Negócios EP

Name

Negócios EP

Legal name

EP Negócios

Website

https://negociosep.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regional Media Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ), General Entertainment AVOD Platforms (MPACAAAB)

Keywords

• Regional media advertising
• Television advertising spots
• Radio advertising sales
• Digital advertising formats
• Out-of-home advertising

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TV Advertising: Television advertising spots and sponsorships across EPTV stations in Campinas, Ribeirão Preto, São Carlos, and Sul de Minas. Pricing varies by time slot (prime time vs. off-peak), program type (jornalismo, esportes, variedades), and advertising duration (30", 15", 10").
2. Radio Advertising: Radio advertising across CBN, EP FM, and Jovem Pan stations with regional coverage.
3. Digital Advertising: Digital advertising formats including display ads, video pre-roll, native content, and sponsorship across online portals (G1, GE, a cidade on, Tudo EP) and social media channels.
4. Outdoor/EP Paineis: Advertising panels in Campinas, Cosmópolis, Ribeirão Preto, and Varginha locations.
5. Events and Brand Activations: Event organization and branded content projects including EP Eventos, Projeta campaigns, and specialized verticals (Agro, Esportes, Gastronomia).
6. Public Advertising (Verbas Públicas): Government advertising services for municipalities, offering legal compliance for public contracts under Brazilian communication laws.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Negócios EP sells regional advertising inventory across a convergent media platform serving São Paulo state interior and Sul de Minas. Offerings include open TV spots on EPTV affiliates, radio spots on CBN/EP FM/Jovem Pan stations, digital display/video/native ads on regional portals (A Cidade On, G1, GE, Tudo EP) and Globoplay, out-of-home panels through EPaineis, and live brand activations via EP Eventos. Pricing is tiered by region, time slot, program genre, and spot duration (30", 15", 10").

Product overview

Negócios EP is a multi-platform regional media and advertising conglomerate (Grupo EP) offering integrated communication solutions across Brazil's interior São Paulo and Sul de Minas regions. The portfolio spans open TV (EPTV), radio (CBN, EP FM, Jovem Pan), digital portals (A Cidade On, G1 regional, GE, Tudo EP), and event activation (EP Eventos). Digital advertising products include display formats (Billboard, Retângulo, Meia Página, Sticky AD), native advertising (Carrossel, Informe Publicitário, Especial Publicitário), video (Outstream, Pré-Roll, Bumper Ad), and social media extensions. Vertical advertising packages cover Agro, Esportes, Games, Gastronomia, and ESG sectors. The company also publishes Projeta annual catalogs and Break news portal. The platform is designed for advertisers seeking regional reach across TV, radio, digital, OOH (EPaineis), and events.

Differentiator

Problem solved

Functional benefit

Brands

• EPTV: Regional television network with affiliates in Campinas, Ribeirão Preto, Central São Carlos, and Sul de Minas.
• EP FM
• CBN
• A Cidade On
• Tudo EP
• EP Eventos
• EPaineis
• PioHub
• Projeta
• BREAK

Products and services

• EPTV (TV Advertising) Open television advertising spots and sponsorships across EPTV regional affiliates in Campinas, Ribeirão Preto, São Carlos, and Sul de Minas. Spots priced by time slot, program genre, and duration (30", 15", 10"). For brand advertisers and agencies targeting regional TV audiences in interior São Paulo and Sul de Minas.
• Rádio CBN (News Radio Advertising) Audio advertising spots and sponsorships on CBN news-format radio stations in Campinas and Ribeirão Preto. For advertisers seeking engaged news-listener audiences in interior São Paulo.
• EP FM (Music Radio Advertising) Music and entertainment radio advertising spots on EP FM stations covering Campinas, São Carlos, and Araraquara regions. For advertisers seeking broad music-listener reach in interior São Paulo.
• Jovem Pan Ribeirão (Radio Advertising) News and entertainment radio advertising spots on the Jovem Pan Ribeirão Preto affiliate. For advertisers targeting the Ribeirão Preto regional audience.
• Digital Portal Advertising (A Cidade On, G1, GE, Tudo EP) Display, video (Outstream, Pré-Roll, Bumper), and native advertising inventory across regional online news portals — A Cidade On, G1 regional (Campinas), GE Globo Esporte, and Tudo EP — including Billboard, Rectangle, Half Page, Sticky AD, Carrossel native, Informe Publicitário branded content, Especial Publicitário editorial sections, Cota de Patrocínio sponsorship placements, Cota de Participação strategic placements, and Diárias daily homepage buys.
• Globoplay Streaming Advertising (DAI) Dynamic Ad Insertion (DAI) advertising spots on the Globoplay streaming platform for live TV simulcast inventory, with segment durations of 5", 6", 15", 20", 30", and 45". For brand advertisers seeking streaming-video reach across the Globo content footprint.
• EPaineis (Out-of-Home Advertising) Out-of-home digital advertising panels across Campinas, Cosmópolis, Ribeirão Preto, and Varginha regions, providing physical-visibility reach for brands in high-traffic locations.
• EP Eventos (Event Organization & Brand Activation) Corporate and brand event organization services for live activation and audience engagement, including campaigns like Projeta 2026, Agrishow Momento, Vitrine Agro, and specialized vertical events. For brands seeking experiential marketing tied to Grupo EP's regional audience reach.
• Estudos de Mercado (Market Research Studies) Market research studies covering Agro, Esportes, Super Mercado, Construção, Automotivo, Farmácia, Turismo, and seasonal verticals (Dia das Mães, Black Friday, Natal) to inform regional advertising strategies. For advertisers and agencies planning regional campaigns.
• Vertical Combo Advertising Packages (Bela Colheita Agro, Arena Esportes, Epics Games, Engajar ESG)

Quantifiable outcome

• 4.8 million population coverage in Campinas region alone
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Globo / G1 / GE / GloboplaycoreStrategic or Co-development PartnerPartnership with Globo for affiliated TV stations (EPTV) and digital platforms including G1, GE (ge.globo.com), and Globoplay streaming service. EPTV is a Globo affiliate and Grupo EP operates as the regional media hub for Globo content in São Paulo state interior.
• Kantar IBOPE MediacoreTechnology or IntegrationAudience measurement partnership using EDTV KANTAR IBOPE MEDIA 2026 data for audience metrics across all platforms.
• EletromidiaminorChannel Partner/ Reseller/ DistributorPartnership for out-of-home advertising panels in the media kit offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo RBS: Brazilian regional media conglomerate operating TV, radio, digital, and print assets in Rio Grande do Sul. Closely comparable to Negócios EP in multi-platform regional media ownership model and integrated advertising sales structure.
• TV Morena: Globo affiliate operating broadcast TV in Mato Grosso do Sul. Directly comparable to EPTV as a Globo regional affiliate broadcaster with similar advertising sales arrangements.
• TV Anhanguera: Globo affiliate operating broadcast TV stations in Goiás. Closely comparable to EPTV as a Globo affiliate broadcaster with regional advertising sales, though concentrated in a different state.

Regional players

• Grupo RIC: Regional media conglomerate in southern Brazil operating TV, radio, and digital properties. Comparable multi-platform regional media ownership model, though serving Paraná and Santa Catarina markets.
• Grupo O Povo: Regional media conglomerate in Ceará operating TV, radio, newspaper, and digital portals. Comparable multi-platform regional media ownership model, though serving a different Brazilian geography.
• Grupo Estado: São Paulo-based regional media group operating O Estado de S. Paulo newspaper and Estadão digital portal. Comparable in digital advertising and editorial operations, focused on São Paulo market but different media mix (no broadcast TV).

Broad incumbents

• Record TV: National broadcast TV network with affiliate stations. Comparable in broadcast TV advertising monetization, though as a national network rather than regional media group.
• SBT (Sistema Brasileiro de Televisão): National broadcast TV network with affiliated stations across Brazil. Comparable in broadcast TV advertising sales model, though operating at national scale rather than regional focus.
• Eletromidia: Brazilian out-of-home (OOH) advertising company operating digital panels in major cities. Comparable to the EPaineis business within Grupo EP's portfolio, though operating nationally and focused exclusively on OOH.
• Band (Grupo Bandeirantes): National broadcast TV network with affiliate stations and radio operations. Comparable in multi-platform broadcast media advertising sales, though at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/negocios.ep
• LinkedInlinkedin.com/company/negociosep
• Instagraminstagram.com/negocios.ep

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negócios EP