Nelsen Funeral Home

Name

Nelsen Funeral Home

Legal name

SCI Shared Resources, LLC

Website

https://nelsencares.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Funeral and Cremation Services: One-time service fees for funeral ceremonies, cremation, and memorial services. Services are purchased at the time of need.
2. Prepaid Funeral Plans: Pre-need funeral planning products where customers pay in advance for future funeral arrangements. Plans are transferable across Dignity Memorial locations.
3. Cemetery Property Sales: Sale of cemetery property including gravesites and related cemetery services, with Purchase Protection Plan for balances up to $5,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nelsen Funeral Home provides traditional funeral services, cremation services, and memorial/celebration-of-life services from three physical locations in Richmond, Ashland, and Williamsburg, Virginia. The company also offers prepaid funeral plans, cemetery and cremation property sales, and veteran burial services. Services are available 24/7 for immediate-need situations, and pre-need planning is supported through the Dignity Memorial network, which makes prepaid plans transferable across 1,900+ North American locations.

Product overview

Nelsen Funeral Homes operates as a funeral and cremation service provider within the Dignity Memorial network, offering a comprehensive suite of end-of-life services across multiple locations in Richmond, Ashland, and Williamsburg, Virginia. The core offerings include traditional funeral services, cremation services, and memorial services/celebrations of life. The company also provides prepaid funeral planning (pre-need) through its Dignity Memorial network, which includes features such as Relocation Protection (transferable plans across North America) and Lifetime Flexibility. Additional offerings include cemetery property sales, veterans burial services, and grief support resources. The portfolio is structured as a unified service offering with optional prepaid planning add-ons that provide financial protection and flexibility benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services Traditional funeral ceremonies including viewing, visitation, and burial ceremonies held at the Richmond, Ashland, and Williamsburg locations. Targeted at families who have experienced a death and need a respectful, organized farewell ceremony.
• Cremation Services End-to-end cremation services including planning, coordination, and memorial options for cremation arrangements. Targeted at families choosing cremation in place of or in addition to a traditional burial.
• Prepaid Funeral Plans Pre-need funeral planning that allows individuals to prepay and pre-arrange funeral or cremation services. Plans are transferable to any qualifying Dignity Memorial provider in North America and include Lifetime Flexibility for future modifications. Targeted at individuals planning ahead to relieve family burden and lock in current pricing.
• Cemetery & Cremation Property Sale of cemetery property including burial plots, cremation-related property, and memorial spaces. Includes the Purchase Protection Plan covering up to $5,000 of remaining balances for purchasers under 65 years of age. Targeted at families and pre-planning individuals purchasing cemetery real estate.
• Memorial Services Memorial services and celebration-of-life events designed to honor and remember a loved one. Targeted at families seeking a personalized ceremony to commemorate the deceased.
• Veterans Burials & Funerals Specialized funeral and burial services for veterans, including military honors and coordination of veterans' burial benefits. Targeted at military veterans and their families entitled to veteran burial benefits.
• Immediate Need Services 24/7 availability for families when a death has occurred or is imminent, providing immediate assistance with arrangement coordination and logistics. Targeted at families facing time-sensitive death situations.

Quantifiable outcome

• Serving over 375,000 families annually across Dignity Memorial network
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Dignity MemorialcoreChannel Partner/ Reseller/ DistributorNelsen Funeral Homes is part of the Dignity Memorial network, a national brand of funeral, cremation, and cemetery providers. Dignity Memorial provides brand identity, marketing platform, website infrastructure, transferability of prepaid plans across 1,900+ locations, and operational standards. Nelsen operates as a Dignity Memorial provider location.
• SCI Shared Resources, LLCcoreOthersSCI Shared Resources, LLC is the parent company of the Dignity Memorial network, headquartered at 1929 Allen Parkway, Houston, Texas. The company operates over 1,900 funeral, cremation, and cemetery locations serving over 375,000 families annually. Nelsen Funeral Homes operates as an affiliated provider under this corporate umbrella.
• Service Corporation International (SCI)coreOthersService Corporation International is the parent corporation of SCI Shared Resources, LLC and the Dignity Memorial network. SCI is a publicly traded company (NYSE: SCI) and the largest provider of funeral and cemetery services in North America.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dignity Memorial: Dignity Memorial is the umbrella brand under which Nelsen operates; the broader Dignity Memorial network includes 1,900+ affiliated funeral homes offering the same prepaid plan transferability, veteran services, and cemetery property products.
• Foundation Partners Group: Foundation Partners Group is a privately held operator of funeral homes and cemeteries across the U.S., offering a directly comparable multi-location funeral service model with local branding and national operational support.
• Legacy Funeral Group: Legacy Funeral Group operates local funeral homes with a similar model of community-based service combined with national operational resources, including pre-need planning and cremation services.

Broad incumbents

• Carriage Services: Carriage Services is a publicly traded provider of funeral and cemetery services across the United States, operating a portfolio of local branded funeral homes with a similar mix of at-need, pre-need, and cemetery property revenue.
• StoneMor Partners: StoneMor is a publicly traded operator of cemeteries and funeral homes in the United States with a comparable revenue model combining cemetery property sales with at-need and pre-need funeral services.
• Service Corporation International: SCI is the publicly traded parent company of SCI Shared Resources, LLC and the Dignity Memorial network. It is the largest funeral, cremation, and cemetery operator in North America with 1,900+ locations and the same direct-to-consumer funeral service model.
• Park Lawn Corporation: Park Lawn Corporation is a publicly traded Canadian-based death care provider that has expanded into the U.S. funeral and cemetery market, operating a comparable portfolio of branded funeral homes and cremation services.

Others

• Funeral Consumers Alliance: An advocacy organization focused on funeral pricing transparency and consumer rights; relevant to the broader industry context in which Nelsen competes given the trend toward price transparency in death care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nelsen-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nelsen Funeral Home