New Akord Security
New Akord Security is a Romanian private security company providing integrated guarding, electronic security system installation, 24/7 dispatch and video monitoring, and non-lethal equipment distribution to enterprise clients across industrial, retail, commercial real estate, energy, and VIP segments throughout Romania.
- Company typePrivate
- Founded2012
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Akord Security does
New Akord Security (legal entity SC NEW AKORD SECURITY SRL) is a privately held, 100% Romanian-capital security services provider founded in 2012 and licensed in August 2013 under Operating License No. 2276/P issued by Romania's Ministry of Administration and Internal Affairs under Law 333/2003. The company is headquartered in Bucharest (Sector 5) and operates nationally across Romania, serving enterprise clients in industrial facilities, office and commercial real estate, retail, logistics parks, construction sites, warehouses, events, and VIP/diplomatic protection.
The company delivers an integrated security offering built on three service lines: (1) design, installation, and maintenance of electronic security systems including burglary alarms, fire detection, access control and time recording, CCTV, video intercom, and gate automation; (2) trained and periodically tested human security guards equipped with protective gear and dispatch radios; and (3) 24/7 dispatch, monitoring, and remote video surveillance combining CCTV, alarm monitoring, and rapid intervention. In parallel, through its Defence Shop (defenceshop.ro) channel, the company distributes non-lethal tactical equipment from partner manufacturers including Byrna launchers, BolaWrap remote restraint devices, Halo body cameras, EnGarde body armor, electroshock devices, and SECUVITY UV disinfection systems.
Revenue is generated through professional services contracts (guarding, systems installation/maintenance) and managed services (monitoring/dispatch) on a quote-based, multi-year contract model, supplemented by hardware resale through Defence Shop. Customer acquisition is sales-led, relying on the company website, direct contact forms, phone, and email outreach. The company is bootstrapped with no external funding, no disclosed parent, and a named enterprise client base spanning commercial real estate (Sitraco Center, Doamna Ghica Plaza, Ayash Center), retail (Baumax), industrial (Rocar, Romprim, Electroaparataj), energy (Urdel Energy, Silurus Green, Solar Energy, Atlas Solaris), construction, investment, food service, technology, and diplomatic/VIP segments.
New Akord Security firmographics
Firmographics- Name
- New Akord Security
- Legal name
- SC NEW AKORD SECURITY SRL
- Website
- https://newakordsecurity.ro
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Akord Security is a Romanian private security company providing integrated guarding, electronic security system installation, 24/7 dispatch and video monitoring, and non-lethal equipment distribution to enterprise clients across industrial, retail, commercial real estate, energy, and VIP segments throughout Romania.
- Ownership category
- akta.pro rank
New Akord Security industry classification
Industry- Product category
- Security Services
- NAICS
- Investigation, Guard, and Armored Car Services (56161), Security Systems Services (56162), Security Guards and Patrol Services (561612)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH)
- akta.pro secondary industries
- Executive Protection & Close Protection Services (IMAIAEAC), Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB), Enterprise Security Strategy & Program Advisory (BPAKADAA)
Keywords
Where New Akord Security is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
New Akord Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Human Security Services: Provision of trained and regularly tested security guards for various objectives including industrial facilities, office buildings, events, warehouses, and VIP protection. Guards are equipped with distinctive and protective equipment including jackets, pepper spray, service telephones, walkie-talkies, and flashlights.
- Security Equipment Installation and Servicing: Installation and maintenance of burglary alarm systems, fire warning systems, access control systems, video surveillance, video intercom, and gate automation systems. Includes security audits and custom system design.
- Dispatch and Monitoring Services: Remote video surveillance monitoring services, alarm system monitoring, and dispatcher services for security systems. Security guards provide access control, visitor assistance, and incident reporting.
- Non-Lethal Equipment Sales: Sale of tactical and non-lethal equipment including Byrna launchers, BolaWrap remote restraint devices, body cameras, electroshock devices, body armor, and UV disinfection systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing tailored to each client's security requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
New Akord Security product offering
Product offeringCore offering
New Akord Security is a Romanian private security company that delivers integrated security solutions combining trained human security agents with electronic security systems. Its three core service lines are: (1) installation, design, and maintenance of electronic security equipment (CCTV, burglary alarms, fire detection, access control, video intercom, gate automation); (2) provision of human security guards for industrial sites, offices, events, retail, logistics parks, warehouses, construction sites, and VIP protection; and (3) 24/7 dispatch, monitoring, and remote video surveillance services. The company additionally distributes non-lethal tactical equipment (Byrna launchers, BolaWrap restraint devices, body cameras, body armor, electroshock devices, UV disinfection systems) through its Defence Shop.
Product overview
New Akord Security is a private security services company that provides integrated security solutions combining human security services with technical security systems. The core offering consists of three main services: (1) Installation of Security Equipment including burglary alarm systems, fire alarm systems, access control and time recording, CCTV surveillance and recording, video intercom systems, and gate automation; (2) Human Security providing trained security guards for industrial, commercial, retail, event, and VIP protection applications; and (3) 24/7 Dispatch/Monitoring/Video Surveillance combining remote CCTV monitoring with security personnel. Additionally, the company distributes non-lethal tactical equipment including Byrna launchers (TCR, Mission 4, SD, SDXL), BolaWrap remote restraint devices, body-worn cameras, body armor, entry tools, electroshock devices, and UV disinfection systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Installation of Security Equipment – Security Audit
Quantifiable outcome
- Security guards trained and regularly tested for high-standard service performance
- +1 more outcomes
Companies that use New Akord Security
Customer profileNamed customers26 records
Segments8 records
Ideal customer profiles3 records
New Akord Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
New Akord Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ByrnaminorNew Akord Security operates Defence Shop (defenceshop.ro) as a distributor of tactical and non-lethal equipment including Byrna products, BolaWrap devices, and related security equipment.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Akord Security competitors and assessment
Company assessmentOthers
- Control Risks: Global security and intelligence consultancy. Comparable in security consulting, executive protection, and risk advisory services for corporate and diplomatic clients.
- Pinkerton (corporate security): Corporate security consulting and investigations firm. Comparable in executive/VIP protection and security consulting services, though primarily advisory rather than guarding.
Broad incumbents
- ISS A/S: Danish facility services company with a large security services division offering guarding, access control, and security technology integration. Comparable service breadth across integrated security solutions.
- Loomis: Swedish secure cash handling and security services company. Comparable in secure transportation and security solutions for retail and financial clients in European markets.
- ADT (now Securitas Technology): Large electronic security and monitoring provider, recently divested into Securitas. Directly comparable in CCTV, intrusion alarm, and 24/7 monitoring service lines.
- GardaWorld: Canadian global security services and cash services firm. Comparable in offering manned guarding and security solutions, with strong enterprise client base and international footprint.
- Allied Universal (formerly G4S): Largest global security services provider after G4S combination, offering manned guarding, electronic security, and monitoring. Comparable integrated offering but serves enterprise clients globally at much larger contract sizes.
- Prosegur: Spanish multinational security company providing manned guarding, alarm monitoring, and cash-in-transit services. Comparable service mix and operates in Eastern Europe; significantly larger scale than New Akord.
- Securitas AB: Global Swedish security services firm operating across guarding, electronic security, and monitoring in Romania. Directly comparable integrated service model, but at vastly greater scale and with broader geographic reach.
- Brink's: Global secure logistics and security services company with cash-in-transit and electronic security offerings. Comparable in cash/valuables protection and integrated security monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
New Akord Security social profiles
Digital presenceNew Akord Security compliance and trust
Trust signalCompliance2 records
New Akord Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Akord Security leadership team
Management profileNumber of profiles
New Akord Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Akord Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Akord Security
What does New Akord Security do?
New Akord Security is a Romanian private security company that delivers integrated security solutions combining trained human security agents with electronic security systems. Its three core service lines are: (1) installation, design, and maintenance of electronic security equipment (CCTV, burglary alarms, fire detection, access control, video intercom, gate automation); (2) provision of human security guards for industrial sites, offices, events, retail, logistics parks, warehouses, construction sites, and VIP protection; and (3) 24/7 dispatch, monitoring, and remote video surveillance services. The company additionally distributes non-lethal tactical equipment (Byrna launchers, BolaWrap restraint devices, body cameras, body armor, electroshock devices, UV disinfection systems) through its Defence Shop.
Is New Akord Security a public or private company?
New Akord Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Akord Security founded?
New Akord Security was founded in 2012. It employs 1 to 10 people.
Where is New Akord Security based?
New Akord Security is headquartered in Bucharest, Romania, in the Europe region.
How does New Akord Security make money?
Four revenue lines are on record. Human Security Services are the primary driver. The others are security Equipment Installation and Servicing, dispatch and Monitoring Services and non-Lethal Equipment Sales.
Who are New Akord Security's main competitors?
Others on record are Control Risks and Pinkerton (corporate security). Broad incumbents are ISS A/S, Loomis, ADT (now Securitas Technology), GardaWorld, Allied Universal (formerly G4S), Prosegur, Securitas AB and Brink's.
Does New Akord Security have an API?
No public API is recorded for New Akord Security.
What industry is New Akord Security in?
New Akord Security's product category is Security Services. Its primary akta.pro industry code is BPAKAGAH, Security Management Platforms Integration (PSIM/SOC, Command & Control), with a secondary code of IMAIAEAC, Executive Protection & Close Protection Services. Its NAICS code is 56161 and its SIC code is 7381.