog baby carriers, ring slings, and storage bags including their Adventure Miles and Prismatic Ethno collections.
- NekominorReseller of Neko physiological baby carriers including the Neko Tiny model for newborns.
- HolztigerminorReseller of Holztiger wooden toys and figurines.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Naturioù competitors and assessment
Company assessmentBroad incumbents
- Bébé Confort (Dorel): Mass-market French baby brand offering strollers, car seats, and high chairs — overlapping with Naturioù's adjacent categories and competing through large omnichannel retail distribution.
- Stokke: Norwegian premium baby brand (Tripp Trapp, strollers, carriers) whose products Naturioù resells; operates its own DTC and premium retail network, representing both supplier overlap and a broader-competitor threat.
- Amazon France: Largest general e-commerce platform in France carrying the same baby carrier brands at competitive prices with Prime delivery — represents the principal price-and-convenience competitive threat to specialty retailers like Naturioù.
- Cybex: Premium German baby brand specializing in car seats, strollers, and carriers — products carried by Naturioù and competing through its own strong DTC and global retail network.
- Babymoov: Established French baby brand offering a wide range of baby products (bottles, baby monitors, carriers, high chairs) — overlapping assortment with Naturioù's broader categories and stronger brand awareness among French parents.
Direct peers
- La Petite Cabane de Bébé: French multi-category baby goods e-commerce retailer offering carriers, strollers, childcare furniture, and toys — overlapping assortment and DTC e-commerce model targeting French parents.
- Easy Carré: French specialty online retailer focused on physiological baby carriers, wraps, and babywearing accessories — directly comparable multi-brand specialist competing for the same parent demographic in France.
Emerging players
- Ergobaby: Premium baby carrier brand whose products Naturioù resells; Ergobaby is also a direct competitor as the manufacturer pushes its own DTC channel, making it both supplier and rival.
- Isara: Romanian premium physiological baby carrier brand carried by Naturioù; sells direct globally and represents both a key supplier and a partial competitor in the same niche.
- LennyLamb: Polish manufacturer of woven wraps, ring slings, and ergonomic carriers distributed by Naturioù; runs its own global DTC site and competes for the same physiological-babywearing customer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Naturioù social profiles
Digital presenceNaturioù compliance and trust
Trust signalCompliance3 records
Naturioù financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naturioù leadership team
Management profileNumber of profiles
Naturioù funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naturioù M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naturioù
What does Naturioù do?
Naturioù is a French online retailer that sells physiological/ergonomic baby carriers, woven wraps, ring slings, and a wide range of complementary baby and childcare products through its e-commerce site naturiou.fr. The catalog combines the company's own Naturioù brand with authorized third-party brands (Ergobaby, LennyLamb, Love & Carry, Isara, Love Radius, Little Frog, Neko, Stokke, Manymonths, Mamalila, Love and Green, Holztiger, Cybex, KinderKraft). It also serves early childhood professionals (PMI, crèches, maternités) with a dedicated B2B quote-based service for babywearing equipment and educational training dolls.
Is Naturioù a public or private company?
Naturioù is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naturioù founded?
Naturioù was founded in 2010. It employs 1 to 10 people.
Where is Naturioù based?
Naturioù is headquartered in Crac'h, France, in the Europe region.
How does Naturioù make money?
Three revenue lines are on record. Product Sales - Baby Carriers are the primary driver. The others are product Sales - Complementary Categories and professional/B2B Sales.
Who are Naturioù's main competitors?
Broad incumbents on record are Bébé Confort (Dorel), Stokke, Amazon France, Cybex and Babymoov. Direct peers are La Petite Cabane de Bébé and Easy Carré. Emerging players are Ergobaby, Isara and LennyLamb.
Does Naturioù have an API?
No public API is recorded for Naturioù.
What industry is Naturioù in?
Naturioù's product category is Baby Carriers & Babywearing Retail. Its primary akta.pro industry code is CRAAAHAM, Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets). Its SIC code is 5600.