Naval & Military Club

What Naval & Military Club does

The Naval & Military Club, also known as 'The In and Out', is a private members club headquartered at No. 4 St. James's Square, London SW1Y 4JU. Founded historically as a London home for officers of the Royal Navy, Royal Marines, Army, and Royal Air Force, the club now also admits vetted civilian members of both sexes. It operates as a single-site hospitality venue offering accommodation across six room categories (Canning Suite, Club Cabin, Officer's Cabin, Superior Single, Double/Twin, Directors' Double), food and beverage at The Long Bar, Canning Room, Coffee Room, The Goat Brasserie, and the Courtyard & Poop Deck, business facilities (Boardroom & Irvin Room, Business Centre, V.A.D. Room), sport and leisure amenities (gym, pool & sauna, squash, treatment rooms), a library, and event spaces for up to 300 guests. The 'In and Out' nickname derives from the carriage gates at its original 94 Piccadilly location.

The club generates revenue through four primary streams: recurring membership subscriptions; event hire (weddings, corporate events, Christmas and garden parties, private functions); accommodation; and food and beverage. Pricing is not publicly disclosed; prospective members apply through an online application process and membership is annual. Distribution is direct-to-member, supplemented by reciprocal club relationships and special interest groups such as the Canning Club and Den Norske Klub. The club has approximately 6 employees and is privately operated with no parent company, no external investment, and no public revenue disclosure. Marketing relies on the website, Instagram, word-of-mouth, and reciprocal club referrals rather than scaled paid acquisition.

Name

Naval & Military Club

Legal name

Naval and Military Club

Website

https://navalandmilitaryclub.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Naval & Military Club (The In and Out) is a private members club at No. 4 St. James's Square, London, serving military officers and vetted civilian members with accommodation, dining, leisure facilities, and event hire for up to 300 guests.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Club Membership: Annual or multi-year membership fees paid by individuals (military officers and civilians) to access club facilities, accommodation, dining, bars, sports amenities, business facilities, and exclusive events.
2. Event Hire: Revenue from hosting private events including weddings (up to 300 guests), corporate events, Christmas celebrations, garden parties, and private hire of various function rooms including the Astor Room, King Harald V Room, Canning Room, Library, and Courtyard.
3. Accommodation: Room rental income from overnight stays in various accommodation options including The Canning Suite, Club Cabin, Officer's Cabin, Superior Single, Double/Twin, and Directors' Double rooms.
4. Food and Beverage: Revenue from dining at The Goat Brasserie, bars including The Long Bar, and private dining in the Canning Room and Coffee Room.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Naval and Military Club is a private members club operating from No. 4 St. James's Square, London, that sells club membership alongside on-site accommodation, food and beverage, sport and leisure facilities, business facilities, and private event hire. Membership is open to officers from the Royal Navy, Royal Marines, Army, and Royal Air Force as well as vetted civilian applicants, with reciprocal arrangements extending access to other private clubs worldwide.

Product overview

The Naval and Military Club (known as 'The In and Out') is a private members' club located at No. 4 St. James's Square, London. It operates as a single, unified hospitality venue providing integrated services across accommodation, food & beverage, leisure, and event hire. The portfolio consists of multiple room categories for overnight stays, diverse dining and bar outlets, sport and leisure facilities (gym, pool, sauna, squash), a library, and extensive private hire event spaces for weddings, corporate functions, and celebrations. The club also offers a membership program with reciprocal arrangements with other clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation On-site overnight accommodation offering six room categories: The Canning Suite, Club Cabin, Officer's Cabin, Superior Single, Double/Twin, and Directors' Double rooms, available to club members and their guests.
• Bars & Dining Food and beverage service across multiple venues within the clubhouse: The Long Bar, Canning Room, The Coffee Room, The Goat Brasserie, and the Courtyard & Poop Deck outdoor area.
• Business Facilities Meeting and corporate event infrastructure including the Boardroom & Irvin Room, Business Centre, and V.A.D. Room, available for conferences, board meetings, and corporate functions.
• Sport & Leisure Health and wellness amenities for members, comprising The Gym, Pool & Sauna, Squash courts, and Treatment rooms for fitness and relaxation.
• Weddings & Celebrations Private event hosting for up to 300 guests including weddings, celebrations, corporate events, and seasonal parties (Christmas and Summer) in grand rooms with a private courtyard.
• Club Membership Annual membership program open to men and women from military and civilian backgrounds, providing access to all club facilities and reciprocal club arrangements; prospective members apply through an online application process.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and moderate.

• Den Norske Klub (The Norwegian Club)minorStrategic or Co-development PartnerA special interest group within the Naval and Military Club dedicated to members with Norwegian connections, hosting events such as Norwegian Friday Socials (Fredagspils) and maintaining Norwegian cultural traditions within the club community.
• The Canning ClubminorStrategic or Co-development PartnerAn affiliated club or special interest group within the Naval and Military Club structure, named after the historic Canning connection and maintaining its own presence within the club's facilities including the Canning Room.
• Ham Polo ClubminorGTM or Marketing PartnerThe club collaborates with Ham Polo Club for events such as the Argentine Club Cup - Polo, allowing members to participate in or attend polo events at the venue.
• Reciprocal ClubsmoderateChannel Partner/ Reseller/ DistributorThe club maintains reciprocal arrangements with other select private clubs, allowing members to access facilities at partner clubs when traveling and providing cross-referrals for prospective members.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boodle's Club: St James's Street private members club with subscription membership, fine dining, accommodation, and event hire. Directly comparable in product offering, geographic cluster, and high-net-worth member base.
• The Athenaeum Club: Pall Mall private members club offering accommodation, dining, business facilities, and events to professionals. Comparable in subscription-membership model and central-London positioning, though skewed toward professional rather than military members.
• The Garrick Club: Covent Garden private members club for those connected to the arts, literature, and professions. Similar London private-club model (subscription membership, dining, events) and elite positioning, with comparable scale.
• White's Club: St James's Street private members club, considered the oldest and one of the most prestigious in London. Comparable in operating model (subscription membership, dining, accommodation, events), audience profile (elite HNW members), and central St James's location.
• The East India Club: St James's Square private members club — geographic neighbour to the Naval and Military Club — offering subscription membership, dining, accommodation, and event hire. Comparable in operating model and immediate location.
• Pratt's Club: St James's Street private members club with subscription model, dining, and event spaces. Comparable as a small, exclusive London private club in the same St James's cluster.
• The Royal Automobile Club: Pall Mall and Epsom private members club with subscription membership, dining, accommodation, and extensive event hire facilities. Comparable at the upper end on scale and amenity breadth.
• The Savile Club: Brook Street private members club with subscription membership, dining, and event hosting. Comparable London private-club model, serving similar professional/establishment member profiles.
• The Cavalry & Guards Club: London private members club at 127 Piccadilly serving officers and ex-officers of the Household Cavalry, Guards, and allied regiments. Most directly comparable peer — same military-officer niche, similar central London location, similar accommodation/dining/event offering.
• The Carlton Club: St James's private members club with subscription membership, dining, and event hosting. Operates in the same central-London private-club category with similar scale and member demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naval-&-military-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naval & Military Club