Neusser Marketing GmbH & Co. KG

What Neusser Marketing GmbH & Co. KG does

Neusser Marketing GmbH & Co. KG is the official city marketing and destination management organization (DMO) for the city of Neuss in North Rhine-Westphalia, Germany. Structurally it is a German limited partnership (GmbH & Co. KG) with three managing directors (Jürgen Sturm, Ursula Platen, Nina Osterfeld) and no disclosed parent company or external institutional ownership. The company operates at the intersection of tourism promotion, municipal event infrastructure, and urban development services, with a headcount of approximately six employees.

Its core offering combines a physical Tourist Information office at the Rathausarkaden with a multilingual website (German, English, French, Dutch), an event calendar, a souvenir e-commerce shop, and guided city tours (themed, Segway, group, and harbor boat tours in partnership with Neuss-Düsseldorf Häfen). The organization also operates three event venues on behalf of the city: Stadthalle Neuss, Zeughaus (a historic venue), and Neuss Convention. A newer, strategically distinct line is the CityFlächen Neuss platform, which matches property owners of vacant commercial spaces with prospective tenants (retail, pop-up, gastronomy) in the inner city, positioning the company within urban revitalization initiatives such as the Zukunftsinitiative Innenstadt Neuss (ZIN). For 2026, the company is a primary organizer and marketer of the Landesgartenschau (State Garden Show) at Rennbahnpark, including group tour packages and bus travel programs.

The business model is a hybrid of municipal quasi-mandate activities and commercial revenue generation, with revenue streams from venue rental fees, ticket commissions via the Eventim platform, pay-as-you-go tour bookings (processed through the clickaround tours system), and one-time souvenir/merchandise sales through an online shop operated on Bekatec infrastructure. Payment infrastructure includes PayPal, Mastercard, Visa, and iDEAL. The customer base is structurally diversified across long-tail individual visitors (B2C tourists), event organizers (B2B venue renters), and local businesses/property owners (B2B CityFlächen users), with no single customer accounting for a dominant share of revenue. Stack and operational dependencies are predominantly third-party vendor-driven (Borlabs Cookie, Google Maps, YouTube, Matomo analytics, Eventim ticketing) rather than proprietary technology, and the company is GDPR-compliant with stated BITV 2.0 accessibility efforts underway.

Name

Neusser Marketing GmbH & Co. KG

Legal name

Neusser Marketing GmbH & Co. KG

Website

https://neuss-marketing.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Official city marketing and destination management organization for Neuss, Germany, operating tourist information services, three event venues (Stadthalle, Zeughaus, Neuss Convention), city tours, a souvenir e-commerce shop, and the 2026 Landesgartenschau State Garden Show.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Tour Operators (56152), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

Keywords

• City marketing
• Tourism services
• Event venue rental
• Destination marketing
• Guided city tours

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Venue Rental and Event Management: Revenue generated from renting out event venues including Stadthalle Neuss, Zeughaus, and Neuss Convention. The organization manages and operates these venues for concerts, conferences, and private events.
2. Souvenir Sales: Online shop selling Neuss-themed merchandise including books, postcards, apparel, and local products
3. Tourism Services: Revenue from city tours, guided tours, and tourism information services
4. Ticket Sales: Commission and service fees from ticket sales for events at managed venues through platforms like Eventim

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Neusser Marketing GmbH & Co. KG operates as the official city marketing and destination management organization for Neuss, Germany. It delivers tourism information through its Tourist Information office, runs guided city tours (public, private, themed, Segway), manages three event venues (Stadthalle Neuss, Zeughaus Neuss, Neuss Convention), sells Neuss-themed souvenirs through an online shop, organizes the 2026 Landesgartenschau State Garden Show, and operates the CityFlächen Neuss platform that matches vacant commercial properties with prospective tenants in the city center.

Product overview

Neusser Marketing GmbH & Co. KG operates as the official city marketing and tourism organization for Neuss, Germany. The company offers a comprehensive portfolio of tourism and city promotion services organized as interconnected offerings: the core Tourist Information service serves as the central hub, supported by city tours (Stadtführungen), an event calendar (Veranstaltungskalender), and venue management (Eventlocations including Stadthalle, Zeughaus, and Neuss Convention). The company operates an e-commerce souvenir shop, manages the 2026 State Garden Show (Landesgartenschau), provides accommodation booking assistance, offers a virtual city tour, and publishes the editorial blog 'Lust auf Neu(e)ss'. A distinctive digital platform is CityFlächen Neuss, which connects vacant commercial property owners with prospective business tenants. The organization functions as a destination management entity combining visitor services, event management, digital platforms, and city promotion activities.

Differentiator

Problem solved

Functional benefit

Brands

• CityFlächen Neuss: Platform connecting owners of vacant commercial spaces with prospective tenants for pop-ups, retail, gastronomy, and services in Neuss city centre.
• Stadthalle Neuss
• Zeughaus Neuss
• Neuss Convention
• Tourist Information Neuss
• Landesgartenschau Neuss 2026

Products and services

• Stadtführungen (Guided City Tours)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Neuss-Düsseldorf Häfen (Neuss-Düsseldorf Ports)coreStrategic or Co-development PartnerCollaborative partnership for port tours and harbor experiences. Jointly organizes harbor boat tours with the Neuss-Düsseldorf Ports, offering exclusive insights into the port operations and river traffic.
• clickaround tourscoreTechnology or IntegrationBooking system provider for city tours and group tours. The click around GmbH from Trier provides the booking infrastructure for tour reservations, processing customer data as a data processor under GDPR Art. 28.
• LeAn - CityFlächencoreTechnology or IntegrationManagement platform for matching vacant commercial spaces with prospective tenants. The LeAn system connects property owners with entrepreneurs seeking retail locations in Neuss city center.
• Zukunftsinitiative Innenstadt Neuss (ZIN)coreStrategic or Co-development PartnerFuture Initiative Inner City Neuss - a collaborative initiative working to keep the city center attractive for all generations. Neuss Marketing participates in this initiative promoting inner city development.
• Landesgartenschau Neuss 2026coreStrategic or Co-development PartnerState Garden Show 2026 - Neuss Marketing serves as a key organizer and promoter of this major regional event at the Rennbahnpark venue.
• Blue Moon CC GmbHminorImplementation/ SI/ Consulting PartnerCommunication agency responsible for concept and realization of Neuss Marketing's website and communications, located in Neuss.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ruhr Tourismus GmbH: Regional tourism marketing organization for the Ruhr area adjacent to Neuss. While Neuss is in the Rhein-Ruhr region, Ruhr Tourismus operates as a regional player with overlapping target markets and event/tour content.

Emerging players

• GetYourGuide: Global tours and activities marketplace. While not a city marketing organization, it competes with Neuss Marketing's guided tour business as an aggregator/distribution channel for tour offerings.

Direct peers

• Köln Tourismus GmbH: City marketing organization for Cologne offering tourist information, city tours, event calendar, and venue-related services. Comparable structure as a mid-sized German city marketing GmbH with multi-channel digital platforms.
• Düsseldorf Marketing & Tourismus GmbH: Official city marketing and tourism organization for Düsseldorf, directly comparable as a neighboring German city marketing GmbH operating tourist information, city tours, venue management, and event promotion with a similar product portfolio.
• Nürnberg Tourismus: City tourism organization for Nuremberg offering tourist information, city tours, and event promotion. Structurally similar mid-sized German city marketing entity.
• Stuttgart-Marketing GmbH: City marketing company for Stuttgart providing tourist information, event ticketing, and city tours. Same municipal-affiliated GmbH structure and product/venue management mix as Neuss Marketing.
• Bonn Tourismus & Congress GmbH: City marketing and congress organization for Bonn. Comparable combination of tourism information, city tours, and event/convention venue management in a regional German city.

Broad incumbents

• Tourismus NRW e.V. Regional tourism association for North Rhine-Westphalia, the same state where Neuss is located. Provides umbrella-level destination marketing and promotion relevant to Neuss's catchment.
• Visit Berlin: Berlin's official tourism marketing organization. Larger and more established city marketing entity with broader scope, but operates the same core mix of tourist information, event promotion, and city tours, providing a benchmark for what scaled city marketing looks like.
• München Tourismus (München Tourismus GmbH): Munich's city tourism organization. Significantly larger and more international than Neuss Marketing but operates the same tourism, event, and venue promotion model under a GmbH structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NeussMarketing
• Instagraminstagram.com/neussmarketing
• LinkedInlinkedin.com/company/neusser-marketing-gmbh-co-kg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neusser Marketing GmbH & Co. KG