North End Womens Centre

Name

North End Womens Centre

Legal name

North End Women's Centre

Website

https://newcentre.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

North End Women's Centre is a Winnipeg-based registered charity and longest-running inner-city women's resource centre, serving women and gender-diverse folks (80% Indigenous) through drop-in services, transitional housing, counselling, cultural programming, and a social enterprise thrift store.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Community Housing Services (624229), Other Residential Care Facilities (6239)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Women's resource centre
• Community social services
• Transitional housing
• Drop-in resource centre
• Indigenous cultural programming

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Grant Funding: NEWC receives program and operating funds from short-term grants including Family Violence Prevention Program of the Province of Manitoba, United Way of Winnipeg, Winnipeg Housing and Homeless Initiative, Public Safety Canada, and Canadian Women's Foundation.
2. Individual Donations: The organization relies on monetary donations from individuals to fill gaps that funding creates. They accept cash, cheque, etransfer, and online donations through CanadaHelps.
3. Up Shoppe Social Enterprise: The Up Shoppe is a thrift store that sells donated clothing at reasonable prices. Proceeds support NEWC programming while reducing environmental waste.
4. Merchandise Sales: NEWC sells branded merchandise including t-shirts, hoodies, and tote bags through their online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

North End Women's Centre operates as a multi-service community resource centre providing low-barrier drop-in services, transitional housing, free counselling, Indigenous cultural and ceremony programming, harm reduction support, parenting and family programs, and system advocacy (including CFS navigation) to women and gender-diverse folks in Winnipeg's North End. The organization also runs The Up Shoppe, a social enterprise thrift store whose proceeds support programming, and sells branded merchandise online.

Product overview

North End Women's Centre (NEWC) is Winnipeg's longest-running inner-city women's centre, established in 1984 and located at 394 Selkirk Avenue. The organization operates as a multi-service community resource centre offering a comprehensive suite of programs organized into three main service areas: Community Support (Drop-In/Resource Centre), Housing Support (Transitional Housing, Community Housing, Coordinated Access, The Up Shoppe social enterprise), and Community Healing & Wellness (Counselling, Advocates, Culture & Ceremony, Parenting & Family, Volunteer Program, and specialized programs like Addictions Continuing and Ongoing Recovery, Come As You Are support group, Financial Empowerment, and Settlement services). The organization also operates a retail merchandise store selling commemorative apparel. NEWC serves women and gender-diverse folks in Winnipeg's culturally-rich North End, with approximately 80% of participants being Indigenous.

Differentiator

Problem solved

Functional benefit

Brands

• The Up Shoppe: A social enterprise thrift shop operated by North End Women's Centre that accepts donations of clothing to resell at reasonable cost to community, profits support NEWC programming while reducing environmental waste
• Come As You Are
• Buffalo Gals (formerly Mishkode Bizhiki Anishinaabek)
• Kookums Group
• Transitional Housing Project

Products and services

• Drop-In/Resource Centre A welcoming, low-barrier space for women and gender-diverse folks to rest, connect, and access essential supports including snacks, menstrual supplies, harm reduction supplies, phone, washroom, and staff interaction. Open Mon/Tues/Thurs/Fri 9:30-3:30pm and Wednesdays 12-3:30pm at 394 Selkirk Avenue.
• Transitional Housing Six furnished bedrooms at Chriss Tetlock Place providing supportive transitional housing for unsheltered women and gender-diverse folks, with access to counselling, life skills workshops, advocates, and Elders and knowledge keepers.
• Community Housing Program Housing placement support and skill development for women and gender-diverse folks who are chronically, episodically, or at risk of homelessness, including housing loss prevention and life skills development.
• The Up Shoppe A social enterprise thrift store at 382 Selkirk Avenue accepting clothing donations to resell at affordable prices, with proceeds supporting NEWC programming while reducing environmental waste. Accepts donations Tues-Thurs 9:30-4pm and Fridays 9:30-3pm.
• Coordinated Access (Access Point) Coordinated access point for individuals facing homelessness to access intake, sharing processes, and support through staff using a shared information system.
• Counselling Program Individual and drop-in counselling services free of charge for women and gender-diverse folks aged 18+, including sharing circles on grief, wellness, and gender-based violence, and the Come As You Are substance use support group.
• Advocates Advocates helping participants navigate the child welfare system (CFS), eviction prevention, and other systems.
• Culture & Ceremony Cultural programming including cultural activity workshops, community access to medicines, weekly drumming group, monthly full moon ceremony, and quarterly solstice and equinox ceremonies. Serves the 80% Indigenous participants.
• Parenting & Family Program Program supporting participants to improve caregiving skills through one-on-one sessions with caregivers and group programming.
• Addictions Continuing and Ongoing Recovery Program Addictions continuing and ongoing recovery program providing holistic aftercare for women who have experienced violence, combining traditional healing methods with informational and healing sessions.
• Come As You Are Support Group Support group for folks who use substances, featuring the Come As You Are logo and fundraising website shop, with associated zine called 'Wednesdays' containing art collages and poetry.
• Financial Empowerment Financial empowerment initiatives supporting low-income women including tax clinic, money management workshops, and financial events.
• Settlement/Newcomer Program

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Red Response TeamcoreStrategic or Co-development Partner · 1 January 2026Indigenous-led, survivor-centred outreach team providing overdose monitoring support at NEWC's Selkirk Avenue location through end of August 2026.
• Ka Ni Kanichihk's Go Ask Auntie ProgramminorStrategic or Co-development Partner · 1 January 2023Partnership for STBBI (Sexually Transmitted Blood-Borne Infections) prevention and care outreach to NEWC community members.
• Aboriginal Health & Wellness Centre's Bimaajihowin Mobile Outreach CliniccoreStrategic or Co-development Partner · 1 January 2023Bi-weekly low-barrier onsite STBBI testing and treatment, wound care, immunizations, and holistic wellness services at NEWC. Partnership expanded in 2024 for regular testing and treatment services.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Osborne House: Winnipeg shelter for women and children fleeing domestic violence. Comparable as a Winnipeg women's-focused organization providing emergency and transitional housing with wraparound supports, serving a similar client base.
• Main Street Project: Winnipeg organization providing shelter, housing, and harm reduction services. Comparable as a Winnipeg inner-city service provider operating drop-in, shelter/transitional housing, and harm reduction programming for vulnerable populations.
• Aboriginal Health & Wellness Centre of Winnipeg: Winnipeg Indigenous health and wellness organization. Comparable as an Indigenous-led Winnipeg service provider; NEWC partners with AHWC's Bimaajihowin Mobile Outreach Clinic to deliver bi-weekly onsite clinical services.
• North Point Douglas Women's Centre: Winnipeg women's resource centre serving the North Point Douglas neighbourhood. Directly comparable as another Winnipeg inner-city women's centre; NEWC's Executive Director Cynthia Drebot previously led this organization before joining NEWC.
• Ka Ni Kanichihk: Winnipeg Indigenous women's resource centre providing cultural programming, healing, and community services. Directly comparable as a Winnipeg-based Indigenous women's services organization; NEWC partners with Ka Ni Kanichihk's Go Ask Auntie Program for STBBI outreach.
• YWCA Winnipeg: Winnipeg women's services organization providing housing, employment, and wellness programming. Comparable as a fellow Winnipeg women's centre offering drop-in, housing, and community support services to women and gender-diverse people, although with broader program scope.
• Ikwe-Widdjiitiwin: Winnipeg Indigenous women's shelter and resource centre. Comparable as an Indigenous-led Winnipeg organization providing emergency shelter, transitional housing, and culturally grounded support services for women and children fleeing violence.

Broad incumbents

• Canadian Women's Foundation: National women's funding and advocacy organization. Comparable as a national-scale funder (currently funding NEWC's Addictions Continuing and Ongoing Recovery Program) and broader women's-sector advocate rather than a direct service provider.
• End Homelessness Winnipeg: Winnipeg cross-sector organization coordinating community response to homelessness. Comparable as a broader system-level actor in Winnipeg's homelessness and housing ecosystem in which NEWC operates.

Others

• United Way Winnipeg: Major Winnipeg funder of social services including NEWC's core operations. Comparable as a key institutional funding partner and sector convenor rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northendwomenscentre
• Instagraminstagram.com/northendwomenscentre
• LinkedInlinkedin.com/company/north-end-womens-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North End Womens Centre