NEO Centrum

What NEO Centrum does

NEO Centrum is a private mental health and addiction treatment clinic headquartered in Prague, Czech Republic, operating under the legal entity CERAD s.r.o. The clinic runs a dual-service model consisting of a residential facility (pobytová péče) on the outskirts of Prague offering intensive inpatient programs with above-standard accommodation, and an outpatient clinic (ambulantní péče) in central Prague providing individual therapy, addiction counseling, psychiatry, coaching, couples therapy, family therapy, adolescent care, and online therapy. Its client base includes individuals struggling with substance addictions (alcohol, drugs, medications), behavioral addictions (gambling, gaming, workaholism, shopping, internet, phone, sex, pornography), mental health disorders (anxiety, depression, OCD, PTSD, phobias, panic attacks, insomnia), life crises (burnout, divorce, existential crises), and adolescent mental health concerns from age 13 onward.

The company is led by founder Libor Votruba, a recovered addict whose personal recovery narrative shapes the organization's mission and brand positioning, alongside Professional Director PhDr. Kateřina Marklová. Its team of approximately 19–25 professionals spans clinical psychologists, psychotherapists, addictologists, psychiatrists, and a meditation teacher, supported by Ministry of Health accreditation for clinical psychology training. NEO Centrum integrates AI tools as a supportive element in therapeutic practice, operates an online booking system via Reservanto, and uses standard marketing automation (Google Ads, Sklik, Facebook, Seznam) alongside content marketing, a proprietary podcast ('Máš to ve svých rukou'), and corporate wellness workshops.

The business model is direct-to-consumer, with revenue generated from per-session fees, therapy packages, residential program charges, and partial reimbursement from Czech health insurance companies. Additional adjacent operations include the Tisarana Vipassana meditation center founded by Votruba. The clinic serves both Czech and English-speaking international clients and has expanded into corporate wellness workshops for HR managers as a secondary channel.

Name

NEO Centrum

Legal name

CERAD s.r.o.

Website

https://neocentrum.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NEO Centrum is a private Prague-based mental health and addiction treatment clinic operating under CERAD s.r.o., offering residential and outpatient therapy, psychiatry, and online services to individuals and families facing addiction, anxiety, depression, and life crises.

Ownership category

akta.pro rank

Product category

Mental Health and Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Residential Mental Health Treatment Centers (HLAFACAC), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

Keywords

• Addiction treatment services
• Mental health therapy
• Residential care
• Outpatient psychotherapy
• Psychiatric counseling

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Residential Treatment Services: Inpatient/pobyt programs offering intensive therapeutic care in a quiet part of Prague. Includes accommodation, boarding, daily therapeutic programs, and comprehensive treatment approaches.
2. Outpatient/Ambulatory Services: Individual therapy, addiction counseling, psychiatry, coaching, couples therapy, family therapy, and online therapy sessions. Some services covered by health insurance.
3. Therapeutic Care for Adolescents: Individual and family therapeutic care for adolescents from age 13, offered as individual sessions or package deals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NEO Centrum is a private mental health and addiction treatment clinic in Prague that delivers comprehensive therapeutic programs. It operates a dual model combining residential (inpatient) care in a quiet Prague location with outpatient care at a central Prague clinic. The clinic treats substance and behavioral addictions (alcohol, drugs, gambling, gaming, workaholism, non-substance addictions) and mental health disorders (anxiety, depression, OCD, PTSD, burnout), offering individual therapy, couples and family therapy, psychiatry, coaching, adolescent care, and online therapy, with some services covered by health insurance.

Product overview

NEO Centrum is a private mental health clinic offering comprehensive treatment programs for addiction and psychological problems. The organization provides a dual-service model consisting of residential care (pobytová péče) with above-standard accommodation in Prague, and outpatient care (ambulantní péče) in a modern clinic setting. Treatment services include individual therapy, addiction counseling, psychiatry, coaching, couples therapy, family therapy, adolescent therapy from age 13, and online therapy. The center specializes in treating various addictions including alcohol, drugs, medications, gambling, gaming, workaholism, and non-substance addictions (shopping, internet, food, phone, sex). They also address anxiety disorders, depression, phobias, OCD, PTSD, eating disorders, burnout, and relationship crises. The clinic integrates AI as a supportive tool in therapy and maintains a podcast series called 'Máš to ve svých rukou' for education and awareness. Some services are covered by health insurance companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care (Pobytová péče) Inpatient therapeutic treatment providing above-standard accommodation in a quiet part of Prague with intensive daily therapeutic programs, individual approach, and professional care for clients seeking residential addiction or mental health treatment.
• Outpatient Care (Ambulantní péče) Outpatient clinic in central Prague offering immediate access to individual therapy, addiction counseling, psychiatry, coaching, couples therapy, family therapy, adolescent therapy, and online therapy.
• Individual Therapy (Individuální terapie) Personalized one-on-one therapeutic sessions addressing individual psychological problems and supporting mental well-being, delivered by NEO Centrum's psychotherapists.
• Addiction Counseling (Adiktologické poradenství) Specialized counseling for individuals struggling with various forms of addiction including alcohol, drugs, medications, gambling, workaholism, gaming, and behavioral (non-substance) addictions.
• Psychiatry (Psychiatrie) Psychiatric evaluation and treatment for mental health conditions, including medication management when clinically indicated.
• Couples Therapy (Párová terapie) Therapeutic services for couples experiencing relationship difficulties, communication problems, or seeking to strengthen their partnership.
• Family Therapy (Rodinná terapie)

Quantifiable outcome

• Multiple client testimonials report successful recovery: 3+ years sobriety (Katka), nearly 5 years drug-free (Michal)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Tisarana AssociationcoreStrategic or Co-development PartnerThe Tisarana association operates the Vipassana meditation center in Prague, co-founded by NEO Centrum co-founder Libor Votruba. The meditation center follows the same principles as centers in Thailand, operating on a donation basis. This partnership integrates meditation practices into NEO Centrum's therapeutic approach, offering clients access to mindfulness and meditation as part of their recovery journey.
• CERAD s.r.o.coreOthersCERAD s.r.o. is the legal entity operating NEO Centrum and holds accreditation from the Ministry of Health of the Czech Republic for implementing the specialized educational program 'Psychologist in Healthcare - Clinical Psychology'. This accreditation enables the organization to provide specialized clinical psychology training and ensures compliance with Czech healthcare standards.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Medicover: Multinational private healthcare provider with significant Central and Eastern European operations including the Czech Republic. Comparable as a private-pay healthcare operator overlapping with NEO on outpatient mental-health and psychiatry demand.
• Schoen Clinic Group: Large German private hospital group with a strong psychiatric and behavioral-health portfolio. Not a direct competitor in Czechia but operates an adjacent, broader specialty footprint that contextualizes NEO's specialist positioning.
• EUC Group: Largest Czech network of private outpatient clinics including mental-health services. Comparable as a domestic Czech private healthcare provider competing for the same outpatient therapy and psychiatry patient base as NEO Centrum's ambulantní klinika.

Regional players

• Sananim: Established Czech non-profit provider of addiction treatment and prevention services headquartered in Prague. Comparable as a Czech market participant in addiction treatment, but operates at lower price points and serves a different patient mix than NEO Centrum's private-pay offering.

Direct peers

• Canadian Centre for Addictions: Private residential addiction and mental-health treatment provider in Ontario, Canada. Comparable to NEO Centrum on premium private-pay positioning, residential accommodation, and outpatient follow-up programming.
• Paracelsus Recovery: Private Zurich-based residential clinic treating addiction and co-occurring mental health disorders for an international patient base. Closely comparable to NEO Centrum on premium pricing, individualized programming, and reliance on imported private-pay patients.
• Smarmore Castle Private Clinic: Private residential addiction treatment clinic in Ireland serving UK and international patients. Comparable to NEO Centrum on small-scale private residential model, individualized treatment plans, and dual-diagnosis capability.
• Kusnacht Practice: Premium private residential addiction and mental-health treatment clinic in Switzerland. Directly comparable to NEO Centrum in founder-led positioning, premium above-standard accommodation, English-speaking international clientele, and integrated therapeutic programming.
• The Balance Clinic: Private mental-health and addiction treatment provider in Mallorca, Spain with a residential program and an outpatient model. Comparable to NEO Centrum on dual-track residential/outpatient delivery, English-language positioning, and Mediterranean/Central-European patient flow.
• Castle Craig Hospital: Long-established private residential addiction treatment hospital in Scotland. Comparable to NEO Centrum on residential rehab model, multidisciplinary addiction team, and use of the 12-step tradition within clinical programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neocentrum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEO Centrum