NATT&DAG

What NATT&DAG does

NATT&DAG (legal name: Natt & Dag) is a Norwegian digital media publication founded in 1988 and headquartered in Oslo. It operates a WordPress-based website (nattogdag.no) covering four editorial verticals: nightlife (via the Utelivsligaen venue ranking system), music, film/TV, and literature. The publication produces reviews, interviews, criticism, and a gossip section (Overhørt), and maintains an event calendar (N&D-kalender). It is led by Editor-in-Chief Geir Magne Staurland and Managing Director Christian Fure, with a total headcount of 22.

The business model is anchored on digital advertising through a dedicated 'Natt&Dag Digitalannonsering' offering and commercial collaborations, with select editorial content gated behind a subscriber tier ('For abonnenter'). Audience acquisition is driven by a free email newsletter and organic content distribution via the website and Instagram. Distribution is single-country (Norway), with editorial concentration on the Oslo cultural and nightlife scene and occasional national coverage of events such as Arendalsuka, Øyafestivalen, and Aschehougs hagefest. No funding rounds, parent company, or external investors are disclosed, and the operation is privately held. The publication has a documented history of recurring shutdowns, most recently signaled by a September 2024 article titled 'NATT&DAG er over – igjen' ('NATT&DAG is over — again').

Name

NATT&DAG

Legal name

Natt & Dag

Website

https://nd.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NATT&DAG is a privately held Norwegian digital media publication (founded 1988, Oslo, 22 staff) covering Oslo nightlife, music, film/TV, and literature through a WordPress-based website and free newsletter, monetized via digital advertising and a partial subscriber paywall.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital advertising: NATT&DAG generates revenue through digital advertising on their website, as indicated by their dedicated 'Natt&Dag digitalannonsering' page. They also offer commercial collaboration opportunities (komersielle samarbeid) and sponsored content integrations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NATT&DAG is a Norwegian online magazine that publishes editorial content covering nightlife (Utelivsligaen), music (Musikk), film/TV, and literature (Litteratur). The publication offers articles, reviews, interviews, an event calendar (N&D-kalender), a gossip column (Overhørt), and a free email newsletter, targeting Norwegian readers interested in cultural and nightlife content. It also sells digital advertising space and commercial collaborations to brand partners.

Product overview

NATT&DAG is a Norwegian online magazine and media publication offering a unified digital platform that combines editorial coverage across multiple cultural domains. The core product is the NATT&DAG Website, which publishes articles, reviews, and interviews in categories including Musikk (Music), Film/TV, Litteratur (Literature), and Utelivsligaen (Nightlife League). Supporting features include the Overhørt gossip section, an N&D-kalender (event calendar), a free newsletter service, and a digital advertising offering (Natt&Dag Digitalannonsering). The publication serves Norwegian audiences interested in nightlife, music, film, and literary culture.

Differentiator

Problem solved

Functional benefit

Products and services

• NATT&DAG Online Magazine Norwegian online magazine publishing editorial content including articles, reviews, interviews, and cultural commentary across nightlife (Utelivsligaen), music, film/TV, and literature categories. Targeted at Norwegian readers interested in Oslo cultural and nightlife coverage.
• NATT&DAG Newsletter (Nyhetsbrev) Free email newsletter delivering curated news, cultural updates, and event invitations directly to subscribers. Targeted at Norwegian readers interested in staying informed about Oslo nightlife, music, film, and literary events.
• Natt&Dag Digitalannonsering (Digital Advertising) Digital advertising service offering commercial collaboration opportunities and sponsored content placements on the NATT&DAG website. Targeted at commercial partners and advertisers seeking access to NATT&DAG's Norwegian cultural and nightlife audience.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Piknik i ParkenminorGTM or Marketing PartnerPiknik i Parken appears as a commercial advertiser/sponsor for music event coverage, including interviews and event promotions for artists like Safario and Tacobitch at Parkteatret.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• i-D Magazine: i-D is a digital culture publication covering music, fashion, film and nightlife with a distinctive editorial perspective. Comparable to NATT&DAG in its vertical mix (music + film + lifestyle) and reliance on digital advertising and creative commercial collaborations.
• Time Out: Time Out is a global city-guide media brand with curated nightlife and cultural rankings — directly analogous to NATT&DAG's Utelivsligaen. Both monetize via a mix of digital advertising, events, and content partnerships with venues and festivals in their respective cities.
• Pitchfork: Pitchfork is a digital music publication combining criticism, news and festival/event coverage. Closely comparable to NATT&DAG's Musikk vertical in tone and audience, and similarly ad-and-events-monetized.
• Dazed: Dazed is a digital-first magazine covering music, film, fashion and youth culture with a strong editorial voice. Like NATT&DAG, it blends cultural criticism with nightlife/event coverage and runs primarily on digital advertising and brand partnerships.
• The Face: The Face is a relaunched digital culture magazine covering music, nightlife, film and contemporary culture with strong editorial positioning. Mirrors NATT&DAG's mix of editorial criticism and city-cultural event coverage.
• Mixmag: Mixmag is a globally recognized nightlife and dance-music publication that covers clubs, festivals and electronic music culture. Comparable to NATT&DAG's Utelivsligaen and Musikk verticals in particular.

Broad incumbents

• VG: VG is one of Norway's largest tabloid-style news outlets with a prominent kultur section covering nightlife, music and entertainment. Comparable to NATT&DAG as a Norwegian-language cultural-media outlet, but at much larger scale and broader scope.
• Aftenposten: Aftenposten is Norway's largest newspaper with a substantial kultur (culture) section covering music, film, literature and events. Overlaps with NATT&DAG's coverage domains but serves a much broader news audience and is established across multiple Norwegian cities.
• Vice: Vice pioneered the digital youth-culture magazine format with verticals spanning music, film, nightlife and drugs/culture reporting. Comparable to NATT&DAG in editorial mix and tone; operates at vastly greater scale but in the same digital cultural-publishing category.

Regional players

• Klassekampen: Klassekampen is a Norwegian left-wing daily with a strong cultural and literary section covering books, music and the arts in Norway. Comparable to NATT&DAG's Litteratur and broader cultural-criticism verticals and competes for the same Norwegian cultural-curious audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/natt&dag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATT&DAG