Naughty Society

What Naughty Society does

Naughty Society is a Stockholm-based, privately held content production studio founded in 2024 that uses proprietary fine-tuned generative AI image and video models to produce marketing content for enterprise brands. The studio replaces traditional camera-based photography and videography with AI-generated assets across four integrated service modules: campaign production, social media content, editorial content, and e-commerce visual assets. The company positions itself as a B2B creative partner for brand marketing teams rather than a self-serve software platform, with all production investment directed at asset creation rather than equipment, crew, or logistics.

The underlying technology stack comprises proprietary fine-tuned generative AI models covering image, video, and text modalities, developed with access to NVIDIA's GPU and AI tooling stack through the NVIDIA Inception Program. Naughty Society operates an enterprise field-sales go-to-market, engaging directly with brand marketing teams on a project basis; pricing is quote-driven and not publicly disclosed. Its named customer base includes more than fifteen enterprise brands across luxury goods (LVMH, Richemont, Armani, Moncler), beauty and fragrance (L'Oreal, PUIG, Byredo, Herrera, Fresh), consumer goods and electronics (Bosch, Devialet, Aarke), lifestyle accessories (Nudient, Ideal of Sweden, Scandinavian), and financial services (Klarna).

The company is reported to have approximately 5 employees and operates globally. No revenue, funding, or ownership data has been disclosed. Its commercial premise rests on substituting AI-generated outputs for traditional production workflows, with the stated value drivers being cost reduction, faster turnaround, and consistent brand imagery across markets and channels.

Name

Naughty Society

Legal name

Naughty Society

Website

https://naughtysociety.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naughty Society is a Stockholm-based, privately held content production studio founded in 2024 that uses proprietary fine-tuned generative AI image and video models to create campaigns, social media, editorial, and e-commerce content for enterprise luxury, beauty, and consumer brands.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. AI Content Production Services: B2B content production services for campaigns, social media assets, and e-commerce content using proprietary AI models. Revenue is generated through project-based engagements with enterprise brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Naughty Society is a Stockholm-based content production studio that uses proprietary fine-tuned generative AI image and video models to produce campaigns, social media assets, e-commerce content, and editorial content for enterprise brand clients. It replaces traditional camera-based photography and videography with AI model outputs, enabling production investment to flow directly into asset creation rather than equipment, studios, or crew.

Product overview

Naughty Society is a content production studio powered by generative AI, operating as a single unified offering rather than a platform-with-modules architecture. The core product is AI Content Production Services, which encompasses four integrated service modules: Social Media Content, Editorial Content, E-commerce Content, and Campaign Production. The company has replaced traditional photography and videography equipment with proprietary fine-tuned generative AI image and video models, allowing all production investment to flow directly into asset creation rather than camera equipment and crew.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Content Production Services End-to-end content production studio powered by generative AI that creates campaigns, social media assets, e-commerce content, and editorial content for enterprise brands using proprietary fine-tuned AI image and video models instead of traditional cameras.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• NVIDIA Inception ProgramcoreTechnology or IntegrationNaughty Society is a member of the NVIDIA Inception Program, which provides startups with access to NVIDIA's technology stack, including GPUs and AI development tools. The partnership enables access to cutting-edge AI infrastructure for training and running generative AI models for content production.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Synthesia: Synthesia offers AI-generated video content, primarily for enterprise communications and training. Its B2B AI video production model and enterprise focus overlaps with Naughty Society's campaign video offering.
• Jasper: Jasper is an AI content platform that produces marketing copy and increasingly visual assets for enterprise marketing teams. It overlaps with Naughty Society in AI-assisted marketing content creation, though Jasper is more platform-led.
• VEED.io: VEED.io is an AI-enabled video creation and editing platform used by marketers and content teams. It is comparable as a video production alternative, though more tool-led than Naughty Society's studio-service model.
• Runway: Runway provides AI video and image generation tools widely used by creators and studios. While more of a tooling platform than a content studio, it competes at the underlying technology layer that Naughty Society's fine-tuned models are built on.
• Stability AI: Stability AI provides the Stable Diffusion family of foundation models for image and video generation. As the underlying model provider, its technology competes at the capability layer with Naughty Society's fine-tuned derivatives.

Direct peers

• Omneky: Omneky is an AI-powered creative platform that generates ad creatives and copy for brands. It directly competes with Naughty Society in AI-driven ad/content production for enterprise brands, with a similar B2B SaaS-plus-services model.
• Waymark: Waymark offers AI-powered video production for businesses, producing TV, CTV, and digital ads automatically. It is comparable to Naughty Society's AI video campaign production offering for enterprise clients.
• AdCreative.ai: AdCreative.ai generates AI-powered ad creatives and banners for marketers. It overlaps with Naughty Society's campaign production use case, particularly for performance and social marketing assets.
• Brandtech Group (You & Mr Jones): Brandtech Group is a digital-first advertising and technology group that has built significant AI creative capabilities through acquisitions like Pencil. It competes with Naughty Society for AI-driven content production budgets from major brands.
• Pencil: Pencil is an AI creative studio that produces on-brand ads and video content for businesses. It mirrors Naughty Society's model of using generative AI to produce marketing assets at scale for brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naughty-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naughty Society