New English School

What New English School does

New English School (NES) is a privately operated K-13 international school founded in 1986 in Amman, Jordan, serving a multicultural student body drawn from 40 nationalities. The institution delivers a vertically aligned curriculum spanning Early Years (Nursery through KG2), Primary (Grades 1-5), Lower Secondary (Grades 6-8), and Upper Secondary (Grades 9-13), with dual academic pathways — Cambridge IGCSE/A-Level and the American High School Diploma with 15 AP courses — supported by a dedicated Challengers Department for students with special needs at a 3:1 teacher ratio.

NES operates a tuition-driven subscription revenue model with fees ranging from JD 3,650 (Early Years) to JD 12,400 (Upper Secondary) billed in three annual installments, supplemented by transportation, supplies, and special-program fees. Student acquisition is direct-to-consumer through the school's website, online admission form, on-site admissions office, placement testing, and CAT4 assessments. The school holds accreditations from COBIS, ECIS, Cambridge Assessment International Education, Edexcel, OxfordAQA, and Accreditation International, and operates an adjacent wholly-owned sports subsidiary (NES Sports Club, est. 2014) registered with the Jordanian Football Association.

The technology footprint is standard educational infrastructure — interactive whiteboards, six ICT labs across divisions, science laboratories, a Media Lab, a 15,000-volume library, and a 24-bus transportation fleet — without proprietary AI or platform components. Operational scale is anchored by 440 employees, a 5:1 student-to-teacher ratio, an average class size of 20, and outcome metrics including a 90% UK/US university acceptance rate and 30% of A-Level students achieving A*/A grades.

Name

New English School

Legal name

New English School

Website

https://nes.edu.jo

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

New English School is a private K-13 international school in Amman, Jordan, founded in 1986, offering British (IGCSE/A-Level) and American (AP) curricula to a multicultural student body of 40 nationalities, with differentiated instruction and a 5:1 student-to-teacher ratio.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Special Needs & Learning Differences Private Schools (EDAJABAH)

Keywords

• K-12 international education
• British curriculum school
• IGCSE A-Level programs
• American High School Diploma
• Private international school

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees: NES generates revenue primarily through tuition fees charged to students. Fees vary by grade level, ranging from JD 3,650 for Early Years to JD 12,400 for Upper Secondary. Additional fees include supplies, transportation, insurance, and special program fees. Payment is made in three equal installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New English School is a private international K-13 school in Amman, Jordan, delivering Early Years through Upper Secondary education under both British (Cambridge IGCSE, AS/A2, Edexcel, OxfordAQA) and American (Common Core, 15 AP and 8 Pre-AP courses) curricula. Beyond academics, the school runs the Challengers Department for students with special needs, a Sports Club, performing arts, MUN, plus on-campus support services including library, transportation, and health services. Revenue is driven by tiered tuition fees billed to parents in three installments per academic year.

Product overview

New English School is an educational institution offering a comprehensive K-13 educational program structured around multiple academic divisions: Early Years (Nursery to KG2), Primary School (Grades 1-5), Lower Secondary School (Grades 6-8), and Upper Secondary School (Grades 9-13) with dual pathways including IGCSE/A-Level and American High School Diploma with AP courses. The school also maintains a Challengers Department for special education support. Beyond academics, the school provides extensive extracurricular programs including sports clubs (NES Sports Club), performing arts, and Model United Nations. Support services include library facilities, transportation (24 buses), and health services. The institution is accredited by COBIS, ECIS, Edexcel, Oxford AQA, and Accreditation International.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Program Foundation-stage education for children aged approximately 3-5, covering Nursery (Pre1), FS1 (Pre2), KG1 (FS2) and KG2 (Year 1) with play-based and differentiated instruction.
• Primary School Primary education covering Key Stage 1 and Key Stage 2 (Grades 1-5, Years 2-6) building foundational literacy, numeracy, and learning skills.
• Lower Secondary School Secondary education covering Key Stage 3 (Grades 6-8, Years 7-9) with a vertically aligned curriculum that prepares students for subject option choices and IGCSE.
• Upper Secondary School (IGCSE / A-Level) IGCSE, AS, and A2 programs covering Key Stage 4 and Key Stage 5/Sixth Form (Grades 9-13, Years 10-13), with university counseling and career guidance for global university admission.
• American High School Diploma (AHSD) American High School Program for Grades 9-12 aligned with U.S. Common Core State Standards, offering 15 AP and 8 Pre-AP courses leading to the American High School Diploma.
• Challengers Department Special education support providing counselling, guidance, ABA therapy, art therapy, occupational therapy, and speech therapy for students with learning difficulties or special needs, with a 3:1 teacher-to-student ratio.
• NES Sports Club Sports club providing coaching in football, basketball, swimming, gymnastics, and jiu-jitsu for athletes of various age groups, registered with the Jordanian Football Association.
• Performing Arts Program Performing arts education including drama, dance, and music, supported by a 350-seat theatre, drama studios, dance studios, music studios, and a ceramics room with kiln.
• Model United Nations (MUN) Student-led Model United Nations program in which participants hold conferences and visit other schools to debate global matters including world politics and environmental issues.
• Library Services School library with capacity for up to 15,000 books and publications, serving students from Year 7 to Year 13, equipped with computers for research and hosting learning games, movie nights, and debates.
• Transportation Services School-owned fleet of 24 buses providing transportation to and from school, with bus escorts ensuring student safety during pick-up and drop-off.
• Health Services On-campus medical services staffed by a full-time doctor, two nurses, and periodic dentist visits; covers regular vaccinations, yearly dental screenings, physical check-ups, and management of chronic conditions.

Quantifiable outcome

• 90% university acceptance rate at UK and US universities
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• COBIS (Council of British International Schools)coreOthersNES is accredited by COBIS, demonstrating alignment with British international school standards and quality assurance frameworks.
• ECIS (Educational Collaborative for International Schools)coreOthersNES holds ECIS accreditation, indicating compliance with international educational standards and best practices.
• Cambridge Assessment International EducationcoreOthersNES offers Cambridge IGCSE and A-Level programs, providing students with internationally recognized qualifications for university admission worldwide.
• Edexcel (Pearson)coreOthersNES offers Edexcel examination programs as part of its academic offerings, providing internationally recognized credentials.
• OxfordAQA ExaminationscoreOthersNES is accredited to offer OxfordAQA examination programs, providing additional pathway options for international university admission.
• Jordanian Football Association (JFA)minorOthersNES Sports Club is officially registered with the JFA, enabling participation in national and international football competitions.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GEMS Education: Large global K-12 operator with multiple premium international schools across the Middle East; relevant as a broad incumbent shaping competitive dynamics and benchmarking premium school operations in the region.
• Cognita Schools: Global K-12 operator with established international schools in the region; relevant as a broad incumbent that could expand capacity in Jordan and pressure NES's mid-premium positioning.
• Nord Anglia Education: Global premium international school group operating across the Middle East with British and IB curricula; sets the upper benchmark for tuition pricing, university placement, and facility standards that NES competes against.

Direct peers

• Amman Baccalaureate School: Direct Amman-based international K-12 school offering IB and American curricula; competes head-to-head with NES for expatriate and upper-middle-class Jordanian families seeking premium international credentials.
• Jordan International School: Amman-based private K-12 school offering international curricula to both Jordanian and expatriate students; an additional direct competitor in the same catchment area as NES.
• International School of Choueifat – Amman (ISC): Amman branch of the global SABIS network, offering a structured college-preparatory K-12 program; competes on affordability and university-placement track record against NES's premium tier.
• King's Academy: Prestigious private boarding and day school near Amman offering American and IB tracks with strong university placement; one of NES's most established direct competitors for premium K-12 families in Jordan.
• International School of Amman (ISA): Established international K-12 school in Amman offering British-style and American curricula; competes for the same multinational, fee-paying family segment that NES targets.
• Modern American School (MAS) Amman: Private Amman-based K-12 school offering American curriculum with AP tracks; serves a similar fee-paying demographic and competes directly for students in the American-pathway segment NES pursues.
• American Community School (ACS) Amman: Non-profit American international school in Amman serving a multinational student body with an American curriculum and AP offerings; competes directly for expat families considering NES's American High School Diploma track.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nes_amman
• YouTubeyoutube.com/channel/UCTWFAhusmZH08k_4q4s7nIA
• Facebookfacebook.com/newenglishschoolamman
• Instagraminstagram.com/nesamman/?igshid=4cbh6iapwqe4
• LinkedInlinkedin.com/school/new-english-scool

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New English School