Negocios Metro de Medellín

What Negocios Metro de Medellín does

Negocios Metro de Medellín is the non-tariff business arm of Metro de Medellín, a state-owned public transit entity controlled by the Municipality of Medellín and the Department of Antioquia. The company operates three core business lines: payment ecosystems anchored by Cívica (a 100%-owned, 17-year-old electronic fare collection system with 2,300+ buses equipped and over 1.07 trillion pesos in annual resource volume under management); consulting and technical assistance for transport system planning, operation, and maintenance, including the Advanced Program in Railway Systems with Universidad Pontificia Bolivariana; and value-capture urban development leveraging Transit-Oriented Development (DOT) methodology, including station commercial modules, DOOH advertising reaching 100% of A-B line traffic, and large real estate projects such as the 62,001 m² Proyecto Cristalino at Ciudad Peldar and Portales 2 & 3.

The underlying technology stack combines the Cívica payment platform (physical card, mobile App Cívica with Davivienda, corporate recharge, digital ID, and commemorative co-branded cards), the Open Payments open-loop pilot with Credibanco, the Sistema de Activos Inmobiliarios (SAI) for real estate asset management, OpenTrack railway simulation software deployed across Latin American projects, and an AI voicebot built with NUA Technologies for automated recharge operations. Geographic operations span the Valle de Aburrá and Antioquia domestically, with the company's first international operation — Metro de Quito Line 13 — established in December 2023 via the EOMMT joint venture with Transdev under a 6-year contract, alongside consulting engagements in Panama, Mexico, Chile, and Peru.

Revenue is generated through transaction fees on Cívica-processed payments, advertising and DOOH media sales, real estate income from station commercial spaces and DOT projects, professional services fees for consulting and training, and international metro operations. Disclosed non-tariff revenues exceeded 89,500 million COP in 2024. The company serves transport operators (municipal, intermunicipal, and collective), government and transit authorities, real estate developers, brand advertisers, and daily commuters, with a hybrid distribution model combining direct enterprise sales, channel partnerships, and digital platforms.

Name

Negocios Metro de Medellín

Legal name

Negocios Metro de Medellín

Website

https://negocios.metrodemedellin.gov.co

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Negocios Metro de Medellín is the non-tariff business arm of Metro de Medellín, a Colombian government-owned transit entity. It operates the Cívica electronic payment ecosystem, consulting and training services for mass transit operations, and Transit-Oriented Development real estate projects domestically and via the Quito Metro international operation.

Ownership category

akta.pro rank

Product category

Public Transit Services and Electronic Fare Collection

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (4851), Support Activities for Transportation (488)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Metro/Urban Rail Operators (Integrated Multimodal Agencies) (TLAFAEAG)

akta.pro secondary industries

Clearing, Settlement & Interagency Revenue Apportionment (THAIAMAK), Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks) (THAIAEAJ), Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

• Electronic fare collection
• Urban mobility consulting
• Transit-oriented development
• Transportation payment systems
• Transit real estate value capture

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Non-tariff Revenues: Business Metro de Medellín manages the Metro's non-fare businesses across three business lines: payment methods, consulting and training, and value capture businesses. Non-tariff revenues exceeded $89.500 million COP in 2024.
2. Electronic Collection (Recaudo Electrónico): Cívica manages annual resource volume exceeding 1.07 trillion pesos from electronic fare collection across public transport. Revenue generated from transaction fees on payments processed through the system.
3. Urban Value Capture and Real Estate: Real estate income from commercial spaces in highly transited areas, real estate developments leveraging land and user flow, property management services, and land management instruments implementation.
4. Advertising and Telecommunications: DOOH ecosystem covering 100% of A-B line traffic with large format screens and Megamupis at high traffic points, plus brand activation and promotion spaces in stations.
5. Consulting and Training Services: Specialized consulting in planning, operation, and maintenance of transport systems, security, station operation and infrastructure, Culture Metro implementation, and project management. Includes technical assistance and knowledge transfer programs.
6. Urban Operations: Implementation of programs, projects, works, and management mechanisms aligned with Land Management Plans (POT) and complementary regulations for urban transformation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Negocios Metro de Medellín manages the non-fare businesses of Metro de Medellín across three core lines: (1) Payment Ecosystems through the CÍVICA platform (physical cards, mobile app, open-loop payments, corporate recharge, commemorative and co-branded cards); (2) Consulting and Training in transport planning, operation, maintenance, and Culture Metro implementation; and (3) Value Capture and Urban Development including DOOH/BTL advertising, real estate projects, Autoservicios self-service stations, and large-scale urban renewal initiatives. The division generated over $89.5 billion COP in non-tariff revenues in 2024 and operates internationally through the EOMMT joint venture with Transdev.

Product overview

Negocios Metro de Medellín is the non-tariff business arm of Metro de Medellín, organized around three core business lines: Payment Ecosystems (Cívica), Consulting and Formations (Operation & Maintenance), and Value Capture / Urban Development. The flagship product is the CÍVICA payment ecosystem — a 17-year-old, 100%-owned electronic fare collection system encompassing the physical CÍVICA card, the App CÍVICA mobile application (developed with Davivienda), corporate recharge and digital ID services, co-branded and commemorative card products, and open-loop payment acceptance. Complementing the payment business, the Consulting line offers technical assistance and training in rail, cable, BRT, and tram operations; the Urban Development line manages DOOH/BTL advertising (100% coverage of Lines A-B), real estate income, commercial spaces, Autoservicios self-service stations, and large-scale urban projects like Ciudad Peldar's Proyecto Cristalino and Portales 2 & 3. Cross-cutting technology products include free WiFi with passenger analytics (with Solan), OpenTrack railway simulation software, the Sistema de Activos Inmobiliarios (SAI) property management platform, an AI voicebot for recharge machines (with NUA Technologies), and the Arena Sur sports complex. International operations include the Quito Metro Line 13 via the EOMMT joint venture with Transdev.

Differentiator

Problem solved

Functional benefit

Brands

• Cívica: Electronic fare collection system and multi-service payment platform, 100% owned by Metro de Medellín
• App Cívica
• Autoservicios Metro
• Arena Sur

Products and services

• CÍVICA Electronic Fare Collection System The CÍVICA ecosystem enables cashless, fast, and secure electronic payments across collective public transport, intermunicipal routes, and integrated transit systems. It encompasses physical cards, the App CÍVICA mobile application, open-loop payments, corporate recharge, and commemorative/co-branded card products. Designed for public transport operators seeking tariff integration, reduced cash handling, and ridership analytics.
• App CÍVICA Mobile Application Mobile multiservice application (iOS/Android) developed in partnership with Davivienda that merges transportation and financial services. Supports QR-code Metro station access, transit payments, QR-code payments at allied merchants, balance recharging, consultation, and bill payment for public and private services, all at no additional cost to users.
• Transport Operations & Maintenance Consulting

Quantifiable outcome

• Non-tariff revenues exceeded $89.500 million COP in 2024
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Japan International Cooperation Agency (JICA)coreStrategic or Co-development Partner · 25 February 2025Japanese international cooperation agency facilitating Value Capture Model knowledge exchange between Metro de Medellin and Panama entities (Metro de Panama and MIVIOT). Alliance supports DOT implementation and urban development planning.
• TransdevcoreStrategic or Co-development Partner · 1 December 2023French multinational transport operator with presence in 18 countries across 5 continents. Partnership established through EOMMT (Empresa Operadora Metro de Medellin Transdev) for operating Metro de Quito Line 13, combining Metro de Medellin's 30+ years experience with Transdev's 100+ years global expertise.
• DaviviendacoreStrategic or Co-development PartnerFinancial partner enabling App Civica's financial services including transactions, payments at allied businesses through QR codes, without additional costs to users.
• Mattis InmobiliariacoreStrategic or Co-development PartnerReal estate partner for Autoservicios Metro development, creating self-service spaces with ATMs, vending machines, coworking in 11+ stations.
• Centauro EntertainmentminorStrategic or Co-development PartnerPublic-private alliance partner for Arena Sur sports complex development adjacent to Envigado station, featuring largest beach volleyball court in department.
• ProColombiaminorGTM or Marketing PartnerGovernment export promotion agency supporting business networking event in Panama with 30+ representatives from banking, government, and transport sectors.
• Solan - Soluciones AnaliticasminorStrategic or Co-development PartnerMarket research partnership leveraging Metro WiFi coverage for brand insights, real-time data, audience segmentation, and campaign measurement.
• Ruta NminorStrategic or Co-development PartnerMedellin innovation entity collaboration on First Corporate Venture Capital Medellin Encounter under Medellin VC strategy.
• Universidad Pontificia BolivarianaminorStrategic or Co-development PartnerAcademic partner for San Francisco sustainable transport study and MOVILIA 2025 congress organization.
• Universidad del NorteminorStrategic or Co-development PartnerAcademic partner for San Francisco sustainable transport study alongside Universidad Pontificia Bolivariana.
• TransAranjuezcoreChannel Partner/ Reseller/ DistributorKey transport partner for electronic collection expansion in Medellin routes.
• CootransvicoreChannel Partner/ Reseller/ DistributorStrategic transport partner for electronic collection expansion in the region.
• CombusescoreChannel Partner/ Reseller/ DistributorIntermunicipal operator for Medellin-Aeropuerto route with direct Civica payment integration.
• DaviplataminorStrategic or Co-development PartnerDigital wallet platform featured in payment innovation discussions at Feria Internacional del Transporte Publico.
• MattiscoreStrategic or Co-development PartnerStrategic partner for Universidad station commercial development project.
• TransdevcoreStrategic or Co-development PartnerLogo-listed strategic ally alongside Fonde, Pascual, Sena, Bancolombia, and other partners on allies page.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Conduent Transportation: Major incumbent provider of fare collection, transit payment, and mobility services to public transit agencies. Competes with Cívica in fare-collection technology procurement and integration contracts.
• Transdev: French multinational operating transit in 18 countries and current EOMMT JV partner in Quito. Functions as both peer and partner — competes in LATAM metro tenders while collaborating with Metro de Medellín on the Quito operation.
• Keolis: Global multimodal transit operator present across LATAM. Competes with EOMMT/Metro de Medellín for international metro operations contracts and offers overlapping consulting + operating services.

Direct peers

• MTR Corporation: Hong Kong's MTR operates the global gold-standard 'rail + property' model — running metro operations while capturing real estate value around stations. It is the most directly comparable model to Metro de Medellín's DOT/value-capture strategy and serves as the strategic template for the company's non-tariff revenue ambitions.
• Cubic Transportation Systems: Global provider of fare collection and payment systems for transit (NextWave, Ventra). Direct peer on the payment-ecosystem product line that Cívica competes with and complements.
• Metro de Panamá: Panama's metro authority, actively engaged in value-capture knowledge exchange with Metro de Medellín via JICA. Comparable LATAM metro authority scaling commercial revenue around its station footprint.
• Metro de São Paulo (Metrô SP / ViaMobilidade): Brazil's largest metro system, operating as an integrated multimodal authority with growing commercial revenue programs. Comparable scale and structure as a LATAM metro with diversified revenue ambitions.
• Metro de Santiago (Metro S.A.): Chile's largest metro operator with an integrated commercial program (advertising, retail, real estate) across its network. Compares directly as a LATAM metro authority monetizing non-tariff revenue streams alongside transit operations.

Emerging players

• INIT (Innovations in Transportation): Provider of integrated ITS, fare collection, and operational software for transit agencies worldwide. Adjacent peer in the transit technology stack that Cívica competes against in fare collection and operations optimization.

Regional players

• Metrorrey (Monterrey, Mexico): Monterrey metro and suburban rail operator with growing commercial revenues. Regional LATAM peer of similar maturity, exploring fare integration and real estate capture around stations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/negocios-metro-de-medell%C3%ADn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negocios Metro de Medellín