NEAC - Núcleo Especial de Atenção à Criança

What NEAC - Núcleo Especial de Atenção à Criança does

NEAC - Núcleo Especial de Atenção à Criança is a Brazilian nonprofit (Organização da Sociedade Civil - OSC), founded in 1993 in a land-occupation community in Campo Grande, Zona Oeste of Rio de Janeiro. The organization provides integrated daily services to approximately 200 children and adolescents aged 5–17 and reaches around 3,500 families per year in the Comari II, Mangueiral, and Santo Antônio communities. Its core program, "Gente é Pra Brilhar," delivers structured activities across education, culture, sport, sustainability, and citizenship, including 280 daily meals and roughly 1,600 activity hours per year.

NEAC's product surface extends beyond direct service delivery. The Eco Mercado project uses Eco Real (ER$), Brazil's first ecological and educational currency certified as Social Technology by Fundação Banco do Brasil, to exchange recyclable materials for food access. The Boutique Solidária, operating since 2002, is a social-impact retail channel selling donated new/end-of-line clothing (notably from Instituto C&A) with proceeds directed to educational programs. The Amigo NEAC donation portal offers tiered monthly subscriptions at R$10, R$20, R$30, and R$50.

The revenue model is a hybrid nonprofit mix: tiered individual recurring donations, parliamentary amendments (Emendas Parlamentares) captured since 2023, three active Termos de Colaboração with the Municipal Secretariat of Social Assistance of Rio de Janeiro (Processos ASS-PRO-2024/1052, ASS-PRO-2023/03074, ASS-PRO-2023/01204), institutional grants including Criança Esperança 2025 (UNESCO/Rede Globo), Boutique Solidária retail proceeds, and ISS/CCR tax-deductible donation capture. Distribution combines direct on-site service at NEAC's Estrada Iaraquã 375 headquarters, the physical Boutique Solidária storefront, a national online donation portal, organic social channels (Instagram, Facebook, YouTube, X), and broadcast reach via Rede Globo. Founder and director Selma Pacheco leads a team of 1–10, and the organization has accumulated 15 awards, including recognition as the most awarded Brazilian social organization at the regional level by the Itaú-Unicef Award.

Name

NEAC - Núcleo Especial de Atenção à Criança

Legal name

Núcleo Especial de Atenção à Criança (NEAC)

Website

https://neac.org.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Brazilian nonprofit (OSC) founded in 1993 serving approximately 200 children and 3,500 families annually in Rio de Janeiro's Campo Grande community through education, culture, sport, sustainability, and citizenship programs. Operates the Eco Real ecological currency and Boutique Solidária social retail.

Ownership category

akta.pro rank

Product category

Child and Family Social Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (624210), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDAAAFAB

Community Center Education Programs

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYBPAGADAL

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Child welfare services
• Youth development programs
• Community social assistance
• Food security programs
• Ecological currency systems

Headquarters

HQ city

Rio de Janeiro, Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Monthly Donations (Amigos NEAC): Monthly recurring donations from individual supporters at tiered levels (R$10, R$20, R$30, R$50 per month), providing predictable revenue to fund daily operations, meals, pedagogical materials, and activity programs.
2. Parliamentary Amendments (Emendas Parlamentares): Since 2023, NEAC has captured public budget allocations through congressional amendments, with multiple active Termos de Colaboração with the Municipal Secretariat of Social Assistance (Processos ASS-PRO-2024/1052, ASS-PRO-2023/03074, ASS-PRO-2023/01204).
3. Boutique Solidária (Social Boutique): A social impact retail store selling new/end-of-line clothing donated by brands (e.g., C&A) at accessible prices. Proceeds support NEAC's educational and social programs.
4. Institutional Partnerships and Grants: Support from institutional partners including Criança Esperança 2025 (UNESCO/Rede Globo), and various social programs. Funding designated for specific projects such as 'Gente é Pra Brilhar'.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NEAC is a nonprofit social-assistance organization providing daily meals, educational reinforcement, cultural workshops, sports, sustainability activities, citizenship education, and family support to children and adolescents in social vulnerability. It also operates Eco Mercado, a recycling-to-food program; a social-impact clothing boutique; and a monthly donor program supporting its community services.

Product overview

NEAC is a nonprofit social organization (OSC) offering social programs for children and adolescents in vulnerable situations. Its portfolio includes the 'Gente é Pra Brilhar' project as the core initiative providing daily activities in education, culture, sports, sustainability, and citizenship; the Eco Mercado with the Eco Real (ER$) ecological currency for recycling incentives; the Boutique Solidária fashion store supporting education; and the Amigo NEAC monthly donation platform. These programs operate together to serve approximately 200 children daily and 3,500 families annually in Campo Grande, Rio de Janeiro.

Differentiator

Problem solved

Functional benefit

Brands

• Eco Real (ER$): Brazil's first ecological and educational currency, certified as Social Technology by Fundação Banco do Brasil. Used in the Eco Mercado to exchange recyclable materials for food.
• Boutique Solidária
• Eco Mercado
• Gente é Pra Brilhar

Products and services

• People Are Meant to Shine Project (Gente é Pra Brilhar) NEAC's main social project provides daily activities in education, culture, sport, sustainability, and citizenship for children and adolescents in vulnerable situations, together with meals and family-oriented support.
• Eco Market Recycling-to-Food Program (Eco Mercado) An ecological market where community participants exchange recyclable materials for Eco Real (ER$) currency, which can be redeemed for food, linking recycling activity with food access and environmental education.
• Solidarity Social Boutique (Boutique Solidária) A social-impact retail store selling new and end-of-line clothing donated by brands such as C&A at accessible prices, with proceeds supporting NEAC's educational programs.
• NEAC Friend Monthly Donation Platform (Amigo NEAC) A secure monthly donation platform through which individual supporters contribute R$10, R$20, R$30, or R$50 per month to fund pedagogical materials, food, cultural and sports workshops, educational activities, and broader family assistance.

Quantifiable outcome

• 3,500 families supported annually
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• UNESCO / Rede Globo — Criança Esperança 2025coreGTM or Marketing Partner · 18 October 2025NEAC was selected as one of 80 institutions to receive support from the Criança Esperança 2025 campaign, a partnership between UNESCO and Rede Globo celebrating 40 years of the initiative. The selection was announced during NEAC's feature on the TV Globo program É de Casa. The support aims to expand activities under the 'Gente é Pra Brilhar' project and strengthen the Eco Mercado sustainability initiative.
• Instituto C&AcoreStrategic or Co-development PartnerInstituto C&A supports NEAC through donations of end-of-line clothing for the Boutique Solidária social store. C&A is one of NEAC's visible institutional partners, with its logo featured on NEAC's website and materials as a key supporter of sustainable fashion and social impact.
• Fundação Banco do BrasilcoreStrategic or Co-development PartnerFundação Banco do Brasil certified NEAC's Eco Real (ER$) as Social Technology, validating the ecological currency model as an innovative social intervention. This certification was awarded based on the Eco Mercado project's exchange of recyclable materials for food.
• Secretaria Municipal de Assistência Social do Rio de JaneirocoreGTM or Marketing PartnerNEAC maintains multiple active Termos de Colaboração (public-private partnership contracts) with the Municipal Secretariat of Social Assistance. These include processes ASS-PRO-2024/1052, ASS-PRO-2023/03074, and ASS-PRO-2023/01204, all currently in execution as of 2025, providing ongoing public funding for services.
• Itaú Unicef (Award/Recognition Partner)coreOthersNEAC has been the most awarded organization in Brazil at the regional level by the Itaú-Unicef Award, with the 'Gente é Pra Brilhar' project receiving repeated recognition through this prestigious award. This partnership provides both credibility and programmatic guidance.
• PHI — Políticas InclusivasminorStrategic or Co-development PartnerPHI (Políticas Inclusivas) is a partner organization whose logo appears on NEAC's website among active partners and supporters. PHI works on inclusive policies and is listed as one of the organizations supporting NEAC's mission.
• Instituto da CriançaminorOthersNEAC holds the Rede Integrada Seal from Instituto da Criança, indicating membership in an integrated child welfare network. The seal is displayed on NEAC's website as a certification of its quality and network integration.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aldeias Infantis SOS Brasil: Brazilian branch of SOS Children's Villages operating residential and community-based programs for children in social vulnerability. Comparable to NEAC in target population and integrated support model, with additional residential care components.
• Gerando Falcões: Brazilian nonprofit that runs integrated community development programs (education, sport, citizenship) in favelas and vulnerable communities across Brazil. Highly comparable to NEAC in mission, integrated programming, and reliance on individual donors and corporate partnerships.
• Instituto da Criança: Brazilian organization that issues the Rede Integrada Seal held by NEAC. Comparable as a peer NGO with overlapping beneficiary focus (children and adolescents) and a network/integration role in the same child-welfare ecosystem.
• CUFA - Central Única das Favelas: Brazilian nonprofit running education, sport, culture, and citizenship programs in favela communities. Highly comparable to NEAC in mission (community-embedded youth development) and operating model, though at a national scale with multiple chapters.

Broad incumbents

• Instituto Ayrton Senna: Major Brazilian nonprofit focused on youth education and development outcomes nationwide. Comparable to NEAC in beneficiary focus (children/adolescents in vulnerability) and education-plus-citizenship program model, but at materially larger scale.
• Fundação Itaú Social: Institutional funder of the Prêmio Itaú-Unicef, which has awarded NEAC 15 times. Comparable as the upstream institutional partner/funder of the same award ecosystem in which NEAC competes and is recognized.
• Fundação Abrinq: Established Brazilian foundation focused on children's and adolescents' rights, operating national advocacy and program initiatives. Comparable as a larger, more institutionalized player addressing the same beneficiary profile as NEAC.

Regional players

• Associação Morumbi: Brazilian community-based organization delivering education, sport, and cultural programs for vulnerable youth. Comparable to NEAC in operating model (community-embedded, multi-program NGO serving children), with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ongneac
• YouTubeyoutube.com/@mundoneac
• Facebookfacebook.com/ong.neac
• Instagraminstagram.com/ongneac
• LinkedInlinkedin.com/company/ongneac

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEAC - Núcleo Especial de Atenção à Criança