Hangzhou NeoDen Technology Co., Ltd.

What Hangzhou NeoDen Technology Co., Ltd. does

Hangzhou NeoDen Technology Co., Ltd. — operating commercially as NeoDen and legally as Zhejiang NeoDen Technology Co., Ltd. — is a privately held Chinese manufacturer of Surface Mount Technology (SMT) assembly equipment, founded in 2010. The company designs and builds a complete one-stop SMT production line portfolio that includes pick-and-place machines (N10P, NeoDen9, YY1, K1830, NeoDen4, 3V series, NeoDen10), reflow ovens (IN12C 12-zone, IN6 desktop, T8/T8L/T5), stencil/solder paste printers (ND450, ND2, ND1, Y1200/Y600), wave soldering machines (ND200/ND250), inline and offline AOI, X-ray inspection (ND 56X), BGA rework stations (ND772R), and peripheral equipment such as PCB loaders/unloaders, conveyors, and cleaning machines. Manufacturing is concentrated in an 8,000+ sqm facility in Huzhou, Zhejiang Province, with R&D organized across three departments and a stated headcount of 200+ employees including 25+ R&D engineers.

The technology platform centers on proprietary vision recognition systems (self-developed flying cameras, dual mark cameras, IC cameras), an intelligent PID control algorithm, magnetic grating feedback modules, and a patented "even temperature heating plate" used in reflow ovens. Component range coverage spans 0201 to 40mm×40mm packages on top-tier PnP models with placement accuracy of ±0.01mm and throughput up to 20,000 CPH. The company has held CE/TÜV NORD certification since 2015 and claims more than 50 patents across its product family.

NeoDen operates a hybrid go-to-market: a multilingual direct website (9 languages) with inquiry-based, quote-driven pricing (no published list prices), complemented by a global agent network of 30+ resellers covering 130+ countries across Asia, Europe, the Americas, Oceania, and Africa. Revenue is generated almost entirely from hardware sales of capital equipment plus recurring spare parts (feeders, nozzles, filters). The customer base is highly fragmented with 10,000+ cumulative customers and no named anchor accounts disclosed; primary segments are R&D labs, electronics prototyping shops, small-to-medium electronics manufacturers, LED manufacturers, and hobbyists/makers. Lead time is 15–30 days with payment via T/T, Western Union, or PayPal, and shipping via international courier. The company maintains a single overseas office in Ringwood, New Jersey (NeoDen USA) for North American sales and service.

Name

Hangzhou NeoDen Technology Co., Ltd.

Legal name

Zhejiang NeoDen Technology Co., Ltd.

Website

https://neodensmt.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Chinese manufacturer of complete SMT assembly production lines — pick-and-place machines, reflow ovens, stencil printers, AOI, X-ray, and BGA rework stations — serving 10,000+ customers across 130+ countries via direct website sales and a 30+ global agent network.

Ownership category

akta.pro rank

Product category

SMT Assembly Equipment

NAICS

Semiconductor Machinery Manufacturing (333242)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Outsourced Semiconductor Manufacturing Services (Back-End EMS/Turnkey) (HDAHADAJ)

Keywords

• SMT pick and place machines
• Reflow soldering ovens
• Stencil printers
• Automated optical inspection
• Wave soldering equipment

Headquarters

HQ city

Huzhou City

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SMT Equipment Manufacturing and Sales: Primary revenue from manufacturing and exporting pick and place machines, reflow ovens, stencil printers, wave soldering machines, AOI machines, X-ray inspection machines, BGA rework stations, and SMT peripheral equipment. One-stop SMT assembly production line solutions provider.
2. SMT Spare Parts and Accessories: Revenue from SMT spare parts including feeders, feeder parts, nozzles, nozzle cleaning machines, and nozzle filters.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hangzhou NeoDen Technology Co., Ltd. manufactures and exports SMT (Surface Mount Technology) assembly equipment, including pick and place machines, reflow ovens, solder paste / stencil printers, wave soldering machines, automated optical inspection (AOI) systems, X-ray inspection machines, BGA rework stations, and SMT peripheral equipment. The company provides one-stop SMT assembly production line solutions targeting R&D prototyping, professional prototyping, and small-to-medium batch electronics production, serving customers across 130+ countries through its 8,000+ sq.m. manufacturing facility and 30+ global agents.

Product overview

NeoDen is a SMT (Surface Mount Technology) solutions manufacturer providing one-stop SMT assembly production line equipment. The product portfolio centers on pick and place machines (NeoDen N10P, NeoDen9, NeoDen YY1, NeoDen K1830, NeoDen4, NeoDen3V series, NeoDen10, NeoDen5, NeoDen6, NeoDen7), reflow ovens (NeoDen IN12C 12-zone, IN8C, IN6 desktop, IN12 LED, T8, T8L, T5, T5S), stencil/solder paste printers (NeoDen ND450 automatic, ND2, ND1, Y1200, Y600, YS1200, YS350, YS600, FP2636 manual), wave soldering machines (ND200, ND250), inspection machines (ND800 inline AOI, Offline AOI, ND S1 SPI), X-ray inspection (ND 56X), BGA rework stations (ND772R), and peripheral equipment (PCB loaders/unloaders, conveyors, cleaning machines, buffer/storage machines). The company positions itself as a complete SMT line provider from prototyping through medium-volume production, serving customers in 130+ countries with R&D, professional prototyping and small to medium batch production capabilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• High placement speed of up to 20,000 CPH with 8 mounting heads and closed-loop control system
• +6 more outcomes

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature19 records

Partnerships

27 partnerships are on record, tiered core and standard.

• NeoDen USAcoreChannel Partner/ Reseller/ DistributorUS-based sales and service agent representing NeoDen in the North American market. Located in Ringwood, New Jersey. Provides localized sales, technical support, and customer service for US customers.
• Chipmax Designs Pvt Ltd (India)coreChannel Partner/ Reseller/ DistributorIndian sales agent located in Bangalore. Provides localized sales and technical support for Indian market.
• NeoDen Tech (Russia)coreChannel Partner/ Reseller/ DistributorRussian sales and service representative based in Saint-Petersburg serving the Russian market.
• NeoDen do Brasil (Brazil)coreChannel Partner/ Reseller/ DistributorBrazilian sales agent located in São Paulo. Provides localized sales and support for Brazilian customers.
• Feeders y Maquinas De Mexico SA de CVcoreChannel Partner/ Reseller/ DistributorMexican distributor located in Zapopan, Jalisco. Provides sales and technical support for Mexican market.
• 3H Corporation Ltd (Korea)coreChannel Partner/ Reseller/ DistributorKorean sales agent located in Seongnam-si, Gyeonggi-do. Provides localized sales and technical support for Korean market.
• Maitek Co.,Ltd (Vietnam)standardChannel Partner/ Reseller/ DistributorVietnamese sales and service agent based in Hanoi. Provides localized support for Vietnamese market.
• AAMSONS Technologies Pvt Ltd (Pakistan)standardChannel Partner/ Reseller/ DistributorPakistani sales agent based in Islamabad. Provides localized sales and technical support for Pakistani market.
• Pentronik Automation and Controls International Inc. (Philippines)standardChannel Partner/ Reseller/ DistributorPhilippine sales agent located in Mandaue City, Cebu. Provides localized support for Philippine market.
• Zetech One (Pty) Ltd (South Africa)standardChannel Partner/ Reseller/ DistributorSouth African sales agent based in Edenvale, Gauteng. Provides localized support for South African market.
• Rasis SMT (Iran)standardChannel Partner/ Reseller/ DistributorIranian sales and service representative based in Tehran. Provides localized support for Iranian market.
• SMT TurkeystandardChannel Partner/ Reseller/ DistributorTurkish sales agent located in Istanbul. Provides localized sales and technical support for Turkish market.
• Software Y Sistemas Especializados Ltda (Colombia)standardChannel Partner/ Reseller/ DistributorColombian sales agent based in Bogotá. Provides localized support for Colombian market.
• Top ElcoDis (Serbia)standardChannel Partner/ Reseller/ DistributorSerbian sales agent based in Niš. Provides localized support for Serbian and Balkan markets.
• LLC Biakom (Ukraine)standardChannel Partner/ Reseller/ DistributorUkrainian sales agent based in Kyiv. Provides localized support for Ukrainian market.
• Importadora Poirot S.A. (Chile)standardChannel Partner/ Reseller/ DistributorChilean sales agent based in Santiago. Provides localized support for Chilean market.
• ElectroTools ArgentinastandardChannel Partner/ Reseller/ DistributorArgentine sales agent based in Buenos Aires (C.A.B.A.). Provides localized support for Argentine market.
• Microcircuitos. S.A.S (Colombia)standardChannel Partner/ Reseller/ DistributorColombian sales agent based in Cali. Provides additional coverage for Colombian market.
• Electronices Tools Co.,Ltd (Thailand)standardChannel Partner/ Reseller/ DistributorThai sales agent based in Bangkok. Provides localized support for Thai market.
• Pinfer Enterprise CO., LTD (Taiwan)standardChannel Partner/ Reseller/ DistributorTaiwanese sales agent based in New Taipei City. Provides localized support for Taiwan market.
• Embedded Logic Solutions Pty. Ltd. (Australia)standardChannel Partner/ Reseller/ DistributorAustralian sales agent based in North Parramatta, NSW. Provides localized support for Australian market.
• Prana Robot Engineering Group (Iran)standardChannel Partner/ Reseller/ DistributorIranian sales and service agent based in Tehran. Provides additional coverage for Iranian market.
• Sermsup Intertrade Co.,Ltd. (Thailand)standardChannel Partner/ Reseller/ DistributorThai sales agent in Chonburi province. Provides additional coverage for Thai market.
• DELTORNO INGENIERÍA Y SERVICIO SA DE CV (Mexico)standardChannel Partner/ Reseller/ DistributorAdditional Mexican sales and service representative located in Veracruz.
• NeoDen PerustandardChannel Partner/ Reseller/ DistributorPeruvian sales agent based in Lima. Provides localized support for Peruvian market.
• Test and rework solutions (PTY) Ltd (South Africa)standardChannel Partner/ Reseller/ DistributorSouth African sales agent based in Krugersdorp, Gauteng. Provides additional coverage for South African market.
• BM Importaciones (Colombia)standardChannel Partner/ Reseller/ DistributorColombian sales agent based in Bogotá. Provides additional coverage for Colombian market.

Scale indicators6 records

Expansion highlights5 records

Direct peers

• Europlacer: Europlacer (UK-based) designs pick-and-place machines for prototyping through high-mix production. Direct peer to NeoDen in the prototyping/SME SMT segment with similar value proposition of flexible, accurate placement at accessible price points.
• Mycronic AB: Mycronic designs and manufactures pick-and-place machines (MY-series), stencil printers, and smart factory solutions. Direct peer in the small-to-mid-batch SMT PnP segment, with overlapping customer profile (high-mix electronics manufacturers) and similar one-stop line ambitions.
• JUKI Corporation (JUKI Automation Systems): JUKI is a major manufacturer of SMT pick-and-place machines, widely deployed in mid-volume EMS and OEM production lines. Closest direct competitor to NeoDen in the mid-range PnP category, with comparable target customer segments (SMEs and mid-tier manufacturers).
• Essemtec AG: Essemtec (Switzerland) produces pick-and-place machines, stencil printers, and dispensing equipment for SMT prototyping and small-batch production. Direct peer to NeoDen in the European/global SME segment with a similarly compact, flexible product positioning.
• Autotronik-SMT: Autotronik (Germany) designs SMT pick-and-place machines and screen printers targeting small-to-medium batch production. Closely comparable SME-tier competitor offering desktop and inline PnP machines with similar accuracy and component range.

Broad incumbents

• ASM Pacific Technology: ASM Pacific Technology is a global leader in semiconductor and LED assembly equipment, including SMT-related die-bonding and packaging solutions. Comparable as a high-end back-end assembly equipment manufacturer with global reach, though serving different volume tiers than NeoDen.
• Yamaha Robotics (Yamaha IM): Yamaha Robotics manufactures high-end SMT pick-and-place machines and factory automation equipment with global service footprint. Direct competitor to NeoDen's PnP machines but with a much broader premium portfolio and enterprise-grade customer base; serves as the upper-bound benchmark for NeoDen's technology trajectory.
• Hanwha (formerly Samsung Techwin) Precision Machinery: Hanwha manufactures SMT pick-and-place machines, chip mounters, and semiconductor/display equipment with a strong Korean manufacturing base. Comparable broad-line SMT equipment manufacturer competing in both mid- and high-volume segments globally.
• Panasonic Industry (Panasonic Connect / Panasonic Smart Factory Solutions): Panasonic offers a full SMT line (P&P, printers, AOI, insertion machines) targeted at high-volume EMS customers. Closest comparable full-line SMT portfolio to NeoDen's one-stop strategy, though positioned at much higher volumes and price points.

Regional players

• Han's Laser Technology Industry Group (Han's CNC): Han's Laser is a major Chinese electronics and SMT equipment manufacturer offering laser, SMT, and automation solutions. Closest Chinese competitor with overlapping product breadth, though primarily serving domestic/regional customers rather than NeoDen's export-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hangzhou-neoden-tech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangzhou NeoDen Technology Co., Ltd.