Namur Europe Wallonie

Name

Namur Europe Wallonie

Legal name

Namur Europe Wallonie asbl

Website

https://new.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from effective members (entreprises, communes, associations, teaching institutions, individuals) and adhering members. Fees vary by organization size and type, ranging from €100 to €1,600 per year.
2. Event Fees: Square by NEW networking events generate revenue through attendance fees. Members receive preferential rates (€35) compared to non-members (€50).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Namur Europe Wallonie (NEW) operates a member-based networking and territorial marketing platform for the Ville de Namur, connecting 300+ entrepreneurs, associations, institutions, and government bodies through a member directory, six annual Square by NEW networking events, and a weekly newsletter. It also delivers delegated missions for the City of Namur, including territorial marketing, international relations and UNESCO Creative Cities Network coordination, international communal cooperation, and secretariat services for the Commission Namur Capitale.

Product overview

Namur Europe Wallonie (NEW) is a territorial marketing and networking association operating as a unified platform rather than a modular software product. The core offering is the NEW Platform, which serves as an ecosystem connecting over 300 members from business, associative, academic, and political sectors in the Namur region. Supporting modules include Square by NEW (networking events), NEW'S News (weekly newsletter), the Namur Capitale web application, Namur Webcam, Namur Capitale Quiz, and the mascot 'Ruman'. Additional services encompass delegated missions for the City of Namur including territorial marketing, international relations, UNESCO Creative Cities network management, international municipal cooperation, and secretariat services for the Commission Namur Capitale. The organization functions as a non-profit association under Belgian law rather than a commercial technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• NEW Platform A member-only networking ecosystem connecting entrepreneurs, associations, institutions, and Namur-based businesses through a contact directory, dedicated member space, events, and a weekly newsletter.
• Square by NEW Networking Events Six annual evening networking events bringing together entrepreneurs, decision-makers, public officials, and institutional actors in Namur, with preferential pricing for NEW members (€35 vs €50).
• NEW'S News Weekly Newsletter Weekly email newsletter providing members with updates about the association, regional events in Namur, job offers, and member news.
• Namur Capitale Web Application Web application providing information about Namur as the capital of Wallonia, including attractions, events, and practical visitor resources.
• Namur Webcam Live webcam streaming footage from Place d'Armes, allowing viewers to experience the main square of Namur in real time.
• Namur Capitale Quiz Online quiz enabling users to test and expand their knowledge about Namur while learning about the city.
• Ruman Mascot Child-friendly mascot character designed to help children discover Namur as the capital of Wallonia.
• Territorial Marketing Services Territorial marketing services promoting Namur as a creative, collaborative, innovative, and sustainable region, including promotional materials and visual resources.
• International Relations Services Delegated missions including international municipal cooperation, UNESCO Creative Cities network coordination, and international relationship management for Namur.
• Commission Namur Capitale Secretariat Secretariat services for the Commission handling dossiers related to the status and projects of the Walloon capital, including wayfinding signage and event promotion.

Quantifiable outcome

• Network of 300+ members from diverse backgrounds including entrepreneurs, associations, academia, and government
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Ville de NamurcoreStrategic or Co-development PartnerPrimary parent organization and client. NEW serves as the independent collateral organ of the City for territorial marketing. Operates under a management contract (2024-2026) and is responsible for delegated missions including international relations and the Namur Capitale commission.
• Bureau économique de la province (BEP)coreStrategic or Co-development PartnerProvincial economic development organization, partner in implementing the association's strategic plan. Collaborates on economic development initiatives and manages the Crealys Science Park.
• Office du Tourisme de NamurcoreStrategic or Co-development PartnerTourism promotion organization partnering in the context of city promotion missions.
• UNESCO Creative Cities NetworkcoreStrategic or Co-development PartnerInternational network of cities designated for creative excellence. Namur joined in 2021 as a Creative City in Digital Arts. NEW manages the coordination of activities related to this network.
• Wallonie-Bruxelles International (WBI)majorStrategic or Co-development PartnerRegional international cooperation body providing funding through project calls for Namur's international cooperation activities.
• UVCW (Union des Villes et Communes de Wallonie)majorStrategic or Co-development PartnerBelgian municipal federation supporting Namur's international cooperation through communal cooperation mechanisms.
• Commune de Masina (Kinshasa, DRC)majorStrategic or Co-development PartnerStructured partnership with Masina commune in the Democratic Republic of Congo, Namur's priority partner for international communal cooperation.
• Société Royale Sambre et MeuseminorStrategic or Co-development PartnerHistorical society with which NEW collaborates on 'Midis de l'Histoire namuroise' initiative.
• Various NGOs in international cooperationminorStrategic or Co-development PartnerNon-governmental organizations collaborating with Namur in targeted international development projects.
• University of Namur (UNamur)majorStrategic or Co-development PartnerKey academic partner in the Namur region, collaborating on innovation and research initiatives through the Crealys Science Park.
• Gembloux Agro-Bio TechmajorStrategic or Co-development PartnerUniversity partner specializing in agronomic sciences, collaborating on research and technology transfer through the Crealys Science Park.
• TRAKK (Creative Hub)majorStrategic or Co-development PartnerWalloon creative hub initiative supported by EU (FEDER) and Wallonia, hosting startups in the creative economy sector. BEP partnership with KIKK and UNamur.
• KIKK FestivalmajorStrategic or Co-development PartnerInternational digital and creative culture festival bringing 25,000+ attendees from 46 countries to Namur. Partner in TRAKK creative hub.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/namurcapitale
• Instagraminstagram.com/namur_capitale
• LinkedInlinkedin.com/company/namur-europe-wallonie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namur Europe Wallonie