New Agriculture New Generation (Νέα Γεωργία Νέα Γενιά)

What New Agriculture New Generation (Νέα Γεωργία Νέα Γενιά) does

New Agriculture New Generation (Νέα Γεωργία Νέα Γενιά) is a Greek non-profit founded in 2019 and headquartered in Athens, focused on creating employment and entrepreneurship opportunities for youth in the Greek agrifood sector. It operates under the auspices of the Greek Ministry of Rural Development & Food and the Ministry of Labour, and delivers multi-stakeholder programmes that combine training, mentoring, and incubation for young farmers, agrifood entrepreneurs, and vulnerable groups. Its core programmes include AgroAnelixi (a secondary-school agrifood curriculum running for seven consecutive years across 34 regional units), the Agrifood Leadership programme (the first in Europe to receive EIT Food's EIT Label certification for 2026-2027), BE Future READY (a bridge-to-employment initiative), Social Farming 360° (work in six correctional facilities with Citi Foundation funding), and Cultivating Hope–Harvesting Change (a project with PRAKSIS supporting homeless individuals).

Its core technology asset is CULTIVATE, a digital platform that aggregates programme content, training resources, and partner information, supported by ACTA-certified training curricula. The organisation maintains formal academic and ecosystem partnerships with Rutgers University, EIT Food, ActionAid, PRAKSIS, the Erasmus+ CarboFarmHub consortium spanning four countries, and 1% for the Planet.

Its business model is that of a donor-funded non-profit: programmes are delivered free of charge to participants, with funding sourced from the Stavros Niarchos Foundation as founding donor, the Citi Foundation ($500,000 grants in both 2024 and 2025), EIT Food, Erasmus+/EU programmes, and approximately 30 corporate ESG partners. There is no commercial pricing model, no earned revenue from programme fees, and no publicly disclosed budget, which means revenue mechanics are grant-renewal-driven rather than market-priced.

Name

New Agriculture New Generation (Νέα Γεωργία Νέα Γενιά)

Legal name

Νέα Γεωργία Νέα Γενιά

Website

https://newagri.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Greek non-profit (Athens, founded 2019) that creates employment and entrepreneurship opportunities for youth in Greece's agrifood sector through training, mentoring, and incubation programmes, operating under ministries and supported by the Stavros Niarchos Foundation and Citi Foundation.

Ownership category

akta.pro rank

Product category

Agrifood Education and Social Impact Programs

NAICS

Other Crop Farming (1119)

SIC

Agricultural Services (700)

akta.pro primary industry

Agribusiness, Farm Management & Compliance (EDAOAOAN)

akta.pro secondary industries

Agriculture & Food Production (EDABALAA), Agriculture & Food Security Development (BPAGABAB), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)

Keywords

• Agrifood education programs
• Youth entrepreneurship training
• Business acceleration services
• Social farming initiatives
• ESG advisory partnerships

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation Grants and Donations: As a non-profit organization, the organization is primarily funded through grants and donations from institutional foundations such as the Stavros Niarchos Foundation (founding donor), Citi Foundation (Global Innovation Challenge grants), and Reale Foundation.
2. Corporate ESG Partnerships: The organization collaborates with corporations on ESG programs where companies sponsor or co-implement training, acceleration, and sustainability initiatives in the agrifood sector. Partners include PPC, DS Smith, ELBISCO, CrediaBank, APIVITA, Bayer, and others.
3. ESG Advisory and Program Design Services: The organization offers advisory services to companies designing and implementing ESG programs with measurable impact in sustainable agriculture, carbon farming, rural development, and social inclusion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

New Agriculture New Generation is a Greek non-profit organization that designs and delivers free educational, business acceleration, and social impact programs for youth, small agrifood producers, and vulnerable social groups in Greece. Its core offerings span business acceleration (AgroAnelixi), executive leadership training (Agrifood Leadership), youth employability programs (Bridge to Employment: Future READY, Green Skills), social reintegration through agriculture (Social Farming 360°, Cultivating Hope), and a proprietary digital learning platform (CULTIVATE) for nationwide training delivery.

Product overview

New Agriculture New Generation operates as a non-profit organization offering a portfolio of interconnected programs and platforms for youth empowerment in Greece's agrifood sector. The core offerings include: (1) AgroAnelixi – Farmers of the Future, a business acceleration program for agri-food enterprises; (2) Agrifood Leadership, a specialized leadership program under Rutgers University academic guidance with EIT Food certification; (3) Bridge to Employment: Future READY, targeting 500+ youth with vocational training and employer connections; (4) Social Farming 360°, addressing food security and social reintegration in correctional facilities; and (5) CULTIVATE, a digital learning platform for online education delivery. Additional initiatives include Green Skills training, the CH-HC vocational rehabilitation program, TrophyΤροφή innovation platform, European projects (CarboFarmHub, SOURCE, GOV4ALL, iCOSHELLs, LANDSHIFT), practical guides, and sectoral resources.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100 agri-food professionals received business support (2020–2025)
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered core and supporting.

• ActionAidcoreImplementation/ SI/ Consulting Partner · 1 January 2026Implementing partner for the BE Future READY program (delivering financial, digital, and employability skills through training camps, hackathons, mentoring sessions, and job fairs) and Social Farming 360° (employability and professional development component). ActionAid is responsible for implementing activities focused on developing economic, digital and professional skills for vulnerable populations.
• Rutgers University (New Jersey, USA)coreStrategic or Co-development Partner · 1 January 2026Provides scientific guidance for the Agrifood Leadership program. Under the academic oversight of Rutgers University, the program delivers high-quality leadership training specifically designed for the agrifood sector in Greece.
• EIT FoodcoreStrategic or Co-development Partner · 1 January 2026EIT Food has awarded the EIT Label to the Agrifood Leadership 2026-2027 program, one of Europe's leading quality certifications for education programmes in innovation and entrepreneurship. This certification integrates the program into the European ecosystem of professional education and innovation in the food sector.
• Ministry of Rural Development and Food (ΥΠΑΑΤ)coreStrategic or Co-development Partner · 1 January 2026The Ministry operates under the auspices of the AgroAnelixi program (2022-2025) and Agrifood Leadership. The Ministry's endorsement provides institutional legitimacy and supports program reach across the Greek agrifood sector.
• General Secretariat for Anti-Crime PolicycoreStrategic or Co-development Partner · 1 January 2026Collaborating body for Social Farming 360°, working with the organization to implement social farming programs in agricultural correctional facilities across Greece.
• PRAKSIScoreImplementation/ SI/ Consulting Partner · 1 January 2025Implementing partner for the Cultivating Hope – Harvesting Change Project (CH-HC), a two-year vocational rehabilitation program for people experiencing homelessness. Also participating in another Global Innovation Challenge initiative led by PRAKSIS on professional integration of people experiencing housing insecurity.
• Pyli Eleftherias (Gate of Freedom)coreImplementation/ SI/ Consulting Partner · 1 January 2024Implementing partner for Social Farming 360°, providing psychosocial support and social inclusion component for incarcerated individuals across correctional facilities. With years of experience in psychosocial support within correctional settings, the organization enhances care and reintegration prospects for participants.
• DS Smith HellassupportingGTM or Marketing Partner · 1 January 2024One of the leading manufacturers of sustainable corrugated packaging solutions, collaborating on AgroAnelixi and TrophyΤροφή programs during 2023-2025. DS Smith supported the business acceleration programs and participated in the innovation platform.
• ELBISCOsupportingGTM or Marketing Partner · 1 January 2024Major Greek food company (producer of biscuits, rusks, snacks including Elite, Allatini, Kris Kris) supported ReGeneration Academy for Food Innovation 2021 and AgroAnelixi 2023-2024, fully adopting the beekeeping business 'FaMelaki' in Northern Evia.
• APIVITAsupportingGTM or Marketing Partner · 1 January 2024APIVITA, a member of the '1% for the Planet' organization, collaborated on a program of beekeeping: utilization, rescue, and genetic material improvement of bees in Evia.
• Barbatzis (ΜΠΑΡΜΠΑ ΣΤΑΘΗΣ)supportingGTM or Marketing Partner · 1 January 2024Implemented a specialized training program for Barbatzis's collaborating producers, aimed at further developing their technical skills on current agrifood sector topics.
• Specialist AwardssupportingGTM or Marketing Partner · 1 January 2024Tasting awards competition offering beneficiaries of the AgroAnelixi program complimentary participation, resulting in multiple product distinctions.
• Lidl GreecesupportingGTM or Marketing Partner · 1 January 2024Host of the Agrifood Leadership 2025-2026 graduation ceremony at Lidl House, demonstrating corporate support for agrifood professional development.
• Stevia HellassupportingGTM or Marketing Partner · 1 January 2024Supporting partner of the organization, participating in the network of ESG partners and supporters.
• OK!ThesssupportingGTM or Marketing Partner · 1 January 2024Supporting partner contributing to agrifood ecosystem development and business acceleration programs.
• SymbeeosissupportingGTM or Marketing Partner · 1 January 2024Supporting partner in the organization's ecosystem of ESG partners and supporters.
• BayersupportingGTM or Marketing Partner · 1 January 2024Supporting partner of the organization, participating in ESG partnerships for sustainable agriculture.
• Compo ExpertsupportingGTM or Marketing Partner · 1 January 2024Supporting partner in the agrifood ecosystem, contributing to sustainable agriculture programs.
• TÜV AustriasupportingTechnology or Integration · 1 January 2024Supporting the AgroAnelixi program (2020-2025 period) with certification and quality assurance expertise.
• American Farm School / Perrotis CollegesupportingStrategic or Co-development Partner · 1 January 2024Supporting the AgroAnelixi program (2020-2025 period) with educational expertise in agriculture and food technology.
• NBISsupportingTechnology or Integration · 1 January 2024Supporting the AgroAnelixi program (2020-2025 period) with innovation and business support services.
• e-foodsupportingGTM or Marketing Partner · 1 January 2024Sponsor of the AgroAnelixi program (4th cycle, 2020-2025), contributing to the agrifood business acceleration ecosystem.
• AFI (American Farm School)supportingStrategic or Co-development Partner · 1 January 2024Supporting the AgroAnelixi program (2020-2025 period) with agrifood educational resources.
• Academy of EntrepreneurshipsupportingStrategic or Co-development Partner · 1 January 2024Partner in the CarboFarmHub Erasmus+ project, contributing to cross-border knowledge networks on carbon farming in Greece, Italy, Portugal, and Spain.
• Theophrastus Research InstitutesupportingStrategic or Co-development Partner · 1 January 2024Partner in the CarboFarmHub Erasmus+ project, contributing to research and educational activities on carbon farming and sustainable agriculture.
• EcovaliasupportingStrategic or Co-development Partner · 1 January 2024Partner in the CarboFarmHub Erasmus+ project, representing organic farming expertise in Spain.
• AGROBIO – Associação Portuguesa de Agricultura BiológicasupportingStrategic or Co-development Partner · 1 January 2024Partner in the CarboFarmHub Erasmus+ project, representing organic agriculture in Portugal.
• CentoformsupportingStrategic or Co-development Partner · 1 January 2024Partner in the CarboFarmHub Erasmus+ project, contributing to educational and networking activities in Italy.
• 1% for the PlanetsupportingStrategic or Co-development Partner · 1 January 2023Since February 2023, the organization has been a member of the international 1% for the Planet network as an Environmental Partner, demonstrating its commitment to environmental sustainability.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FoodTank: Global food systems think tank and knowledge organization, comparable to New Agriculture New Generation as a non-profit creating educational content, convenings, and resources to accelerate sustainable food systems transformation.

Direct peers

• PRAKSIS: Greek non-profit NGO addressing social exclusion and vulnerability, directly comparable to New Agriculture New Generation as a Citi Foundation Global Innovation Challenge co-grantee and implementing partner on the Cultivating Hope project for homeless beneficiaries.
• Village Capital: Global non-profit accelerator supporting impact-driven entrepreneurs, comparable to New Agriculture New Generation in operating a non-profit accelerator model targeting early-stage ventures with peer-learning and mentorship.
• Impact Hub Athens: Greek social enterprise hub and accelerator for impact-driven startups, comparable to New Agriculture New Generation as a domestic non-profit supporting entrepreneurship and social innovation through programs, partnerships, and community.
• EIT Food: European Institute of Innovation and Technology's food-focused Knowledge and Innovation Community, directly comparable as the pan-European agrifood education, acceleration, and innovation funder that has awarded the EIT Label to New Agriculture New Generation's Agrifood Leadership program.
• American Farm School / Perrotis College: Greece-based agricultural education institution and partner of New Agriculture New Generation on the AgroAnelixi program, offering directly comparable agrifood education, training, and capacity-building services in the same Greek market.

Regional players

• The Hellenic Initiative: Greek diaspora-led philanthropic organization supporting Greek entrepreneurship and economic recovery, listed as a supporting partner of New Agriculture New Generation and comparable as a non-profit funding Greek agrifood entrepreneurship initiatives.

Broad incumbents

• Wageningen University & Research: Leading European agricultural university and research institution, comparable to New Agriculture New Generation — and its Rutgers University partnership — as a benchmark for academic-grade agrifood education and applied research.
• ActionAid: International anti-poverty federation and core implementation partner of New Agriculture New Generation on BE Future READY and Social Farming 360°, comparable as a much larger NGO operating in the same vulnerable-population employment and vocational training space.
• Stavros Niarchos Foundation: Founding donor of New Agriculture New Generation, comparable as a major philanthropic foundation funding youth employment, education, and Greek civil society initiatives at materially larger scale than the organization itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzIW6AomuM_dWkYJx73gZlw?view_as=subscriber
• Facebookfacebook.com/newagri.org
• LinkedInlinkedin.com/company/new-agriculture-new-generation
• Instagraminstagram.com/new_org

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New Agriculture New Generation (Νέα Γεωργία Νέα Γενιά)