Nelson Bays Primary Health Trust

What Nelson Bays Primary Health Trust does

Nelson Bays Primary Health Trust (NBPH) is a non-profit Primary Health Organisation (PHO) established in 2004 and headquartered at 281 Queen Street, Richmond, in the Tasman region of New Zealand. The organisation coordinates and supports primary and community healthcare services across the Nelson Bays catchment, including Nelson, Tasman, Golden Bay, Motueka, Richmond, Murchison, Tapawera, and St Arnaud. It anchors a network of 21 contracted general practices and operates Golden Bay Community Health as a wholly-owned integrated facility delivering General Practice, Urgent Care, Aged Residential Care, Allied Health, and Maternity Services.

NBPH's core offerings span direct healthcare navigation services (Find a GP, Find a Pharmacy, After Hours Care), clinical workforce development (Ako Study Fund, nursing resources, workshops including AI literacy sessions), and community wellbeing programmes (Wellby Talking Cafes inspired by the UK's Frome Model, FOUND Directory community platform, Free Health Bus mobile outreach, Green Prescription wellness, and Community Wellbeing Workshops). Underlying technology is limited to the Health One electronic health information system used for patient records.

The business model is government-funded rather than commercially priced: NBPH receives capitation and contract funding from Te Whatu Ora Health NZ to coordinate primary healthcare services for the regional enrolled population. Services are delivered to residents at no direct charge, supplemented by Pae Ora partnerships with iwi (Ngāti Koata, Ngāti Kuia, Te Tauihu) and the Nelson Tasman Pasifika Community Trust. The organisation holds no venture, private equity, or public market exposure and operates under a Board governance structure with Māori, Community, and Independent Trustees.

Name

Nelson Bays Primary Health Trust

Legal name

Nelson Bays Primary Health

Website

https://nbph.org.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Nelson Bays Primary Health Trust is a New Zealand non-profit Primary Health Organisation coordinating primary and community healthcare across the Nelson Bays region, supporting 21 general practices and serving the regional enrolled population under government funding from Te Whatu Ora Health NZ.

Ownership category

akta.pro rank

Product category

Primary and Community Healthcare

NAICS

Health Care and Social Assistance (62), Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Primary healthcare services
• Community health programs
• Healthcare workforce development
• Rural mobile healthcare
• Primary care coordination

Headquarters

HQ city

Richmond, Tasman

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Health Funding: As a Primary Health Organisation (PHO), receives funding from Te Whatu Ora Health NZ to coordinate and support primary healthcare services in the Nelson Bays region.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nelson Bays Primary Health Trust is a not-for-profit Primary Health Organisation that provides and coordinates primary and community healthcare across the Nelson Bays region of New Zealand. It connects residents with general practice, pharmacy and after-hours care and supports provider and community health needs through services including Golden Bay Community Health, the Green Prescription Wellness Programme, community wellbeing workshops, Wellby and the Free Health Bus.

Product overview

Nelson Bays Primary Health Trust operates as a Primary Health Organisation (PHO) providing and coordinating primary and community healthcare services across the Nelson Bays region of New Zealand. The organisation functions as a unified platform offering direct health services (including access to GPs, after-hours care, and pharmacies), professional development resources for healthcare workers (nursing resources and workshops), and community wellbeing programmes (Wellby, Green Prescription, and Community Wellbeing Workshops). Key service components include the FIND A GP/PHARMACY directory, Health One information system, Golden Bay Community Health subsidiary, and the Wellby community connection initiative powered by the FOUND Directory. The organisation also provides health promotion activities, childbirth education, and outreach services through its Free Health Bus programme.

Differentiator

Problem solved

Functional benefit

Brands

• Wellby: A community-led initiative helping people of Nelson Tasman connect to their communities through Talking Cafes, FOUND Directory, and community connectors. Inspired by the UK's Frome Model.
• FOUND Directory
• Ako Study Fund
• Golden Bay Community Health

Products and services

• Health Services Regional primary healthcare service information and access, including general practices, pharmacies and after-hours care.
• After Hours Care Urgent medical care available outside standard business hours.
• Green Prescription Wellness Programme A physical-activity and wellness programme supporting individuals and families to make positive lifestyle changes, including through the 'Wellness at Victory' initiative.
• Free Health Bus A mobile health service bringing free health checks, consultations and health information to rural and remote communities in the Nelson Bays region.
• Golden Bay Community Health An integrated rural health facility providing General Practice, Urgent Care, Aged Residential Care, Allied Health and Maternity Services.

Quantifiable outcome

• Supported establishment of New Zealand Graduate School of Medicine partnership to address workforce shortages

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Te Tauihu IwicoreStrategic or Co-development Partner · 15 June 2026Partnership with Marlborough Primary Health and Te Tauihu Iwi to establish New Zealand Graduate School of Medicine with University of Waikato, addressing workforce shortages and improving healthcare access across the region.
• University of WaikatocoreStrategic or Co-development Partner · 15 June 2026Partner in establishing New Zealand Graduate School of Medicine to address GP and medical workforce shortages in the Nelson Bays and Te Tauihu region.
• Marlborough Primary HealthcoreStrategic or Co-development Partner · 15 June 2025Regional partnership to establish New Zealand Graduate School of Medicine and collaborate on primary healthcare workforce development.
• Golden Bay Community HealthcoreStrategic or Co-development PartnerGolden Bay Community Health is part of NBPH, providing integrated healthcare including General Practice, Urgent Care, Aged Residential Care, Allied Health, and Maternity Services to a rural community. Supported by an Alliance with Te Whatu Ora and Mohua Property Trust.
• Te Whatu Ora Health NZcoreOthersGovernment health authority providing funding and governance oversight for primary healthcare services. Part of the Golden Bay Community Health Alliance.
• Mohua Property TrustcoreOthersPart of the Golden Bay Community Health Alliance supporting funding, operations and governance for this remote rural integrated service.
• Te Piki OrangacoreStrategic or Co-development PartnerMāori health provider and Pae Ora partner working collaboratively on hauora initiatives, community health events, and emergency response.
• Nelson Tasman Pasifika Community TrustcoreStrategic or Co-development PartnerPacific community organization and Pae Ora partner providing vaccination clinics, health events, flood relief support, and career expo participation.
• Ngāti Koata TrustcoreStrategic or Co-development PartnerIwi partner for Whānau Pae Ora Day events and hauora initiatives supporting Te Tauihu iwi whānau health and wellbeing.
• Ngāti KuiacoreStrategic or Co-development PartnerIwi partner for hauora clinics at marae events including Matariki celebrations, supporting Māori health initiatives.
• Te Kāhui Hauora o Te Tauihu Iwi-Māori Partnership BoardcoreStrategic or Co-development PartnerIwi-Māori Partnership Board for Te Tauihu region, partners in community health events and strategic healthcare planning.
• WellbycoreStrategic or Co-development PartnerCommunity-led initiative supported by NBPH, inspired by UK's Frome Model, helping people connect to communities through Talking Cafes, FOUND Directory, and community connectors. NBPH is seeking independent evaluation of the programme.
• FOUND DirectorycoreGTM or Marketing PartnerCommunity directory service listing health, culture, art, sport, recreation, education and welfare services throughout the Top of the South. NBPH supports and promotes this resource.
• Nelson OrthopedicscoreStrategic or Co-development PartnerPartner at the state-of-the-art facility at 57 Salisbury Road, Richmond providing quality, timely and accessible healthcare.
• Stoke & Waimea MedicalcoreStrategic or Co-development PartnerPartner at the state-of-the-art facility at 57 Salisbury Road, Richmond providing quality, timely and accessible healthcare.
• Nelson Tasman Civil DefenceminorStrategic or Co-development PartnerEmergency management partner during flooding events, with NBPH supporting Civil Defence centres and welfare services.
• Collaborative AotearoaminorStrategic or Co-development PartnerConference collaboration where NBPH leaders present on strategic partnerships and healthcare initiatives.
• Nelson Marlborough Institute of Technology (NMIT)minorStrategic or Co-development PartnerEducation partner for scholarship programme supporting young Māori ākonga with funding and mentorship opportunities.
• WellSouthminorStrategic or Co-development PartnerHealth network partner providing nurse prescriber training and standing orders guidance for primary care nursing development.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Borrego Health: Borrego Health is a US Federally Qualified Health Center (FQHC) network. While geographically distant, FQHCs are the closest international analogue to New Zealand PHOs - nonprofit, government-funded organizations coordinating primary care for underserved communities.

Direct peers

• WellSouth Primary Health Network: WellSouth is a PHO serving the Southern district of New Zealand, listed as a partner providing nurse prescriber training to NBPH. It operates the same PHO franchise model with capitation funding from Te Whatu Ora and is directly comparable in structure and mandate.
• Tū Ora Compass Health: Tū Ora Compass Health is a Wellington-region PHO operating the same franchise model as NBPH, supporting general practices and delivering Māori and Pacific health programs. It is a structurally identical peer under New Zealand's PHO framework.
• THINK Hauora: THINK Hauora is the PHO covering the MidCentral district of New Zealand. It operates an identical primary care coordination model with Te Whatu Ora funding, supporting member practices and delivering community wellbeing programmes.
• Pegasus Health: Pegasus Health is a large Canterbury-based PHO that coordinates primary care for hundreds of member practices and runs its own community programs. It is a structurally identical peer to NBPH, operating under the same national PHO framework and government funding.
• Marlborough Primary Health: Marlborough Primary Health is another New Zealand PHO that is NBPH's direct partner in the Graduate School of Medicine initiative. It operates an identical PHO model coordinating member practices, iwi partnerships, and Te Whatu Ora-funded primary care in the Marlborough region.
• ProCare Health: ProCare is one of the largest PHOs in New Zealand, operating across Auckland. It shares NBPH's nonprofit PHO structure, Te Whatu Ora funding, and mandate to support member general practices and deliver community health programs.
• Health Hawke's Bay (Te Matau-a-Māui): Health Hawke's Bay is the PHO for the Hawke's Bay region. It is a direct structural peer to NBPH - a nonprofit, Te Whatu Ora-funded organization coordinating member practices and running community health and equity programs.
• Ora Toa Health: Ora Toa Health is a Māori-focused primary care provider operating in the greater Wellington region. It is comparable to NBPH in its Māori health equity focus and primary care delivery model, though organized differently as a Māori health provider.

Regional players

• Te Piki Oranga: Te Piki Oranga is an iwi-owned Māori health provider operating across the Nelson, Tasman, Marlborough, and Canterbury regions. Listed as a Pae Ora partner of NBPH, it provides comparable community and hauora services in overlapping territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NelsonBaysPrimaryHealth
• Pinterestpinterest.com/nbph
• LinkedInlinkedin.com/company/nelson-bays-primary-health-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nelson Bays Primary Health Trust