What New California Coalition does

New California Coalition (NCC) is a California-based nonprofit political advocacy organization, classified as a 501(c)(4) social welfare entity, headquartered in South Pasadena with operations centered on state-level policy. Its stated mission is to unite politically moderate, middle- and working-class Californians and small businesses around pragmatic, non-partisan policy solutions to housing affordability, homelessness, water and energy, jobs, and public safety. NCC serves two primary constituencies: moderate California voters described as politically voiceless and seeking common-sense solutions, and roughly 100,000 California small businesses aligned with its reform agenda. Geographic coverage spans California with explicit regional chapters in San Francisco, Los Angeles, Fresno, and Santa Rosa.

NCC's core 'products' are policy and engagement programs rather than software. These include the Bear Essentials weekly newsletter, six policy task forces (Energy, Homelessness, Housing, Middle Income Jobs, Water, and Regulatory Reform), structured policy documents such as the Ten-Point Housing Affordability Plan targeting 2.5 million units by 2030 and an Economic Development plan, and a Share Your Story citizen video testimonial platform. Its underlying technology is a proprietary voter data engine used to identify and activate moderate voters; the organization also operates Partner and Investor membership tiers for businesses and individuals. The data engine and grassroots infrastructure are the closest analogue to a technology platform, although no AI/ML specifics, integrations, or APIs are disclosed.

NCC's business model is donation-funded rather than revenue-generating. It raises funds through individual donations at suggested levels of $25 monthly recurring or $100 one-time, pay-what-you-want contributions, and higher-tier Partner and Investor memberships. There are no disclosed revenue figures, no funding rounds, and no institutional investors. Go-to-market is community-led: grassroots organizing through regional chapters, task forces, partner calls with elected officials, social channels (Facebook, Instagram, YouTube), and earned media. Documented strategic outcomes include advocacy contributing to AB 2288 (PAGA reform) signed by Governor Newsom, passage of Proposition 1 ($6.38 billion mental health bond), and inclusion of NCC-backed policies in California budget revisions.

Name

New California Coalition

Legal name

New California Coalition

Website

https://newcaliforniacoalition.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New California Coalition is a California-based nonprofit advocacy organization that unites moderate voters and small businesses to advance pragmatic policy on housing, homelessness, water, energy, and jobs. It operates via a proprietary voter data engine, a weekly newsletter, six policy task forces, and a coalition of state and regional chambers of commerce.

Ownership category

akta.pro rank

Product category

Political Advocacy and Civic Engagement

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Political advocacy services
• Grassroots voter mobilization
• Policy reform coalition
• Nonprofit civic engagement
• Community organizing platform

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Membership Contributions: The organization raises funds through donations, with suggested amounts of $25 monthly or $100 one-time contributions. They also offer Partner and Investor membership tiers for businesses and individuals seeking to support their policy agenda.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New California Coalition is a nonprofit political advocacy organization that mobilizes moderate California voters and small businesses to advance common-sense policy solutions on housing affordability, homelessness, water, energy, jobs, and regulatory reform. Its core deliverables include the Bear Essentials weekly newsletter, six issue-specific Policy Task Forces, Partner and Investor membership programs, Regional Chapters for grassroots organizing, and a proprietary voter data engine used to identify and activate its member base.

Product overview

New California Coalition is a political advocacy organization, not a technology product company. It offers a suite of engagement programs including the Bear Essentials newsletter (weekly California policy news), Policy Task Forces (six specialized groups on housing, homelessness, water, energy, jobs, and regulatory reform), Partner and Investor membership programs, and a Share Your Story video testimonial platform. The coalition also publishes formal policy documents including an Economic Development Plan, Ten-Point Housing Affordability Plan (targeting 2.5 million units by 2030), Housing Production Policy, and Business Retention Policy. Regional chapters provide grassroots organizing infrastructure statewide.

Differentiator

Problem solved

Functional benefit

Products and services

• Bear Essentials Newsletter
• Policy Task Forces
• Partner Program
• Investor Program
• Regional Chapters
• NCC Ten-Point Plan for Housing Affordability Formal policy framework aiming to build 2.5 million housing units in California by 2030 through regulatory reform and streamlined development, published for public and policymaker consumption.

Quantifiable outcome

• Policy influence with Governor's office - NCC policies incorporated into California budget revisions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and regional.

• Coachella Valley PartnershipcoreStrategic or Co-development PartnerStrategic partnership with the Coachella Valley Partnership, represented by Interim CEO Laura James. The partnership focuses on supporting small businesses, spur economic prosperity, and create opportunities for middle-class achievement in the Coachella Valley region.
• UNITE-LAcoreStrategic or Co-development PartnerPartnership with UNITE-LA, a nonprofit focused on Latina empowerment and economic mobility. Senior Vice President Sonia Campos-Rivera featured as NCC partner, working on economic opportunities for students and families from cradle to career.
• Bay Area CouncilcoreStrategic or Co-development PartnerLong-standing partnership with Bay Area Council, led by President & CEO Jim Wunderman (also NCC Co-Founder and Board Chair). Bay Area Council represents major employers in the region on policy issues.
• California Chamber of CommercemajorStrategic or Co-development PartnerCoalition partner including President & CEO Jennifer Barrera. California Chamber of Commerce business leaders support NCC's policy agenda, particularly around homelessness and economic development.
• California Retailers AssociationmajorStrategic or Co-development PartnerPartnership with California Retailers Association, represented by President & CEO Rachel Michelin. Retailers impacted by homelessness and retail crime support NCC's advocacy.
• California Restaurant AssociationmajorStrategic or Co-development PartnerPartnership with CRA led by President & CEO Jot Condie. Restaurants on front lines of homelessness impacts support NCC's policy approach.
• BizFedcoreStrategic or Co-development PartnerPartnership with BizFed (Los Angeles County business federation), with CEO Tracy Hernandez also serving as NCC CEO. BizFed represents hundreds of businesses across LA County.
• Los Angeles Area Chamber of CommercemajorStrategic or Co-development PartnerPartnership with L.A. Area Chamber of Commerce led by President & CEO Maria S. Salinas. Supports NCC's homelessness and housing policy agenda.
• San Gabriel Valley Economic PartnershipregionalStrategic or Co-development PartnerRegional partnership with San Gabriel Valley Economic Partnership led by President & CEO Luis Portillo.
• San Diego County Lodging AssociationregionalStrategic or Co-development PartnerRegional partnership in San Diego led by Executive Director Fred Tayco, focused on hospitality industry and tourism economic impacts.
• Downtown San Diego PartnershipregionalStrategic or Co-development PartnerRegional partnership with Downtown San Diego Partnership led by President & CEO Betsy Brennan, focused on urban homelessness and cleanliness.
• Oakland Metropolitan Chamber of CommerceregionalStrategic or Co-development PartnerRegional partnership in Oakland led by President & CEO Barbara Leslie, with focus on housing insecurity and small business needs.
• San Jose Chamber of CommerceregionalStrategic or Co-development PartnerRegional partnership led by President & CEO Leah Toeniskoetter, focused on encampment solutions and business environment.
• Greater Riverside Chambers of CommerceregionalStrategic or Co-development PartnerRegional partnership led by President & CEO Nicholas Adcock, focused on Inland Empire growth and business prosperity.
• Greater Bakersfield ChamberregionalStrategic or Co-development PartnerRegional partnership in Central Valley led by Janelle Capra, President & CEO, focused on homelessness and prosperity issues.
• California Hotel & Lodging AssociationmajorStrategic or Co-development PartnerStatewide partnership with California Hotel & Lodging Association led by CEO & President Lynn S. Mohrfeld.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Forward: Nonprofit civic reform organization advocating for cross-partisan governance and practical California policy solutions. Directly comparable to NCC's non-partisan pragmatic positioning and focus on common-sense political reform in Sacramento.
• California Business Roundtable: Statewide CEO-led business policy organization focused on California's long-term economic competitiveness, housing, and workforce issues. Directly comparable mission to NCC's pragmatic business coalition framing on California policy reform.
• Bay Area Council: Regional business-policy advocacy organization led by Jim Wunderman, who is also NCC's Co-Founder and Board Chair. Operates as a direct institutional peer on California legislative advocacy, particularly Bay Area housing, homelessness, and economic competitiveness policy.
• BizFed (Los Angeles County Business Federation): LA County business federation led by Tracy Hernandez, who also serves as NCC CEO. Functions as a direct institutional peer on California policy advocacy, particularly housing affordability, homelessness, and business climate issues across the LA region.
• UNITE-LA: Los Angeles nonprofit focused on economic mobility and workforce policy, and an explicit NCC partner (SVP Sonia Campos-Rivera). Comparable as a mission-driven California policy advocacy nonprofit working on economic opportunity and community outcomes.
• California Civic Engagement Project: Nonpartisan civic engagement organization advancing voter participation and responsive governance in California. Comparable mission as an advocacy organization working to give moderate and underrepresented voters a stronger voice in state politics.
• Common Cause California: State affiliate of national civic reform nonprofit focused on democracy, voting access, and government accountability in California. Comparable as a civic participation and political reform advocacy organization with a state-level California focus.

Broad incumbents

• California Chamber of Commerce: California's largest broad-based business advocacy organization; an explicit NCC coalition partner (CEO Jennifer Barrera). Directly comparable as a statewide advocacy body representing California employers on legislative issues including homelessness and economic development.

Regional players

• Silicon Valley Leadership Group: Bay Area tech-industry advocacy organization that lobbies Sacramento on housing, transportation, and workforce issues. Comparable as a business-led policy advocacy coalition targeting the same California legislative outcomes NCC prioritizes, but focused on the Silicon Valley region.

Emerging players

• FWD.us: Tech-aligned advocacy organization pushing for bipartisan immigration, criminal justice, and education reform. Comparable as a moderate, results-oriented policy advocacy coalition that explicitly rejects partisan extremes to achieve legislative wins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMXHrY3fQmPuENGxDk6TyWg
• Facebookfacebook.com/newcaliforniacoalition
• Instagraminstagram.com/newdayca
• LinkedInlinkedin.com/company/new-california-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New California Coalition