What Newamstar does

Newamstar (Jiangsu Newamstar Packaging Machinery Co., Ltd., stock code 300509) is a Shenzhen-listed Chinese industrial equipment company founded in 2006 and headquartered in Zhangjiagang, Jiangsu, specializing in intelligent factory integrated solutions for liquid products. The company designs, manufactures, and commissions turnkey production lines covering pretreatment (water treatment, blending, UHT sterilization, CIP/COP), primary packaging (blow-fill-cap combiblocks, aseptic/ultra-clean/hot-fill/CSD/non-beverage filling), secondary packaging (conveyors, labelers, wrappers, sorting robots, palletizers), and intelligent logistics (AS/RS, RGV, AGV, WMS). It has installed 3,000+ production lines in 80+ countries and is the first Chinese company to sell over 100 commercial aseptic lines.

The technology portfolio is anchored by the flagship Starbloc Super Integrated Machine combining blow molding, labeling, filling, and capping (up to 81,000 BPH), the 108,000 BPH blow-fill-cap combiblock that broke foreign monopoly in ultra-high-speed packaging, and three aseptic technologies (PAA wet, hydrogen peroxide dry, electron beam) — making Newamstar the only Asian company with commercial implementation of all three. The company holds 1,500+ patents including 50+ PCT patents, has appeared on the Jiangsu Manufacturing Enterprise Invention Patent Top 100 for four consecutive years (2022-2025), and led the development of the first foreign-language national standard for aseptic blow-fill-cap machinery in China's packaging machinery industry.

The business model is B2B project-based, generating revenue from equipment sales, turnkey engineering contracts, and after-sales services (remote operation and maintenance, spare parts, training). The company serves beverage, dairy, condiment, alcohol, and daily chemical manufacturers globally, with named customers including Coca-Cola, PepsiCo, Danone, Unilever, Master Kong, Wahaha, Tsingtao Beer, Yihai Kerry, COFCO, Haitian, and Hengshun. Marketing is conducted through trade shows (CBST, Drinktec), CCTV coverage of Belt-and-Road export performance, and industry awards, while distribution runs through direct enterprise sales with six domestic and overseas service centers and a multilingual website (Chinese, English, French, Russian, Spanish).

Name

Newamstar

Legal name

江苏新美星包装机械股份有限公司

Website

https://newamstar.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Newamstar (Jiangsu Newamstar Packaging Machinery, Shenzhen Stock Exchange 300509) is a Chinese publicly-listed industrial equipment company founded in 2006 that designs, manufactures, and commissions turnkey smart factory integrated solutions for liquid products — covering pretreatment, blow-fill-cap combiblocks, aseptic filling, secondary packaging, and intelligent logistics — serving beverage, dairy, condiment, alcohol, and daily chemical manufacturers across 80+ countries.

Ownership category

akta.pro rank

Product category

Liquid Packaging Machinery

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

akta.pro secondary industries

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Capping, Sealing & Closing Machines (IMAHAOAG), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Liquid packaging machinery
• Blow-fill-cap equipment
• Aseptic filling systems
• Smart factory integration
• Intelligent logistics systems

Headquarters

HQ city

ZHANGJIAGANG, JIANGSU

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. 智能工厂集成解决方案 (Smart Factory Integrated Solutions): Total solution provider for liquid product smart factories, offering design, manufacturing, installation, commissioning, and lifecycle services. Revenue comes from equipment sales, turnkey project contracts, and after-sales service including spare parts, remote operation, and training.
2. 整厂工程与售后服务 (Turnkey Engineering & After-sales Service): Complete engineering services from project planning to implementation. Service offerings include on-site service, remote operation and maintenance, spare parts supply, and technical training programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newamstar designs, manufactures, and integrates complete liquid product smart factory lines, selling blow-fill-cap combiblocks, pretreatment systems, blowing systems, dedicated filling systems, secondary packaging, and intelligent logistics equipment to beverage, dairy, condiment, alcoholic beverage, and daily chemical manufacturers worldwide. The company delivers turnkey projects from process design and equipment manufacturing through installation, commissioning, remote operation and maintenance, spare parts, and training as a total integrated contractor.

Product overview

Newamstar (江苏新美星包装机械股份有限公司, stock code 300509) is a listed company specializing in intelligent factory integration solutions for liquid products. The company offers a comprehensive portfolio of six major product lines: (1) Pretreatment Systems including water treatment, blending/processing, UHT sterilization, CIP cleaning, COP/SOP, disinfectant mixing, and carbonation equipment; (2) Combiblock Machines (一体机) featuring the flagship Starbloc Super Integrated Machine combining blow molding, labeling, filling, and capping, plus specialized variants for bottled water, large containers, aseptic, ultra-clean, carbonated beverages, hot-fill, and non-beverage applications; (3) Blowing Systems for small, large, and gallon-sized PET bottles; (4) Filling Systems covering aseptic, ultra-clean, hot-fill, drinking water, gallon water, carbonated, alcoholic, condiment, edible oil, and daily chemical filling; (5) Secondary Packaging Systems including conveyors, warmers, sterilization equipment, labelers, film/carton wrappers, sorting robots, case packers, and palletizers; and (6) Intelligent Logistics Systems comprising automated storage/retrieval systems (AS/RS), rail-guided vehicles (RGV), automated guided vehicles (AGV), and warehouse management systems (WMS). The company serves global customers across beverages, dairy, condiments, alcoholic beverages, and daily chemicals industries with integrated turnkey solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pretreatment Systems (前处理系统) Liquid product preprocessing systems for beverage and dairy manufacturers, covering water treatment, blending/processing, UHT sterilization, CIP cleaning, COP/SOP, disinfectant mixing, and carbonation mixing. Sold as standalone systems or as the upstream stage of integrated smart factory lines.
• Combiblock Machines (Blow-Fill-Cap, 一体机) Combined blow-fill-cap (and blow-label-fill-cap) machines integrating bottle blowing, labeling, filling, and capping for water, beverages, aseptic, ultra-clean, hot-fill, carbonated, and non-beverage applications. Capacity from 6,000 to 108,000 BPH. Sold to beverage, condiment, dairy, and edible oil producers.
• Blowing Systems (吹瓶系统) Standalone PET bottle blowing systems for small bottles (12,000-108,000 BPH at 500ml), large bottles (3-7L at 1,200-16,800 BPH), and gallon bottles (5-15.6L at 2,400-6,000 BPH). Applicable to water, juice, carbonated drinks, dairy, beer, soy sauce, oil, and daily chemicals.
• Filling Systems (灌装系统) Complete filling solutions including aseptic, ultra-clean, hot-fill, drinking water (5,000-108,000 BPH), gallon water (600-3,000 barrels/hour), carbonated (5,000-60,000 BPH), alcoholic (PET beer with CO2 displacement), condiment (5,000-48,000 BPH), edible oil (700ml-10L), and daily chemical (5,000-36,000 BPH) filling. Sold to beverage, dairy, condiment, and consumer goods manufacturers.
• Secondary Packaging Systems (二次包装系统) Secondary packaging equipment including modular conveyors, tunnel-type bottle warmerers, bottle tilting sterilization systems, spray cooling tunnels, modular labeling machines (hot melt glue, pressure-sensitive, pre-coated glue), film wrappers, carton wrappers, Starpack integrated film/carton wrappers, vision-based sorting robots, robot case packers, robot palletizers, and gantry palletizers. Used by food, beverage, and chemical manufacturers.
• Intelligent Logistics Systems (智能物流系统) IoT-driven logistics automation including automated storage and retrieval systems (AS/RS), rail-guided vehicles (RGV), automated guided vehicles (AGV) with magnetic, laser, or QR code navigation (pallet, shelf, and unmanned forklift variants up to 1,000-1,500 kg), and warehouse management systems (WMS) covering inbound/outbound, inventory, quality inspection, and real-time tracking. Sold to manufacturers across food, beverage, and chemical sectors.
• Production-Storage Integrated Smart Factory Solution (产存一体化智能工厂解决方案) Total turnkey smart factory solution integrating Newamstar's pretreatment, combiblock, blowing, filling, secondary packaging, and intelligent logistics equipment into a single automated production-storage-control system with full-lifecycle data tracking. Delivered as a total integrated contractor project to beverage, dairy, and food producers (including Swire Coca-Cola and other global brands).
• Turnkey Engineering and After-Sales Services (整厂工程与售后服务) Complete engineering services including project planning, on-site installation, commissioning, remote operation and maintenance, spare parts supply, and technical training programs. Sold alongside equipment to enterprise beverage, dairy, food, and consumer goods customers globally.

Quantifiable outcome

• 108,000 BPH production capacity achieved in single machine
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Coca-Cola (可口可乐)key customer and pilot partnerStrategic or Co-development PartnerCoca-Cola partnered with Newamstar as the first pilot customer for the flexible manufacturing solution with intelligent recipe management system. The solution underwent real production scenario validation at Coca-Cola facilities, helping iterate and optimize the solution.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Syntegon (formerly Bosch Packaging Technology): German global packaging machinery supplier offering liquid food, pharma, and consumer goods filling systems. Direct overlap with Newamstar's aseptic and liquid filling solutions for global FMCG customers.
• GEA Group: German large-cap process engineering and packaging equipment supplier serving food, beverage, and dairy. Overlaps with Newamstar in aseptic filling and liquid processing but covers a much broader industrial portfolio.
• ProMach: US-based packaging machinery conglomerate with multiple beverage and liquid filling brands. Competes with Newamstar particularly in condiment, edible oil, and dairy filling applications across North America.

Direct peers

• Tetra Pak: Swiss/Swedish packaging giant and the dominant force in aseptic carton filling. Directly comparable to Newamstar's aseptic technology stack and competes for the same beverage and liquid food customers in aseptic filling.
• KHS GmbH: German manufacturer of filling and packaging systems for beverages, dairy, and food. Competes head-on with Newamstar in aseptic PET, CSD, water, and turnkey beverage line installations.
• Krones AG: German global leader in beverage packaging machinery, including filling, labeling, and complete line solutions. Directly competes with Newamstar across combiblock, filling systems, and turnkey beverage plant installations for global beverage multinationals.
• SIPA (S.I.P.A. S.p.A.): Italian manufacturer of PET bottle production and filling systems, including stretch-blow molding and combiblock solutions. Closely comparable to Newamstar's Starbloc and bottled water combiblock offerings.
• Sidel Group: France-based PET packaging specialist offering blowers, fillers, and complete aseptic PET lines for beverages, dairy, and food. Directly overlaps with Newamstar's Starbloc combiblock and aseptic blow-fill-cap portfolio.
• Serac Group: French specialist in liquid filling and capping machinery for dairy, beverage, edible oil, and personal care. Comparable to Newamstar's condiment, daily chemical, and aseptic/ultra-clean filling system product range.

Emerging players

• SMI Group: Italian manufacturer of secondary packaging, shrink-wrap, and end-of-line systems for beverages. Comparable to Newamstar's secondary packaging product line, including film wrappers, carton packers, and palletizing equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubei.youku.com/newamstar300509
• LinkedInlinkedin.com/company/newamstar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newamstar