Aston Martin Newcastle

What Aston Martin Newcastle does

Aston Martin Newcastle is an authorised luxury automotive dealership located at Cobalt Park Way, Silverlink, Newcastle-Upon-Tyne, operating under the Stoneacre Motor Group umbrella (legal entity DecideBloom Ltd, a UK private limited company authorised and regulated by the FCA). The dealership has held the Aston Martin franchise for the Newcastle region since 2016 and sells the marque's complete new vehicle portfolio — Vantage (coupe, roadster, S), DB12 (coupe, Volante, S), Vanquish (coupe, Volante), DBX 707, DBX S, and Valhalla — alongside certified pre-owned vehicles under the Timeless programme.

The business operates a single physical showroom with a regional field-sales motion, serving high-net-worth individuals across North East England and occasionally further afield (evidence includes transactions with customers based in Essex and Kent). Core product surface includes new and pre-owned vehicle sales, factory-trained servicing and MOT testing, genuine parts and accessories, extended warranty products, vehicle finance, part-exchange valuation, and the Q by Aston Martin bespoke commissioning programme.

Revenue is generated through five streams: new vehicle sales, pre-owned vehicle sales, finance commissions, recurring servicing/maintenance contracts, and parts/accessories sales. The dealership benefits from Aston Martin's brand prestige and exclusive territorial rights but has no proprietary technology, no disclosed financial metrics, and operates from a single showroom location with named sales advisors (Keith Penman, James, Malcolm Ross, Sam) and technicians (Yousaf) executing personalised handover and aftersales experiences.

Name

Aston Martin Newcastle

Legal name

DecideBloom Ltd

Website

https://newcastleastonmartin.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Aston Martin Newcastle is an authorised Aston Martin dealership in Newcastle-Upon-Tyne, operated by Stoneacre Motor Group since 2016, selling new and pre-owned luxury vehicles, finance, servicing, parts, and bespoke commissioning to high-net-worth individuals across North East England.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle-Upon-Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Aston Martin vehicles including Vantage, DB12, DB12 Volante, Vanquish, Vanquish Volante, DBX 707, DBX S, Valhalla, Vantage S, and DB12 S models.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned Aston Martin vehicles through the Timeless programme and general used car inventory.
3. Finance Services: Automotive financing solutions for vehicle purchases including various finance and lease packages.
4. Servicing and Maintenance: Factory-trained technician services for vehicle maintenance, MOT testing, extended warranties, and routine servicing.
5. Parts and Accessories: Sale of genuine Aston Martin parts and accessories for vehicle maintenance and personalisation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aston Martin Newcastle is an authorised dealership that sells new Aston Martin vehicles (Vantage, DB12, Vanquish, DBX 707/S, Valhalla and derivatives), certified pre-owned vehicles through the Timeless programme, and provides supporting finance, factory-trained servicing, MOT testing, genuine parts and accessories, extended warranty, and Q by Aston Martin personalisation. The dealership delivers the full ownership lifecycle from sale through aftersales to part-exchange for high-net-worth buyers in North East England.

Product overview

Aston Martin Newcastle is an authorized Aston Martin car dealership operated by Stoneacre Motor Group, offering a complete portfolio of new and pre-owned luxury sports cars and SUVs. The core product lineup includes the Vantage sports car (coupe, roadster, and S variants), DB12 super tourer (coupe, Volante, and S variants), Vanquish flagship grand tourer (coupe and Volante), DBX performance SUV (707 and S variants), and the Valhalla hypercar. Supporting the vehicle sales, the dealership provides integrated services including vehicle finance, factory-trained servicing and MOT, authentic parts and accessories, extended warranty programs, and the Q by Aston Martin bespoke customization program. The Timeless certified pre-owned program offers quality-assured used vehicles. This dealership model combines vehicle sales with comprehensive after-sales support to serve the complete ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Aston Martin Vantage (Coupe) New Aston Martin Vantage coupe sports car with V8 engine, positioned as the entry-level Aston Martin sports car, offered to individual buyers and enthusiasts for driving and ownership.
• Aston Martin Vantage Roadster Open-top convertible variant of the Vantage sports car offering the same performance with a roadster driving experience, offered to individual luxury buyers.
• Aston Martin Vantage S Enhanced performance coupe variant of the Vantage with upgraded specifications and sport-focused features, offered to enthusiast buyers seeking sharper dynamics.
• Aston Martin DB12 Coupe variant of the DB12 super tourer combining luxury grand touring with performance, offered to affluent buyers seeking a daily-driver GT.
• Aston Martin DB12 Volante Convertible Volante variant of the DB12 super tourer offering open-top luxury grand touring for individual luxury buyers.
• Aston Martin DB12 S Enhanced performance variant of the DB12 super tourer with upgraded specifications, offered to performance-oriented luxury buyers.
• Aston Martin Vanquish Flagship V12 grand tourer representing the zenith of Aston Martin's design and engineering, offered to ultra-high-end luxury buyers.
• Aston Martin Vanquish Volante Convertible Volante variant of the Vanquish flagship grand tourer offering open-top luxury and V12 performance for affluent buyers.
• Aston Martin DBX 707 High-performance V8-powered SUV combining sports car performance with SUV practicality, offered to luxury SUV buyers seeking performance.
• Aston Martin DBX S Enhanced performance variant of the DBX SUV with upgraded specifications, offered to luxury SUV buyers seeking maximum performance.
• Aston Martin Valhalla Mid-engine hybrid hypercar representing peak Aston Martin engineering mastery, offered to ultra-high-net-worth collectors and performance enthusiasts.
• Aston Martin Timeless Certified Pre-Owned Certified pre-owned programme offering carefully selected used Aston Martin vehicles with warranty coverage and quality standards, for buyers seeking factory-backed used Aston Martin ownership.
• Vehicle Finance Financing and leasing solutions for purchasing new and pre-owned Aston Martin vehicles, arranged for individual buyers.
• Vehicle Servicing and Maintenance Factory-trained technician maintenance and repair services for Aston Martin vehicles, including routine servicing and warranty work, for existing Aston Martin owners.
• MOT Testing Official MOT testing services for Aston Martin vehicles meeting UK vehicle inspection requirements, for Aston Martin owners needing statutory testing.
• Parts and Accessories Authorised supply of genuine Aston Martin parts and accessories with professional fitting by accredited technicians, for Aston Martin owners needing maintenance or personalisation parts.
• Extended Warranty Extended warranty coverage options for Aston Martin vehicles beyond standard warranty periods, for owners seeking continued protection.
• Q by Aston Martin Personalisation Official Aston Martin bespoke personalisation programme allowing buyers to configure unique specifications and exclusive features on their new Aston Martin.
• Vehicle Valuation and Part-Exchange Expert vehicle valuation and part-exchange assessment for owners looking to sell or trade their Aston Martin against a new purchase.

Quantifiable outcome

• 98% customer rating on Google

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stoneacre Motor GroupcoreChannel Partner/ Reseller/ DistributorAston Martin Newcastle is operated by Stoneacre Motor Group, an authorised Aston Martin dealership group. Stoneacre provides the operational infrastructure, digital platform, and corporate backing for the dealership. The group operates multiple automotive franchises across the UK.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• JCT600 Aston Martin (Leeds): Authorized Aston Martin dealer in Leeds operated by the JCT600 multi-franchise group. Comparable as a regional authorized Aston Martin franchise in Northern England offering new/used sales, servicing, and finance.
• H.R. Owen Aston Martin Mayfair: Long-established authorized Aston Martin dealer in Mayfair, London, operated by H.R. Owen luxury dealer group. Comparable as an authorized franchise selling the full Aston Martin range alongside other ultra-luxury marques.
• Rybrook Aston Martin (Manchester / multi-site): Authorized Aston Martin dealer group operating multiple franchise locations in the UK. Directly comparable as another multi-site authorized Aston Martin retailer offering the same model lineup, finance packages, and after-sales services.

Regional players

• Porsche Centre Newcastle (JCT600 / Inchcape): Authorized Porsche dealer serving the same North East region with new Cayenne/Macan/911 sales and a strong aftersales operation. Comparable as a regional luxury/sportscar authorized franchise with overlapping customer base.
• McLaren Manchester / McLaren Retailers UK: Authorized McLaren retailer serving UK supercar buyers with new and pre-owned sales, servicing, and bespoke options. Comparable as a single-marque authorized supercar franchise in the UK with similar customer profile and service structure.

Broad incumbents

• Rolls-Royce Motor Cars Newcastle (H.R. Owen): Authorized Rolls-Royce dealership serving the North East. Comparable as an ultra-luxury single-brand franchised retailer competing for the same high-net-worth customers in the same regional catchment.
• Bentley Newcastle (Stoneacre): Stoneacre-operated Bentley dealership in the same North East region. Comparable as a same-parent luxury franchise targeting similar affluent buyer segments with parallel sales, finance, and after-sales offerings.
• Sytner Nottingham (BMW/MINI luxury): Major UK luxury and premium automotive retailer operating multi-brand showrooms. Comparable as a large authorized dealer group with similar finance, servicing, and parts operations across premium/luxury franchises.
• Ferrari North Europe / Charles Hurst Ferrari: Authorized Ferrari dealer in Northern Ireland/UK serving affluent enthusiasts. Comparable as a single-brand authorized luxury/exotic franchise with parallel sales, pre-owned, servicing, and personalization programmes.
• Lamborghini Leeds (JCT600): Authorized Lamborghini dealer in Leeds operated by JCT600. Comparable as a regional authorized exotic/super-scar franchise targeting similar high-net-worth customers in Northern England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/aston-martin-newcastle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aston Martin Newcastle