neue verpackung
neue verpackung is a German B2B trade magazine and online publication serving packaging industry professionals across the DACH region, offering news, a directory marketplace, whitepapers, webinars, and event coverage, operated by Ultima Media Germany GmbH.
- Company typePrivate
- Founded-
- HeadquartersGermany, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What neue verpackung does
neue verpackung is a German B2B trade publication focused on the packaging industry, headquartered in Heidelberg, Baden-Württemberg. It serves packaging industry professionals and decision-makers across the DACH region (Germany, Austria, Switzerland), covering sustainable packaging, food packaging, pharma and cosmetics packaging, non-food and chemical packaging, and packaging machinery. The publication operates as part of the Ultima Media Germany GmbH media group, alongside related publishing entity Hütthig Medien GmbH.
The company's core product is a print and digital magazine, complemented by an e-paper distributed via the Pressmatrix platform, a company directory marketplace (Firmenverzeichnis) with tiered premium/plus/standard listings, and a digital media library (Mediathek) offering whitepapers and webinars on industry topics such as sustainability, automation, and robotics. It also provides dedicated editorial coverage of major packaging industry events including interpack and the Packaging Machinery Conference. Content archives span from 2020 through 2026.
Revenue is generated primarily through recurring magazine subscriptions (print and digital, billed annually), directory listing fees, and likely sponsored whitepaper/webinar content. The go-to-market is sales-led B2B, leveraging the publication's website, e-paper, email newsletter, LinkedIn and Xing presence, and direct subscription sales via a Fachzeitschriften Shop. The company employs approximately 11 people and serves a long-tail audience of industry professionals and suppliers across multiple packaging verticals.
neue verpackung firmographics
Firmographics- Name
- neue verpackung
- Legal name
- neue verpackung
- Website
- https://neue-verpackung.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- neue verpackung is a German B2B trade magazine and online publication serving packaging industry professionals across the DACH region, offering news, a directory marketplace, whitepapers, webinars, and event coverage, operated by Ultima Media Germany GmbH.
- Ownership category
- akta.pro rank
neue verpackung industry classification
Industry- Product category
- Trade Publishing
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where neue verpackung is headquartered
LocationHeadquarters
- HQ city
- Germany
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
neue verpackung business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions (Abo) for the packaging industry trade publication, with the latest issue available free for up to 14 days after publication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription (Abo) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
neue verpackung product offering
Product offeringCore offering
Neue verpackung is a German B2B trade magazine (print and digital) covering packaging industry trends, sustainable packaging, food, pharma & cosmetics, non-food/chemical, and packaging machinery. It is distributed to industry professionals through subscriptions, an E-Paper digital edition, an online company directory (Firmenverzeichnis), a media library of whitepapers and webinars, and dedicated coverage of events such as Interpack and the Packaging Machinery Conference. The publication is part of the Ultima Media Germany GmbH group of B2B trade titles.
Product overview
neue verpackung is a German B2B trade magazine for the packaging industry offering a unified portfolio of content and services. The core product is the magazine itself, available both in print and as an E-Paper digital edition. Supporting offerings include a company directory (Firmenverzeichnis) for supplier discovery, a media library with whitepapers and webinars, special event coverage including interpack news and conference reporting. The publication covers industry topics across sustainable packaging, food, non-food/chemical, and pharma/cosmetic sectors, with thematic special editions and a newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- neue verpackung (Magazin) A German B2B trade magazine subscription covering packaging industry trends, news, and developments in sustainable packaging, food packaging, non-food/chemical packaging, and pharma/cosmetics packaging sectors, available in print and digital formats on an annual subscription basis for packaging industry professionals.
- E-Paper (Digital Edition) The digital edition of the neue verpackung trade magazine, distributed online via the Pressmatrix e-magazine platform for readers with active subscriptions, providing searchable digital access to current and archived issues.
- Firmenverzeichnis (Company Directory) An online directory marketplace for the packaging industry, connecting packaging industry professionals with suppliers and service providers through premium, plus, and standard company listings searchable on the neue verpackung market platform.
Companies that use neue verpackung
Customer profileSegments4 records
Ideal customer profiles4 records
neue verpackung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
neue verpackung partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Packaging Valley Germany e. V.minorIndustry organization listed in the company directory of neue verpackung, representing the German packaging machinery valley cluster.
- Ultima Media Germany GmbHcoreParent company/publisher of neue verpackung, part of the Ultima Media group of B2B trade publications.
- Hüthig Medien GmbHminorListed as premium entry in the company directory, part of the publishing ecosystem for neue verpackung.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
neue verpackung competitors and assessment
Company assessmentDirect peers
- VerpackungsRundschau: Long-established German-language B2B trade magazine for the packaging industry. Directly comparable to neue verpackung in audience (DACH packaging professionals), editorial focus (sustainability, machinery, materials), and distribution (print + digital + events).
- Packaging Europe: English-language European B2B packaging trade publication covering machinery, materials, sustainability, and regulatory topics. Competes with neue verpackung for cross-border advertisers and senior packaging decision-maker attention.
- EUWID Verpackung: German B2B trade news service focused on packaging and related industries. Comparable subscription-based model and German-language audience of industry decision-makers.
- Packaging Journal (Hüthig): German packaging trade title published by Hüthig Medien — the same publisher already in neue verpackung's directory ecosystem. Closest direct peer in terms of language, geography, and content scope.
Regional players
- Pack Aktuell (inside packaging): Swiss packaging trade publication serving the German-speaking market with national/regional news focus. Comparable in scope and language but limited to Switzerland rather than pan-DACH.
Broad incumbents
- Packaging Digest: Large, established English-language packaging trade media brand serving a global audience. Adjacent incumbent that competes for advertising dollars and reader mindshare, particularly on automation and sustainability coverage.
- Plastics News / Crain: Broad-incumbent trade publication covering plastics and packaging, with significant overlap on the plastics-packaging intersection that neue verpackung also covers (non-food/chemical, sustainability). Less focused on machinery.
Others
- Packaging Valley Germany e. V. Industry cluster association already featured in neue verpackung's directory. Ecosystem partner — not a publishing competitor, but a content and event collaborator whose members are core neue verpackung readers and advertisers.
- Smithers (packaging market research): Market research firm publishing packaging reports (e.g., the fibre-based packaging study referenced on neue verpackung's site). An adjacent ecosystem participant whose research neue verpackung often cites and which competes for whitepaper and report-budget advertising.
- interpack (trade fair / Messe Düsseldorf): Owner/operator of the interpack trade fair that neue verpackung covers extensively. Ecosystem participant — neither a direct publishing competitor nor a customer, but the primary event anchor driving neue verpackung's editorial calendar and audience spikes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
neue verpackung social profiles
Digital presenceneue verpackung financial estimates
Financial estimateRevenue estimate
Valuation estimate
neue verpackung leadership team
Management profileNumber of profiles
neue verpackung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
neue verpackung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about neue verpackung
What does neue verpackung do?
Neue verpackung is a German B2B trade magazine (print and digital) covering packaging industry trends, sustainable packaging, food, pharma & cosmetics, non-food/chemical, and packaging machinery. It is distributed to industry professionals through subscriptions, an E-Paper digital edition, an online company directory (Firmenverzeichnis), a media library of whitepapers and webinars, and dedicated coverage of events such as Interpack and the Packaging Machinery Conference. The publication is part of the Ultima Media Germany GmbH group of B2B trade titles.
Is neue verpackung a public or private company?
neue verpackung is a private company. It is classified as corporate owned and is currently operating.
When was neue verpackung founded?
neue verpackung was founded in -1. It employs 11 to 50 people.
Where is neue verpackung based?
neue verpackung is headquartered in Germany, Germany, in the Europe region.
How does neue verpackung make money?
One revenue line is on record: magazine Subscriptions.
Who are neue verpackung's main competitors?
Direct peers on record are VerpackungsRundschau, Packaging Europe, EUWID Verpackung and Packaging Journal (Hüthig). Pack Aktuell (inside packaging) is listed as a regional player. Broad incumbents are Packaging Digest and Plastics News / Crain. Others are Packaging Valley Germany e. V., Smithers (packaging market research) and interpack (trade fair / Messe Düsseldorf).
Does neue verpackung have an API?
No public API is recorded for neue verpackung.
What industry is neue verpackung in?
neue verpackung's product category is Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its SIC code is 2741.