ND Primorje Ajdovščina

What ND Primorje Ajdovščina does

ND Primorje Ajdovščina is a Slovenian nonprofit football association (nogometno društvo) headquartered at Goriška cesta 44, Ajdovščina, with roots in organized play dating to 1921 and formal registration as SKAŠ on July 1, 1924. The club operates a vertically integrated football pyramid serving the Goriška region, anchored by a senior men's team that returned to the Slovenian Prva Liga Telemach in May 2024 after a 13-year absence and a youth football school (Nogometna šola, recently co-branded 'Primorje Leone') that enrolls over 300 children across Cici (ages 5–6) through U19 categories — making it the largest sports organization in the Ajdovščina municipality. Core playing infrastructure comprises the Mestni Stadion Ajdovščina (1,630 seats, 1,358 covered, renovated 2009 to NZS/UEFA standards), an auxiliary 102m x 70m grass pitch, and a floodlit 108m x 81m artificial turf at the Športni center Ajdovščina.

The business model is a community-funded nonprofit with four revenue streams: (1) match-day ticketing via the Ticklio platform (vstopnice.ndprimorje.si) and stadium box office, with 2026/27 season tickets priced at 100€/adult, 90€/senior, and free for under-15s; (2) recurring youth school membership fees of 35–55€/month subsidized (120–210€/month unsubsidized) by the Občina Ajdovščina; (3) corporate sponsorship anchored by a Core strategic partnership with Incom Leone (December 2024) and a long tail of ~15 local and national sponsors including NLB, Triglav, and Fructal; and (4) the Slovenian 1% personal income tax designation (dohodnina) channeled to the association as a registered sports body of public interest. Distribution is omnichannel: website and social (Instagram, Facebook, X), Ticklio and Mojekarte.si/Petrol for ticketing, Sportimus for enrollment, Google Forms for equipment ordering, and Tournify for the international LEONE Turnir Mesta Ajdovščina youth tournament. Governance rests on a seven-member Upravni odbor led by President Bojan Adžić (also appointed human rights ombudsman in 2024), with Vice President Erik Bovcon, General Secretary Nina Martinović, and Sports Director Boško Županović overseeing the senior team.

Name

ND Primorje Ajdovščina

Legal name

Nogometno društvo Primorje

Website

https://ndprimorje.si

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

ND Primorje Ajdovščina is a Slovenian nonprofit football association operating the Mestni Stadion in Ajdovščina, running a 300+ child youth football school (Cici through U19) and a senior men's team that returned to the Slovenian Prva Liga Telemach in 2024 after a 13-year absence.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Professional football club
• Youth football academy
• Sports association operations
• Match day ticketing
• Amateur football development

Headquarters

HQ city

Ajdovščina

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Season tickets and individual match tickets sold through Ticklio platform and at stadium gates
2. Youth School Membership Fees: Monthly membership fees for youth football school programs across various age categories
3. Sponsorship: Corporate sponsorship from multiple local and national partners including Incom Leone, municipalities, and various businesses
4. Income Tax Donation (1%): Slovenian legislation allows citizens to direct 1% of their income tax to sports organizations including football clubs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ND Primorje Ajdovščina operates a senior men's football team competing in the Slovenian Prva Liga Telemach and runs a youth football school enrolling more than 300 children. The organization is registered as a nonprofit sports association (društvo) and generates revenue from match-day ticket sales, youth school fees, sponsorships, and Slovenian 1% personal income tax donations.

Product overview

ND Primorje Ajdovščina is a football club organization offering a unified portfolio of football-related products and services centered on its youth academy (Nogometna Šola) and senior competitive team (Člani). The core offerings include competitive football participation from youth (CICI ages 5-6 through U19) to the senior Prva Liga Telemach level, supplemented by ticketing services for match attendance (via Ticklio platform), equipment sales for youth members, and the annual international LEONE Turnir Mesta Ajdovščina youth tournament. The organization operates primarily from Mestni Stadion Ajdovščina with approximately 1,630 seats and an artificial turf training facility.

Differentiator

Problem solved

Functional benefit

Brands

• Primorje Leone: Partnership name with Incom LEONE for the youth football school, representing collaboration between the football club and ice cream/chocolate manufacturer.

Products and services

• ND Primorje Senior Football Team Competitive men's football team competing in Slovenia's top-tier Prva Liga Telemach, offering match-day entertainment to local fans and a development pathway for youth academy graduates.
• ND Primorje Youth Football School Grassroots football training and development program for children in the Ajdovščina / Vipava Valley area, serving as the talent pipeline for the senior team.
• Match-Day Tickets and Stadium Attendance Ticketed entry to home matches of the senior team at the club's Ajdovščina stadium, available to individual supporters and families.
• Sponsorship and Partnership Packages Sponsorship, advertising, and partnership rights sold to Slovenian businesses seeking community-facing brand exposure tied to the club's matches and youth programs.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Incom LeonecoreStrategic or Co-development Partner · 2 December 2024Strategic partnership with Incom Leone, leading manufacturer of premium ice cream and chocolate products known for LEONE and AL!VE brands. Youth football school renamed to 'Primorje Leone'. Partnership provides significant support for youth football development and enhances club visibility.
• Občina AjdovščinacoreOthersMunicipality of Ajdovščina provides subsidies for youth football school membership fees and initial funding for football school establishment in 2011 after NK Primorje bankruptcy
• ND GoricaminorOthersFootball Association Gorica provided temporary stadium in Nova Gorica for home matches during 2024/25 season due to lighting requirements at Mestni stadium
• Triglav (Insurance)minorOthersSlovenian insurance company sponsor listed among club partners
• NLB (Bank)minorOthersSlovenian bank listed as club sponsor
• FructalminorOthersSlovenian food/beverage company listed as club sponsor
• BatičminorOthersLocal business sponsor listed among club partners
• VeseliminorOthersSponsor listed among club partners
• PicerijaminorOthersLocal pizzeria sponsor
• ZidgradminorOthersConstruction company sponsor
• AdriaplanminorOthersPlanning/engineering company sponsor
• ŽerjalminorOthersLocal business sponsor
• ClivetminorOthersHVAC/climate company sponsor
• PrimoasfaltminorOthersAsphalt/construction company sponsor
• AgroliamminorOthersAgricultural company sponsor
• ŠtolfaminorOthersCompany sponsor listed among partners
• BGBminorOthersSponsor listed among partners

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• NK Bravo: Younger Ljubljana-based Slovenian top-flight club that has risen through the divisions with a community-driven model. Comparable trajectory of recent promotion and youth-focused development within the same league.
• NK Domžale: Established Slovenian top-flight club with a strong youth academy model. Comparable in the dual focus on senior competitive performance and youth player development within the same national league ecosystem.
• NK Celje: Slovenian football club competing in Prva Liga Telemach from a mid-sized city. Comparable structure combining senior team operations with a youth development program in a non-capital market.
• NK Olimpija Ljubljana: Top-tier Slovenian football club based in Ljubljana and a direct competitor in Prva Liga Telemach. Operates both a senior team and a youth academy, providing the closest comparable in the same league structure and national broadcasting footprint.
• NK Radomlje: Slovenian football club operating between the top flight and lower divisions, recognized for its youth development work. Comparable in the dual emphasis on developing local talent and competing at the national level.
• NK Tabor Sežana: Slovenian football club from a smaller market that has competed at multiple levels of the national pyramid. Comparable as a regional club navigating promotion/relegation dynamics with limited commercial base.
• NK Maribor: Most successful and largest Slovenian football club, competing in the same Prva Liga Telemach. Operates a professional senior squad and extensive youth infrastructure, representing the upper-bound benchmark for Slovenian football club operations.
• ND Gorica: Slovenian football club based in Nova Gorica that has historically competed in the top flight and actually hosted ND Primorje's home matches during the 2024/25 season. Closest geographic and operational peer in the Goriška region.
• NK Mura: Slovenian football club from a smaller city that has experienced a recent rise to top-flight prominence and European qualification. Comparable as a community-rooted club that has scaled competitive ambitions from a modest base.
• NK Triglav Kranj: Slovenian football club from a smaller urban market operating in the second tier, with a strong youth academy tradition. Comparable as a community-anchored club with structured youth pathways outside the capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/primorje
• Facebookfacebook.com/ndprimorje
• Instagraminstagram.com/ndprimorje/?hl=en
• LinkedInlinkedin.com/company/nd-primorje

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ND Primorje Ajdovščina