NK Olimpija Ljubljana

What NK Olimpija Ljubljana does

NK Olimpija Ljubljana, legally FC Olimpija d.o.o., is a Slovenian professional football club founded in 1911, headquartered in Ljubljana, and competing in the top-tier Prva Liga Telemach. The club plays home matches at Stadion Stožice and operates a structured youth academy (Zmajčki) fielding teams at the U15, Kadeti, and Mladinci levels in official Slovenian youth competitions. It is one of the most decorated clubs in Slovenian football history, with 8 national championships (1992, 1993, 1994, 1995, 2016, 2018, 2023, 2025) and 8 Slovenian Cup titles. Since its acquisition by German businessman Adam Delius in autumn 2021, the club has pursued a stated agenda of organizational and competitive elevation.

The commercial operation centers on five revenue streams: match-day ticket and season ticket sales (via club portal vstopnice.nkolimpija.si and partner Eventim), merchandise sales through shop.nkolimpija.si and a physical club store in Ljubljana (PUMA-supplied 2025/26 kits priced around €80 for adult jerseys, with personalization options), corporate sponsorship (PUMA as kit supplier, GB as naming rights partner, plus Telemach, Pivovarna Union, and EON), VIP hospitality at Stožice Stadium, and youth/fan engagement services including the 'Nogometni kamp' football camp (€250 per child) and the 'Krila zmajev' membership program with prize-draw incentives.

Go-to-market is event-driven and direct-to-consumer: match-days at Stožice Stadium anchor transactions, supplemented by social media engagement across Facebook, Instagram, X, YouTube (Olimpija TV), and TikTok, email/CRM (MailPoet) and a multilingual website. The technology stack is a conventional WordPress/WooCommerce-style e-commerce platform with Stripe and PAAZ payment processing, GLS fulfillment, and standard web analytics (Google Analytics, Microsoft Clarity, Wistia, Sourcebuster JS). There is no proprietary technology platform disclosed; commercial capability is built on brand prestige, partnership network (PUMA, GB, Eventim), and community ecosystem (Green Dragons supporter group, veterans club, Krila zmajev membership).

Name

NK Olimpija Ljubljana

Legal name

FC Olimpija d.o.o.

Website

https://nkolimpija.si

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

51–100 employees

Short description

NK Olimpija Ljubljana is a Slovenian professional football club founded in 1911, competing in the Prva Liga Telemach from Stadion Stožice. It serves Slovenian football fans, youth players, corporate sponsors, and VIP hospitality clients through match-day events, PUMA merchandise, ticketing, and the Zmajčki youth academy and Krila zmajev membership program.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Match day tickets
• Sports merchandise sales
• Youth football academy
• Corporate hospitality services

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Match-day Revenue: Revenue from ticket sales for home matches in Prva Liga Telemach, cup competitions, and European matches. Also includes season ticket sales through Eventim platform.
2. Merchandise Sales: Sales of official club merchandise including jerseys (PUMA kits for 2025/26 season), apparel, accessories, and personalized items through the club's e-commerce platform and physical store in Ljubljana city centre.
3. Sponsorships: Partnership with multiple sponsors including kit supplier PUMA, naming rights sponsor GB, and various commercial partners displayed on official website and match kits.
4. VIP Hospitality: VIP lounge (VIP lože) services offering premium match-day experiences including seating, catering, and exclusive access.
5. Youth Academy & Camps: Revenue from youth team enrollment fees and summer football camps (Nogometni kamp) for children aged 7-12 at Športni park Jama.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NK Olimpija Ljubljana is a professional Slovenian football club competing in the Prva Liga Telemach that sells match tickets and season tickets, official PUMA-branded merchandise (jerseys, apparel, accessories), and corporate VIP hospitality at Stadion Stožice. The club also operates a youth academy (Zmajčki), a fan membership program (Krila zmajev), and a children's football camp (Nogometni kamp) at Športni park Jama.

Product overview

NK Olimpija Ljubljana operates a unified product and service portfolio centered around its football club operations. The core offering includes the official online store (shop.nkolimpija.si) selling Puma-branded merchandise including home, away, and third jerseys for the 2025/26 season, plus clothing, accessories (calendars, cups, scarves, balls), and gift vouchers. The club also offers match tickets and season tickets via Eventim ticketing platform, VIP hospitality lounges, and a youth football camp. The club runs a fan membership program called 'Krila zmajev' (Dragons Wings) with exclusive benefits and prize draws. Related services include news content via Olimpija TV and the club's youth development program (Zmajčki) featuring youth teams.

Differentiator

Problem solved

Functional benefit

Brands

• Krila zmajev: Fan membership program of NK Olimpija Ljubljana

Products and services

• Official Match Jerseys 2025/26 (Home, Away, Third, Goalkeeper) Official PUMA-branded match-day jerseys in adult and children's sizes for the 2025/26 season; available in home, away, third, and goalkeeper variants with optional custom name (+€6.00) and number personalization, sold to fans and supporters.
• Club Apparel & Clothing
• Club Accessories & Souvenirs Club-branded accessories and souvenirs including calendars, cups, travel mugs, scarves, caps, socks, wristbands, balls, umbrellas, keychains, and USB drives, sold to fans.
• NK Olimpija 2026 Calendar Official NK Olimpija 2026 wall calendar featuring club imagery, sold to fans and collectors at €4.95 (50% off original €9.90 price).
• Gift Vouchers Online store gift vouchers redeemable for any merchandise item on shop.nkolimpija.si, sold to fans and gift purchasers.
• Match Tickets Individual match tickets for home games across Prva Liga Telemach, Slovenian Cup, European competitions, and friendlies, sold to individual fans and visiting supporters via the club portal and Eventim.
• Season Tickets Annual season ticket packages for the 2026/27 season providing access to all home league matches at Stadion Stožice, sold to committed individual fans.
• Youth Football Camp (Nogometni kamp) Five-day youth football development camp at Športni park Jama for children aged 7-12 (born 2014 or younger), including training, games, quizzes, activities, meals, gifts, and visits from first-team players; priced at €250 per child and sold to parents.
• Krila zmajev Fan Membership Annual fan membership program (Dragons Wings) providing priority access to tickets, exclusive content, and eligibility for prize draws such as the 'Car for 1 Year' sweepstakes, sold to individual fans.
• VIP Hospitality Lounges (VIP lože) Premium corporate hospitality at Stadion Stožice offering reserved VIP seating, catering, and exclusive match-day access, sold to corporate clients and VIP guests.

Quantifiable outcome

• 8 National Championship titles (1992, 1993, 1994, 1995, 2016, 2018, 2023, 2025)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• NK VrhnikaminorStrategic or Co-development PartnerNK Olimpija Ljubljana and NK Vrhnika have concluded a cooperation agreement representing an important step in the development of both clubs.
• PUMAcoreTechnology or IntegrationOfficial kit supplier for jerseys, apparel, and equipment. PUMA provides official merchandise including 2025/26 season kits (home, away, third jerseys).
• GB (Sponsor)coreGTM or Marketing PartnerNaming rights sponsor and major commercial partner of NK Olimpija.
• EventimcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for match tickets and season tickets via eventim.si platform.
• Pivovarna UnioncoreGTM or Marketing PartnerSponsor of Pokal Pivovarne Union (Union Cup) - the Slovenian Cup competition.
• EON (Sponsor)minorGTM or Marketing PartnerSponsor of 1. SML EON NEXTGEN (Slovenian Youth League).
• TelemachcoreGTM or Marketing PartnerNaming sponsor of Prva Liga Telemach - the top Slovenian football league.
• Green DragonscoreOthersOfficial supporter group/fan organization of NK Olimpija Ljubljana.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ferencvárosi TC: Ferencváros is Hungary's most successful football club, dominating a small national market and competing regularly in European competition — directly comparable in market structure and championship-driven revenue model to NK Olimpija.
• SK Rapid Wien: SK Rapid Wien is a historic Austrian club with deeply embedded supporter culture and traditional fan engagement model — comparable to Olimpija's Krila zmajev membership and Green Dragons community infrastructure in a neighboring market.
• FK Austria Wien: Austria Wien is a historic Austrian Bundesliga club with similar DNA to Olimpija: traditional brand, organized fan culture, and recent efforts to commercialize merchandise and digital channels in a mid-sized Central European market.
• Red Star Belgrade: Red Star Belgrade is the dominant Serbian football club with intense supporter culture and strong commercial brand — comparable to Olimpija as a historically successful club in a smaller Central/Southern European market pursuing European football and merchandise expansion.
• GNK Dinamo Zagreb: Dinamo Zagreb is the dominant force in Croatian football, owning the small-market championship monopoly similar to what Olimpija is building in Slovenia — making it a relevant peer for commercial scaling in a constrained national league.
• HNK Hajduk Split: Hajduk Split is a historic Croatian top-flight club with strong regional identity, organized supporter culture (Torcida), and merchandise/direct-to-consumer operations — comparable to Olimpija as a culturally anchored Central European club in a small national market.

Direct peers

• NK Maribor: NK Maribor is Olimpija's principal domestic rival in the Prva Liga Telemach. Both are top-flight Slovenian football clubs competing for the same national championship, sponsorship pool, and fan base, making them the closest direct peer.
• NK Domžale: NK Domžale is another Slovenian Prva Liga club with comparable youth academy structure and match-day operations. Direct domestic competitor sharing the same league, sponsor pool, and broadcast market.
• ND Gorica: ND Gorica is a Slovenian top-flight club with prior national championship success — providing direct comparability on league economics, sponsorship depth, and youth academy operations.
• FC Koper: FC Koper is a Slovenian top-flight club with historical cup success and a strong regional (Primorska) identity — sharing the same league economics, sponsorship universe, and youth development framework as Olimpija.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nkolimpija
• YouTubeyoutube.com/user/nkolimpijatv
• Facebookfacebook.com/nkolimpija
• Instagraminstagram.com/nkolimpija
• TikToktiktok.com/@olimpijaofficial
• LinkedInlinkedin.com/company/nk-olimpija-ljubljana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NK Olimpija Ljubljana