Newmarket Academy

What Newmarket Academy does

NEW88 (operating under DBAs NEW88.COM, NEW 88, and NEW88.GOLD) is a private online gambling and sports betting platform headquartered in Ho Chi Minh City, Vietnam, founded in 2010 and licensed by PAGCOR (Philippine Amusement and Gaming Corporation) and the Isle of Man Gambling Supervision Commission. The platform serves individual Vietnamese and Asian bettors through a direct-to-consumer web and mobile offering, delivering more than 2,000 games across five verticals — sports betting (1,500+ daily odds on football, basketball, tennis, and racing), live dealer casino (Baccarat, Roulette, Blackjack, Sicbo), lottery and number betting, slot games, and online cockfighting with live HD streaming from Thailand, Cambodia, and the Philippines. Technology is built on a web-based platform with native iOS and Android applications, secured by SSL encryption with OTP authentication, and using RNG-certified, third-party-audited game content.

Revenue is generated through the house edge on each wager (transaction-based model) rather than subscription fees, supported by aggressive promotional spend including a 100% first-deposit match up to 3 million VND, daily cashback on sports, and lucky-spin prize mechanics. The company distributes through three channels — a self-serve direct web/app platform, and an extensive affiliate network of more than 30 branded partner properties (vic88, zo88, vin88, fo88, rik88, 86bet, etc.) that route traffic into the main platform via dedicated affiliate IDs. The company is led by CEO Leo Tintan, operates with 29 disclosed employees, supports Vietnamese/English/Chinese languages, and serves customers primarily in Vietnam and the broader Southeast Asian region. No ownership structure, investor backing, parent company, or board composition is disclosed in the available source material.

Name

Newmarket Academy

Legal name

New88

Website

https://ncol.uk.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online sports betting
• Live casino gaming
• Slot games platform
• Online lottery betting
• Cockfighting betting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Sports Betting: Online sports betting with over 1,500 betting odds daily covering football, basketball, tennis, racing and other sports with live betting capabilities
2. Casino Live: Live dealer casino games including Baccarat, Roulette, Blackjack, Sicbo with house edge and player losses generating platform revenue
3. Lottery/Lottery Numbers: Lottery and number betting with payout ratios up to 1:99.5 for 2-digit lottery
4. Slot Games: Slot game library with jackpot features, free spins, multipliers generating revenue from player wagers
5. Cockfighting: Online cockfighting betting with live HD streams from Thailand, Cambodia, Philippines venues

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

NEW88 operates a web-based online gambling and sports betting platform offering more than 2,000 games across five verticals: sports betting (with over 1,500 daily odds), live dealer casino (Baccarat, Roulette, Blackjack, Sicbo), lottery and number betting, slot games, and online cockfighting streamed live from regional venues. The service is delivered via desktop web and dedicated iOS/Android apps to Vietnamese and Asian customers under PAGCOR and Isle of Man licenses.

Product overview

Source data does not contain information about Newmarket Academy. The provided source data describes NEW88, an online gambling/betting platform offering sports betting (Thể Thao 247), live casino (Casino Live with Baccarat, Roulette, Blackjack, Sicbo), lottery/lottery betting (Xổ Số Lô Đề), slot games (Nổ Hũ/Slot Game), and online cockfighting (Đá Gà). This platform has no relevance to Newmarket Academy.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting (Thể Thao) Online sports betting product offering over 1,500 daily odds across football, basketball, tennis, racing, and other sports, with live in-play betting and Asian, European, over/under, and exact-score markets for Vietnamese and Asian bettors.
• Live Casino (Casino Live) Live dealer casino product streaming Baccarat, Roulette, Blackjack, and Sicbo in HD with real-time wagering, generating revenue from the house edge on player wagers.
• Lottery / Number Betting (Xổ Số Lô Đề) Lottery and number betting product with payout ratios up to 1:99.5 for 2-digit lottery, targeting players who wager on number-based outcomes.
• Slot Games (Nổ Hũ) Slot game library offering titles with jackpot features, free spins, and multipliers, generating revenue from player wagers; integrates third-party providers such as JILI.
• Online Cockfighting (Đá Gà) Online cockfighting betting product with live HD streams from venues in Thailand, Cambodia, and the Philippines, allowing users to wager on remote cockfight matches.
• Fish Shooting Game (Bắn Cá) Fish shooting arcade-style game available within the NEW88 platform, providing a casual real-money wagering experience for players.

Quantifiable outcome

• 2000+ games available across all categories
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthers · 1 January 2010Licensing and regulatory oversight partnership providing official authorization for online gambling operations under Philippine gaming regulations
• Isle of Man Gambling Supervision CommissioncoreOthers · 1 January 2010International regulatory partnership providing additional licensing and oversight for gambling operations

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bet365: Global incumbent online sportsbook and gaming operator with much wider product breadth and brand recognition. Comparable online sportsbook and casino business model, but operating at materially larger scale and with stricter regulated-market focus.
• Pinnacle: Established online sportsbook with significant Asian market share and a sharp, low-margin pricing model. Comparable sportsbook product and Asian customer base, but operating as a larger and more institutional incumbent.

Direct peers

• Dafabet: Long-established Asian online sportsbook and casino operator licensed by the Cagayan Economic Zone Authority. Direct peer offering sports betting, live casino, and slots with multi-language Asian support and a comparable affiliate-driven distribution model.
• 1xBet: Globally distributed online sportsbook and casino platform with significant Asian presence. Comparable transactional revenue model and breadth of casino/sports/lottery products, though at a much larger scale.
• Fun88: Asia-facing online sportsbook and casino operator with similar product breadth (sports, live casino, slots) and focus on Vietnamese, Indian, and other Asian markets. Comparable licensed-operator profile targeting the same grey-to-regulated segments.
• SBOBet: Asia-focused online sportsbook licensed in the Philippines and Isle of Man. Direct peer with shared regulatory licensing footprint and similar focus on Asian football and live betting markets.
• W88: Asia-focused online sportsbook and casino operator licensed in the Philippines and other jurisdictions. Direct competitor serving Vietnamese and SE Asian bettors with a comparable multi-product platform and affiliate-led acquisition model.
• 188Bet: Asia-focused online sportsbook and casino operator licensed in the Isle of Man and Philippines. Comparable multi-product portfolio (sports, live casino, slots) and shared Isle of Man regulatory footprint with NEW88.
• M88 (Mansion88): Asian online sportsbook with a long history in Vietnam and SE Asia, licensed offshore. Overlapping sportsbook/live casino product mix and similar target bettor profile, making it a direct comparator for product and GGR.
• BK8: Asian online sportsbook and casino operator with strong SE Asia presence and similar product mix (sports, live casino, slots). Comparable licensed-operator model and reliance on affiliate/brand-redirect distribution similar to NEW88.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/newmarket-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmarket Academy