Nätverket 100%

What Nätverket 100% does

Nätverket 100% is a Swedish membership-based professional networking organization serving women with commercial business responsibility in the country's real estate and retail sectors. Founded in 2006 by Dominika Andrae, Maria Ahlestål, Cia Ekberg, and Veronica Palmgren on a flight home from a Helsinki trade event, the network held its first gathering with 50 women at Berns in Stockholm and has since grown to over 200 members. The organization operates as Nätverket 100% AB, a privately held Swedish aktiebolag incorporated in 2013, headquartered in Stocksund, and run by a working board supported by a business coordinator with a total reported headcount of 14.

The core product is a curated community and event series rather than a technology platform: members pay 3,500 SEK (excluding VAT) per year for access to 20+ annual networking events, a member directory, sponsor presentations, and a newsletter distributed approximately nine times per year. Operations span three regions — Stockholm and Mälardalsområdet, Region Syd (Öresundsregionen), and Region Väst (Göteborg med omnejd) — each governed by a regional steering group. Programming includes lunches, breakfasts, after-work events, study trips to international retail markets such as London and Hamburg (led by HUI Research), seminar days, roundtables, and a mentorship scheme.

Revenue mechanics combine subscription-based membership fees with sponsorship income from a roster of property owners, retailers, and commercial service consultancies (e.g., Lidl, Wallenstam, Vasakronan, AMF Fastigheter, Eurocommercial Properties, JLL, Cushman & Wakefield, CBRE). Growth is community-led and organic, at roughly 10% annually, driven primarily by word-of-mouth referrals from existing members and their male industry colleagues. The network has no proprietary technology stack, no app, and no disclosed AI capabilities — its defensibility rests entirely on community density, curation, and 20 years of operating history in a specific Swedish vertical.

Name

Nätverket 100%

Legal name

Nätverket 100% AB

Website

https://natverket100procent.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Nätverket 100% is a Swedish membership-based professional networking organization for women in commercial real estate and retail, founded in 2006 and operated across Stockholm, Öresundsregionen, and Göteborg with over 200 members paying an annual fee of 3,500 SEK.

Ownership category

akta.pro rank

Headquarters

HQ city

Stocksund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fee of 3500 SEK (excluding VAT) provides access to over 20 network meetings across Sweden, member directory, reports and presentations from lunch sponsors, and newsletter approximately 9 times per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nätverket 100% sells an annual membership (3,500 SEK, excl. VAT) that gives individual women professionals in commercial real estate and retail access to a curated network of 200+ peers across Sweden. Membership includes 20+ in-person networking meetings per year across three regional groups, a member directory, study trips, workshops, seminars, round table discussions, leadership development, and a member-only newsletter distributed roughly nine times per year.

Product overview

Nätverket 100% is a business networking organization for women working with commercial retail locations in Sweden. The organization does not offer a software product but rather provides networking services including membership access to over 200 members, regular networking events (lunches, breakfasts, after-work gatherings), study trips, workshops, and a newsletter distributed approximately 9 times per year. The network has three regional groups covering Stockholm, Skåne/Öresund region, and Göteborg.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership in Nätverket 100% Annual individual membership (3,500 SEK, excluding VAT) granting women professionals in commercial real estate and retail access to the Nätverket 100% network, including 20+ annual network meetings across three Swedish regions, a member directory, member newsletter (~9 issues/year), and eligibility for additional paid development activities.
• Study Trips (Studieresor) Multi-day international study trips for members, led by retail specialist Emma Hernell (HUI Research), designed to observe international retail trends; offered at additional cost beyond annual membership.
• Seminar Days (Seminariedagar) Extra development opportunities in the form of dedicated seminar days for members, focused on industry knowledge and skill-building, offered at additional cost beyond annual membership.
• Round Table Discussions Themed round table discussion sessions for members to exchange experiences and business insights in a small-group format, offered at additional cost beyond annual membership.
• Leadership Development Program Leadership development programming for members offered at additional cost beyond annual membership, intended to support members' career advancement in commercial real estate and retail.
• Annual Collaboration Partnership (Samarbetspartner) Annual corporate partnership tier that allows participating companies to take part in network activities with multiple employees, have their logo displayed on the website/mailings/newsletter, and publish calls or news through Nätverket 100%'s channels.
• Network Meeting Sponsorship Single-event sponsorship of a network meeting, where the sponsoring company typically hosts or presents at a lunch and gains visibility among members. Examples include Lidl, Wallenstam, Vasakronan, AMF Fastigheter, Eurocommercial Properties, JLL, and Cushman & Wakefield.

Quantifiable outcome

• Network has grown continuously with approximately 10% annual growth rate
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• HUI Research (Emma Hernell)coreStrategic or Co-development PartnerDevelopment partner contributing research expertise on retail and commercial trends. Emma Hernell, Vice CEO of HUI Research, serves as development partner and has led study trips to London and Hamburg to observe international retail trends.
• Wester + Elsner Arkitekter (Kajsa Axelsson)coreStrategic or Co-development PartnerDevelopment partner contributing architectural and urban development expertise. Kajsa Axelsson serves as Program Director for Nätverket 100% while working as Assignment Manager and Partner at Wester + Elsner Arkitekter.
• Various Event SponsorsminorGTM or Marketing PartnerCompanies sponsor individual network events and receive visibility among members. Examples include Lidl, Wallenstam, Vasakronan, AMF Fastigheter, Eurocommercial Properties, JLL, Cushman & Wakefield, and many others across retail, real estate, and professional services sectors.
• Collaboration Partners (Samarbetspartner)coreGTM or Marketing PartnerAnnual partners who can participate in all activities with a number of employees, have their logo displayed on website, mailings and newsletter, and can publish calls or news on website or newsletter. Contact Dominika Andræ for partnership information.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Business and Professional Women (BPW) Sweden: Swedish chapter of the global BPW federation for working professionals. Comparable in women-in-business focus, membership-based operating model, and decades-long operating history in Sweden.
• Female Founders: Swedish community for women entrepreneurs and business leaders. Comparable in Swedish geography, women-in-business positioning, and membership-driven community model with regular events and corporate sponsors.
• NAWIC (National Association of Women in Construction): US-based association for women in the construction industry. Directly comparable as a women-in-a-vertical-niche professional networking organization with chapter structure, sponsorships, and curated membership.
• CREW Network: The global benchmark for women-in-commercial-real-estate networking, with 13,000+ members across 80+ chapters. Directly comparable to Nätverket 100% in mission (advancing women in CRE), chapter-based regional structure, and corporate sponsorship model.
• Allbright: Swedish non-profit focused on gender equality in business leadership, producing well-known reports and research on women in executive positions. Comparable in Swedish geography, mission orientation toward advancing women in business, and reliance on corporate partnerships.

Broad incumbents

• Urban Land Institute (ULI): Large global real estate research and networking organization with active women's leadership initiatives. Comparable in commercial real estate focus and high-quality membership programming, but operates at much broader scale and scope.
• Royal Institution of Chartered Surveyors (RICS): Global professional body for real estate and surveying professionals, with active women's networks and Nordic chapters. Comparable in professional networking for real estate professionals and in Sweden market presence, though much broader in mandate.
• ICSC (International Council of Shopping Centers): Global trade association for the retail real estate industry, with women's leadership programming and Nordic/European chapters. Comparable in retail real estate focus and corporate sponsorship model, though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1281254371896007
• LinkedInlinkedin.com/company/natverket100procent

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nätverket 100%