NEWCOM L'OBJET PUB

What NEWCOM L'OBJET PUB does

NEWCOM L'OBJET PUB is a French B2B distributor of personalized promotional products and corporate gifts, founded in 1993 and headquartered in France. The company sources merchandise from a portfolio of recognized brands — including Lexon, BIC, Opinel, Victorinox, Xoopar, and Baladeo — and applies in-house marking and customization (printing, engraving, embroidery) through a dedicated workshop before fulfillment. It serves enterprise and mid-market buyers across sectors such as luxury (Dior), automotive (Volvo), marketplaces (Leboncoin), insurance (Malakoff Humanis), retail (Boulanger), and public administration (Crous, Port de Dunkerque).

The business operates through 6 regional agencies across France, supplemented by an E-boutique Solution digital channel for smaller or transactional orders. Its go-to-market is sales-led and inside-sales-driven with quote-based pricing rather than fixed catalog SKUs, which is consistent with the customization-heavy nature of the product. Specialized offerings include a Made in France line, an Eco-responsables line, and an Agricado sub-brand targeting the agricultural sector. The firm is privately held, holds EcoVadis Bronze 2025 certification, and delivers commercially to Belgium, Luxembourg, and Switzerland in addition to its core French market. The company reports 11-50 employees and a 4.9/5 rating across 244 reviews, with no disclosed funding rounds.

Name

NEWCOM L'OBJET PUB

Legal name

NEWCOM L'OBJET PUB

Website

https://newcom-fr.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

French B2B distributor of personalized promotional products and corporate gifts, operating 6 regional agencies with in-house customization and serving enterprise buyers across multiple industries via a quote-based sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

ANZIN (VALENCIENNES)

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Promotional Products Sales: One-time sales of customized promotional objects and textiles. Products include bags, drinkware, writing instruments, tech accessories, apparel, and home items. Pricing is volume-based with tiered discounts. Technical fees of 60€ apply per order for marking setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NEWCOM L'OBJET PUB sells customized promotional objects and advertising textiles to businesses. Its catalog spans textiles, bags, drinkware, writing instruments, high-tech accessories, kitchenware, lighting, signage/POS, trophies, safety tools, umbrellas, and welcome packs, available with screen printing, embroidery, laser engraving, sublimation, or tampography. Orders are quote-based, with a 60€ technical marking fee, volume-tiered discounts, and 24-hour response. The company runs 6 French agencies and delivers to France, Belgium, Luxembourg, Switzerland, and overseas territories.

Product overview

NEWCOM L'OBJET PUB is a French company specializing in personalized promotional items (goodies) and advertising textiles, with over 30 years of expertise. The company operates as a product portfolio rather than a unified software platform, offering: advertising textiles (T-shirts, polos, jackets, caps), writing and office supplies (pens, notebooks), bagagerie (bags, backpacks, coolers), drinkware (water bottles, mugs), high-tech accessories (headphones, speakers, chargers), lighting products (table lamps, outdoor lamps), kitchen accessories (cutting boards, corkscrews), signage and POS materials, eco-friendly products, and Made in France items. The portfolio includes branded products from partners like Lexon, Victorinox, Xoopar, Baladeo, and Opinel, as well as proprietary sub-brands like Agricado for agricultural sector. The company offers customization services through techniques including screen printing, laser engraving, embroidery, and pad printing, with marking performed in their French workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Agricado: Specialized collection of customizable objects for farmers and agricultural professionals
• AGP

Products and services

• Textile publicitaire (Advertising Textiles) Personalized textile merchandise including T-shirts, polos, jackets, caps, scarves, hoodies, sweatshirts, fleeces, softshell vests, parkas, and sportswear, customized via embroidery, screen printing, and other marking techniques. Targeted at corporate branding, employee uniforms, and event merchandising for B2B customers.
• Écriture & Bureau (Writing & Office) Custom advertising writing instruments and office supplies, including personalized pens (BIC Cristal, metal pens, 4-color pens, pencils), notebooks, calendars, mouse pads, sticky notes, document holders, and desk lamps for corporate branding and gifting.
• Bagagerie & Tote bag (Bags & Tote Bags) Personalized bags including custom backpacks, tote bags, cooler bags, travel bags, laptop sleeves, bum bags, toiletry bags, and card holders for corporate events, welcome kits, and trade shows.
• Drinkware Personalized drinkware including insulated bottles, sports bottles, infuser bottles, graduated bottles, tumblers, custom glasses, mugs, and carafes, suitable for employee gifts and event giveaways.
• High-Tech & Horlogerie (High-Tech & Watches) Custom tech accessories including branded headphones, Bluetooth speakers, USB cables, wireless induction chargers, power banks, smartwatches, classic watches, alarm clocks, wall clocks, and USB keys for corporate tech gifting.
• Luminaire personnalisé (Custom Lighting) Personalized lamps and lighting products from design brands including Lexon (Mina Sunrise), Vinga, and Xoopar — covering table lamps, outdoor lamps, and design lighting for premium corporate gifts.
• Goodies utiles (Useful Goodies) Practical promotional items including personalized fans, learning disks, folding fans, sunglasses, supporter flags, stress balls, plush stress toys, pins, keychains, lighters, lanyards, badges, bracelets, water bottles, chocolates, and pocket ashtrays for event giveaways.
• Signalétique & PLV (Signage & POS) Advertising display and point-of-sale materials including roll-ups, kakemonos, beach flags, banners, advertising tents and domes, promotional counters, table covers, chiliennes, and parasols for trade shows and retail.
• Trophée & Médaille (Trophies & Medals) Customized trophies and medals for corporate events, recognition ceremonies, and internal awards programs.
• Outil, sécurité & santé (Tools, Safety & Health) Custom safety and utility items including personalized knives, flashlights, reflective accessories, and first aid kits for corporate safety programs and outdoor brand merchandise.
• Agricado Specialized product line for the agricultural industry offering customized work clothing, tools, and farming accessories marketed to farmers, agricultural cooperatives, and agribusinesses. Includes brands such as Massey Ferguson and Dekalb.
• Welcome Pack & Box cadeaux (Welcome Kits and Gift Boxes) Custom welcome kits and gift boxes for employee onboarding, employer branding programs, and corporate gifting, including CSE-style boxes and curated thematic gifts.
• Eco-responsables (Eco-Friendly Products) Environmentally responsible promotional items made from recycled, sustainable, or biodegradable materials across all product lines, supporting buyer ESG commitments.
• Made in France Collection Promotional products manufactured in France, certified for origin and craftsmanship, including textiles and accessories made in French workshops.
• CSE Solutions (Works Council Solutions) Corporate committee (CSE) gift solutions including gift cards, wellness boxes, and food hampers packaged for works council employee benefit programs across French enterprises.
• Goodies sur-mesure (Custom-Made Goodies) Bespoke promotional items manufactured in Europe to specific corporate requirements, supporting unique branding and design briefs beyond catalog offerings.

Quantifiable outcome

• 81% of promotional objects are kept and used by recipients
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LexoncoreOthersPreferred brand partner for design-oriented tech and lifestyle products including lamps, speakers, and accessories. Newcom offers extensive Lexon catalog with customization options.
• BICcoreOthersBrand partner for writing instruments including the iconic BIC Cristal pen. Newcom offers customized BIC pens as promotional items.
• OpinelcoreOthersFrench cutlery brand partnership offering Opinel knives and multi-tools as premium corporate gifts. Products include Opinel N°10 with integrated corkscrew.
• VictorinoxcoreOthersSwiss Army knife and professional tool brand partnership. Newcom offers Victorinox rescue tools and knives as high-end promotional items.
• XooparcoreOthersTech accessory brand partnership for Bluetooth speakers and innovative tech products. Newcom offers customized Xoopar products.
• BaladeocoreOthersOutdoor and knife brand offering practical tools, corkscrews, and camping accessories. Eco-responsible products made with environmental considerations.
• 2FPCO (Fédération de l'Objet Média)minorOthersIndustry federation membership demonstrating commitment to professional standards in promotional objects industry.
• Vélo Club de RoubaixminorOthersSports sponsorship partnership with local cycling club.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Quality Logo Products: US-based online promotional products distributor offering 1000s of decorated items across apparel, drinkware, writing, and tech. Direct competitor in branded merchandise distribution with a similar 1000+ SKU approach, but operates a faster self-serve e-commerce model compared to Newcom's quote-only flow.
• Crestline Promotional Products: US-based promotional products distributor offering a broad catalog of decorated merchandise to corporate clients with both e-commerce and account-management sales. Comparable in custom goods range and B2B focus, though larger and with stronger self-serve digital ordering.
• 4imprint: UK-headquartered, publicly listed direct distributor of promotional products with a large e-commerce checkout model. Highly comparable to Newcom's catalog breadth and B2B promotional merchandise focus, but operates at much larger scale and with instant self-serve ordering.
• Boundless (Boundless Network): US-focused promotional products and branded merchandise distributor with corporate gifting and kitting capabilities. Comparable to Newcom in offering decorated merchandise across categories including drinkware, apparel, and tech accessories for enterprise clients.
• BrandFuel: UK-based promotional merchandise and corporate gifting agency offering customization across apparel, drinkware, and lifestyle products with an emphasis on sustainability. Closest European peer to Newcom in terms of service-led approach, brand-name product sourcing, and eco-responsible positioning.
• Geiger: Family-owned promotional products distributor serving US and global enterprise clients with decorated merchandise and in-house decoration services. Comparable in family-owned B2B promotional model, multi-category catalog, and reliance on branded merchandise and customization as core services.
• XP Corp (formerly Crystal Promotions): European promotional products supplier offering customized merchandise across writing instruments, drinkware, and lifestyle categories with a European manufacturing base. Compares to Newcom in custom-branded merchandise distribution and access to European-made goods, though with different category focus.

Broad incumbents

• HALO Branded Solutions: One of the largest North American promotional products distributors, offering corporate decoration, kitting, and fulfillment services. Comparable as a broad-line promotional merchandise distributor with in-house decoration capabilities, but at significantly greater scale and broader geographic reach.
• Maritz Promotional Products: Long-established US-based promotional merchandise division of Maritz Travel with a broad product and fulfillment offering. Overlaps with Newcom's enterprise-facing promotional merchandise business but is broader in scope and integrates with Maritz's larger services platform.

Regional players

• BEL Promo: Belgium-based distributor of promotional items and corporate gifts serving the Benelux market with customization services. Comparable European counterpart with similar product mix, but operating in a different national market than Newcom's French focus.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newcom-l'objet-pub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEWCOM L'OBJET PUB