New Agro Prime Agrícola
New Agro Prime Agrícola is a Maringá, Paraná-based agricultural machinery dealership group operating since 1998, distributing Polaris, New Holland, USAgro, and NewAgro Venture equipment to regional farmers and agricultural producers through a multi-brand retail network.
- Company typePrivate
- Founded-
- HeadquartersMaringá, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Agro Prime Agrícola does
New Agro Prime Agrícola, operating legally as NEWAGRO Máquinas Agrícolas LTDA, is a Brazilian agricultural machinery dealership group founded in 1998 and headquartered in Maringá, Paraná. The company markets itself as Grupo New Agro Prime and operates a multi-brand platform distributing equipment from four distinct lines: Polaris (utility vehicles/ATVs), New Holland Agriculture (heavy farm machinery), and two in-house brands, USAgro and NewAgro Venture. The group maintains separate brand-specific websites and physical dealership locations to serve its primary customer segment of agricultural producers and farmers needing equipment for farming operations.
The business model is a pure dealership/reseller structure: New Agro Prime does not manufacture proprietary technology and has no disclosed core technology platform beyond standard corporate and brand websites. Revenue is generated through the sale, and presumably servicing and parts support, of agricultural machinery sourced from its OEM and proprietary brand partners. With approximately 45 employees, the group operates at a regional scale focused on the Maringá/Paraná market in southern Brazil, with no disclosed geographic expansion, digital platform, or financing arm beyond quote-based retail machinery sales.
The company is a privately held Limitada (LTDA) with no disclosed parent, subsidiaries, funding history, or external investors. There is no information on management team composition, certifications, intellectual property, M&A activity, or financial performance, leaving the dealership's operational depth, after-sales capabilities, and competitive positioning within Brazil's broader ag-machinery distribution channel largely opaque to outside analysis.
New Agro Prime Agrícola firmographics
Firmographics- Name
- New Agro Prime Agrícola
- Legal name
- NEWAGRO Máquinas Agrícolas LTDA
- Website
- https://newagro.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Agro Prime Agrícola is a Maringá, Paraná-based agricultural machinery dealership group operating since 1998, distributing Polaris, New Holland, USAgro, and NewAgro Venture equipment to regional farmers and agricultural producers through a multi-brand retail network.
- Ownership category
- akta.pro rank
Where New Agro Prime Agrícola is headquartered
LocationHeadquarters
- HQ city
- Maringá
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
New Agro Prime Agrícola business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
New Agro Prime Agrícola product offering
Product offeringCore offering
New Agro Prime Agrícola operates as a multi-brand agricultural machinery dealership group based in Maringá, Paraná, Brazil. The company represents and distributes farming machinery and equipment from four brands — Polaris, New Holland Agriculture, USAgro, and NewAgro Venture — through its physical dealership network in the Maringá region. The group also operates dedicated websites for each represented brand to showcase and promote the equipment portfolio to agricultural producers and farmers.
Product overview
NEW AGRO PRIME is an agricultural machinery dealership network operating under the NEWAGRO Máquinas Agrícolas LTDA parent company based in Maringá, Paraná, Brazil. The company operates as a multi-brand platform representing several agricultural equipment manufacturers: Polaris, New Holland, USAgro, and NewAgro Venture. The portfolio consists of agricultural machinery and equipment sold through the group's brand-specific websites, with each sub-brand representing a distinct manufacturer within the agricultural sector.
Differentiator
Problem solved
Functional benefit
Brands
- New Agro Polaris: Polaris brand agricultural machinery dealer
- New Agro Prime (New Holland)
- USAgro
- New Agro Venture
Products and services
- Polaris Agricultural Machinery
- New Holland Agricultural Machinery New Holland Agriculture brand agricultural machinery and equipment, distributed through the NEW AGRO PRIME dealership network in Brazil for farming operations.
- USAgro Agricultural Products USAgro brand agricultural products and equipment, offered through the NEW AGRO PRIME dealership network in Brazil.
- NewAgro Venture Agricultural Equipment NewAgro Venture brand agricultural venture products and equipment, offered through the NEW AGRO PRIME dealership network in Brazil, providing additional agricultural machinery options to customers.
Companies that use New Agro Prime Agrícola
Customer profileSegments1 record
Ideal customer profiles1 record
New Agro Prime Agrícola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Agro Prime Agrícola partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PolariscoreNEW AGRO PRIME group represents and distributes Polaris brand agricultural machinery through their dealership network in Brazil.
- New Holland AgriculturecoreNEW AGRO PRIME group represents and distributes New Holland Agriculture brand agricultural machinery through their dealership network in Brazil.
- USAgrocoreNEW AGRO PRIME group represents and distributes USAgro brand agricultural products and machinery through their dealership network.
- NewAgro VentureminorNEW AGRO PRIME group represents and distributes NewAgro Venture brand through their dealership network, providing additional agricultural machinery options to customers.
Recent moves1 record
Expansion highlights3 records
New Agro Prime Agrícola competitors and assessment
Company assessmentDirect peers
- Tracbel: Tracbel is a Brazilian multi-brand agricultural and construction equipment dealer group, comparable to NEWAGRO's model of representing multiple OEMs (Case IH, JCB, Manitowoc) through regional dealership networks across Brazil.
- Pla Máquinas: Pla is a Brazilian agricultural machinery dealer with strong presence in southern Brazil, offering brands like Case IH and Mahindra; directly comparable to NEWAGRO as a regional multi-brand dealership serving Paraná-area farmers.
- Grupo Brumaq: Brumaq is a Brazilian equipment dealer group distributing agricultural and industrial machinery brands, similar to NEWAGRO's multi-brand dealership model and regional Brazilian footprint.
Broad incumbents
- John Deere (Brasil): John Deere is a global agricultural machinery manufacturer with its own dealer network in Brazil; comparable as both a competitor to NEWAGRO's dealership model and as an OEM whose dealers operate in the same regional market.
- Stara: Stara is a major Brazilian agricultural machinery manufacturer with its own dealer network; comparable as both a competing equipment supplier and as an example of a Brazilian OEM with vertically integrated distribution.
- CNH Industrial / New Holland Agriculture: CNH Industrial is the parent company of New Holland, one of NEWAGRO's principal OEM partners; comparable as the global manufacturer whose products flow through NEWAGRO's dealership and whose dealer network competes with it.
- AGCO Corporation: AGCO is a global agricultural equipment manufacturer (Massey Ferguson, Valtra, Fendt) with dealer networks in Brazil; comparable as a competing OEM brand family whose products compete with NEWAGRO's New Holland lineup.
Others
- Polaris Inc. Polaris is one of NEWAGRO's principal OEM brand partners, supplying utility vehicles and agricultural equipment; included as a supplier relationship rather than a direct competitor.
- Kuhn Group: Kuhn is a global agricultural machinery manufacturer (implements, tillage, hay tools) whose products may complement or compete with those distributed through NEWAGRO's dealer network.
Emerging players
- Jacto: Jacto is a Brazilian agricultural equipment manufacturer (sprayers, coffee harvesters, planters) with growing dealer presence; comparable as a regional Brazilian OEM whose products overlap with NEWAGRO's portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
New Agro Prime Agrícola social profiles
Digital presenceNew Agro Prime Agrícola financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Agro Prime Agrícola leadership team
Management profileNumber of profiles
New Agro Prime Agrícola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Agro Prime Agrícola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Agro Prime Agrícola
What does New Agro Prime Agrícola do?
New Agro Prime Agrícola operates as a multi-brand agricultural machinery dealership group based in Maringá, Paraná, Brazil. The company represents and distributes farming machinery and equipment from four brands — Polaris, New Holland Agriculture, USAgro, and NewAgro Venture — through its physical dealership network in the Maringá region. The group also operates dedicated websites for each represented brand to showcase and promote the equipment portfolio to agricultural producers and farmers.
Is New Agro Prime Agrícola a public or private company?
New Agro Prime Agrícola is a private company. It is classified as unknown and is currently operating.
When was New Agro Prime Agrícola founded?
New Agro Prime Agrícola was founded in -1. It employs 11 to 50 people.
Where is New Agro Prime Agrícola based?
New Agro Prime Agrícola is headquartered in Maringá, Brazil, in the Latin America region.
Who are New Agro Prime Agrícola's main competitors?
Direct peers on record are Tracbel, Pla Máquinas and Grupo Brumaq. Broad incumbents are John Deere (Brasil), Stara, CNH Industrial / New Holland Agriculture and AGCO Corporation. Others are Polaris Inc. and Kuhn Group. Jacto is listed as an emerging player.
Does New Agro Prime Agrícola have an API?
No public API is recorded for New Agro Prime Agrícola.