What Négoce does

Négoce (legally NEGOCE 21, trading as Negoce21) is a privately held French used-vehicle dealer founded in 1984 and headquartered at 5 Rue de Dijon, Saint-Rémy, Burgundy, with an additional registered office in Fresnes (Côte-d'Or). The company specializes in used light commercial vehicles (utilitaires) — including refrigerated vans, tipper/utility bodies, and electric utility vehicles from brands such as Nissan, Renault, Fiat, Iveco, and Citroën — and serves primary professional buyers in transport, logistics, construction, and trades, with a secondary segment of individual consumers seeking affordable used vehicles including EVs. Its core technology is absent in the software sense: operations run on a WordPress-based website and a LeBonCoin marketplace storefront, with no proprietary platforms, APIs, or AI tooling.

The business generates revenue through four streams: (1) one-time sales of used vehicles priced between €5,000 HT and €27,600 HT with optional recoverable VAT (TVA récupérable); (2) consignment sales (dépôt-vente) for a commission; (3) an in-house maintenance workshop offering oil changes, filters, timing belt service, and technical inspections; and (4) trade-in (reprise) purchases that feed back into inventory. Distribution is direct-to-consumer via the Saint-Rémy dealership, the company website, LeBonCoin, and home delivery across metropolitan France. The company has 28 employees, no external funding, no parent or subsidiary relationships, and no disclosed management team beyond a single phone number — consistent with a family-run independent dealership.

Name

Négoce

Legal name

NEGOCE 21

Website

https://negoce21.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Négoce (Negoce21) is a French used commercial vehicle dealer founded in 1984, specializing in utility vans, refrigerated trucks, and electric light commercial vehicles for professional and individual buyers across metropolitan France.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Remy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Sale of used commercial vehicles (utilitaires) including vans, refrigerated trucks, and electric utility vehicles to both professionals and individual consumers. One-time transaction revenue model.
2. Consignment Sales (Dépôt-Vente): Consignment-based sales where the company sells vehicles on behalf of owners for a commission.
3. Maintenance Services: Vehicle maintenance and repair services including oil changes, filters, timing belt replacement, and technical inspections.
4. Vehicle Trade-in (Reprise): Purchase of used vehicles from customers as part of vehicle exchange program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Négoce (Negoce21) is a used vehicle dealership founded in 1984, specializing in commercial utility vehicles (utilitaires) for professionals and individuals. Its core inventory includes used diesel and electric vans, refrigerated trucks, tipper/dump trucks, and a specialty motorcycle, complemented by ancillary services: vehicle trade-in (reprise), consignment sales (dépôt-vente), an in-house maintenance workshop, and home delivery across metropolitan France.

Product overview

Négoce (Negoce21) is a used vehicle dealership operating since 1984, specializing in commercial vehicles (utilitaires) for professionals and individuals. The company offers a portfolio of used vehicles spanning multiple brands including Nissan (NV200 Electric), Renault (Master Electric), Fiat (Ducato, Scudo Frigo, Doblo, Fiorino), Iveco (Daily), and Citroen (Jumpy), as well as specialty vehicles like the Wazuma Lazareth exotic motorcycle. The product lineup includes both thermal (diesel) and electric vehicles, with electric options featuring the Nissan NV200 Électrique and Renault Master Électrique. Core offerings are complemented by maintenance services, vehicle trade-in programs, deposit-sales, and home delivery across metropolitan France.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales (Véhicules d'Occasion) Sale of used commercial vehicles (utilitaires) including vans, refrigerated trucks, tipper trucks, and electric utility vehicles from brands such as Nissan, Renault, Fiat, Iveco, and Citroen, targeting tradespeople, logistics operators, and individual buyers.
• Vehicle Trade-in (Reprise) Purchase of a customer's existing used vehicle as credit or exchange toward a new purchase from stock.
• Consignment Sales (Dépôt-Vente) Sale of a vehicle on behalf of its owner for a commission, with the company handling the transaction.
• Maintenance Workshop (Atelier d'Entretien) Vehicle maintenance and repair services including oil changes, filter replacements, timing belt service, and technical inspections (contrôle technique).
• Home Delivery (Livraison à Domicile) Vehicle delivery service to the customer's location across metropolitan France, available upon quote request.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Espace Plus InformatiqueminorOthersWebsite hosting provider. SARL au capital de 15,000 euros, RCS Dijon B 489 546 523, located at 2 Route de Montbard, 21500 Marmagne.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aramisauto: French online-first used vehicle retailer with nationwide delivery and trade-in. Directly comparable to Négoce as a used vehicle seller to professionals and individuals in France, though at substantially larger scale and digital maturity.
• Reezocar: Online used vehicle marketplace aggregating dealer inventory across France with home delivery. Overlaps with Négoce on used vehicle intermediation and direct-to-consumer sales, particularly in the small commercial vehicle category.
• BCAuto Enchères: French B2B/B2C used vehicle auction platform for dealers and private buyers. Relevant as both a competitor for retail buyers and a supply source for dealers like Négoce acquiring used commercial vehicle inventory.

Broad incumbents

• Renault Occasions: Stellantis/Renault certified used vehicle program across the dealer network. Overlaps with Négoce's Renault Master Electric and broader Renault used offerings; competes for the same professional fleet buyers seeking warranty-backed alternatives.
• La Centrale: Leading French used vehicle listings platform owned by Figaro Classifieds. Comparable as the dominant demand-generation channel for used vehicle dealers in France; Négoce competes for the same buyer attention on the listings side.
• Autosphere: Stellantis-owned French automotive retail group with used vehicle operations across multiple sites. Comparable as a multi-brand used vehicle retailer serving professionals and individuals, but with national footprint and OEM backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/n%C3%A9goce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Négoce