NETELECTRIC

What NETELECTRIC does

NETELECTRIC (نت الکتریک) is an Iranian e-commerce distributor of electrical and automation equipment, founded circa 2019 and headquartered in Mashhad, Khorasan Razavi. The company functions as a multi-brand reseller, distributing products from major international manufacturers including Schneider Electric (as the primary distribution partner), ABB, Siemens, Omron, Phoenix Contact, Finder, Himel, Chint, and Frako, alongside various Iranian manufacturers. The platform emphasizes consumer education, publishing specialist content on variable frequency drives (VFDs), soft starters, circuit breakers, and KNX smart building systems, and presents itself as a technical reference point for Iranian buyers of electrical components.

The company operates a low-headcount model of approximately 5 employees with a sales motion combining an e-commerce storefront, phone/WhatsApp orders, and content marketing via social media. Beyond product distribution, NETELECTRIC offers value-added services including training courses for electrical equipment, repair services for VFDs and soft starters, engineering studies using ETAP software, KNX smart building system design, and lighting design via DialuxEvo. The founder, Mohammad Yousef Mohammadian, brings approximately 20 years of industry experience and appears to anchor the technical service layer. The business is privately held, founder-owned, operates exclusively within Iran, and shows no evidence of external funding, VC backing, or international expansion.

Name

NETELECTRIC

Legal name

NetElectric (نت الکتریک)

Website

https://netelectric.ir

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NETELECTRIC is an Iranian e-commerce distributor of electrical and automation equipment based in Mashhad, reselling brands such as Schneider Electric, ABB, Siemens, and Omron to SMBs, engineers, and small contractors, complemented by training, repair, and engineering design services.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment Distribution

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335), Relay and Industrial Control Manufacturing (335314), Motor and Generator Manufacturing (335312), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industries

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Industrial electrical equipment
• Power distribution equipment
• Motor control drives
• Automation components
• Building electrical supplies

Headquarters

HQ city

Mashhad

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Electrical and Automation Equipment Sales: Primary revenue stream from selling industrial and building electrical equipment through the e-commerce website netelectric.ir. Products include power distribution equipment (circuit breakers, contactors, transformers), control/automation products (PLCs, VFDs, soft starters, HMIs), measurement instruments, cables and wires, and lighting products. Additional services include technical training courses and repair services for VFDs and soft starters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NETELECTRIC distributes industrial and building electrical equipment and automation products in Iran, acting as an authorized reseller for brands including Schneider Electric, ABB, Siemens, Omron, Himel, Chint, Frako, and Lifasa. Its catalog covers power distribution devices (circuit breakers, contactors, capacitors, UPS systems), motor control solutions (soft starters, variable frequency drives, servo drives), automation components (PLCs, HMIs, sensors, power supplies), and building electrical products (wires, cables, lighting). The company also offers engineering studies using ETAP, panel design, KNX-based building automation, training courses, and specialized repair services for soft starters and variable frequency drives.

Product overview

NETELECTRIC is an Iranian electrical equipment distributor and service company based in Mashhad. Their product portfolio centers on power distribution equipment (circuit breakers, contactors, transformers, capacitors, UPS systems), motor control solutions (soft starters, variable frequency drives, servo drives), automation components (PLC, HMI, sensors, power supplies), and building electrical products (wiring, cables, lighting). Major brands distributed include Schneider Electric, ABB, Siemens, Omron, Himel, Chint, Frako, and Lifasa. The company complements its sales with engineering services including ETAP-based studies, panel design, building automation (KNX), lighting design, and specialized training courses, as well as repair services for soft starters and VFDs.

Differentiator

Problem solved

Functional benefit

Products and services

• UPS Systems (Uninterruptible Power Supply) Uninterruptible Power Supply systems providing continuous power for industrial and commercial applications, sold via the netelectric.ir e-commerce storefront.
• Voltage Stabilizers (استابلایزر) Voltage stabilizers that protect equipment from power fluctuations, available through the online store.
• Power Analyzers and Power Meters Power meters including Schneider PM1200, PM2110, PM2120, PM2130, PM2210, PM2220, PM2230 series for monitoring electrical parameters.
• Industrial Timers (Digital, Socket, DIN Rail) Digital timers, socket timers, and DIN rail-mounted electronic timers (including Anly and Schneider RE17 series) for automation and scheduling.
• Current Transformers (LV and MV) and Voltage Transformers Low voltage and medium voltage current transformers and medium voltage potential transformers for measurement and protection applications, sourced from Electropejvak and other brands.
• Thermal Overload Relays (بی متال) Bimetallic thermal overload relays including Schneider LRD, LR9D, LR9F series and Himel relays for motor protection.
• Surge Protective Devices (SPD / ارستر) Surge protection devices from Phoenix Contact and other brands to protect equipment from voltage spikes.
• Protection Relays (رله حفاظتی) Protection relays including Schneider P1, Sepam, Micom, and Vamp series for power system protection.
• Safety Relays (رله ایمنی) Safety relays including Schneider XPSAC and XPSATE series for industrial safety applications.
• Earth Leakage Relays (رله نشت جریان) Earth leakage detection relays for ground fault protection.
• Soft Starters (سافت استارتر) Soft starters including Schneider ATS01N2, ATS22, ATS48 and Siemens 3RW40 series for controlled motor starting.
• Variable Frequency Drives (VFDs / کنترل دور) Variable frequency drives for motor speed control in light, medium, and heavy duty applications, including Schneider ATV310, ATV312, ATV61, ATV71, ATV630 series, ABB ACS580, ACS880, Siemens V20, Parto Sanat EX series, Intouss, and Etake drives.
• Servo Drives (سروودرایو) Servo drives including Siemens V90 series for precise motion control.
• Molded Case Circuit Breakers (MCCB / کلید کمپکت) Molded case circuit breakers including Schneider NSXm, NSX, EasyPact and Himel series.
• Air Circuit Breakers (ACB / کلید هوایی) Air circuit breakers including Schneider NS, NT, NW series for high current applications.
• Miniature Circuit Breakers (MCB) and RCCB/RCBO Miniature circuit breakers and residual current circuit breakers including Schneider, Himel, and F&G for earth leakage and overload protection.
• Motor Protection Circuit Breakers (کلید حرارتی مغناطیسی) Motor protection circuit breakers including Schneider GV2ME, GV2P, GV2L, GV3ME, GV3P, GV3L, GV7 series and Himel products.
• Contactors (کنتاکتور) Electromechanical contactors including Schneider series D, F, G, K, Chint NC1, NC2, and capacitor/auxiliary contactors.
• Rotary Disconnect and Changeover Switches (کلید گردان) Rotary disconnect switches including Tavan Rah Sanat G and T series, Zavir, and Telergon source changeover switches for utility/generator transfer.
• Push Buttons, Emergency Stops, and Pilot Lights Industrial control panel components including Schneider XB4, XB7 series push buttons, emergency mushroom head stop buttons, and LED pilot lights.
• Power Capacitors and Power Factor Controllers Power capacitors and power factor correction controllers including Frako, Lifasa, Schneider, Pars Capacitor, and Pars Mat cylindrical, cubic, dry, and oil-filled types.
• Harmonic Filters and Reactors Harmonic filter reactors including Farako products for mitigating harmonic distortion in power systems.
• Programmable Logic Controllers (PLC) and HMIs Mini PLCs including Schneider Zelio series and Human Machine Interfaces including Schneider GXU series for small automation applications.
• Power Supplies (Single and Three Phase) Single phase and three phase power supplies including Omron S8VK-C series and Schneider ABL8 universal series.
• Industrial Sensors and Switches Speed sensors (Schneider XSAV), pressure switches (Schneider XMLA), limit/micro switches (Schneider XCKP, XCKJ, XCKM), and level controllers for industrial automation.
• Phase Control and Voltage Monitoring Relays Phase sequence and voltage monitoring relays for power system protection.
• Cast Resin Cable Joints Cast resin cable connecting joints and accessories including Cellpack brand.
• Industrial and Building Cables and Wires Power cables, control cables, network cables, flat power cables, and earth wires including Aflak brand copper and aluminum products.
• Lighting Products Lighting fixtures including Mazinoor Polaris projectors, Herculed luminaires, Ledisun fixtures, Mazi Nur products, and hanging/wall-mounted lights for industrial and building use.
• Astro Time Switches and Hour Counters Astronomical time switches and hour counters for time-based control including Shiva Amvaj and Finder products.
• Technical Training Courses on Electrical and Automation Equipment In-person and virtual training services covering power distribution equipment, motor control, soft starters, variable frequency drives, and PLC/HMI programming for engineers and technicians.
• Variable Frequency Drive and Soft Starter Repair Services Specialized repair services for variable frequency drives and soft starters with primary expertise in Schneider Electric products, performed at a dedicated workshop facility in Mashhad.
• Electrical Engineering Studies (ETAP-based) Engineering consulting services including short circuit studies, relay coordination studies, harmonic analysis, and load flow analysis using ETAP software.
• Power Distribution Panel Design and Supervision Design, manufacturing supervision, and consulting services for power distribution panels, capacitor banks, and control panels.
• KNX-based Building Automation Design Building automation design and consulting services based on the KNX standard for smart building applications.
• Lighting Design Using DialuxEvo Lighting design and simulation services using DialuxEvo software with daylight integration considerations for industrial and building applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered primary, major, secondary and minor.

• Schneider ElectricprimaryChannel Partner/ Reseller/ DistributorNETELECTRIC is an authorized distributor of Schneider Electric products in Iran. The product catalog features extensive Schneider Electric offerings including circuit breakers (NSX, NS, NT, NW series), contactors (series D, F, G, K), thermal relays, motor protection switches, variable frequency drives (ATV310, ATV312, ATV61, ATV71, ATV630, ATV212), soft starters (ATS01, ATS22, ATS48), power meters (PM1200, PM2110, PM2120, PM2130, PM2200, PM2220, PM2230), PLCs (Zelio), HMIs (GXU series), safety relays, and more.
• ABBmajorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes ABB variable frequency drives including ACS580 and ACS880 series models.
• SiemensmajorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Siemens products including variable frequency drives (V20 series), servo drives (V90 series), and thermal overload relays (3RV2 series).
• Omron (امرن)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Omron products including plug-in timers, socket timers, and power supply units (S8VK series).
• Phoenix Contact (فونیکس کنتاکت)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Phoenix Contact products including surge protectors (aresters).
• Finder (فیندر)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Finder relay products and relay bases.
• Himmel (هیمل)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Himmel products including thermal relays, motor protection circuit breakers, contactors, and RCCBs.
• HimelsecondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Himel products including MCCBs (series 3 and 6), and contactors.
• Chint (چینت)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Chint contactors including NC1 and NC2 series.
• Frako (فراکو)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Frako capacitor products and power factor controllers (RM21 series).
• Shiva Amvaj (شیوا امواج)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Shiva Amvaj products including digital timers, electronic timers, astro timers, hour counters, load controllers, panel meters, and counters.
• Pars Capacitor (پارس کاپاسیتور)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Pars Capacitor products including cylindrical and cubic capacitors (dry and oil-filled).
• Pars Mat (پارس مت)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Pars Mat power factor controllers.
• Electropejvak (الکتروپژواک)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Electropejvak products including LV current transformers and MV current transformers and voltage transformers.
• Anly (آنلی)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Anly products including socket timers and DIN rail timers.
• F&GsecondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes F&G miniature circuit breakers (MCBs) including DC MCBs.
• Aflak Electric (افلاک الکتریک)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Aflak Electric products including wires, earth wires, flat power cables, control cables, and power cables (copper and aluminum).
• Zavir (زاویر)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Zavir products including source change-over switches and rotary switches.
• Telergon (تلرگان)secondaryChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Telergon source change-over switches.
• Tavan Rah Sanat (توان ره صنعت)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Tavan Rah Sanat products including rotary switches (G series and T series).
• Parto Sanat (پرتو صنعت)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Parto Sanat explosion-proof variable frequency drives (EX series).
• Intouss (اینتوس)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Intouss variable frequency drives.
• Mazi Nur (مازی نور)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Mazi Nur lighting products.
• Lifasa (لیف اسا)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Lifasa products including cylindrical capacitors and power factor controllers (MEC/MCE series).
• Cellpack (سلپاک)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Cellpack cast resin cable joints/connectors.
• Vamp (ومپ)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Vamp protection relays.
• Micom (مایکوم)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Micom protection relays.
• Mazinoor (مازینور)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Mazinoor lighting products including Polaris projectors, Ledisun fixtures, and Herculed luminaires.
• Farako Harmonic (فراکوه)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Farako harmonic filters/reactors.
• Etake (ایتک)minorChannel Partner/ Reseller/ DistributorNETELECTRIC distributes Etake variable frequency drives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Würth: Global leader in assembly and fastening materials with a broad industrial-supply catalog that includes electrical products. Adjacent comparison given overlapping industrial B2B distribution, but Würth's core focus is fasteners and tools rather than power distribution.
• Hilti: Global supplier of tools, technologies, and services to the construction industry, including electrical installation products. Comparable in serving building/construction electrical contractors, but with a broader tool-and-equipment portfolio.

Direct peers

• Sonepar: World's largest B2B electrical distributor with a family of regional brands distributing products from Schneider, Siemens, ABB, and similar manufacturers to industrial and construction customers. Highly comparable in product mix and channel approach.
• Grainger: Leading B2B distributor of maintenance, repair, and operating (MRO) products including a broad electrical and controls category. Comparable in serving industrial buyers across a multi-brand catalog, though U.S.-centric and much larger scale.
• AutomationDirect: Direct-to-customer e-commerce distributor of industrial automation products including PLCs, VFDs, HMIs, sensors, and motor controls. Closely mirrors NETELECTRIC's automation-product mix and online-first GTM, though with proprietary brands.
• RS Group (RS Components): Global high-service distributor of industrial and electronic products, including automation, electrical, and test & measurement. Comparable model of e-commerce-led distribution with strong technical content and engineering customer base.
• Rexel: Global B2B distributor of electrical, lighting, security, and energy-management products serving industrial and building customers. Directly comparable business model of multi-brand authorized distribution with value-added technical services, though operating at vastly larger scale.
• WESCO International: Global distributor of electrical, communications, and utility products, including motor controls, automation, and power distribution equipment. Comparable multi-brand B2B distribution model with strong MRO and project-customer focus.

Emerging players

• Farnell / element14: Global high-service distributor of electronic components and industrial products serving design engineers and procurement. Comparable in multi-brand authorized distribution to industrial/automation buyers, with a strong online catalog and technical content.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with a strong e-commerce platform serving engineers and buyers. Comparable digital-first, multi-brand distribution to engineering customers, though focused on components rather than power equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%D9%86%D8%AA-%D8%A7%D9%84%DA%A9%D8%AA%D8%B1%DB%8C%DA%A9
• Instagraminstagram.com/netelectric.ir

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NETELECTRIC