NCH Software
NCH Software is a privately held publisher of 80+ cross-platform desktop and mobile utilities, serving individual consumers, small businesses, and institutions worldwide through a freemium, one-time-perpetual-license model via direct download and app stores.
- Company typePrivate
- Founded-
- HeadquartersGlobal Operations
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What NCH Software does
NCH Software is a privately held software publisher founded in 1993 that develops and distributes a portfolio of more than 80 standalone desktop and mobile applications spanning audio and music (WavePad, Switch, MixPad, Voxal, Crescendo, Zulu DJ, Express Scribe), video (VideoPad, Debut, Prism), graphics and photo (PhotoPad, DrawPad, Pixillion, PhotoStage), business productivity (Express Invoice, Express Accounts, ClickCharts), utilities (Express Zip, Classic FTP, Fling, KeyBlaze, Verity, PicoPDF), and personal/home tools (DreamPlan, MoneyLine, Spin3D). Products are built for Windows, macOS, iOS, and Android and localized in 10+ languages. The company's technical footprint is a cross-platform desktop/mobile utilities suite with select AI-adjacent features — voice modification and text-to-speech in Voxal, OCR in PicoPDF — while AI request processing is handled via third-party providers (OpenAI, Anthropic, Google Gemini) rather than proprietary models. No public API or SDK is offered to external developers.
NCH Software firmographics
Firmographics- Name
- NCH Software
- Legal name
- NCH Software
- Website
- https://nchsoftware.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NCH Software is a privately held publisher of 80+ cross-platform desktop and mobile utilities, serving individual consumers, small businesses, and institutions worldwide through a freemium, one-time-perpetual-license model via direct download and app stores.
- Ownership category
- akta.pro rank
NCH Software industry classification
Industry- Product category
- Desktop Multimedia Software
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- PC/Desktop Software Stores (BPAMADAB)
Keywords
Where NCH Software is headquartered
LocationHeadquarters
- HQ city
- Global Operations
Offices1 record
Markets served
NCH Software business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses: One-time purchase model for software licenses. Free versions available for non-commercial home use. Professional/business licenses available for purchase through the website.
- Volume and Enterprise Sales: Volume discounts available for multiple license purchases. Corporate, government, and educational sales with additional business discounts for institutional purchases over $1000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Version - Home/Personal Use |
| One time/ perpetual license | Others | Professional License - Commercial Use |
| Unit Pricing | Others | Volume Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
NCH Software product offering
Product offeringCore offering
NCH Software develops and distributes a portfolio of more than 80 standalone desktop and mobile applications covering audio editing, video editing and capture, file format conversion, photo and graphic editing, business productivity (invoicing, accounting, diagramming), home design, audio/music production, and general utilities (FTP, zip, disc burning, parental controls). Products are sold through a freemium model with free versions for non-commercial home use and paid one-time professional licenses, distributed via direct download from the company's websites and through the iOS and Android app stores.
Product overview
NCH Software is a software company offering a diverse portfolio of standalone desktop applications organized into categories: Audio Software (WavePad, Switch, MixPad, Express Scribe, Crescendo, DeskFX, RecordPad, SoundTap, Zulu DJ, Voxal), Video Software (VideoPad, Debut, Prism), Graphics/Photo Software (PhotoPad, DrawPad, Pixillion, PhotoStage), Business Software (Express Invoice, Express Accounts, ClickCharts), Utilities (Express Zip, Classic FTP, Fling, KeyBlaze, Verity), Home/Personal Software (DreamPlan, MoneyLine), and specialized tools (PicoPDF, Doxillion, Express Burn, Express Rip, Express Animate, Spin3D). The company follows a freemium model offering free versions for personal non-commercial use with paid professional licenses. Available on Windows, macOS, iOS, and Android platforms.
Differentiator
Problem solved
Functional benefit
Brands
- WavePad: Audio editing and sound editor software for professional audio editing, recording, and effects processing.
- VideoPad
- Debut
- Express Invoice
- Prism
- PhotoPad
- Switch
- MixPad
- Express Burn
- Express Zip
- PicoPDF
- DreamPlan
- Voxal
- KeyBlaze
- Fling
- Classic FTP
- Verity
Products and services
- WavePad Audio Editor Professional audio and MP3 editor for recording and editing music, voice and other audio on Windows and Mac. Supports applying effects, creating ringtones, and working with a wide range of audio formats.
- VideoPad Video Editor Full-featured video editor for creating professional-looking videos on Windows and Mac; described as an affordable, entry-level video editing application particularly powerful for YouTube and Facebook publishing.
- Debut Video Capture Video capture and recording software that records video from almost any source, including webcam, capture devices, and screen recording.
- Prism Video Converter Video file converter supporting avi, mpg, vob, wmv and many other formats, with codec support, encoder settings, captioning, rotation, and real-time previews during conversion.
- Switch Audio Converter Audio file converter that converts and encodes audio files between many audio file formats, extracts audio from videos, and reads CDA audio files.
- MixPad Multitrack Mixer Multitrack audio recording and mixing software for Windows and Mac, providing versatile free multitrack mixing functionality.
- Express Scribe Transcription Software Professional transcription software for Windows or Mac designed to assist transcription of audio recordings, with features aimed at reducing turnaround time for transcription services.
- Crescendo Music Notation Editor Music notation software to write and arrange sheet music.
- DeskFX Audio Enhancer Software Audio enhancer that modifies and enhances audio played through speakers or headphones for an improved listening experience.
- RecordPad Audio Recorder Audio recorder to quickly and easily record music, voice, and other audio.
- SoundTap Streaming Audio Recorder Streaming audio recorder that captures any audio playing through the computer and saves it to mp3 or wav files.
- Zulu DJ Mixing Software DJ mixing software to mix music and other audio live, apply effects on the fly, drag and drop music, and preview upcoming tracks.
- Voxal Voice Changer Real-time voice changing software that modifies and disguises the user's voice in any application or game that uses a microphone, with a vocal effect library (robot, girl, boy, alien, atmospheric, echo), text-to-speech synthesis, and compatibility with chat and gaming programs including TeamSpeak, CS:GO, Rainbow Six Siege and Steam Games.
- PhotoPad Photo Editor Photo editing software to remove red-eye, enhance colors, crop photos, and apply other effects for high-quality photo outputs.
- Pixillion Image Converter Image converter software to convert, crop, and resize photos, supporting a wide range of image formats.
- DrawPad Graphic Editor Graphic editing software to draw, paint, and edit images for all types of graphic design projects.
- PhotoStage Slideshow Software Slideshow maker software to create and share photo slideshows and professional-looking slideshow presentations.
- DreamPlan Home Designer
Companies that use NCH Software
Customer profileSegments3 records
Ideal customer profiles3 records
NCH Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature2 records
NCH Software partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights5 records
NCH Software competitors and assessment
Company assessmentDirect peers
- Nero AG: Long-standing publisher of disc burning, multimedia, and backup software with direct-download distribution. Nero's historical roots in CD/DVD burning and expanded multimedia suite closely parallel NCH's Express Burn and broader catalog.
- Movavi: Direct-to-consumer publisher of video editing, screen recording, and multimedia software with freemium and one-time license tiers — competes most directly with NCH's VideoPad, Debut, and Prism.
- Avanquest Software: Multi-product software publisher offering PC utility, multimedia, and productivity applications via direct download with freemium/paid tiers, closely mirroring NCH's portfolio breadth and distribution approach.
- Wondershare: Global developer of multimedia, productivity, and utility software (Filmora video editor, PDFelement, Recoverit) sold through direct download with freemium entry points — comparable product breadth and go-to-market model.
- Apowersoft: Hong Kong-based publisher of screen recorder, video converter, audio editor, and other utility software distributed via freemium downloads — closely aligned with NCH's direct-download PLG motion and product categories.
- ACD Systems (ACDSee): Developer of photo editing, graphic design, and digital asset management software (ACDSee, Photo Studio) sold to consumers and prosumers via perpetual and subscription licenses — direct overlap with NCH's PhotoPad and Pixillion lines.
- MAGIX Software: Germany-based publisher of multimedia software (video editing, music creation, photo editing) sold via direct download with freemium and perpetual license tiers — directly comparable to NCH's product-led, multi-category software model.
- CyberLink: Publicly listed multimedia software developer (PowerDirector, PowerDVD, AudioDirector) with a similar perpetual-license-and-cross-platform strategy serving consumer creators — overlapping audience with NCH's video and audio lines.
Broad incumbents
- Corel Corporation: Established broad-portfolio software publisher (CorelDRAW, WinZip, VideoStudio, PaintShop Pro) overlapping with NCH's graphics, video, and utility categories but operating at materially larger scale with both perpetual and subscription offerings.
- Adobe: Dominant incumbent in creative and multimedia software (Premiere Pro, Audition, Photoshop) operating a successful subscription model. Represents the strategic ceiling and primary SaaS benchmark that defines competitive pressure on NCH's creator-targeted products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NCH Software social profiles
Digital presenceNCH Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
NCH Software leadership team
Management profileNumber of profiles
NCH Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NCH Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NCH Software
What does NCH Software do?
NCH Software develops and distributes a portfolio of more than 80 standalone desktop and mobile applications covering audio editing, video editing and capture, file format conversion, photo and graphic editing, business productivity (invoicing, accounting, diagramming), home design, audio/music production, and general utilities (FTP, zip, disc burning, parental controls). Products are sold through a freemium model with free versions for non-commercial home use and paid one-time professional licenses, distributed via direct download from the company's websites and through the iOS and Android app stores.
Is NCH Software a public or private company?
NCH Software is a private company. It is classified as unknown and is currently operating.
When was NCH Software founded?
NCH Software was founded in -1. It employs 51 to 100 people.
Where is NCH Software based?
NCH Software is headquartered in Global Operations.
How does NCH Software make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are volume and Enterprise Sales.
Who are NCH Software's main competitors?
Direct peers on record are Nero AG, Movavi, Avanquest Software, Wondershare, Apowersoft, ACD Systems (ACDSee), MAGIX Software and CyberLink. Broad incumbents are Corel Corporation and Adobe.
Does NCH Software have an API?
No public API is recorded for NCH Software.
What industry is NCH Software in?
NCH Software's product category is Desktop Multimedia Software. Its primary akta.pro industry code is BPAMADAB, PC/Desktop Software Stores. Its NAICS code is 5132 and its SIC code is 5734.