Stoke Medical Centre

What Stoke Medical Centre does

Stoke & Waimea Medical (operating as Stoke Medical Centre and its sister site Waimea Medical) is a private, dual-site general practice serving the Stoke and Richmond communities of the Nelson Tasman region in New Zealand. The practice operates from 470 Main Road, Stoke and 57 Salisbury Road, Richmond, and has been a Royal New Zealand College of General Practitioners Cornerstone Accredited practice since its inaugural accreditation on 8 February 2010. It is led by Practice Manager Kerin Thompson and a multidisciplinary team comprising approximately 13 doctors and GP registrars, two nurse practitioners, two lead nurses, sixteen practice nurses, three health care assistants, thirteen reception staff, and three administrative staff. Services span core general practice and acute care, immunisations, blood tests, cardiovascular risk assessment, full-body skin checks, minor operations, IV therapy (e.g., iron infusions, Aclasta, IV antibiotics), women's health (cervical screening, contraception, Jadelle/Mirena insertion), ear suctioning microsuction, and after-hours referral coordination with the Medical & Injury Centre.

The technology stack centres on the myindici patient portal for online booking, repeat prescription requests, virtual consultations, lab-result access, clinical-note viewing, and bill payment, integrated with the HealthOne South Island electronic record exchange for cross-provider access to test results, medications, GP summaries, and hospital information under the Privacy Act 2020 and Health Information Privacy Code 2020. The practice complies with the Code of Health and Disability Services Consumer Rights and hosts integrated allied support via Nelson Bays Primary Health (soon thePHO post 1 July 2026), including Health Improvement Practitioners, a Health Coach, Dietitian, and Kaiāwhina cultural support for Māori, Pasifika, and Asian whānau, as well as NMIT nursing student and Royal College of GPs registrar placements.

The business model combines government-subsidised capitation (via PHO affiliation) with fee-for-service charges. Enrolled patients with Community Services Card or Super Gold Card pay $0-$20 per standard 15-minute consult depending on age, enrolled patients without cards pay $51-$67, casual NZ residents $70-$107, and non-New Zealanders $107. Additional revenue comes from specialised services including full skin checks ($190), IV infusions (from $210), medicals ($107), ear suctioning ($40), ECG ($45), blood tests ($24), and prescriptions ($18-$25). The go-to-market is direct-to-consumer via the practice website, phone (03 547 7488), the myindici portal, and word-of-mouth, with no paid digital marketing evident. Customers are enrolled individuals and casual/visitor patients across Stoke, Richmond, and the wider Nelson Tasman catchment.

Name

Stoke Medical Centre

Legal name

Stoke & Waimea Medical

Website

https://stokemedical.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoke & Waimea Medical is a Cornerstone Accredited dual-site general practice in the Nelson Tasman region of New Zealand, serving enrolled and casual patients across Stoke and Richmond with primary care, immunisations, women's health, minor procedures, and IV therapy.

Ownership category

akta.pro rank

Headquarters

HQ city

Nelson, New Zealand, Nelson New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Government-subsidized consultations: The Government subsidises medical care charges for basic consultations for eligible enrolled patients. Enrolled patients with Community Services Card or Super Gold Card receive subsidized rates ranging from $0 to $20 depending on age group.
2. Fee-for-service medical consultations: Standard medical consultations for enrolled patients without cards range from $51-$67. Casual patients (NZ residents without enrollment) pay $85-$107. Non-New Zealand visitors pay $107 per consultation.
3. Specialized medical services: Additional revenue from specialized services including skin checks ($190), medicals ($107), ear suctioning ($40), cryotherapy ($12 additional), ECG ($45), blood tests ($24), and various nursing services.
4. IV Therapy and Infusions: IV infusions provided at varying costs from $210 depending on type, unless patients are eligible for funded services.
5. Vaccination services: Flu vaccinations at $35-$40 for unfunded patients, COVID-19 vaccinations free, childhood immunizations free for eligible age groups.
6. Prescription fees: Prescription fees ranging from $18-$25 per prescription for enrolled patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Stoke Medical Centre (operating as Stoke & Waimea Medical) is a Royal New Zealand College of General Practitioners Cornerstone Accredited dual-site general practice providing primary healthcare services to the Stoke and Richmond communities in the Nelson Tasman region of New Zealand. The practice delivers GP and nurse practitioner consultations, immunisations, blood tests, cardiovascular risk assessments, full skin checks, minor operations, IV therapy, women's health services, and ear suctioning across its two clinic locations, with after-hours referral to Medical & Injury Centre.

Product overview

Stoke & Waimea Medical is a dual-site general practice (Stoke Medical and Waimea Medical) operating as a Royal New Zealand College of General Practitioners Cornerstone Accredited Practice. The practice offers a comprehensive range of primary healthcare services including medical consultations, immunisations, blood tests, heart health assessments, skin checks, minor operations, IV therapy, and women's health services. The nursing team provides phone advice, cervical screening, diabetes checks, wound care, and vaccinations. The practice is enhanced by affiliated support services including Health Improvement Practitioners (HIP), Health Coaches, Dietitians, and Māori/Pacific/Asian health support workers. Patients access services through traditional appointments (by phone or online via myindici patient portal), with specialty services such as ear suctioning, skin cancer procedures, and dietitian consultations available by referral or specific booking. Two Nurse Practitioners provide GP-equivalent services including assessment, prescribing, and treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Consultations

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• thePHOcoreStrategic or Co-development Partner · 1 July 2026Newly formed PHO supporting practices throughout New Zealand. Stoke & Waimea Medical moved from Nelson Bays Primary Health to thePHO effective 1 July 2026. Provides funding and support for primary health services.
• Nelson Bays Primary Health (NBPH)majorStrategic or Co-development PartnerPreviously affiliated PHO that contracted with Health New Zealand/Te Whatu Ora to provide primary health services. Provided Health Improvement Practitioners, Health Coaches, Dietitian services, and free interpreter services funded through NBPH.
• Interpreting NZminorOthersTelephone-based interpreter service arranged through the practice. Service is FREE to enrolled patients as it is funded by Nelson Bays Primary Health. Also provides Video Remote Interpreting (VRI) for New Zealand Sign Language users.
• NMIT (Nelson Marlborough Institute of Technology)minorOthersNursing students from NMIT train at the practice, learning from the nursing team. Practice also hosts GP Registrars placed by Royal College of General Practice, medical students on clinical placements, and occasionally other health professional trainees.
• Nelson Bays Primary Health - Health Improvement PractitionersminorOthersHIPs employed by Nelson Bays Primary Health work at Stoke Medical five part days a week. They are behavioural health clinicians providing 20-30 minute brief interventions for all age groups at no cost to patients.
• District Nursing ServicesminorOthersDistrict nurses work closely with the practice team. Referrals can be made by contacting the practice and asking to speak with a practice nurse.
• Medical & Injury CentreminorOthersAfter-hours emergency care provider at 98 Waimea Road, Nelson (ph: 03 546 8881). Open 8am-10pm every day. The practice refers patients for after-hours care.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Fono: Pacific-focused Auckland primary care provider with cultural support roles. Comparable to Stoke & Waimea because both embed Pasifika/Asian whānau support workers and behavioural health clinicians inside the GP clinic, addressing culturally underserved capitation cohorts.
• White Cross Healthcare: New Zealand general practice and urgent care network. Comparable to Stoke & Waimea because it combines scheduled GP work with after-hours/urgent care - directly competing for the same walk-in demand Stoke refers to Medical & Injury Centre.
• Green Cross Health: NZX-listed New Zealand primary care, pharmacy and radiology operator running multiple GP brands. Comparable to Stoke & Waimea as a multi-site GP provider competing for the same capitation-funded enrolled-patient base, only at much greater scale and breadth.
• Tāmaki Health: One of New Zealand's largest whānau ora-aligned general practice networks. Comparable to Stoke & Waimea because both rely on PHO-funded capitation, cultural support roles (Kaiāwhina equivalents), and a multi-site GP delivery model targeting similar community segments.

Others

• ProCare: Auckland-based Primary Health Organisation that funds and supports affiliated GP practices. Comparable to the thePHO/Nelson Bays Primary Health relationship underwriting Stoke & Waimea's capitation, behavioural health and interpreter funding streams.
• Pegasus Health: Canterbury-based PHO supporting an affiliated general practice network. Comparable as the funding, clinical quality and IT (incl. HealthOne-style record sharing) backbone that Stoke & Waimea relies on through its PHO affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stoke-medical-centre

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoke Medical Centre