Naturschutzcenter

What Naturschutzcenter does

Naturschutzcenter is a German e-commerce retailer headquartered in Rottenburg am Neckar that sells species-appropriate nature conservation products — including insect hotels, bird feeders, nesting boxes, and wildflower and bird seeds — to consumers and to corporate and institutional clients. Founded in 2006, the company employs approximately five people and designs products in collaboration with conservation experts, with extensions such as a Wildbienenschutz (Wild Bee Protection) line co-developed under product partnerships. Products are manufactured through regional social workshops, which provides both cost-effective production capacity and a credible social-impact narrative. Distribution operates on a dual go-to-market: a direct-to-consumer online storefront serving a long-tail consumer base, and a B2B full-service division that supplies customized nature conservation solutions — including consulting, warehousing, and fulfillment — to clients such as WWF, Deutsche Bahn, Burda, Bioland, and Schwörerhaus. Fulfillment is handled via carbon-neutral shipping through DHL GoGreen, reinforcing the company's ecological positioning across both channels. The marketing stack (Klaviyo, Google Ads, Meta Pixel) is standard retail tooling; there is no disclosed AI/ML capability, proprietary platform, or external funding signal in the available data.

Name

Naturschutzcenter

Legal name

Naturschutzcenter

Website

https://naturschutzcenter.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturschutzcenter is a German e-commerce retailer, founded 2006 in Rottenburg am Neckar, selling species-appropriate nature conservation products (insect hotels, bird feeders, nesting boxes, seeds) to consumers and corporate clients, with manufacturing through regional social workshops and a B2B full-service division.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Insect hotels
• Bird feeders
• Wildlife conservation products
• Nesting boxes
• Nature conservation supplies

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (E-Commerce): Direct-to-consumer and B2B sales of nature conservation products including insect hotels, bird feeders, nesting boxes, garden products, seeds, and books. One-time transaction-based revenue model with individual product purchases and bulk orders for business customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Naturschutzcenter manufactures and sells species-appropriate (artgerechte) insect hotels, bird feeders, nesting boxes, bird food, native wildflower seeds, and educational books via its own online shop. The company combines direct-to-consumer e-commerce with a dedicated B2B division that provides product customization (laser engraving, signage), consulting, warehousing, and multi-address fulfillment for corporate clients and conservation organizations.

Product overview

Naturschutzcenter ist ein deutscher Online-Shop für Artenschutzprodukte mit Schwerpunkt auf Nisthilfen für Wildbienen, Hummeln, Hornissen und andere nützliche Insekten. Das Kernproduktportfolio umfasst Insektenhotels in verschiedenen Ausführungen (Freiland, Giebelhaus, BeeVario XL, Sylt, Rügen, Bayern, Herzstück, Blumenduo, Wabe, Hexagon, Schilfturm, Modul II, Landidylle, Schlossgarten, Fachwerk) sowie Zubehör wie Nisthölzer, Niströhren, Bienensteine aus Ton/Lehm und Schilf. Ergänzt wird das Sortiment durch Hummelnistkästen, Hornissennistkästen, Vogelprodukte (Vogelfutter, Vogelfutterspender, Nistkästen, SCHWEGLER-Produkte), Saatgut und Blühmischungen (Rieger-Hofmann, Syringa), Bücher und Bestimmungshilfen, Vogelschutz-Produkte sowie Insektenfänger. Für Geschäftskunden werden Personalisierung (Lasergravur, Metall-/Holzschilder, Aluminiumverbundplatten) und Full-Service (Beratung, Lagerhaltung, Konfektionierung, Versand) angeboten. Die Eigenprodukte zeichnen sich durch artgerechtes Design, nachhaltige Materialien aus regionaler Forstwirtschaft und Produktion in Werkstätten für Menschen mit Behinderung aus.

Differentiator

Problem solved

Functional benefit

Products and services

• Insektenhotels (Insect Hotels) Species-appropriate nesting aids for wild bees, bumblebees, hornets and other beneficial insects, available in multiple housing styles including Freiland, Giebelhaus, Cube, BeeVario XL, and Sylt with weather protection and observation features. Made from untreated solid wood, native beech, reed, clay, and cardboard nesting tubes. Priced from €129.90 to €4,390.
• Nisthölzer für Wildbienen (Wild Bee Nesting Wood) Hardwood nesting blocks made from native beech, ash, or oak with drilled cavities of 3-9mm diameter to accommodate different wild bee species. Designed for biological correctness with along-grain drilling.
• Bienensteine (Bee Stones) Long-lasting nesting aids made from clay or loam with varying cavity diameters, designed as alternatives to conventional perforated bricks for wild bees.
• Niströhren (Nesting Tubes) Cardboard nesting tubes in various diameters and lengths. Robust, environmentally compatible, and approved for food packaging use.
• Schilf (Reed) for Insect Hotels Natural filling material made from cut or uncut reed stalks for species-appropriate insect hotels.
• Hummelhäuser (Bumblebee Houses) Nesting aids for bumblebees offering both above-ground and underground installation models with bumblebee access flaps.
• Hornissennistkästen (Hornet Nesting Boxes) Nesting aids for the protected hornet species, promoting recognition of hornets as natural pest controllers.
• Vogelfutter (Bird Food) Range of bird foods including grain feed, Meisenknödel (fat balls), energy blocks, peanut butter, and supplementary feed for native bird species.
• Vogelfutterspender (Bird Feeders) Feeding columns, bird houses, fat ball holders, energy block holders, peanut butter holders, and bird baths for native bird species.
• Nistkästen (Bird Nesting Boxes) Bird nesting boxes with entrance holes, half-cavities, and accessories for various bird species.
• Gartentiere-Produkte (Garden Animal Products) Specialized products for supporting squirrels, hedgehogs, bats, and edible dormice in gardens.
• Saatgut und Blühmischungen (Seeds and Flower Mixtures) Wildflower and butterfly seed mixtures for wild bees, including regional flowering strips and wild bee-friendly seed mixtures from Rieger-Hofmann and Syringa. Priced from €12.95 to €189.00 depending on coverage area.
• Bücher und Broschüren (Books and Brochures) Specialist literature on insect hotels, wild bees, bumblebees, and plants for wild bees, including identification guides and children's books.
• Vogelschutz-Produkte (Bird Protection Products) Products for protecting birds from glass collisions and preventing bird strikes, including SEEN Elements bird protection film and Birdsticker bird protection stickers.
• Insektenhotel Bausätze (DIY Insect Hotel Kits) DIY construction kits including BeeLove and BeeLodge for self-building insect hotels, with all required materials and detailed construction instructions.
• Personalisierung und Full-Service für Geschäftskunden (B2B Customization and Full-Service) Holistic B2B service solution including consulting on product selection, customization via laser engraving, metal/wood signs and aluminum composite plates with corporate design, warehousing, packaging, and complete logistics including direct shipping to single or multiple addresses.

Quantifiable outcome

• Products shipped CO2-neutral via DHL GoGreen

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Wildbienenschutz (Wild Bee Protection Project)coreStrategic or Co-development PartnerCollaboration with experts from the Wild Bee Protection project to critically evaluate common insect hotels and develop species-appropriate solutions. Joint development of educational content explaining proper biological requirements for insects.
• WWF GermanyflagshipStrategic or Co-development PartnerFeatured in selected references on company website as B2B project customer. WWF Germany uses Naturschutzcenter products for conservation projects.
• BiolandcoreStrategic or Co-development PartnerFeatured in selected references. Bioland organic farming organization uses personalized Naturschutzcenter products with laser engraving for their brand.
• LBV (Landesbund für Vogelschutz)coreStrategic or Co-development PartnerFeatured in selected references. Bavarian bird conservation organization partnered for conservation projects.
• Deutsche Wildtier StiftungcoreStrategic or Co-development PartnerFeatured in selected references. German wildlife foundation uses Naturschutzcenter products for wildlife conservation initiatives.
• Heinz Sielmann StiftungcoreStrategic or Co-development PartnerFeatured in selected references. Nature conservation foundation named after naturalist Heinz Sielmann.
• MelliferacoreStrategic or Co-development PartnerFeatured in selected references. Beekeeping and conservation organization using Naturschutzcenter products.
• BayWa StiftungminorStrategic or Co-development PartnerFeatured in selected references. Agricultural foundation using conservation products for sustainability projects.
• Netzwerk Blühende LandschaftminorStrategic or Co-development PartnerFeatured in selected references. Network for flowering landscapes and biodiversity.
• Naturpark SaaletminorStrategic or Co-development PartnerFeatured in selected references. Nature park using conservation products for regional biodiversity initiatives.
• Regional Workshops for People with DisabilitiescoreImplementation/ SI/ Consulting PartnerManufacturing partners for own production line. Many insect hotels are handcrafted in workshops for people with disabilities, supporting social enterprise values.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hornbach: Major German DIY/home improvement retailer with a strong garden and wildlife subcategory including bird feeders, nesting boxes, and insect hotels. Competes with Naturschutzcenter on product but lacks specialist species-appropriate positioning and conservation expertise.
• Dehner: Germany's largest garden centre chain with extensive online shop covering plants, garden accessories, bird feeders, and increasingly wildlife/insect products. Overlaps on the garden/wildlife category but serves a much broader gardening customer with far greater scale and physical retail footprint.
• Gärtner Pötschke: Established German mail-order and online garden retailer offering plants, seeds, garden accessories, and wildlife products. Sells similar categories but positions on broader gardening rather than specialist conservation.
• Bauhaus: Large German/Austrian/Swiss DIY chain with garden and wildlife product range. Overlaps on bird feeders and basic insect hotels but competes primarily on breadth, price, and physical retail convenience rather than conservation expertise.

Direct peers

• Vivara: Largest European specialist retailer of wildlife garden and bird conservation products. Operates a dedicated online shop (vivara.de) selling bird food, feeders, nesting boxes, and insect habitats across DACH, directly overlapping Naturschutzcenter's product range and target customer.
• Insect Respect: German insect-conservation brand and certification initiative developing insect-friendly products and habitats. Comparable mission and product overlap (wild bee and pollinator protection), with a stronger brand/marketing presence in the same niche.
• NABU Shop: Germany's largest nature conservation NGO operates an online shop selling species-appropriate nesting aids, bird food, and conservation literature. Directly competes for the same conservation-minded DACH consumer and has institutional authority Naturschutzcenter lacks.
• Schwegler Natur: German specialist manufacturer of bird nesting boxes, bat boxes, and wildlife conservation products (woodcrete, wood). Sells directly via its own shop and through partners like Naturschutzcenter, competing head-on in the same specialist category with overlapping customer base.

Others

• Mellifera e.V. German beekeeping and conservation association that is both a customer and a thematic competitor: it publishes bee-conservation literature and promotes habitat creation, partially overlapping Naturschutzcenter's educational content and bee-product offering.
• Westfalia Versand: German general-interest mail-order retailer (hobby, garden, household) carrying a basic range of bird feeders and nesting aids. Adjacent rather than direct: competes for the same consumer wallet on similar products but lacks conservation positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naturschutzcenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturschutzcenter