ETAK

Electrical Wholesale Distributionetak.eu

Polish electrical wholesale distributor operating eight branches across Małopolska and Śląsk and the etak.eu e-commerce store, supplying electricians, installers, construction crews, and B2B buyers with cables, lighting, photovoltaic panels, EV chargers, and electrical apparatus.

Company typePrivate
Founded1994
HeadquartersDabrowa Gornicza, Poland
Headcount101–250
GTM typeB2B
OfferingServices

What ETAK does

ETAK is a Polish electrical wholesale distributor founded in the early 1990s, headquartered in the Małopolska-Śląsk corridor and operating a network of eight physical branches alongside an e-commerce storefront at etak.eu. The company sells cables and wires (with a catalog of more than 600 cable types), switching and protection apparatus, lighting fixtures, photovoltaic panels and mounting components, electric-vehicle charging equipment, tools, and related electrical-installation consumables. Brand partners cited as stock lines include ABB, TELE-FONIKA, Philips, Ledvance, SICAME, SELFA, Ospel, Kontakt-Simon, and Karlik, several of which the company presents as an authorized distributor.

The business operates a hybrid go-to-market: walk-in and counter trade at branch locations supported by direct sales contacts, supplemented by the etak.eu online store built on the IdoSell SaaS platform. Pricing is published per unit, inclusive of VAT, with free delivery offered above a 300 PLN order threshold and explicit B2B discount terms for registered wholesale buyers. The customer base spans licensed electricians, installation fitters, construction crews, small and mid-sized B2B accounts, and individual DIY purchasers; a separate retail-vs-wholesale navigation on the storefront signals that the B2B trade segment is a meaningful revenue stream alongside retail volume.

Operationally, the company combines regional branch density with an expanding digital channel and a deliberately broadened product mix that now includes renewable-energy hardware such as SELFA photovoltaic panels and EV-charging stations. Free-delivery thresholds, branch locator pages, and multi-brand authorization messaging are the primary customer-acquisition and retention mechanisms visible in the material; no proprietary technology, data platform, or AI-based tooling is disclosed. Revenue, headcount, and financial scale are not disclosed in the source material beyond a 101-250 employee band.

ETAK firmographics

Firmographics

Name: ETAK
Legal name: ETAK
Website: https://etak.eu
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 101–250 employees
Short description: Polish electrical wholesale distributor operating eight branches across Małopolska and Śląsk and the etak.eu e-commerce store, supplying electricians, installers, construction crews, and B2B buyers with cables, lighting, photovoltaic panels, EV chargers, and electrical apparatus.
Ownership category
akta.pro rank

Where ETAK is headquartered

Location

Headquarters

HQ city: Dabrowa Gornicza
HQ country: Poland
HQ region: Europe

Offices7 records

Markets served

ETAK business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Electrical Equipment Sales: ETAK generates revenue through direct sales of electrical equipment, cables, wires, lighting products, and related accessories via both physical branch locations and online e-commerce platform. Products are sold at fixed prices with free delivery for orders above 300 PLN.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard retail pricing for individual customers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

ETAK product offering

Product offering

Core offering

ETAK operates a regional electrical wholesale network of 8 physical branches and an e-commerce platform (etak.eu) distributing cables, wires, lighting, sockets, switches, photovoltaic panels, heat pumps, electrical tools, and installation accessories. The company serves professional installers, electricians, construction companies, and individual customers across the Małopolska and Śląsk regions of Poland, stocking products from leading brands such as ABB, TELE-FONIKA, Philips, Ledvance, SICAME, SELFA, Ospel, Kontakt-Simon, and Karlik.

Product overview

ETAK is a traditional electrical wholesale company operating for over 30 years with 8 branch locations in Małopolska and Śląsk regions, plus an online store. The offering is organized as a broad product portfolio rather than a unified software platform, encompassing: cables and wires (over 600 types including power, installation, telecommunication, and specialized cables); electrical apparatus (modular devices, motor controls, automation, measurement equipment); sockets and switches from multiple brands (Ospel, Kontakt-Simon, Karlik); lighting products (LED sources from Philips and Ledvance, fixtures, downlights, high-bay fixtures); photovoltaic panels from SELFA with complete installation components; hand and measuring tools; industrial power equipment; distribution cabinets; lightning protection systems; ventilation and heating equipment; doorbells and intercoms; security and access control systems; cable routing systems; and power tools. The company serves construction crews, installation technicians, electricians, and retail customers.

Differentiator

Problem solved

Functional benefit

Products and services

Cables and Wires
Lighting Products
Electrical Sockets and Switches
Photovoltaic Panels and Equipment
Heat Pumps
Electrical Tools and Installation Accessories

Companies that use ETAK

Customer profile

Segments5 records

Ideal customer profiles2 records

ETAK technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

ETAK partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

ETAK competitors and assessment

Company assessment

Direct peers

TIM SA: Polish electrical wholesale distributor (WSE-listed), a direct competitor to ETAK with a broad catalog of cables, lighting, automation, and apparatus sold through its own branch and online channel to B2B and B2C customers.
Alfa Elektro: Polish electrical wholesale chain operating branches across multiple regions with a similar omnichannel offering for electricians and construction companies; competes head-to-head with ETAK in cables, lighting, and apparatus.
Grodno S.A. Polish electrical wholesaler with a multi-branch distribution network across Poland selling cables, lighting, apparatus, and renewable-energy components to installers, electricians, and contractors — directly comparable to ETAK's go-to-market.

Broad incumbents

Rexel: Global electrical distribution leader with Polish operations; a much broader incumbent carrying electrical, lighting, and energy-efficiency products to professional customers and therefore a meaningful competitive benchmark for ETAK.
Sonepar: World's largest B2B electrical distributor with local Polish branches; competes for the same installer and contractor customers as ETAK but at significantly greater scale and procurement leverage.
Legrand: Global specialist in electrical and digital building infrastructure (wiring devices, cable management, distribution) overlapping with ETAK's sockets/switches and routing categories and present in Polish wholesale channels.
Eaton: Global power-management manufacturer whose electrical apparatus, protection, and distribution products overlap with ETAK's apparatus and cabinet categories and compete through Polish distribution partners.
Hager Group: European manufacturer and supplier of electrical installation systems (wiring devices, distribution boards, automation) that overlap heavily with ETAK's apparatus and switchgear assortment and competes indirectly via branch and wholesale channels in Poland.
Schneider Electric: Global manufacturer of electrical distribution, lighting, and energy-management equipment whose products ETAK resells; competes indirectly through authorized distributor programs and broader solution sales to Polish commercial and industrial customers.

Regional players

Selgross: Polish wholesale/retail chain (hardware, electrical, plumbing) that competes with ETAK in adjacent categories rather than as a pure-play electrical wholesaler; relevant for understanding regional omnichannel distribution dynamics in Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

ETAK financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ETAK leadership team

Management profile

Number of profiles

ETAK funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ETAK M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETAK

What does ETAK do?

Is ETAK a public or private company?

ETAK is a private company. It is classified as unknown and is currently operating.

When was ETAK founded?

ETAK was founded in 1994. It employs 101 to 250 people.

Where is ETAK based?

ETAK is headquartered in Dabrowa Gornicza, Poland, in the Europe region.

How does ETAK make money?

One revenue line is on record: electrical Equipment Sales.

Who are ETAK's main competitors?

Direct peers on record are TIM SA, Alfa Elektro and Grodno S.A.. Broad incumbents are Rexel, Sonepar, Legrand, Eaton, Hager Group and Schneider Electric. Selgross is listed as a regional player.

Does ETAK have an API?

No public API is recorded for ETAK.