Net Media

What Net Media does

Net Media operates NET On Demand, a web-based video streaming platform accessible at netondemand.mt that delivers Maltese-language television content to viewers in Malta. The platform serves as the on-demand and live-streaming extension of NET Television, offering replay and simulcast access to programs across 14 genre categories including drama, news, current affairs, sports, culture, religion (including daily Mass broadcasts), politics, interviews, and podcasts. Featured programming includes NET News bulletins, Perspettivi (current affairs), Man Up+ (sports), Sajf fuq NET (summer programming), Il-Quddiesa (Mass), and Meander Arti u Kultura (cultural programming). The service is accessible via web browser without subscription or account registration.

The platform is operated by Media.Link Communications, a privately held Maltese media group headquartered in Pietà, Malta, that also operates the NET Television broadcast network, NET News (netnews.com.mt), and NET FM (netfm.com.mt). The streaming technology was developed and is maintained by iSupport (isupport.mt) under a technology partnership. The organization operates with a lean headcount of 6 employees, suggesting the streaming function is tightly integrated with and likely cross-subsidized by the parent group's broadcast operations.

NET On Demand's business model does not appear to include direct consumer monetization — no subscription fees, paywalls, or advertising inventory are disclosed. Distribution relies on cross-promotion across the NET media network (broadcast television, online news, and FM radio), creating a captive audience funnel within Malta. The platform is positioned as a public-facing extension of NET Television's broadcast mission rather than as a standalone revenue-generating product, serving a Maltese-speaking domestic market of approximately 500,000 people.

Name

Net Media

Legal name

Media.Link Communications

Website

https://netondemand.mt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Media operates NET On Demand, a free web streaming platform delivering Maltese-language live and on-demand television programming to viewers in Malta, as the digital extension of the NET Television broadcast network under Media.Link Communications.

Ownership category

akta.pro rank

Product category

Video Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)

Keywords

• Video streaming platform
• On-demand television
• Live TV streaming
• Maltese broadcasting
• Local OTT content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Net Media operates NET On Demand, a Maltese web-based video streaming platform that provides live TV broadcasts and on-demand replay of NET Television's local programming. The service offers free streaming of content categories including drama, news, current affairs, sports, cultural documentaries, religious services, comedy, quiz shows, podcasts, and cooking programs, organized by genre and schedule. It serves as the digital on-demand extension of the NET Media group (NET Television, NET News, NET FM) for the Maltese domestic market.

Product overview

NET Media operates NET On Demand, a unified streaming platform that delivers Maltese television content including live broadcasts and on-demand episodes. The platform features programming across categories such as drama, current affairs, news, sports, culture, and entertainment, with shows like NET News, Perspettivi, Man Up+, Sajf fuq NET, Nitfa Vuċi għall-Annimali, Il-Quddiesa, and Meander Arti u Kultura.

Differentiator

Problem solved

Functional benefit

Brands

• NET Television: Main Maltese television channel with news and programming
• NET News
• NET FM

Products and services

• NET On Demand

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• iSupportcoreTechnology or IntegrationiSupport (isupport.mt) is referenced as the developer of the NET On Demand platform, indicating a technology development partnership for the streaming infrastructure.

Recent moves3 records

Expansion highlights4 records

Emerging players

• Tubi: Tubi is a free, ad-supported streaming service offering on-demand video. Comparable as a no-subscription AVOD alternative and a potential benchmark for monetization mechanics NET On Demand could adopt.

Broad incumbents

• ITVX: ITVX is ITV's free, ad-supported streaming platform combining catch-up, live and on-demand content from a major national broadcaster. Closely mirrors the NET On Demand model of free streaming tied to broadcast output.
• Pluto TV: Pluto TV is a global free, ad-supported streaming (FAST) platform. It is comparable to NET On Demand in business model (free, ad-supported, live channels and on-demand) rather than content, illustrating an alternative monetization template for the platform.
• GO plc Media: GO is Malta's leading telecoms and integrated media operator, offering IPTV, broadband and digital content services. It competes in the same Maltese household video market and offers bundled TV/streaming alongside communications services.
• BBC iPlayer: BBC iPlayer is the catch-up and live streaming extension of the UK's public broadcaster. It is structurally analogous to NET On Demand — a broadcaster's digital platform delivering news, current affairs, sports and entertainment on-demand — albeit at vastly greater scale.

Regional players

• RTÉ Player: RTÉ Player is Ireland's national public broadcaster's on-demand streaming service. Comparable as a small-market, national-language broadcaster's digital platform with similar live + catch-up + on-demand functionality.
• ABC iview: ABC iview is the Australian public broadcaster's free streaming platform offering catch-up and live streams. Comparable as a national broadcaster's digital extension serving a small-to-mid population with similar live + on-demand functionality.

Direct peers

• Public Broadcasting Services (TVM): PBS Malta operates TVM, Malta's national public broadcaster, with a comparable offering of Maltese-language news, current affairs, cultural and religious programming. It is the most direct in-market competitor to NET Television/NET On Demand in the Maltese general-entertainment broadcast space.
• One Production / One TV Malta: One TV is one of Malta's main commercial broadcasters, producing local news, entertainment and general programming for the Maltese audience. It competes directly with NET Television for Maltese viewers and advertising, and operates a comparable digital catch-up/streaming presence.

Others

• iSupport: iSupport is the Maltese technology partner that developed the NET On Demand platform. It is an enabling technology vendor rather than a competitor, but is materially relevant as the platform's outsourced engineering and infrastructure provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/net-media-malta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Media