National Black Nurses Association

What National Black Nurses Association does

The National Black Nurses Association (NBNA) is a 501(c)(3) nonprofit professional nursing association founded in 1971 and incorporated in the state of Ohio on September 2, 1972. Headquartered in Silver Spring, Maryland, with 35 employees, it represents 308,000 African American registered nurses, licensed vocational/practical nurses, nursing students, and retired nurses across the USA, Eastern Caribbean, and Africa through a network of 114+ chartered chapters in 33+ states. The organization is led by Dr. Sheldon D. Fields, the 14th President and CEO.

NBNA generates revenue from five primary streams: annual membership dues ($35 student, $150 RN/LPN/LVN with pro-rating, $3,000 lifetime), the Annual Institute and Conference, Corporate Roundtable sponsorships (Platinum through Bronze tiers), publication subscriptions ($25 newsletter, $35 PubMed-indexed Journal), and an e-commerce merchandise storefront. The go-to-market is community-led and event-driven, anchored by two flagship annual events — the 54th Annual Institute and Conference (St. Louis, July 28 - August 2, 2026) and the 38th Annual Black Nurses Day on Capitol Hill (Washington, DC, February 5, 2026) — supplemented by 114+ local chapters, podcasts, webinars, and a career center. The core technology stack is a standard membership association platform: member portal, e-commerce shop, webinar capability, podcast hosting, and a job board, with no proprietary AI or software products.

The customer base is fragmented across individual nurse members rather than enterprise accounts, but corporate sponsorship revenue is concentrated among major healthcare and financial sponsors including United Health Group, Prudential Financial, PhRMA, VITAS Healthcare, AstraZeneca, Pfizer, Johnson & Johnson, Moderna, and Medtronic. Program offerings include scholarships for undergraduate and graduate nursing students, mentorship, the Mini Nurse Academy (pre-nursing pipeline), and focused health equity initiatives (Black Maternal Health, Men's Health, Obesity, Oral Health, Violence Reduction). An active partnership with the NIH All Of Us Research Initiative extends NBNA's role into precision medicine research.

Name

National Black Nurses Association

Legal name

National Black Nurses Association, Inc.

Website

https://nbna.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Black Nurses Association is a 501(c)(3) nonprofit professional nursing association founded in 1971 that represents 308,000 African American nurses across 114+ chapters in 33+ states, delivering membership benefits, conferences, scholarships, advocacy, and publications funded by dues and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

Keywords

• Professional nursing association
• Nursing membership organization
• Healthcare advocacy services
• Nursing scholarship programs
• Continuing nursing education

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from registered nurses, licensed vocational/practical nurses, nursing students, and retired nurses. Dues are $150/year for RN/LPN/LVN members (pro-rated for new members), with student memberships starting as low as $35/year. Lifetime membership available for $3,000.
2. E-commerce/Merchandise Sales: The NBNA Shop sells branded merchandise including apparel, accessories, travel items, graduation items, and office supplies. Products range from jackets ($120), sweatshirts ($57), hoodies ($67), scarves ($25), jewelry cases ($30), pens ($3), and more.
3. Annual Conference Revenue: Revenue from the Annual Institute and Conference including registration fees, exhibitor and sponsor fees, and related conference activities. Typically awards 10-16 CEUs per conference.
4. Publication Subscriptions: NBNA Newsletter subscription at $25/year (published quarterly) and Journal of the NBNA subscription at $35/year (published twice yearly).
5. Corporate Sponsorships: Corporate Roundtable sponsorships at Platinum, Gold, Silver, Bronze, and Partner's Circle levels. Sponsors include United Health Group, Prudential Financial, PhRMA, VITAS Healthcare, AstraZeneca, Pfizer, Johnson & Johnson, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The National Black Nurses Association (NBNA) is a 501(c)(3) nonprofit professional association that represents 308,000 African American registered nurses, licensed vocational/practical nurses, nursing students, and retired nurses through 114+ chartered chapters across 33+ states. NBNA provides membership services, scholarships, an annual conference, advocacy events on Capitol Hill, peer-reviewed publications, podcasts, and a career center to advance professional development and health equity for Black nurses.

Product overview

The National Black Nurses Association (NBNA) operates as a membership-based professional organization rather than a technology product company. Its primary offerings include membership programs for Black nurses, annual conferences (NBNA 54th Annual Institute and Conference and 38th Annual Black Nurses Day on Capitol Hill), scholarship programs, professional publications (NBNA Journal and Newsletter), podcasts (The NBNA Podcast and The Health Disparities Podcast), career center services, educational initiatives (Mini Nurse Academy), and an e-commerce shop selling NBNA-branded merchandise including apparel, accessories, travel items, and specialty items. The organization does not offer a unified software platform or SaaS product, but rather provides a collection of member services, events, publications, and retail merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• NBNA Membership Program Annual membership program for registered nurses, LPNs/LVNs, nursing students, and retired nurses that provides access to professional development, networking, scholarships, advocacy support, and chapter affiliation. Dues start at $35/year for students and $150/year for RNs/LPNs/LVNs, with lifetime membership at $3,000.
• NBNA Scholarships Scholarship awards offered to undergraduate and graduate students enrolled in accredited Schools of Nursing. Recipients must be NBNA members and are notified by July 1st, with awards presented at the Annual Institute and Conference.
• NBNA Annual Institute and Conference Annual flagship conference providing educational sessions, networking, 10-16 CEU credits, awards, and exhibitor showcases for Black nurses.
• Black Nurses Day on Capitol Hill Annual advocacy event in Washington, DC that brings nurses to engage with legislators on health policy issues affecting Black communities.
• Journal of the NBNA Peer-reviewed nursing journal covering topics relevant to Black nurses and health disparities. Indexed on PubMed and available by annual subscription at $35/year.
• NBNA Newsletter Quarterly newsletter providing news, updates, and information for NBNA members. Annual subscription at $25/year.
• NBNA Career Center Online job board connecting nurses with employment opportunities, with updated listings including urgent job postings in the DMV area and beyond.
• NBNA Mini Nurse Academy Educational program that introduces young people to the nursing profession through educational activities and mentorship opportunities.
• NBNA Shop Merchandise Online store selling NBNA-branded merchandise including apparel, accessories, travel items, graduation items, and office supplies.

Quantifiable outcome

• 308,000 African American nurses represented
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major, supporting and minor.

• NIH All Of Us Research InitiativecoreStrategic or Co-development Partner · 28 July 2026NBNA has an active partnership with the NIH All of Us Research Initiative to advance precision medicine and health research among Black communities.
• United Health GroupcoreOthersPlatinum level Corporate Roundtable sponsor of NBNA. United Health Group supports NBNA's mission to advance healthcare for all communities through professional development and advocacy initiatives.
• Prudential FinancialcoreOthersPlatinum level Corporate Roundtable sponsor supporting NBNA's programs and initiatives for Black nurses.
• PhRMAcoreOthersPlatinum level Corporate Roundtable sponsor supporting NBNA's health policy advocacy and professional development programs.
• VITAS HealthcarecoreOthersPlatinum level Corporate Roundtable sponsor supporting hospice and palliative care nursing initiatives.
• AstraZenecamajorOthersGold level Corporate Roundtable sponsor supporting health equity and nursing professional development.
• Alzheimer's AssociationmajorOthersGold level Corporate Roundtable sponsor supporting dementia care and nursing education.
• Pfizer Multicultural Health Equity CollectivemajorOthersGold level Corporate Roundtable sponsor supporting multicultural health equity initiatives.
• Alnylam PharmaceuticalssupportingOthersSilver level Corporate Roundtable sponsor supporting NBNA's professional programs.
• Abbott LaboratoriessupportingOthersSilver level Corporate Roundtable sponsor supporting nursing professional development.
• MedtronicsupportingOthersSilver level Corporate Roundtable sponsor supporting medical technology nursing education.
• Baylor Scott WhitesupportingOthersSilver level Corporate Roundtable sponsor supporting healthcare workforce initiatives.
• ProlactaminorOthersBronze level Corporate Roundtable sponsor supporting NBNA programs.
• ModernaminorOthersBronze level Corporate Roundtable sponsor supporting public health nursing initiatives.
• Johnson & JohnsonminorOthersBronze level Corporate Roundtable sponsor supporting nursing workforce development.
• ViiV HealthcareminorOthersBronze level Corporate Roundtable sponsor supporting HIV/AIDS nursing care and education.
• Delta Research and Educational FoundationsupportingOthersPartner's Circle sponsor supporting NBNA's research and educational programs.
• Shearwater HealthsupportingOthersPartner's Circle sponsor supporting NBNA's nursing workforce solutions.
• Council of Black Nurses Los AngelescoreStrategic or Co-development PartnerFounded in 1968 by Dr. Betty Smith Williams and Barbara Johnson. Original organizing body that helped seed the formation of NBNA.
• Bay Area Black Nurses AssociationcoreStrategic or Co-development PartnerFounded in 1968 by Dr. Florence A. Stroud and Carlessia Hussein. Co-organized the statewide conference that led to NBNA's founding.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• American Association of Critical-Care Nurses: Specialty-focused nursing membership association with strong CEU, certification, and conference offerings. Comparable membership/dues model but concentrated in a clinical specialty rather than a demographic.
• National Student Nurses' Association: Student-focused nursing membership association with a chapter model and annual convention. Comparable in structure and pipeline relationship to nursing students, though not demographic-specific.

Direct peers

• Philippine Nurses Association of America: Demographic-specific national nursing association for Filipino-American nurses; mirrors NBNA's mission model with chapters, conventions, scholarships, and policy advocacy.
• American Academy of Nursing: Fellowship-based nursing leadership organization with policy influence, conferences, and scholarly publications — directly comparable to NBNA's leadership and policy engagement model.
• American Nurses Association: The largest U.S. professional membership association for registered nurses across all demographics. Comparable in membership model, advocacy focus, continuing education, and conference-driven engagement.
• National League for Nursing: Nursing-education focused membership association serving nurse educators and programs. Comparable in membership model, advocacy, conferences, and publications relevant to the nursing workforce.
• Sigma (Sigma Theta Tau International Honor Society of Nursing): Global nursing honor society with membership dues, chapters, publications, and conferences. Comparable operating model: dues-funded membership organization with scholarly publications and event-driven engagement.
• Asian American/Pacific Islander Nurses Association: Demographic-specific national nursing association paralleling NBNA's mission, with comparable chapter-based structure, advocacy, and member services for AAPI nurses.
• National Association of Hispanic Nurses: Demographic-specific national nursing association paralleling NBNA's mission, with similar membership structure, chapter network, scholarships, and policy advocacy. Directly comparable peer for a minority-focused nursing professional body.

Others

• National Council of State Boards of Nursing: Regulatory body for nursing licensure across U.S. states. Not a direct competitor, but adjacent ecosystem participant with comparable national footprint and nursing-workforce influence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nbna_insta
• LinkedInlinkedin.com/company/national-black-nurses-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Black Nurses Association