Neurodiverse Sport

What Neurodiverse Sport does

Neurodiverse Sport CIC is a UK-registered Community Interest Company founded in 2022 and headquartered in Benson, United Kingdom, operating as a not-for-profit focused exclusively on neurodivergent participation, recognition, and success in sport. The organisation serves three principal customer groups: neurodivergent athletes and participants (individuals with autism, ADHD, dyslexia, dyspraxia, OCD, and other cognitive differences); sports clubs, teams, and organisations seeking to embed neuroinclusive practice; and coaches, volunteers, and sports professionals at every level from grassroots to elite. Secondary engagement extends to national and international sporting governing bodies implementing inclusion strategies. The organisation is led by founder Caragh McMurtry, whose lived experience as a neurodivergent athlete is positioned as a core credibility asset.

The organisation's offerings are service-based rather than technology-based, comprising specialised workshops and training programmes, a paid membership programme providing access to resources and community, a formal Speaker Programme, a Resource Library of co-developed inclusion toolkits, and a Think Tank initiative. The underlying technology is an off-the-shelf Squarespace CMS with built-in membership, event registration, and resource distribution functionality; no proprietary software, AI, or data products are evidenced. Content delivery occurs through the website, email newsletter, webinars, community workshops, and conference speaking engagements.

Revenue mechanics combine three streams: professional-services income from workshop and training delivery, recurring membership subscription revenue (pricing not publicly disclosed), and charitable donations processed via Stripe. The organisation maintains strategic funding relationships with Sport England and the Jacobs Futura Foundation, both displayed as core partners on the website, alongside operational partnerships with governing bodies including the RFU (co-developed coaching resources for neurodivergent rugby players, March 2025), Paddle UK (resource mini-series), British Triathlon (workshops and advisory), and the UK Sports Institute (high-performance sport pilot). With a team of approximately five, the organisation operates at sub-scale relative to the addressable UK and international sports-governance market it is building presence in.

Name

Neurodiverse Sport

Legal name

Neurodiverse Sport CIC

Website

https://neurodiversesport.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Neurodiverse Sport CIC is a UK-based not-for-profit organisation that champions neurodivergent people in sport through workshops, speaker programmes, educational resources, and advisory services delivered to clubs, governing bodies, and coaching professionals.

Ownership category

akta.pro rank

Product category

Sports Inclusion & Neurodiversity Advocacy Services

NAICS

Sports and Recreation Instruction (611620), Civic and Social Organizations (813410)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Neurodiversity sport advocacy
• Inclusive sports training
• Neuroinclusion consulting services
• Sport coaching workshops
• Athletic inclusion education

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Workshop and Training Services: Specialised workshops and training programmes delivered to sports organisations, clubs, and governing bodies on neuroinclusive practices.
2. Membership Programme: Annual membership providing access to resources, content, and community for neurodivergent individuals and allies in sport.
3. Donations: Charitable donations through Stripe platform supporting the not-for-profit mission.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Neurodiverse Sport delivers specialised workshops, training programmes, and speaker engagements to sports organisations, clubs, and governing bodies on neuroinclusive practice. The organisation also operates an annual membership providing access to resources, content, and community for neurodivergent individuals and allies, supplemented by charitable donations that fund its not-for-profit mission.

Product overview

Neurodiverse Sport is a not-for-profit organization focused on advocacy and education rather than a product company. The organization offers workshops, speaker programmes, community resources, and think tank activities to promote neuroinclusive practices in sport. These are service-based offerings rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuroinclusion Workshops and Training Programmes Specialised workshops and training delivered directly to sports organisations, clubs, and governing bodies to help them embed neuroinclusive practice across coaching, operations, and athlete support.
• Annual Membership Programme Recurring annual membership providing access to neuroinclusive sport resources, content, and community for neurodivergent individuals and allies in the sport sector.
• Neurodiverse Sport Speaker Programme Professional speaking service featuring lived experience and expertise delivered at sports governance conferences, EDI events, training days, and webinars for organisations and educational institutions.
• NdS Think Tank Think tank initiative uniting researchers, advocates, neurodivergent athletes, and inclusive coaches to develop guidance, policy, and best practice frameworks for neuroinclusion in sport.
• Neuroinclusive Sport Resource Library Online library of specialised coaching resources, toolkits, and educational materials developed with partners such as the RFU and Paddle UK to make sport environments neuroinclusive.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Rugby Football Union (RFU)flagshipStrategic or Co-development Partner · 17 March 2025RFU partnered with Neurodiverse Sport to launch coaching resources specifically designed for neurodivergent rugby players, demonstrating sector-leading inclusion initiative.
• Sport EnglandcoreStrategic or Co-development PartnerSport England is a core strategic partner, with their logo displayed on the Neurodiverse Sport website footer indicating funding and strategic support for the organisation's mission.
• UK Sports InstituteflagshipStrategic or Co-development PartnerThe UK Sports Institute is partnered with Neurodiverse Sport on a pilot programme aimed at increasing awareness and understanding of neurodiversity in high performance sport contexts.
• British TriathloncoreStrategic or Co-development PartnerBritish Triathlon works with Neurodiverse Sport for events, workshops, and specific advice and guidance on creating inclusive environments for neurodivergent athletes.
• Paddle UKflagshipStrategic or Co-development PartnerPaddle UK partnered with Neurodiverse Sport to develop a mini-series of resources about neurodiversity and how the paddling community could create more inclusive spaces for neurodivergent paddlers.
• Sports Governance AcademycoreStrategic or Co-development PartnerSports Governance Academy featured Neurodiverse Sport at their 2023 annual conference, with Caragh delivering a session on neuroinclusion and neurodiversity in sport.
• UWE BristolminorStrategic or Co-development PartnerUWE Bristol Sport collaborated with Neurodiverse Sport for a webinar on neurodiversity in sport delivery, providing real-life insights to sports development professionals.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• UK Coaching: UK-wide organisation developing and supporting coaches across all sports. Comparable as an adjacent incumbent offering training, resources, and CPD for coaches and sports professionals, overlapping Neurodiverse Sport's coach education market.
• British Paralympic Association: UK governing body overseeing Paralympic sport and elite disability athletes. Comparable as an established UK organisation supporting disability sport, with overlapping audiences around Paralympic and adaptive sport pathways.

Others

• National Autistic Society: UK charity for autistic people covering education, employment, and public services. Comparable as an adjacent neurodiversity-focused non-profit whose expertise on autism intersects with Neurodiverse Sport's neurodivergent athlete population.
• Mind: UK mental health charity providing advice, support, and resources. Comparable as an adjacent mental health and wellbeing charity overlapping with the performance and wellbeing concerns of neurodivergent athletes.

Direct peers

• Activity Alliance: UK charity (formerly English Federation of Disability Sport) focused on disability inclusion in sport and physical activity. Most direct comparable in mission, UK scope, and charity/non-profit structure addressing underrepresented groups in sport.
• Kick It Out: UK charity tackling discrimination in football. Comparable in mission, education-and-advocacy operating model, and reliance on workshops, training, and partnerships with governing bodies in UK sport.
• Access Sport: UK charity using sport to empower disadvantaged young people, including those with disabilities and neurodivergent conditions. Comparable in mission, community-led delivery model, and non-profit funding approach targeting grassroots inclusion.
• Level Playing Field: UK charity promoting accessibility and inclusion for disabled fans and participants in sport. Comparable in advocacy and education focus around disability and inclusion in UK sport.
• Sported: UK sport inclusion charity supporting community sport groups serving underrepresented audiences. Comparable as a UK non-profit using education, training, and advocacy to embed inclusion practice in sport organisations.

Emerging players

• Women in Sport: UK charity advocating for gender equity in sport through research, education, and policy influence. Comparable as a UK sport inclusion non-profit using research-led advocacy, though focused on gender rather than neurodiversity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/neurodiverse-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neurodiverse Sport