Vivara/CJ Wildbird Foods

Wild Bird Food & Garden Wildlife Care Productsvivara.com

Vivara & CJ Wildlife is a Netherlands-headquartered D2C retailer selling expert-designed bird food and garden wildlife products across 10 European countries via localized e-commerce sites, supported by 20+ conservation partnerships.

Company typePrivate
Founded-
Headquarters—
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

Vivara/CJ Wildbird Foods firmographics

Firmographics

Name: Vivara/CJ Wildbird Foods
Legal name: Vivara & CJ Wildlife
Website: https://vivara.com
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Vivara & CJ Wildlife is a Netherlands-headquartered D2C retailer selling expert-designed bird food and garden wildlife products across 10 European countries via localized e-commerce sites, supported by 20+ conservation partnerships.
Ownership category
akta.pro rank

Vivara/CJ Wildbird Foods industry classification

Industry

Product category: Wild Bird Food & Garden Wildlife Care Products
NAICS: Pet and Pet Supplies Retailers (45991)
SIC: Retail-Building Materials, Hardware, Garden Supply (5200)
akta.pro primary industry: Bird Supplies Retail (CRALAHAK)
akta.pro secondary industry: Bird Food (CRADAFAK)

Keywords

Wild bird food
Garden wildlife care
Bird feeders
Hedgehog care products
Bee conservation products

Vivara/CJ Wildbird Foods business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Vivara/CJ Wildbird Foods product offering

Product offering

Core offering

Vivara/CJ Wildbird Foods designs and sells a portfolio of practical, durable garden wildlife care products — including wild bird food, bird feeders, and related feeding/habitat items — targeted at supporting birds, bees, hedgehogs, bats, butterflies, and other garden animals. Products are developed with input from in-house experts and a network of national conservation partners, and are sold direct-to-consumer across ten European country-specific e-commerce websites.

Differentiator

Problem solved

Functional benefit

Companies that use Vivara/CJ Wildbird Foods

Customer profile

Segments1 record

Ideal customer profiles1 record

Vivara/CJ Wildbird Foods technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Vivara/CJ Wildbird Foods partnerships and signals

Strategic signal

Partnerships

21 partnerships are on record, tiered core.

Bat Conservation TrustcoreStrategic or Co-development PartnerConservation partner providing expertise on bat conservation; partnership logo displayed on Vivara website indicating collaborative relationship for wildlife protection
BirdLife AustriacoreStrategic or Co-development PartnerConservation partner focused on bird protection in Austria; partnership logo displayed on Vivara website indicating collaborative relationship
BTOcoreStrategic or Co-development PartnerBritish Trust for Ornithology partner providing bird research and conservation expertise; partnership logo displayed on Vivara website
BugLifecoreStrategic or Co-development PartnerInsect conservation organization partner; partnership logo displayed on Vivara website indicating collaborative relationship for invertebrate protection
Butterfly ConservationcoreStrategic or Co-development PartnerButterfly and moth conservation partner; partnership logo displayed on Vivara website indicating collaborative relationship
CENcoreStrategic or Co-development PartnerConservation partner with partnership logo displayed on Vivara website
DjurskyddetcoreStrategic or Co-development PartnerAnimal protection organization partner in Scandinavia; partnership logo displayed on Vivara website
EekhoornopvangcoreStrategic or Co-development PartnerSquirrel rescue and rehabilitation partner in Netherlands/Belgium region; partnership logo displayed on Vivara website
EgelbeschermingcoreStrategic or Co-development PartnerHedgehog protection organization partner; partnership logo displayed on Vivara website indicating collaborative relationship
LBVcoreStrategic or Co-development PartnerGerman bird conservation partner (Landesbund für Vogelschutz); partnership logo displayed on Vivara website
Mammal SocietycoreStrategic or Co-development PartnerUK Mammal Society partner providing expertise on mammal conservation; partnership logo displayed on Vivara website
NABUcoreStrategic or Co-development PartnerNaturbund Umwelt Bundes für Natur und Tierschutz partner; partnership logo displayed on Vivara website indicating collaborative relationship
NatagoracoreStrategic or Co-development PartnerBelgian nature conservation partner; partnership logo displayed on Vivara website indicating collaborative relationship
National TrustcoreStrategic or Co-development PartnerUK conservation charity partner; partnership logo displayed on Vivara website indicating collaborative relationship
NatuurPuntcoreStrategic or Co-development PartnerDutch-speaking Belgian nature conservation organization partner; partnership logo displayed on Vivara website
RavoncoreStrategic or Co-development PartnerReptile and amphibian conservation partner in Netherlands; partnership logo displayed on Vivara website
SovoncoreStrategic or Co-development PartnerDutch bird research and monitoring organization partner; partnership logo displayed on Vivara website
VBNcoreStrategic or Co-development PartnerVogelwerkgroep Natuurbehoud partner; partnership logo displayed on Vivara website
VBVcoreStrategic or Co-development PartnerVogelbescherming partners partner; partnership logo displayed on Vivara website
VlinderstichtingcoreStrategic or Co-development PartnerDutch Butterfly Conservation partner; partnership logo displayed on Vivara website indicating collaborative relationship
Zoogdier verenigingcoreStrategic or Co-development PartnerDutch Mammal Society partner providing expertise on mammal conservation; partnership logo displayed on Vivara website

Vivara/CJ Wildbird Foods competitors and assessment

Company assessment

Broad incumbents

Zooplus: Large pan-European online pet retailer with a wild bird food category. A scale incumbent whose generalist platform competes for the same bird food shoppers Vivara targets across Europe.
Pets at Home: UK's dominant pet specialty retailer with an extensive wild bird food and feeder range. Comparable in serving the same UK household wildlife-feeding demand as Vivara's birdfood.co.uk storefront, but at much broader pet-category scale.
Fressnapf: Leading European pet retail chain (DE-centric) with growing online wild bird and small animal food offerings. Represents the broad retail competitive context Vivara operates in across German-speaking markets.
Gardman: UK supplier of garden wildlife and bird care products via garden centers and mass retail. Overlaps with Vivara's wild bird and garden wildlife assortment but serves broader garden categories at mass scale.

Direct peers

Droll Yankees: US manufacturer of bird feeders and accessories for wild bird enthusiasts. Comparable in category specialization (wild bird hardware and care) even though operating primarily in the North American market.
Perky-Pet: US-based specialist brand in wild bird feeders, food, and accessories sold via retail and online. Direct category comparable to Vivara in bird feeding product focus, though geographically North American.
Jacobi Jayne & Co: UK specialist in bird food and wildlife care products with a strong expert/ornithology heritage. Closely overlaps Vivara's UK birdfood.co.uk positioning in expert-led wild bird care consumables.
Wild Birds Unlimited: US franchise-based specialty retailer dedicated to wild bird feeding products and advice. Highly comparable mission and assortment to Vivara's expert-driven, wildlife-focused retail proposition.
Haith's Bird Food Supplies: Long-established UK bird food manufacturer and supplier specializing in wild bird feed mixes. Comparable to Vivara in product focus (wild bird food) and specialist positioning, though more UK-concentrated and B2B-leaning historically.

Emerging players

Bird Buddy: Smart bird feeder hardware startup that combines bird feeding with app-driven wildlife engagement. Adjacent emerging player whose tech-augmented feeding experience could intersect with Vivara's expert-led bird feeding audience over time.

Market position

Customer concentration

Vivara/CJ Wildbird Foods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vivara/CJ Wildbird Foods leadership team

Management profile

Number of profiles

Vivara/CJ Wildbird Foods funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vivara/CJ Wildbird Foods M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivara/CJ Wildbird Foods

What does Vivara/CJ Wildbird Foods do?

Is Vivara/CJ Wildbird Foods a public or private company?

Vivara/CJ Wildbird Foods is a private company. It is classified as unknown and is currently operating.

When was Vivara/CJ Wildbird Foods founded?

Vivara/CJ Wildbird Foods was founded in -1. It employs 51 to 100 people.

Who are Vivara/CJ Wildbird Foods's main competitors?

Broad incumbents on record are Zooplus, Pets at Home, Fressnapf and Gardman. Direct peers are Droll Yankees, Perky-Pet, Jacobi Jayne & Co, Wild Birds Unlimited and Haith's Bird Food Supplies. Bird Buddy is listed as an emerging player.

Does Vivara/CJ Wildbird Foods have an API?

No public API is recorded for Vivara/CJ Wildbird Foods.

What industry is Vivara/CJ Wildbird Foods in?

Vivara/CJ Wildbird Foods's product category is Wild Bird Food & Garden Wildlife Care Products. Its primary akta.pro industry code is CRALAHAK, Bird Supplies Retail, with a secondary code of CRADAFAK, Bird Food. Its NAICS code is 45991 and its SIC code is 5200.