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City of Newberry

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Namestring
City of Newberry
Legal namestring
City of Newberry
Websiteurl
newberryfl.gov
Company typeenum
Private
Founded yearint
1895
Descriptiontext

The City of Newberry is an incorporated municipal government entity founded in 1895 and located in Alachua County, Florida, serving residents within its corporate boundaries under elected leadership (Mayor Tim Marden and a five-member City Commission) and a 69-person staff. It provides a full bundle of essential municipal services: vertically integrated utility operations (electric, potable water, sanitary sewer, garbage collection, recycling, and stormwater management), parks and recreation programs, community development and building permitting, code enforcement, public works, fire services, and public records administration.

Core operational technology is built around an AMI (Advanced Metering Infrastructure) smart meter system deployed across the full residential and commercial meter base, which transmits hourly usage data over a secure private network and feeds a resident-facing CitizenLink utility portal for billing, monitoring, and account management. The utility franchise is supported by an exclusive wholesale power agreement with the Florida Municipal Power Agency (FMPA) and a Rate Stabilization Fund that smooths wholesale power cost volatility. The city has also layered in a broader digital services stack — SmartGov for permitting and licensing, RecDesk and the Newberry Connect mobile app for facility reservations, SeeClickFix for civic issue reporting, Encous for outage reporting, Bid Express for procurement, Municode for codification, and DocuSign for utility service applications — creating a multi-channel resident service platform spanning in-person City Hall, a drive-through window, 24-hour phone support, and online self-service.

The business model is that of a non-tax municipal utility and fee-based service provider rather than a private enterprise: revenue is generated from recurring monthly residential and commercial utility bills (electric, water, sewer, garbage, stormwater) under base rates with a Power Cost Adjustment line item, supplemented by transaction-based fees for building permits, business tax receipts, code enforcement, cemetery site sales, parks and recreation programs, and facility rentals. The primary customer segment is general residents within city limits; secondary segments include vulnerable populations served by the THRIVE health initiative, youth and families using parks and recreation, and local businesses requiring permits and commercial utility service. The city is growing, with active residential development and subdivisions expanding the ratepayer base.

Short descriptiontext

The City of Newberry is a municipal government in Alachua County, Florida, providing integrated electric, water, sewer, and garbage utilities alongside parks, permitting, and community services to residents within its corporate boundaries through a 69-person staff and elected commission.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNewberry, Florida, United States
HQ citystring
Newberry, Florida
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
municipal utility services, city government operations, parks and recreation, building permits licensing, community development
Industry5 codes
1Mayor/City Manager & General Administration
CodeBPAIACAAPrimaryYes
2Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities)
CodeBPAIACAFPrimaryNo
3Parks, Recreation & Cultural Services
CodeBPAIACAIPrimaryNo
4Housing & Neighborhood Services (Local Housing Programs)
CodeBPAIACAJPrimaryNo
5Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives)
CodeBPAIANAEPrimaryNo
NAICS code3 codes
  • Landscaping Services56173
  • Administration of Housing Programs, Urban Planning, and Community Development9251
  • Administration of Urban Planning and Community and Rural Development92512
SIC code5 codes
  • Services-Facilities Support Management Services8744
  • Water Supply4941
  • Sanitary Services4950
  • Refuse Systems4953
  • Water, Sewer, Pipeline, Comm & Power Line Construction1623
Product category
Municipal Government Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Utility Services
TypeSubscription Recurring
Description

Residential and commercial utility services including electric, water, sewer, garbage collection, and stormwater management. Revenue generated through monthly utility bills with base rates and Power Cost Adjustment (PCA) line items.

newberryfl.gov
2Building Permits and Fees
TypeTransaction Fee
Description

Revenue from building permits, business tax receipts, and code enforcement fees collected through the Community Development and Building departments.

newberryfl.gov
3Facility Rentals
TypeTransaction Fee
Description

Rental fees for parks, pavilions, sports fields, and municipal buildings including the Mentholee Norfleet Municipal Building, Freddie Warmack Building, and Martin Luther King Jr. Community Center.

newberryfl.gov
4Cemetery Services
TypeTransaction Fee
Description

Sale of cemetery burial sites and related services at Newberry Cemetery.

newberryfl.gov
5Parks and Recreation Programs
TypeTransaction Fee
Description

Revenue from youth and adult sports programs, summer camps, and recreational activities.

newberryfl.gov
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Others
Pricing details4 tiers
1Residential Utility Deposits
ModelSubscriptionBilling cadenceMonthly
Notes

Deposit for single-family residence varies by meter size. May be partially or entirely waived based on credit and payment history. Contact Customer Service at 352-472-2161 ext 1 for exact amounts.

newberryfl.gov
2Power Cost Adjustment (PCA)
ModelUsage-basedBilling cadenceMonthly
Notes

7.650 cents per kWh included in base rate for wholesale power cost. When actual wholesale power costs exceed base rate, the PCA becomes a charge. The city maintains a Rate Stabilization Fund to level costs throughout the year.

newberryfl.gov
3Cemetery Site Fees
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

1 Site: $600.00 | 4 Sites: $2,100.00 | 8 Sites: $3,600.00. Fees subject to annual change per Commission Resolution.

newberryfl.gov
4Facility Rental Rates
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Mentholee Norfleet Municipal Building (Max 150, 2,765 sq ft), Freddie Warmack Building (Max 100, 1,200 sq ft), Martin Luther King Jr. Community Center (Max 80, 2,500 sq ft). Rates not publicly disclosed - contact Facilities Department for pricing.

newberryfl.gov
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

The City of Newberry is a municipal government that delivers essential public services to residents of Newberry, Florida. Core offerings include electric, water, sewer, garbage, and stormwater utility services; building permits, business licensing, and code enforcement; parks, recreation programs, and facility rentals; public safety via fire department services; and community development planning. The city also operates the THRIVE health and wellness initiative targeting underserved populations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Power Cost Adjustment helps level electricity costs throughout the year even when fuel and power costs may fluctuate, protecting customers from drastic changes
Product and service8 records
1Municipal Utility Services
CategoryUtility Services
2AMI (Advanced Metering Infrastructure) Online Portal
CategoryUtility Technology Platform
3SmartGov Online Permitting and Business Licensing
CategoryPermitting and Licensing
4Facility Rentals
CategoryParks and Recreation
5Newberry Cemetery Burial Sites
CategoryCemetery Services
6Parks and Recreation Programs
CategoryParks and Recreation
7Public Records Request Service
CategoryAdministrative Services
8THRIVE Newberry Health and Wellness Initiative
CategoryCommunity Health Programs
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

FMPA is an Orlando-based wholesale power agency and the City of Newberry's exclusive wholesale electricity supplier. This partnership enables the city to purchase power collectively with other Florida municipal utilities, providing rate stability and access to clean energy resources. The Tri-Party Agreement involves FMPA policies coordinated with the city's utility for net metering services.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeOthers
Description

Wholesale power agency and the city's primary electricity supplier. Not a competing municipality but a critical upstream partner whose services and policies directly shape Newberry's electric utility economics.

TypeDirect peer
Description

Small Alachua County municipality offering similar municipal services and operating its own water and wastewater utility. Comparable in scale and scope of utility and administrative services.

3City of Starke, Florida
TypeDirect peer
Description

Bradford County municipality with similar small-city municipal services, water/wastewater utility, and parks and recreation programming. Comparable scale and operational footprint.

TypeDirect peer
Description

Levy County municipality offering comparable municipal services including utilities, recreation, and building permits. Similar in scale and operating model for a small Florida municipality.

5City of Archer, Florida
TypeDirect peer
Description

Tiny Alachua County municipality with similar small-team municipal operations. Comparable in scale, service mix, and the charter of a single incorporated city in a rural/suburban county.

6City of Ocala, Florida
TypeRegional player
Description

Marion County municipality operating Ocala Electric Utility and water/wastewater services. Comparable municipal utility operator, but substantially larger than Newberry and serves a different adjacent county.

7City of Alachua, Florida
TypeDirect peer
Description

Adjacent small Alachua County municipality providing comparable municipal services including utilities, parks, permits, and code enforcement. Closest match in scale and operating model to the City of Newberry.

8City of Keystone Heights, Florida
TypeDirect peer
Description

Clay County municipality with similar small-team municipal operations across utilities, parks, and permits. Comparable in scale and the structure of a small Florida municipal government.

TypeRegional player
Description

Neighboring Alachua County municipality that operates its own municipal electric, water, and wastewater utility (GRU). Directly comparable as a Florida municipal utility provider, though materially larger and serving a far broader population.

10City of Trenton, Florida
TypeDirect peer
Description

Gilchrist County municipality providing standard small-city municipal services including utilities, parks, and permitting. Comparable in scale and service portfolio.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

City of Newberry

Municipal Government Servicesnewberryfl.gov

The City of Newberry is a municipal government in Alachua County, Florida, providing integrated electric, water, sewer, and garbage utilities alongside parks, permitting, and community services to residents within its corporate boundaries through a 69-person staff and elected commission.

What City of Newberry does

The City of Newberry is an incorporated municipal government entity founded in 1895 and located in Alachua County, Florida, serving residents within its corporate boundaries under elected leadership (Mayor Tim Marden and a five-member City Commission) and a 69-person staff. It provides a full bundle of essential municipal services: vertically integrated utility operations (electric, potable water, sanitary sewer, garbage collection, recycling, and stormwater management), parks and recreation programs, community development and building permitting, code enforcement, public works, fire services, and public records administration.

Core operational technology is built around an AMI (Advanced Metering Infrastructure) smart meter system deployed across the full residential and commercial meter base, which transmits hourly usage data over a secure private network and feeds a resident-facing CitizenLink utility portal for billing, monitoring, and account management. The utility franchise is supported by an exclusive wholesale power agreement with the Florida Municipal Power Agency (FMPA) and a Rate Stabilization Fund that smooths wholesale power cost volatility. The city has also layered in a broader digital services stack — SmartGov for permitting and licensing, RecDesk and the Newberry Connect mobile app for facility reservations, SeeClickFix for civic issue reporting, Encous for outage reporting, Bid Express for procurement, Municode for codification, and DocuSign for utility service applications — creating a multi-channel resident service platform spanning in-person City Hall, a drive-through window, 24-hour phone support, and online self-service.

The business model is that of a non-tax municipal utility and fee-based service provider rather than a private enterprise: revenue is generated from recurring monthly residential and commercial utility bills (electric, water, sewer, garbage, stormwater) under base rates with a Power Cost Adjustment line item, supplemented by transaction-based fees for building permits, business tax receipts, code enforcement, cemetery site sales, parks and recreation programs, and facility rentals. The primary customer segment is general residents within city limits; secondary segments include vulnerable populations served by the THRIVE health initiative, youth and families using parks and recreation, and local businesses requiring permits and commercial utility service. The city is growing, with active residential development and subdivisions expanding the ratepayer base.

City of Newberry firmographics

Firmographics
Name
City of Newberry
Legal name
City of Newberry
Website
https://newberryfl.gov
Company type
Private
Founded year
1895
Operating status
Operating
Headcount range
51–100 employees
Short description
The City of Newberry is a municipal government in Alachua County, Florida, providing integrated electric, water, sewer, and garbage utilities alongside parks, permitting, and community services to residents within its corporate boundaries through a 69-person staff and elected commission.
Ownership category
akta.pro rank

City of Newberry industry classification

Industry
Product category
Municipal Government Services
NAICS
Landscaping Services (56173), Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Urban Planning and Community and Rural Development (92512)
SIC
Services-Facilities Support Management Services (8744), Water Supply (4941), Sanitary Services (4950), Refuse Systems (4953), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
akta.pro primary industry
Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries
Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE)

Keywords

  • Municipal utility services
  • City government operations
  • Parks and recreation
  • Building permits licensing
  • Community development

Where City of Newberry is headquartered

Location

Headquarters

HQ city
Newberry, Florida
HQ country
United States
HQ region
North America

Offices6 records

Markets served

City of Newberry business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

  1. Utility Services: Residential and commercial utility services including electric, water, sewer, garbage collection, and stormwater management. Revenue generated through monthly utility bills with base rates and Power Cost Adjustment (PCA) line items.
  2. Building Permits and Fees: Revenue from building permits, business tax receipts, and code enforcement fees collected through the Community Development and Building departments.
  3. Facility Rentals: Rental fees for parks, pavilions, sports fields, and municipal buildings including the Mentholee Norfleet Municipal Building, Freddie Warmack Building, and Martin Luther King Jr. Community Center.
  4. Cemetery Services: Sale of cemetery burial sites and related services at Newberry Cemetery.
  5. Parks and Recreation Programs: Revenue from youth and adult sports programs, summer camps, and recreational activities.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyResidential Utility Deposits
Usage-basedMonthlyPower Cost Adjustment (PCA)
One time/ perpetual licensePay-as-you-goCemetery Site Fees
One time/ perpetual licensePay-as-you-goFacility Rental Rates

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

City of Newberry product offering

Product offering

Core offering

The City of Newberry is a municipal government that delivers essential public services to residents of Newberry, Florida. Core offerings include electric, water, sewer, garbage, and stormwater utility services; building permits, business licensing, and code enforcement; parks, recreation programs, and facility rentals; public safety via fire department services; and community development planning. The city also operates the THRIVE health and wellness initiative targeting underserved populations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Municipal Utility Services
  • AMI (Advanced Metering Infrastructure) Online Portal
  • SmartGov Online Permitting and Business Licensing
  • Facility Rentals
  • Newberry Cemetery Burial Sites
  • Parks and Recreation Programs
  • Public Records Request Service
  • THRIVE Newberry Health and Wellness Initiative

Quantifiable outcome

  • Power Cost Adjustment helps level electricity costs throughout the year even when fuel and power costs may fluctuate, protecting customers from drastic changes

Companies that use City of Newberry

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles3 records

City of Newberry technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

City of Newberry partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Florida Municipal Power Agency (FMPA)coreStrategic or Co-development PartnerFMPA is an Orlando-based wholesale power agency and the City of Newberry's exclusive wholesale electricity supplier. This partnership enables the city to purchase power collectively with other Florida municipal utilities, providing rate stability and access to clean energy resources. The Tri-Party Agreement involves FMPA policies coordinated with the city's utility for net metering services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

City of Newberry competitors and assessment

Company assessment

Others

  • Florida Municipal Power Agency (FMPA): Wholesale power agency and the city's primary electricity supplier. Not a competing municipality but a critical upstream partner whose services and policies directly shape Newberry's electric utility economics.

Direct peers

  • City of High Springs, Florida: Small Alachua County municipality offering similar municipal services and operating its own water and wastewater utility. Comparable in scale and scope of utility and administrative services.
  • City of Starke, Florida: Bradford County municipality with similar small-city municipal services, water/wastewater utility, and parks and recreation programming. Comparable scale and operational footprint.
  • City of Williston, Florida: Levy County municipality offering comparable municipal services including utilities, recreation, and building permits. Similar in scale and operating model for a small Florida municipality.
  • City of Archer, Florida: Tiny Alachua County municipality with similar small-team municipal operations. Comparable in scale, service mix, and the charter of a single incorporated city in a rural/suburban county.
  • City of Alachua, Florida: Adjacent small Alachua County municipality providing comparable municipal services including utilities, parks, permits, and code enforcement. Closest match in scale and operating model to the City of Newberry.
  • City of Keystone Heights, Florida: Clay County municipality with similar small-team municipal operations across utilities, parks, and permits. Comparable in scale and the structure of a small Florida municipal government.
  • City of Trenton, Florida: Gilchrist County municipality providing standard small-city municipal services including utilities, parks, and permitting. Comparable in scale and service portfolio.

Regional players

  • City of Ocala, Florida: Marion County municipality operating Ocala Electric Utility and water/wastewater services. Comparable municipal utility operator, but substantially larger than Newberry and serves a different adjacent county.
  • City of Gainesville, Florida: Neighboring Alachua County municipality that operates its own municipal electric, water, and wastewater utility (GRU). Directly comparable as a Florida municipal utility provider, though materially larger and serving a far broader population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

City of Newberry social profiles

Digital presence

City of Newberry financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Newberry leadership team

Management profile

Number of profiles

Profiles8 records

City of Newberry funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Newberry M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Newberry

What does City of Newberry do?

The City of Newberry is a municipal government that delivers essential public services to residents of Newberry, Florida. Core offerings include electric, water, sewer, garbage, and stormwater utility services; building permits, business licensing, and code enforcement; parks, recreation programs, and facility rentals; public safety via fire department services; and community development planning. The city also operates the THRIVE health and wellness initiative targeting underserved populations.

Is City of Newberry a public or private company?

City of Newberry is a private company. It is classified as state government owned and is currently operating.

When was City of Newberry founded?

City of Newberry was founded in 1895. It employs 51 to 100 people.

Where is City of Newberry based?

City of Newberry is headquartered in Newberry, Florida, United States, in the North America region.

How does City of Newberry make money?

Five revenue lines are on record. Utility Services are the primary driver. The others are building Permits and Fees, facility Rentals, cemetery Services and parks and Recreation Programs.

Who are City of Newberry's main competitors?

Florida Municipal Power Agency (FMPA) is listed as an others. Direct peers are City of High Springs, Florida, City of Starke, Florida, City of Williston, Florida, City of Archer, Florida, City of Alachua, Florida, City of Keystone Heights, Florida and City of Trenton, Florida. Regional players are City of Ocala, Florida and City of Gainesville, Florida.

Does City of Newberry have an API?

No public API is recorded for City of Newberry.

What industry is City of Newberry in?

City of Newberry's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 56173 and its SIC code is 8744.

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